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Program Studi Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Medan Area, Jalan Kolam No. 1, Pasar V, Medan Estate, Sumatera Utara
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PERSPEKTIF
Published by Universitas Medan Area
ISSN : 20850328     EISSN : 26849305     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
PERSPEKTIF, is a journal of Governmental, Political, Public Administration, Communication and Social Sciences, for information and communication resources for academics, and observers of Governance Sciences, Social Sciences, Political Sciences, Public Administration Sciences, Communication Sciences, Methodology of Social Sciences and Social Work. The published paper is the result of research, reflection, and actual critical study with respect to the themes of Governmental, Political, Public Administration, Communication and Social Sciences, All papers are peer-reviewed by at least two referees. The scope of PERSPEKTIF is the Governmental, Political, Administration and Communication Sciences. Published twice a year (January and July) and first published for printed edition since Volume 1 No. 1 January 2012.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 30 Documents
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Search results for , issue "Vol. 14 No. 1 (2025): PERSPEKTIF January" : 30 Documents clear
The Effectiveness of Sustainable City Development in the Creation of SDG's 11th Point through Slum Alleviation in Palembang City Azhar, Azhar; Nisyak, Hoirun; Permatasari, Yuni; Putri, Cynthia Azhara
PERSPEKTIF Vol. 14 No. 1 (2025): PERSPEKTIF January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i1.11725

Abstract

The phenomenon of slum areas in several cities is a social dynamic due to high urbanization, limited land, and high land prices. Objectives This study analyzes the effectiveness of sustainable city development in creating SDG's point 11 through eradicating slums from the international regime of the United Nations to apply to national regulations and locus in the city of Palembang. The method used in this study is qualitative, descriptive, and exploratory by analyzing the influence and relationship between variables with empirical testing into a design to explore sustainable urban Development through alleviating slums in Palembang City. Furthermore, the data collection techniques used are literature studies and in-depth interviews with several parties directly related to the study. In this study, using the concept of international regime effectiveness, Arild Underdal has three phases in its implementation. First, output refers to the rules, programs, and organizations set by the PPB regarding the written concept of the SDGs and implemented by Indonesian member countries. Second, the Outcome: Palembang is a city that adjusts and implements these rules to achieve slum alleviation through SDG sustainable city development, point 11; Third,  Impact, the level of success in overcoming the problems that are the basis for the formation of the UN regime regarding Development, where Indonesia has ratified it into a national law to cities in several provinces, including the creation of sustainable city development through sustainable areas and slum-free areas in Palembang City through the synergy of the Ministry of Public Works and Public Works and the Ministry of Environment.
Ibu Kota Nusantara: National Capital Development Policy with the Forest City Concept Nurron, Ona Martha; Ningrum, Sinta; Pancasilawan, Ramadhan
PERSPEKTIF Vol. 14 No. 1 (2025): PERSPEKTIF January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i1.12581

Abstract

This study examines the urban governance policy in relocating Indonesia's capital city from Jakarta to Ibu Kota Nusantara, or IKN, in East Kalimantan. It was driven by Jakarta's problems, such as overpopulation, which limits its capacity to support urban activities. IKN will include biodiversity conservation areas, protected forests, and abandoned mining sites, which require innovative and sustainable urban planning. Furthermore, this study emphasizes creating a bright, green, and sustainable city while preserving 70–75% of the surrounding forest cover. The researcher applies a qualitative method based on a literature review due to the lack of comprehensive secondary data on the ecological and infrastructural conditions of the site. Findings highlight that effective urban governance requires coordinated efforts between central and regional governments, policy harmonization, the integration of digital technologies, and active participation from stakeholders and local communities to ensure environmental and social sustainability in the new capital.
Improving Social Justice: A Comprehensive Evaluation of the KPM Assistance Program in Poverty Reduction Rupiarsieh, Rupiarsieh; Wulandari, Septi; Wulandari, Tri Setya
PERSPEKTIF Vol. 14 No. 1 (2025): PERSPEKTIF January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i1.12964

