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Program Studi Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Medan Area, Jalan Kolam No. 1, Pasar V, Medan Estate, Sumatera Utara
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PERSPEKTIF
Published by Universitas Medan Area
ISSN : 20850328     EISSN : 26849305     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
PERSPEKTIF, is a journal of Governmental, Political, Public Administration, Communication and Social Sciences, for information and communication resources for academics, and observers of Governance Sciences, Social Sciences, Political Sciences, Public Administration Sciences, Communication Sciences, Methodology of Social Sciences and Social Work. The published paper is the result of research, reflection, and actual critical study with respect to the themes of Governmental, Political, Public Administration, Communication and Social Sciences, All papers are peer-reviewed by at least two referees. The scope of PERSPEKTIF is the Governmental, Political, Administration and Communication Sciences. Published twice a year (January and July) and first published for printed edition since Volume 1 No. 1 January 2012.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1,186 Documents
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Komunikasi Krisis PT. Indonesia Asahan Aluminium Berkaitan Perbedaan Interpretasi Perhitungan Pajak Air Permukaan Irene Silviani; Jannatun Nisa
PERSPEKTIF Vol. 11 No. 4 (2022): PERSPEKTIF, October
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i4.7742

Abstract

This study analyzes the political marketing strategy carried out by the Surya-Taufik pair who are the incumbent pair in participating in the simultaneous regional head elections (Pemilukada) in 2020 in Asahan Regency. The involvement of the incumbent pair in regional head elections is often seen as a strong candidate, this happens because the incumbent pair is considered to have had more dominant political capital such as popularity, network and image. The incumbent pair is considered to have a good image as a popular official in the eyes of the public, especially if it is supported by the performance of a positive figure, it will certainly strengthen the relationship between voters and candidate pairs in terms of winning. The theories used to explain these problems are democracy theory, political marketing theory, political communication theory and role theory. From the search results of researchers in the field, researchers get a summary of the flow of the process of winning the Surya-Taufik candidate pair, namely the process of candidacy, forming a winning team, conducting research, designing political products, implementing political products, establishing political communication and building commitment. The political marketing theory carried out by the Surya-Taufik pair uses three approach models, namely push marketing, pull marketing and pass marketing in conducting political campaigns. This strategy is a comprehensive step taken by the Surya-Taufik couple and the success team that can be accepted by all circles of society.  
Communication Presentation of Indonesian Identity Figures at the Ramayana Ballet at Prambanan Robby Hidajat; Pujiyanto Pujiyanto; EW Suprihatin; DP. Muhammad Affaf Hasiymy; Surasak Jamnongsarn
PERSPEKTIF Vol. 11 No. 4 (2022): PERSPEKTIF, October
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i4.7883

Abstract

This study focuses on the performing arts of tourism by examining the identity of performing arts that communicate local culture. Remembering the identity of a country becomes very quickly and easily captured through the performing arts of tourism. This article examines the identity of performing arts that tell the story of the Ramayana, which is characterized by Indonesia. In this communication process, there are two interactive paths, namely from the side of the performing arts as a carrier of information, and the audience or tourists who receive information. The process of interaction that is conveyed and received, is identity and culture. Thus, the interaction that occurs, can produce imaging through aesthetic transmission. In order to approach this problem, non-verbal communication theory is used as a reference. The data were collected through observation at the Ramayana tourist show center at Pangung open Prambanan. The data were analyzed through non-verbal communication theory aimed at the Yogyakarta style Ramayana ballet performance in the Hanoman Obong story as a local Indonesian cultural identity. Hanoman is an icon of the struggle that contains the ideology of heroism.
Efektivitas Program Pelatihan Berbasis Kompetensi dalam Meningkatkan Kualitas Tenaga Kerja di UPTD BLK Kabupaten Kotawaringin Timur Saffa Indah Salsabila; Diana Hertati
PERSPEKTIF Vol. 11 No. 4 (2022): PERSPEKTIF, October
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i4.7933

