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Program Studi Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Medan Area, Jalan Kolam No. 1, Pasar V, Medan Estate, Sumatera Utara
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PERSPEKTIF
Published by Universitas Medan Area
ISSN : 20850328     EISSN : 26849305     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
PERSPEKTIF, is a journal of Governmental, Political, Public Administration, Communication and Social Sciences, for information and communication resources for academics, and observers of Governance Sciences, Social Sciences, Political Sciences, Public Administration Sciences, Communication Sciences, Methodology of Social Sciences and Social Work. The published paper is the result of research, reflection, and actual critical study with respect to the themes of Governmental, Political, Public Administration, Communication and Social Sciences, All papers are peer-reviewed by at least two referees. The scope of PERSPEKTIF is the Governmental, Political, Administration and Communication Sciences. Published twice a year (January and July) and first published for printed edition since Volume 1 No. 1 January 2012.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1,165 Documents
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Challenges of the Bungo Muhammadiyah Student Association (IMM) Organization in Recruiting New Members Hidayat, Husnil; Junaidi, Junaidi; Azis, Agus Fadilah
PERSPEKTIF Vol. 14 No. 1 (2025): PERSPEKTIF January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i1.13188

Abstract

This Research aims to diagnose the decline in IMM members at Muara Bungo Muhammadiyah University. This condition can also cause the Muhammadiyah cadre formation not to run well. This research method uses a qualitative approach with interview techniques with credible sources at IMM, namely the IMM PC Instructor Corps and the Chair of PC IMM Bungo for 2023-2024. Results From this Research, several obstacles were found that led to a decrease in the number of IMM members. Obstacles faced include students not understanding the function of organizing, negative stigma towards organizations, dividing time between academics and organizations, the benefits of organizing academically not yet visible, organizational activities still monotonous and seem uninteresting, internal obstacles within the organization itself, and competition with other student organizations outside campus. The findings from this Research can be used as evaluation material for PC IMM Bungo administrators to create more varied work programs that are relevant to student development so that students are interested in becoming members. The implications contribute to the programs that will be carried out and which can be maximized so that IMM can become an organization with integrity.
Analyzing Impact Hyperreality Blackpink The Game in Metaverse World of The Game Players Dwikartini, Fanny; Saidi, Acep Iwan; Siregar, Harifa Ali Albar
PERSPEKTIF Vol. 14 No. 1 (2025): PERSPEKTIF January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i1.13221

Abstract

The increasing K-pop music industry phenomenon happens because of the influence of social media, which people quickly access. The simplicity of social media allows collaboration in the K-pop music industry. It can be seen from the partnership of a game developer with a Korean music agency to make a game named Blackpink The Game. By inviting players, players will be asked to simulate being a girl band producer so that the girl band becomes famous and builds a simulacra. Moreover, the players will be invited to be stimulated to be anoBlackpink members to complete a specific mission. With the hyperreality analytics of Baudrillard, simulacra in the Game chooses one member of Blackpink and finishes the task. At the same time, hyperreality is the interaction between members of Blackpink and the producer until there are no boundaries between reality and the virtual world. The study method is a literature review with Jean Baudrillard's theory of the reality of The Game players. The purpose of the study is to see the impact of hyperreality on Blackpink. The Game Players
A Case Study of the Construction of the Hanura Party's "Religious Nationalist" Ideology in Medan City Amri, Syaiful; Situmorang, Tonny P.; Ginting, Bengkel
PERSPEKTIF Vol. 14 No. 1 (2025): PERSPEKTIF January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i1.13259

Abstract

This article or paper aims to analyze the ideological construction of the Hanura Party, namely "Religious Nationalist," about the regeneration process in Medan. In addition, this study also aims to evaluate the electability of candidates for the Hanura Party legislative members in Medan City by applying the ideology of "Religious Nationalists." This study uses a qualitative research method with a type of descriptive research, using primary and secondary data collection techniques. Primary data in this Thesis was obtained through interviews and observations, while secondary data was obtained through books, journals, and the Internet. Research shows that the religious nationalist ideology of the Hanura Party plays a vital role in shaping the political identity, loyalty, and ethics of cadres in the city of Medan. However, the challenge of internalizing ideology underscores the need to strengthen the regeneration program, especially in connecting ideological teaching with field practice. The success of cadre regeneration requires the development of technical competence to deal with political dynamics, so the Hanura Party needs to innovate in forming cadres who are loyal to ideology and politically competent.
Policy Analysis of the Occupational Safety and Health Management System of SMK3 at the North Sumatra Provincial Employment Supervision UPTD Sinaga, Antonius; Ritonga, Syafruddin; Lubis, Maksum Syahri
PERSPEKTIF Vol. 14 No. 1 (2025): PERSPEKTIF January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i1.13265