Abstract

This study evaluates the effectiveness of the Keluarga Penerima Manfaat (KPM) social assistance program in alleviating poverty in Sumengko Village, Kalitidu District, Bojonegoro Regency, in 2023. A qualitative descriptive method was employed, with data collected through interviews, observations, and documentation involving six respondents. The evaluation utilized William N. Dunn's framework, focusing on effectiveness, efficiency, adequacy, equity, responsiveness, and accuracy, to ensure credible conclusions. The findings indicate that while the program effectively addresses basic needs by distributing 10 kg of rice per household, limitations in rice availability hinder its adequacy and equity. Uneven socialization and misallocation to ineligible households also impact program accuracy. These findings provide a basis for comparing similar programs in other rural settings and highlight the need for improved coordination and oversight. Beyond poverty alleviation, the program has potential broader impacts on community health and education by enhancing food security and reducing economic stress. This comprehensive evaluation emphasizes the importance of addressing logistical and social challenges to optimize the benefits of social assistance programs.
Challenges of the Bungo Muhammadiyah Student Association (IMM) Organization in Recruiting New Members Hidayat, Husnil; Junaidi, Junaidi; Azis, Agus Fadilah
PERSPEKTIF Vol. 14 No. 1 (2025): PERSPEKTIF January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i1.13188

Abstract

This Research aims to diagnose the decline in IMM members at Muara Bungo Muhammadiyah University. This condition can also cause the Muhammadiyah cadre formation not to run well. This research method uses a qualitative approach with interview techniques with credible sources at IMM, namely the IMM PC Instructor Corps and the Chair of PC IMM Bungo for 2023-2024. Results From this Research, several obstacles were found that led to a decrease in the number of IMM members. Obstacles faced include students not understanding the function of organizing, negative stigma towards organizations, dividing time between academics and organizations, the benefits of organizing academically not yet visible, organizational activities still monotonous and seem uninteresting, internal obstacles within the organization itself, and competition with other student organizations outside campus. The findings from this Research can be used as evaluation material for PC IMM Bungo administrators to create more varied work programs that are relevant to student development so that students are interested in becoming members. The implications contribute to the programs that will be carried out and which can be maximized so that IMM can become an organization with integrity.
Analyzing Impact Hyperreality Blackpink The Game in Metaverse World of The Game Players Dwikartini, Fanny; Saidi, Acep Iwan; Siregar, Harifa Ali Albar
PERSPEKTIF Vol. 14 No. 1 (2025): PERSPEKTIF January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i1.13221

Abstract

The increasing K-pop music industry phenomenon happens because of the influence of social media, which people quickly access. The simplicity of social media allows collaboration in the K-pop music industry. It can be seen from the partnership of a game developer with a Korean music agency to make a game named Blackpink The Game. By inviting players, players will be asked to simulate being a girl band producer so that the girl band becomes famous and builds a simulacra. Moreover, the players will be invited to be stimulated to be anoBlackpink members to complete a specific mission. With the hyperreality analytics of Baudrillard, simulacra in the Game chooses one member of Blackpink and finishes the task. At the same time, hyperreality is the interaction between members of Blackpink and the producer until there are no boundaries between reality and the virtual world. The study method is a literature review with Jean Baudrillard's theory of the reality of The Game players. The purpose of the study is to see the impact of hyperreality on Blackpink. The Game Players
A Case Study of the Construction of the Hanura Party's "Religious Nationalist" Ideology in Medan City Amri, Syaiful; Situmorang, Tonny P.; Ginting, Bengkel
PERSPEKTIF Vol. 14 No. 1 (2025): PERSPEKTIF January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i1.13259

Abstract

This article or paper aims to analyze the ideological construction of the Hanura Party, namely "Religious Nationalist," about the regeneration process in Medan. In addition, this study also aims to evaluate the electability of candidates for the Hanura Party legislative members in Medan City by applying the ideology of "Religious Nationalists." This study uses a qualitative research method with a type of descriptive research, using primary and secondary data collection techniques. Primary data in this Thesis was obtained through interviews and observations, while secondary data was obtained through books, journals, and the Internet. Research shows that the religious nationalist ideology of the Hanura Party plays a vital role in shaping the political identity, loyalty, and ethics of cadres in the city of Medan. However, the challenge of internalizing ideology underscores the need to strengthen the regeneration program, especially in connecting ideological teaching with field practice. The success of cadre regeneration requires the development of technical competence to deal with political dynamics, so the Hanura Party needs to innovate in forming cadres who are loyal to ideology and politically competent.
Policy Analysis of the Occupational Safety and Health Management System of SMK3 at the North Sumatra Provincial Employment Supervision UPTD Sinaga, Antonius; Ritonga, Syafruddin; Lubis, Maksum Syahri
PERSPEKTIF Vol. 14 No. 1 (2025): PERSPEKTIF January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i1.13265

