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Program Studi Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Medan Area, Jalan Kolam No. 1, Pasar V, Medan Estate, Sumatera Utara
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PERSPEKTIF
Published by Universitas Medan Area
ISSN : 20850328     EISSN : 26849305     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
PERSPEKTIF, is a journal of Governmental, Political, Public Administration, Communication and Social Sciences, for information and communication resources for academics, and observers of Governance Sciences, Social Sciences, Political Sciences, Public Administration Sciences, Communication Sciences, Methodology of Social Sciences and Social Work. The published paper is the result of research, reflection, and actual critical study with respect to the themes of Governmental, Political, Public Administration, Communication and Social Sciences, All papers are peer-reviewed by at least two referees. The scope of PERSPEKTIF is the Governmental, Political, Administration and Communication Sciences. Published twice a year (January and July) and first published for printed edition since Volume 1 No. 1 January 2012.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1,186 Documents
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Pengembangan Sumber Daya Manusia dalam Meningkatkan Kinerja Anggota Badan Permusyawaratan Desa di Desa Mananti Sosa Jae Mora Rizki Hasibuan; R. Hamdani Harahap; Humaizi Humaizi
PERSPEKTIF Vol. 11 No. 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.6084

Abstract

This study aims to identify and analyze human resource development efforts in improving performance, obstacles and improving the performance of BPD members in Mananti Sosa Jae Village. This study uses a qualitative research method with a descriptive approach, and uses primary data collection techniques (observations, interviews) and secondary data (documentation studies). The results of this study are the development of human resources in improving the performance of members of the BPD Desa Mananti Sosa Jae carried out through planned activities, namely carrying out technical guidance activities. The obstacles to development come from the members of the BPD themselves, this is because each member of the BPD has activities outside of their work as members of the BPD, their free time is very limited in carrying out various development activities. The improvement in the performance of the members of the institution is still very low, the weakness can be seen in their ability and timeliness in completing tasks. The conclusion of this research is that although development efforts have been made, the performance improvement of BPD members is still very weak, this is caused by various obstacles in the implementation of development. human Resources.
Analisis Tingginya Tingkat Perceraian di Kota Medan Maria Ferba Editya Simanjuntak; Rayani Saragih
PERSPEKTIF Vol. 11 No. 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.6099

Abstract

This study aims to find out what are the causes of divorce in the people of Medan City, as well as to analyze the highest cause of divorce filed at the Medan City Religious Court. This study focuses on the background analysis of divorce in the Medan City Religious Court. This research is a social research using qualitative research methods that can produce descriptive data in the form of written words, either from the data of the Religious Courts or from the oral staff of the Medan City Religious Courts. Penelitian ini menggunakan pendekatan naturalistik dengan wawancara (depth interview) sebagai metode pengumpulan data. Research informants were determined by snowball among widows and widowers in the Medan City area who were divorced throughout 2021 and from the Religious Courts. Data analysis and interpretation refers to the six steps of analysis as stated by Creswell. And this study concludes that in 2021 the registration of Divorce in the Religious Courts decreased due to restrictions on working hours and PPKM.
Penyelesaian Sengketa Pertanahan Melalui Perbaikan Kualitas Data Pertanahan Di Kabupaten Manggarai Barat Lusiana Maryati Karuni Poso Teku; Mujiati Mujiati; Dian Aries Mujiburohman
PERSPEKTIF Vol. 11 No. 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.6120

Abstract

One of the causes of land problems is the absence of complete and accurate data on registered land ownership. This happens because the digitization process has not yet been completed, whether the certificates, land books or letters of measurement and maps. So, the purpose of this study is to analyze the quality of land data to identify and resolve land disputes. The method used is a qualitative descriptive method, with the results showing that one of the Independent Land Data Quality Improvement activities (PKDPM) produces a dispute map containing the names of the parties with problems and the location of the land indicated as problematic. Based on the dispute map, it can identify 58 (fifty-eight) land disputes which are classified into 4 (four) namely overlapping, boundary disputes, inheritance disputes and land ownership disputes. However, out of 58 disputes, only 5 cases could be resolved through mediation at the West Manggarai Land Office. So, it can be concluded that PKDPM activities are only able to identify disputes, but are not able to resolve existing disputes.
Narasi Industri Pemasaran dan Konsumen Baru: Komunikasi Pemasaran Di Media Sosial dan Perilaku Pencarian Informasi Kalangan Milenial dan Centenial Anindita Lintang Sari
PERSPEKTIF Vol. 11 No. 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.6163