Abstract

This study aims to analyze the policies of the Occupational Safety and Health Management System (SMK3) implemented in the North Sumatra Provincial Manpower Supervision UPTD. A qualitative approach is used to explore the effectiveness of policies, implementation challenges, and their impact on occupational safety. Data were obtained through in-depth interviews, field observations, and document analysis. The results of the study show that the SMK3 policy has positively impacted reducing the number of work accidents, especially in companies that consistently implement safety standards. However, its implementation is still constrained by limited resources, a low understanding of small and medium enterprises (SMEs) regulations, and a lack of labor participation in several companies. Management commitment and occupational safety culture have proven to be key factors in successfully implementing SMK3. In addition, digital technology has begun to support supervision, although it still requires development. This study recommends increasing the capacity of supervisors, more intensive policy socialization, and collaboration with K3 training institutions. With a more inclusive and technology-based approach, the SMK3 policy is expected to improve overall occupational safety in North Sumatra Province.
Strategy of Melati II Tourism Village, Perbaungan District in Increasing Tourist Visits in Serdang Bedagai Regency Siregar, Titin Agustina; Humaizi, Humaizi; Irfan, Irfan
PERSPEKTIF Vol. 14 No. 1 (2025): PERSPEKTIF January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i1.13297

Abstract

This article aims to analyze the strategies carried out by the village government and tourism office, as well as the role of actors in increasing tourist visits to Melati II Village. The research problem focuses on efforts to optimize local tourism potential to attract tourists. To overcome this problem, theoretical references are used as the basis for analysis. Data were collected through observation, interviews, and document analysis, then analyzed qualitatively using data reduction, data presentation, and drawing conclusions. The results of the study indicate that the village government utilizes local potential by organizing cultural attractions such as Kuda Kepang, developing Kebun Jeruk Petik Sendiri and Palungguhan To Joyo, and increasing the accessibility of tourist locations despite budget constraints. The Serdang Bedagai Regency Tourism Office supports tourism promotion and development through training and innovation of unique attractions. In addition, actors such as village officials, local business actors, the community, and tourists collaborate in maintaining the environment, improving service quality, and promoting the village through social media. This study concludes that collaboration between the government, community, and tourists can make Melati II Village a leading tourist destination.
Social Capital in Dealing with Flood Disasters in Genuk Sub-District, Semarang City Kiswoyo, Gandisa Pangestuti; Suwitri, Sri; Yuniningsih, Tri
PERSPEKTIF Vol. 14 No. 1 (2025): PERSPEKTIF January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i1.13327

Abstract

Flooding is the most common disaster in Indonesia. Flooding has great potential to hit Semarang City, especially Genuk Sub-district which is located in a coastal area. The community is the party that is often harmed when a flood occurs. Social capital is important because it is needed to build a resilient community in the face of disasters. This study aims to analyze social capital in facing flood disaster in Genuk Sub-district through the aspects of trust, norms, and networks. The research method used is descriptive qualitative through interviews, observation, and documentation. The results showed that the social capital of Genuk community is still not optimal in the aspects of trust, norms, and networks. The community's trust in the government and religious leaders is still experiencing obstacles. Existing norms are not yet binding and supervision is limited. The network formed is still hampered by the role of the community and the private sector in contributing to protecting the environment. Recommendations in the research are to collaborate by involving the entire community as the subject of empowerment starting from the younger generation, providing disaster training in formal education, forming volunteers at the community level.
Leveraging AI for Strategic Decision-Making in Indonesia's National Defense Management Yusman, Faisal; Muhammad Taufik, Robby; Yanda Dwira Firman
PERSPEKTIF Vol. 14 No. 1 (2025): PERSPEKTIF January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i1.13396