Abstract

This study aims to analyze the policies of the Occupational Safety and Health Management System (SMK3) implemented in the North Sumatra Provincial Manpower Supervision UPTD. A qualitative approach is used to explore the effectiveness of policies, implementation challenges, and their impact on occupational safety. Data were obtained through in-depth interviews, field observations, and document analysis. The results of the study show that the SMK3 policy has positively impacted reducing the number of work accidents, especially in companies that consistently implement safety standards. However, its implementation is still constrained by limited resources, a low understanding of small and medium enterprises (SMEs) regulations, and a lack of labor participation in several companies. Management commitment and occupational safety culture have proven to be key factors in successfully implementing SMK3. In addition, digital technology has begun to support supervision, although it still requires development. This study recommends increasing the capacity of supervisors, more intensive policy socialization, and collaboration with K3 training institutions. With a more inclusive and technology-based approach, the SMK3 policy is expected to improve overall occupational safety in North Sumatra Province.
Strategy of Melati II Tourism Village, Perbaungan District in Increasing Tourist Visits in Serdang Bedagai Regency Siregar, Titin Agustina; Humaizi, Humaizi; Irfan, Irfan
PERSPEKTIF Vol. 14 No. 1 (2025): PERSPEKTIF January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i1.13297

Abstract

This article aims to analyze the strategies carried out by the village government and tourism office, as well as the role of actors in increasing tourist visits to Melati II Village. The research problem focuses on efforts to optimize local tourism potential to attract tourists. To overcome this problem, theoretical references are used as the basis for analysis. Data were collected through observation, interviews, and document analysis, then analyzed qualitatively using data reduction, data presentation, and drawing conclusions. The results of the study indicate that the village government utilizes local potential by organizing cultural attractions such as Kuda Kepang, developing Kebun Jeruk Petik Sendiri and Palungguhan To Joyo, and increasing the accessibility of tourist locations despite budget constraints. The Serdang Bedagai Regency Tourism Office supports tourism promotion and development through training and innovation of unique attractions. In addition, actors such as village officials, local business actors, the community, and tourists collaborate in maintaining the environment, improving service quality, and promoting the village through social media. This study concludes that collaboration between the government, community, and tourists can make Melati II Village a leading tourist destination.
Social Capital in Dealing with Flood Disasters in Genuk Sub-District, Semarang City Kiswoyo, Gandisa Pangestuti; Suwitri, Sri; Yuniningsih, Tri
PERSPEKTIF Vol. 14 No. 1 (2025): PERSPEKTIF January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i1.13327

Abstract

Flooding is the most common disaster in Indonesia. Flooding has great potential to hit Semarang City, especially Genuk Sub-district which is located in a coastal area. The community is the party that is often harmed when a flood occurs. Social capital is important because it is needed to build a resilient community in the face of disasters. This study aims to analyze social capital in facing flood disaster in Genuk Sub-district through the aspects of trust, norms, and networks. The research method used is descriptive qualitative through interviews, observation, and documentation. The results showed that the social capital of Genuk community is still not optimal in the aspects of trust, norms, and networks. The community's trust in the government and religious leaders is still experiencing obstacles. Existing norms are not yet binding and supervision is limited. The network formed is still hampered by the role of the community and the private sector in contributing to protecting the environment. Recommendations in the research are to collaborate by involving the entire community as the subject of empowerment starting from the younger generation, providing disaster training in formal education, forming volunteers at the community level.
Leveraging AI for Strategic Decision-Making in Indonesia's National Defense Management Yusman, Faisal; Muhammad Taufik, Robby; Yanda Dwira Firman
PERSPEKTIF Vol. 14 No. 1 (2025): PERSPEKTIF January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i1.13396

Abstract

Strategic decision-making processes are critical in navigating the complex and ever-changing domain of national defense. In the Indonesian context, the use of Artificial Intelligence can offer a transformative approach to enhance this critical decision-making framework. This research paper examines the potential of an AI-based strategy to support and strengthen Indonesia’s national defense management. The study explores the current state of AI implementation in the industrial sector, the role of performance management in optimizing AI-based systems, and the contribution of AI in achieving sustainable development goals. The findings suggest that a comprehensive national strategy for AI can open up significant opportunities for Indonesia to strengthen its national defense capabilities, drive innovation, and secure its position in the global geopolitical landscape.

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