Abstract

The local government of East Kotawaringin Regency through the UPTD BLK which is located under the Manpower and Transmigration Service organizes a program in the form of competency-based training as an effort to overcome the problem of the low quality of the workforce. East Kotawaringin Regency as an area dominated by individuals with low educational backgrounds, in the process of implementing training to improve the quality of its workforce has several problems that accompany it. This study aims to describe the effectiveness of competency-based training programs in improving the quality of the workforce in the UPTD BLK of East Kotawaringin Regency which was analyzed using the training effectiveness measure from Henry Simamora. The type of research used is the type of qualitative research with data collection techniques in the form of observation, interviews, and documentation. The results showed that; 1) the feeling of the training participants towards the training subjects was not entirely good because the availability of facilities at the UPTD BLK in East Kotawaringin Regency was considered inadequate; 2) the learning provided in competency-based training at the UPTD BLK of East Kotawaringin Regency has been able to make the trainees master the concepts and knowledge acquired during the training process; 3) the behavior of the trainees has changed in attitudes, knowledge and skills after the training; 4) the pass rate of participants with certificates at the UPTD BLK of East Kotawaringin Regency is quite good, reaching 92% of participants.
Kajian Brand Fashion Wanita Lokal Di Kota Bandung (Studi Kasus : Calla The Label dan Halona) Mutiara Insani Nasution; Ira Wirasari; Arini Arumsari
PERSPEKTIF Vol. 11 No. 4 (2022): PERSPEKTIF, October
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i4.7968

Abstract

Fashion is a reflection of the self of its users. The existence of local women's fashion brands in the fashion industry is increasingly evident. One of the factors driving the success of a fashion brand is to use branding. However, the lack of knowledge of fashion brand owners regarding the importance of developing the right branding strategy for their company. In addition, how to increase the value of a brand by building brand awareness of potential consumers. This study aims to review the Calla The Label and Halona brands which then produce an adaptation of the branding strategy of the local fashion brand Calla The Label and then can be used and adapted by women's fashion brand owners in formulating branding strategies and developing their brands. The method used in this research is qualitative with literature study, interview, observation and data analysis. The review of these two fashion brands is expected to provide information regarding the use of branding strategies that are appropriate for beginners or those who are already established in the local fashion industry.  
Strategi Komunikasi Penyuluh Agama Islam dalam Sosialisasi Penerapan Protokol Kesehatan Covid-19 Di Kota Medan Wildan Ansori Hasibuan; Abdurrahman Abdurrahman; Mailin Mailin
PERSPEKTIF Vol. 11 No. 4 (2022): PERSPEKTIF, October
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i4.7979

Abstract

This study aims to analyze the communication strategy of Islamic religious educators in disseminating the application of the Covid-19 health protocol in Medan City, along with its effectiveness and communication barriers. This descriptive research uses interviews, observations and documentation studies as data collection techniques. The analytical knife used is the Diffusion of Innovation Theory, Uses and Gratification, and the theory of symbolic interactionism, and the Principles of Communication. The data is processed by data analysis techniques, the collected data is heard again, arranged systematically, read, analyzed, then identified answers and documents with research objectives, in order to obtain valid conclusions. The results of the study concluded that the extension strategy was carried out directly or face to face. At the time of the spread of Covid-19 at the end of 2019 the activities of religious instructors were divided into 2 methods, namely the first to continue to do it directly while still implementing the Covid-19 health protocol. Second, online or online using social media as a tool, by creating a special WhatsApp group for fellow Islamic religious instructors and majils ta'lim whose contents are appealing to health protocols and recording lectures that last 3-5 minutes. Technical barriers: Use of masks; washing with soap; Don't approach the crowd; Not traveling; Study at home; Pray at home; Body temperature detection and. Cough/sneeze etiquette. Political obstacles, blown by the opposition against the government.
Presisi sebagai Inovasi dan Strategi Membangun Citra Kepolisian Daerah Sumatera Utara Mulia Riadi; Dewi Kurniawati
PERSPEKTIF Vol. 11 No. 4 (2022): PERSPEKTIF, October
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i4.8096

Abstract

Innovation is the key to success in an organization. Without innovation the organization will not develop, it is aimed at improving the performance of public services. But as a lot of negative news about the police circulated, a bad image of the National Police has been formed in the society. General Listyo Sigit Prabowo first explained the concept of Presisi when undergoing due diligence and appropriateness of the candidate for the Chief of Police in Commission III of the DPR RI on January 20, 2021. This study aims to describe the innovation of the Presisi as a communication strategy for developing the image of the North Sumatra Regional Police to the community. This research is Qualitative research with unstructured observation methods and online data search / Internet Searching. The author finds that the North Sumatra Regional Police has realized 16 (Sixteen) Priority Programs and 8 (Eight) Commitments of the Chief of Police, General Listyo Sigit Prabowo.
Pesan Komunikasi Islam dalam Tradisi Bondang dan Implikasinya terhadap Keagamaan Masyarakat Muslim di Kabupaten Asahan Kiki Rahmayani Hasibuan; Rubino Rubino; Mailin Mailin
PERSPEKTIF Vol. 11 No. 4 (2022): PERSPEKTIF, October
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i4.8122