Abstract

Strategic decision-making processes are critical in navigating the complex and ever-changing domain of national defense. In the Indonesian context, the use of Artificial Intelligence can offer a transformative approach to enhance this critical decision-making framework. This research paper examines the potential of an AI-based strategy to support and strengthen Indonesia’s national defense management. The study explores the current state of AI implementation in the industrial sector, the role of performance management in optimizing AI-based systems, and the contribution of AI in achieving sustainable development goals. The findings suggest that a comprehensive national strategy for AI can open up significant opportunities for Indonesia to strengthen its national defense capabilities, drive innovation, and secure its position in the global geopolitical landscape.
Public Services Quality at The Land Office of Lubuklinggau as an Integrity Zone Development Area Putra Dempo, Agung Anugra; Firdaus; Hidayat, Rahmat
PERSPEKTIF Vol. 14 No. 1 (2025): PERSPEKTIF January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i1.13413

Abstract

This study aims to analyze the quality of public services at the Lubuklinggau City Land Office which has implemented the development of integrity zones and the implementation of electronic services. This study uses a qualitative method with a descriptive approach. The study results show that the quality of public services at the Lubuklinggau City Land Office is assessed in terms of tangible aspects, reliability, responsiveness, assurance, and empathy as good but still needs improvement. Several factors that support service quality are electronic service applications provided by the central government, the use of technology in services, clear procedures and SOPs, supportive policies and regulations, and evaluation and supervision. In addition, factors that inhibit service quality are human resources, community response to accommodation and transportation costs, and community response to electronic certificates. Furthermore, factors that also inhibit are changes in services to electronic certificates, imperfect electronic service applications, and limited facilities and infrastructure. Therefore, it is necessary to improve regulations, increase outreach, consummation at the applications, and fulfill facilities and infrastructure to maximize service quality.
Effectiveness of the Implementation of the Development Planning Deliberation (Musrenbang) in Medan Helvetia District Hasanah, Ade Irma; Arif Nasution; Adam
PERSPEKTIF Vol. 14 No. 1 (2025): PERSPEKTIF January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i1.13463

Abstract

This study aims to analyze the effectiveness of the implementation of development planning deliberations in Medan Helvetia District, as well as to analyze the factors that hinder the effectiveness of the implementation of development planning deliberations in Medan Helvetia District. The research method used in this study is descriptive data analysis with a qualitative approach. Data collection techniques used are interview, observation, and documentation methods. The results of this study indicate that the implementation of musrenbang in Medan Helvetia District has not been effective. This can be seen from the community participation in decision-making that is not channeled as a whole; the stages of the development planning submission process are quite long, so there is a reduction in the submission of proposals, and community negotiations with the government are also getting smaller and the lack of budget, and inadequate quality of human resources. Budget and human resource issues emphasize the importance of adequate budget support and competent human resources to prepare development planning in Medan Helvetia District effectively, efficiently, and with quality for the welfare of the community.
Madurese Men's Sinden or Lengge's Resistance to Gender Construction Setyawan, Fery Agus; Julijanti, Dinara Maya; Dartiningsih, Bani Eka
PERSPEKTIF Vol. 14 No. 1 (2025): PERSPEKTIF January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i1.13487

Abstract

Madurese Sandur's art is unique in that those who play the role of sinden or lengge' are men. On the other hand, in gender construction, the roles of men and women are divided. In the field of work, men must have masculine professions, and women must have feminine professions. Because of this construction, someone can experience gender bias. This study aims to describe the form of resistance of Madurese male sinden or lengge' to gender construction. The method used is qualitative with a phenomenological approach. In addition, this study technique uses observation, interviews, documentation, and literature studies. The results show that Madurese male lengge experience negative stereotypes, namely that male lengge' are considered transvestites and like women. The existence of these stereotypes causes male lengge' to resist. The resistance carried out is only to suppress feelings every time someone labels him as a transvestite. This shows that Madurese male lengge' carries out closed resistance. Open resistance is also carried out by showing the fame of male lengge'. They prove that being a lengge' is not easy, this is proven by the fact that there is no regeneration of male lengge' in the Madurese sandur art.

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