Abstract

This article aims to explain social media marketing communication preference and information seeking behavior among digital natives, namely the Millennial and Centennial generations. By conducting a literature review on brand marketing communication on social media and information seeking behavior of millennial and centennial generations, there are both similarities and differences between the two generations preference. Similarities between the two generation lies in the use of social media as a source information about some brands. This causes both millennials and centennials prefer to contents that uploaded by other consumers on social media, both in attractive text and video formats. However, for the millennial generation, the use of influencers and word of mouth spread through social media content about a brand or product is said to have a greater impact than when messages about the brand are uploaded directly by the brand itself. Meanwhile, for the centennial generation, infomercial video format content is preferred and considered attractive compared to other marketing communication formats. In addition, for centennials, content by micro-influencers is also considered more trustworthy when compared to well-known influencers who are prefer by millenials. Therefore, it can be concluded that the difference in social media marketing communication preference for millennial and centennial generations lies on the uploader of the content and the format of the content itself.
Media Informasi di Ranah Media Sosial: Perubahan Karakteristik dan Peran Jurnalistik Sebagai Media Baru Almira Suci Maharani
PERSPEKTIF Vol. 11 No. 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.6166

Abstract

This article aims to see the changing characteristics and role of journalism as a new media. The rapid development of technology encourages all parties to move forward, including the mass media. Over time, various conventional mass media companies such as print media began to turn to online media as a means of reporting. Apart from news portals with big names, there are currently many independent news portals or individuals who choose to share information through social media accounts. The problem is focused on how journalists pay attention to the code of ethics in reporting information in the realm of social media. The data were collected through the document study method or literature review and non-participant observation. With literature review, the author takes references and examples from books that are relevant to the research title. The data that has been obtained were analyzed qualitatively. This study concludes that in online media, the writing style is more rigid and similar to conventional media such as newspapers. Meanwhile, in new media, the writing style looks more flexible and the journalist's perspective or personal view on the issues being reported is often more visible.
Analisis Penggunaan Dana Desa Berdasarkan Permendesa PDTT Nomor 16 Tahun 2018 Tentang Prioritas Penggunaan Dana Desa Tahun 2019 Panji Setiawan; Badaruddin Badaruddin; Muryanto Amin
PERSPEKTIF Vol. 11 No. 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.6175

Abstract

The purpose of this study was to find out how to arrange use, implementation of use, types of proposals that developed at the village annual Musrembang forum, inhibiting factors from implementation and motives of stakeholders/related parties in encouraging the implementation of DD use based on Permendesa Pdtt. 16/2018 as a reference for Timbang Jaya Village, Bahorok District and Paluh Pakih Babussalam Village, Batang Serangan District. The method used in this research is a survey with observation techniques, in-depth interviews and literature study methods. The results of the study stated that the method of arranging the use of DD in Timbang Jaya Village, Bahorok District and Paluh Pakeh Babussalam Village, Batang Serangan District was appropriate. Implementation of the use of DD based on Permendesa Pdtt No. 16/2018 has not been fully implemented or has not become a reference for villages in carrying out development. The types of proposals that developed at the village's annual Musrembang forum became inhibiting factors from implementation, because they were dominated by proposals for infrastructure development activities that were not related to the priority provisions for the use of DD regulated by Permendesa Pdtt. 16/2018, while the motives of the stakeholders/related parties are so that there is integration between village development planning and national, provincial, and district/city development planning and so that the use of DD does not violate the provisions of applicable regulations.
Peran Pimpinan Sumber Daya Manusia Menjadi Leader Dalam Penegakan Etika Anti Diskriminatif Tri Agus Saputra; Chandra Wijaya
PERSPEKTIF Vol. 11 No. 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.6233

Abstract

This article aims to look at the important role of anti-discriminatory ethics and the role of human resource managers as the main pillars of anti-discriminatory ethics enforcement. Discrimination is one type of ethical problem that arises in the field of employment. The task of eliminating discriminatory actions is generally the responsibility of the state, however, in practice many discriminatory cases that occur are not reached by the state so that in the end it requires an active role from entities outside the state structure to be at the forefront of resolving discriminatory problems. The method used in this study is a qualitative method with a qualitative descriptive approach through literature study. The data obtained and collected from the analysis of documents in the form of books, articles and government regulations. This study concludes that human resource managers are considered the closest and most suitable entity in the realm of ethical management because human resource managers are entities that are very close and face to face with humans in an organization. When talking about ethics, it will be very closely related to the relationship between humans and the relationship between humans and organizations.
Bureaucratic Reform Strategy In Improving The Quality Of Public Services By Implementing Bureaucratic Communication Model in Cimahi City Titin Rohayatin; Agus Subagyo; Agustina Setiawan; Siti Munawaroh; Widuri Wulandari
PERSPEKTIF Vol. 11 No. 3 (2022): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i3.6264

