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INDONESIA
Journal of Management and Leadership
Published by Universitas Tanri Abeng
ISSN : 26209942     EISSN : 26212935     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management and Leadership (JML) is a scientific journal managed by a Management Study Program of TANRI ABENG UNIVERSITAS, and fully refereed journal with ISSN 2620 –9942 (Printed Version) ISSN 2621–2935(Online Version). This journal is freely distributed on the internet and mobile digital media. The journal focusing on Human Capital Management, Leadership, Finance, Marketing, Operation and Supply chain Management, and business strategy.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 92 Documents
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Bahasa Inggris Bahasa Inggris: bahasa inggris Annisa Amalia, Sitti Nur; Wahyuni, Putri Septi; Daswan, Lestari; Nola, Indra
Journal of Management and Leadership Vol. 8 No. 2 (2025): Volume 8 - Nomor 2 - November 2025
Publisher : Management and Leadership Study Programme

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47970/jml.v8i2.866

Abstract

This study aims to examine: (1) the effect of product quality on purchasing decisions of Hanasui products among IAIN Kendari students, (2) the effect of price on purchasing decisions, and (3) the effect of promotional strategies on the same. The research employs purposive sampling with 100 student respondents, and the data were analyzed using multiple linear regression. The findings reveal that product quality, price, and promotion each have a significant positive effect on students' purchasing decisions regarding Hanasui products. Moreover, when considered simultaneously, all three variables exert a significant influence on purchase behavior. Keywords: Product Quality, Price, Promotion, and Purchase Decision
Pengaruh SBSN dan SUN terhadap Pertumbuhan Ekonomi Indonesia Tahun 2015–2024 AZIS R, ABDUL; ANDRIANI, NINI; UTAMI, AYU PUTRI; M, WISRA; HAMZAH KARIM, SITTI AMINAH
Journal of Management and Leadership Vol. 8 No. 2 (2025): Volume 8 - Nomor 2 - November 2025
Publisher : Management and Leadership Study Programme

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47970/jml.v8i2.948

Abstract

This study aims to examine the effect of Government Sharia Securities (SBSN) and Government Debt Securities (SUN) on Indonesia's economic growth as measured by Gross Domestic Product (GDP). A quantitative approach with a positivistic paradigm is used in this study, with quarterly data from 2015 to 2024 processed using the Partial Least Squares - Structural Equation Modeling (PLS-SEM) analysis technique. The results of the study indicate that SBSN has a positive and significant effect on GDP, indicating that increasing SBSN issuance can drive Indonesia's economic growth. On the other hand, SUN does not show a significant effect on GDP, indicating that the use of SUN is more widely used for short-term and consumptive financing, not for financing productive projects that can increase national output. These findings provide theoretical contributions related to the role of state financing instruments in the economy and suggest that SBSN issuance policies need to be maximized to support sustainable development. In addition, evaluation of the use of SUN is also needed to direct more productive fund allocations, in order to support inclusive and sustainable economic growth.
Pengaruh Social Media Marketing, Persepsi Harga Dan Kualitas Pelayanan Terhadap Keputusan Menginap Di Hotel Wyndham Casablanca Jakarta fadel Alfarabiyuzza; Salman Paludi
Journal of Management and Leadership Vol. 9 No. 1 (2026): Vol. 9, No. 1, May 2026
Publisher : Management and Leadership Study Programme

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47970/jml.v9i1.1134

Abstract

This study aims to analyze social media marketing, price perception and service quality on stay decisions. Data analysis used IBM SPSS Statistict 25 with a total of 100 respondents. The data used is primary data that has been obtained directly from the questionnaire answers by guests of wyndham casablanca jakarta. The results of the study show that social media marketing has a significant effect on stay decisions, price perception has a significant effect on stay decisions, and the quality of servers has a significant effect on stay decisions. Social media marketing, price perception and service quality have a positive and significant effect on the decision to stay simultaneously.
PENGARUH SOCIAL MEDIA MARKETING, BRAND IMAGE, DAN PERCEIVED QUALITY DALAM MENINGKATKAN KEPUASAN PELANGGAN MIXUE Fatrian Maulya Febriansyah; Parlagutan Sillitonga
Journal of Management and Leadership Vol. 9 No. 1 (2026): Vol. 9, No. 1, May 2026
Publisher : Management and Leadership Study Programme

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47970/jml.v9i1.1139

Abstract

This study aims to analyze the influence of social media marketing, brand image, and perceived quality on customer loyalty to the Mixue beverage brand. The research method used is a quantitative approach with data collection techniques through questionnaires to 212 respondents who have purchased Mixue beverage products. The results of respondent data are processed using the Smart PLS application. Data collected through analysis of Mixue customers from Jabodetabek to outside Jabodetabek. Data analysis includes validity, reliability, and hypothesis testing. The results of the hypothesis show that Social Media Marketing, Brand Image, and Perceived Quality have a positive influence on Customer Satisfaction. The conclusion states that Perceived Quality has a high effectiveness influence to encourage Customer Satisfaction.
THE EFFECT OF WORK MOTIVATION AND DISCIPLINE ON EMPLOYEE PERFORMANCE AT PT XYZ AMALIA RAHMA; Yusufi Arif Mustafa
Journal of Management and Leadership Vol. 9 No. 1 (2026): Vol. 9, No. 1, May 2026
Publisher : Management and Leadership Study Programme