Abstract

This study aims to look at the bureaucratic reform strategy for improving public services in Cimahi City. This study uses a qualitative descriptive method, namely interview data collection techniques, literature study, and observation. Research result; mapping of the condition of the Cimahi City Regional Government in terms of institutions, management, bureaucratic ethics, a description of the reasons why bureaucratic reform is needed, and the formulation of general guidelines for bureaucratic reform strategies that refer to the Grand Design of bureaucratic reform through 8 (eight) areas of change, namely: Mental Apparatus, Legislation -Invitation, Performance Accountability, Management, Supervision, Institutional, Apparatus HR, and Public Services. And the formation of a model of government bureaucratic communication. The bureaucratic communication model is expected to be able to accelerate the process of bureaucratic reform in government. The models are SR (Stimulus-Response) model, Aristotels Linear communication model, Linear development communication model (Shannon and Wever), SMCR Communication Model (Sender, Message, Channel, and Receiver), Bureaucratic Communication Process model, and Bureaucratic communication model. With the government bureaucratic communication model in public services, it is expected to create quality and effective communication.
Analisis Reformasi Birokrasi untuk Mewujudkan Good Governance pada Pemerintah Kabupaten Pemalang Mariana Ane Pratiwi; Teguh Yuwono; Retno Sunu Astuti; Teuku Afrizal
PERSPEKTIF Vol. 11 No. 3 (2022): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i3.6272

Abstract

The realization of quality services for the welfare of the community is one of the commitments to change through bureaucratic reform, in its implementation conflicts often arise due to inconsistencies. This is what happened in Pemalang Regency, on the one hand the bureaucracy is aggressively carrying out bureaucratic reform as a form of self-improvement, but on the other hand it slows down the progress of the bureaucracy due to the declining culture of service and weak employee integrity. This paper aims to determine the causes of the non-optimal results of the evaluation of bureaucratic reform along with the supporting and inhibiting factors for implementing bureaucratic reform in the Pemalang Regency Government. This paper study uses a qualitative method with case studies. Data was collected through observation, documentation and interviews. The data analysis techniques are: data collection, data reduction, data presentation, data analysis and triangulation and drawing conclusions to test the validity of the data and find objective truth. The results of the study in this paper indicate that the bureaucratic reforms carried out by the Pemalang Regency government have not shown significant signs of increasing towards a more optimal direction in an effort to realize Good Governance, there are still normative problems related to the quality and capacity of the apparatus resources. An increase in commitment and a change in mindset is needed from the leadership to all levels of employees to make fundamental changes and reforms to the government administration system to achieve good governance.
Mewujudkan Semarang Hebat melalui Smart City (Studi Kasus pada Dimensi Smart Economy Kota Semarang) Dimas Anugrah Dwi Saputra; Kismartini Kismartini; Ida Hayu Dwimawanti; Teuku Afrizal
PERSPEKTIF Vol. 11 No. 3 (2022): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i3.6273

Abstract

Smart City is a concept to shape a city for the better and can improve the welfare of its people. One of the dimensions in the implementation of Smart City is a smart economy that focuses on managing the development of economic growth that starts with innovations to increase competitiveness and open new business opportunities. Semarang city is one of the cities in Indonesia that has been implementing this concept since 2013 and its implementation was awarded Best Smart economy City in 2018. The methodology used is qualitative descriptive with primary data collection techniques with interview techniques and secondary data with literature study techniques. The implementation of the smart economy in Semarang City has three important aspects, namely Industry, Transaction, and Welfare. These three aspects are integrated into the indicators of the Semarang Hebat Priority Program which 6 indicators of 10 indicators. In this article, the author explains the implementation of the achievements of the smart economy in the city of Semarang based on the indicators of the Semarang Hebat Priority Program. In this article, the author explains the implementation of the smart economy in the city of Semarang based on the indicators of the Semarang Hebat Priority Program. The implementation of the smart economy in Semarang City has been running by showing a positive trend, with constraints from external factors in the form of the Covid-19 Pandemic. It is hoped that the Semarang City Government can maximize and improve sectors that show positive trends and anticipate unexpected conditions in the future.

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