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47970/jml.v9i1.1143

Abstract

PT XYZ adalah perusahaan jasa logistik yang bergerak dalam bidang pengiriman barang dan jasa logistik lainnya. Dalam upaya meningkatkan kinerja karyawan, perusahaan perlu memahami faktor-faktor yang mempengaruhi kinerja karyawan. Penelitian ini bertujuan untuk menganalisis pengaruh motivasi dan disiplin kerja terhadap kinerja karyawan pada PT XYZ, baik secara parsial maupun secara simultan. Metode penelitian menggunakan pendekatan kuantitatif dengan metode survei. Penentuan jumlah sampel menggunakan sampel jenuh sebanyak 60 karyawan. Data dikumpulkan melalui kuesioner dan diolah menggunakan SPSS 29 dengan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial motivasi dan disiplin kerja sama-sama memiliki pengaruh positif signifikan terhadap kinerja karyawan. Lebih lanjut, secara simultan motivasi dan disiplin kerja juga berpengaruh signifikan terhadap kinerja karyawan dengan kontribusi sebesar 50,8%. Sedangkan, sebesar 49,2%, dipengaruhi oleh faktor lain di luar model penelitian ini. Perusahaan disarankan untuk memperkuat program motivasi dan disiplin kerja untuk meningkatkan kinerja karyawan.
THE IMPACT OF DIGITAL RECRUITMENT ON INTERNSHIP EMPLOYEES WORKPLACE READINESS Nurul Azizah; Awang Darmawan Putra
Journal of Management and Leadership Vol. 9 No. 1 (2026): Vol. 9, No. 1, May 2026
Publisher : Management and Leadership Study Programme

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47970/jml.v9i1.1149

Abstract

Digital transformation has driven the recruitment and selection process to shift to online systems to improve efficiency and candidate reach. This study aims to analyze the effectiveness and relevance of online systems in recruiting interns at PT. X Pulp and Paper Riau and their impact on employee performance. The research employs a qualitative descriptive approach with case study methods through perspectives of Sociotechnical System (STS), Transaction Cost Economics (TCE), and Resource-Based View (RBV). The results indicate that online systems effectively improve operational efficiency through reduced transaction costs and accelerated recruitment processes. However, the online system still has limitations in assessing certain aspects such as physical condition and candidate honesty. Nevertheless, the performance of the intern employees remains high, with 90% of participants rated good. This high performance reinforces the RBV principle, as the technology relevance gap is compensated by a strict offline evaluation system during internships. This finding indicates that operational effectiveness is achieved, while technology relevance limitations are offset through comprehensive offline assessments during the internship program.
PERAN DIGITAL SKILLS SUMBER DAYA MANUSIA DALAM PERCEPATAN PROSES KLAIM BERBASIS RESOURCE-BASED THEORY (RBT) DAN VRIO PADA PERUSAHAAN PIALANG ASURANSI DI INDONESIA Dewi Haryuni Noor Roslim; Awang Darmawan Putra
Journal of Management and Leadership Vol. 9 No. 1 (2026): Vol. 9, No. 1, May 2026
Publisher : Management and Leadership Study Programme

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47970/jml.v9i1.1165

Abstract

Digital transformation in the insurance industry requires organizations not only to adopt technology but also to ensure that their human resources are ready to utilize it optimally. However, in practice, the claims process still often experiences delays, impacting service quality and customer satisfaction. This study aims to analyze the role of human resource digital skills in accelerating the claims process at insurance Broker companies in Indonesia, employing a qualitative approach through the Systematic Literature Review (SLR) method. The data were collected from scientific articles and institutional publications obtained through Google Scholar and credible websites between 2022 and 2026. From the initial 50 identified articles, a rigorous selection process was conducted based on relevance and methodological quality to examine the role of digital skills in improving operational efficiency, communication quality, and the accuracy of information management in the claims process. The findings indicate that digital skills play an important role in enhancing work process efficiency, strengthening digital communication, improving the accuracy of information management, and accelerating coordination among parties involved in the claims process. Based on the perspective of Resource-Based Theory (RBT) and the VRIO framework, digital skills can be categorized as strategic resources that are valuable, relatively rare, difficult to imitate (inimitable), and require organizational support (organized), thereby creating sustainable competitive advantage. This research provides theoretical contributions by integrating the concepts of digital skills and RBT within the context of insurance Broker companies, as well as practical implications for the development of digital-based human resource strategies.
Apa yang Membuat Pelanggan ZARA Tetap Loyal? Peran Kualitas Produk, Keaslian Merek, Pengalaman Omni-Channel, dan Kepuasan Pelanggan Larasati Ayu Sekarsari; Bayu Efangga
Journal of Management and Leadership Vol. 9 No. 1 (2026): Vol. 9, No. 1, May 2026
Publisher : Management and Leadership Study Programme

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47970/jml.v9i1.1177

Abstract

Based on global retail industry developments in recent years, the fast-fashion industry occupies the top position in attracting consumer buying interest in Indonesia. Meanwhile, ZARA, as one of the leading global brands, holds an important position in market competition within major cities like Surabaya. However, intense competition does not necessarily guarantee instant customer loyalty without adaptive marketing strategy management. Aligned with these conditions, although clothing consumption volume continues to rise, the phenomenon of consumer behavior shifting from traditional channels towards multi-channel integration and demands for brand originality pose real challenges. Therefore, this study examines the determinants of customer loyalty, particularly among consumers of the fast-fashion brand ZARA in Surabaya. The independent variables in this study are Product Quality, Brand Authenticity, and Omni-Channel Strategy. Customer Satisfaction is positioned as a dependent variable as well as a mediating variable that links product quality, brand authenticity, and multi-channel strategies to Customer Loyalty as the ultimate measurement of consumer behavior. Primary data collection was conducted via a survey method using Google Forms with a purposive sampling technique, yielding a sample of 155 respondents. Statistical data analysis to test the hypotheses applied Structural Equation Modeling based on Partial Least Squares (PLS-SEM) using WarpPLS 7.0 software. The research results indicate that all formulated hypotheses are supported with positive and significant direct effects. Specifically, product quality, brand authenticity, and omni-channel strategy each exert a positive and significant direct effect on both customer satisfaction and customer loyalty. Furthermore, customer satisfaction also exhibits a positive and significant direct effect on customer loyalty, while successfully serving as a crucial mediating variable that channels the indirect influences of product quality, brand authenticity, and omni-channel strategy toward customer loyalty. Based on the research results, customer satisfaction plays a crucial role in maintaining fast-fashion consumer loyalty. For this reason, ZARA's retail management needs to continuously consider aspects of brand identity authenticity and the consistency of physical-digital integration (omni-channel strategy) when designing promotion and service strategies to secure future customer retention. Keywords: Product Quality, Brand Authenticity, Omni-Channel, Customer Satisfaction, Customer Loyalty, ZARA
THE EFFECT OF COMPENSATION, WORKLOAD, AND WORK ENVIRONMENT ON TURNOVER INTENTION (STUDY ON EMPLOYEES GENERATION Z IN CIREBON REGENCY) Hafidz Al Hizbullah Jubaedi; Awang Darmawan Putra
Journal of Management and Leadership Vol. 9 No. 1 (2026): Vol. 9, No. 1, May 2026
Publisher : Management and Leadership Study Programme

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47970/jml.v9i1.1187

Abstract

Turnover intention is challenge strategic in maintain employees, in particular Generation Z dominates power Work productive moment this. Pre-survey results show that employee Generation Z in Cirebon Regency intends to leave company, so that push the need study more deep about factors that influence it. Research This aim analyze influence compensation, burden work and environment Work to employee turnover intention Generation Z in Cirebon Regency. Research This use approach quantitative with data collection through questionnaire online to respondents​ use technique simple random sampling and analyzed with method Partial Least Square-Structural Equation Modeling (PLS-SEM) through SmartPLS 4.1. Research results show that compensation, burden work, environment each other's work is influential positive and significant to turnover intention study This give implications practical for management companies in Cirebon district for prioritize repair system compensation, arrangement burden proportional work and maintenance​ environment conducive work​ as the main strategy in pressing turnover intention employee Generation Z.
Pengaruh Keterikatan Karyawan (Employee Engagement), Otonomi Kerja (Job Autonomy), dan Kompensasi terhadap Kinerja Karyawan pada PT. XYZ Agitia Maharani; Faldhi Fadilla Guci; Agung Priyono
Journal of Management and Leadership Vol. 9 No. 1 (2026): Vol. 9, No. 1, May 2026
Publisher : Management and Leadership Study Programme

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47970/jml.v9i1.1195

Abstract

This study aims to analyze the influence of employee engagement, job autonomy, and compensation policies on employee performance at PT. XYZ. The research was motivated by human resource issues such as employee tardiness, fluctuations in sales target achievement, and dissatisfaction with the company’s compensation system amid increasingly competitive conditions in the cosmetic industry. This study employed a quantitative approach with data collection conducted through questionnaires. The sampling technique used was saturated sampling with a total sample of 70 employees of PT. XYZ. Data analysis was carried out using Structural Equation Modeling–Partial Least Square (SEM-PLS). The results show that employee engagement has a positive and significant effect on employee performance, indicating that employees’ emotional attachment can increase loyalty, work enthusiasm, and responsibility. Job autonomy also has a positive and significant effect on employee performance because it provides flexibility in decision-making and work methods. In addition, compensation policies have a positive and significant effect on employee performance, where a fair and competitive compensation system can enhance employee motivation and productivity..

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