Abstract

The purpose of this study was to analyze the implications of Islamic communication messages and the efforts made by the community to preserve Bondang Tradition in the community in Asahan Regency. This research is a qualitative research, more precisely a research strategy that tries to describe the item or subject under study. Therefore, in this review, to obtain information, the researcher used a subjective technique. The results of the study indicate that there are three Islamic Communication Messages contained in the Bondang Cultural tradition in Silo Lama Village, Silau Laut District, Asahan Regency, including messages of faith, messages of sharia and muamalah, and moral messages. The implications of Islamic Communication Messages contained in the Bondang Cultural tradition in Silo Lama Village, Silau Laut District, Asahan Regency, there are three including messages of faith, messages of sharia and muamalah, as well as moral messages that are actually practiced by people in their daily lives. Community efforts in preserving the Bondang Tradition of Asahan Regency include some of the community trying to tell the history of Bondang Tradition to their children and relatives as a tradition that reminds how their village was opened and can be occupied by Muslim communities like them until now.
Using Model 7-C Protocol in Analyzing Factors Affecting Implementation Corruption Prevention Program in the Regional Tax Revenue Sector Rieza Adhitya Bintana; Ima Mayasari
PERSPEKTIF Vol. 12 No. 1 (2023): PERSPEKTIF, January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v12i1.7280

Abstract

This paper aims to analyze the factors that influence the implementation of the corruption prevention program by the Corruption Eradication Commission (KPK) in the local tax revenue sector. In order to approach this problem, the theoretical reference from the 7-C Protocol analysis model from Cloete (2018) is used. Qualitative data were collected through interviews and documentation studies from activity reports, research results, and media news, which were analyzed using a post-positivism approach and descriptive analytical research methods. The unit of analysis is the implementer of the corruption prevention program in the regional tax revenue sector, namely the Prevention Task Force at the KPK Coordination and Supervision Directorate (Korsupgah KPK). This study concludes that to find out the factors that influence the implementation of corruption prevention programs in the local tax revenue sector implemented by Korsupgah KPK can be analyzed using the 7-C Protocol analysis model from Cloete (2018) which consists of the variables Content, Context, Commitment, Capacity, Client/Coalition, Communication, and Coordination.
Administrative and Financial Reforms in Nigeria: The Panacea for Efficient Service Delivery Gbosien Chris Sokoh; Ugo Chuks Okolie
PERSPEKTIF Vol. 12 No. 1 (2023): PERSPEKTIF, January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v12i1.7592

Abstract

The study examines the Nigerian government's administrative and financial reforms. The goal is to examine the impact of various Programs and policies implemented in Nigeria, as well as the influence of these reforms on the country's public sector. This is critical in light of the evident professional shift among government and personnel on the one hand and among professionals on the other. In doing the research, this publication used an exploratory approach. The study's findings show that there is a lot of literature on public sector reorganization, but there isn't much on administrative and financial reform Programs in the public sector. As a result, the study suggests that reform Program is critical to guaranteeing efficient service delivery in the Nigerian public sector and national growth. The study suggests that government Programs and policies be reviewed on a regular basis to ensure alignment with national goals, mobilization of necessary resources for Program execution and implementation, and coordination among all levels of government and professionals.  
Strategy for the Development of Tangkahan Tourism Objects in Gunung Leuser National Park as a Tourist Destination for Langkat Regency Yesy Beby Emelya Siregar; R. Hamdani Harahap; Heri Kusmanto
PERSPEKTIF Vol. 12 No. 1 (2023): PERSPEKTIF, January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v12i1.7676

Abstract

This study aims to determine and explain the strategy for developing the Tangkahan tourist attraction in Gunung Leuser National Park as a tourist destination in Langkat Regency using SWOT analysis. The type of research used is qualitative-descriptive, while data collection techniques use three methods, namely observation, interviews, and documentation. The data analysis technique used is to reduce data, present data, and draw conclusions. Data validation techniques in this study used two types of triangulation, namely technical triangulation and source triangulation. The research results obtained SO strategies: (1) Promote natural potential and various flora and fauna in Langkat Regency by using the development of information technology and social media; (2) Improving the quality of Gunung Leuser National Park as a natural school. WO strategies: (1) improve facilities and infrastructure in the Tangkahan area; (2) Improving the quality of human resources; (3) Educating the public in terms of preserving historical heritage and regional cultural customs. ST strategy: (1) Utilizing and developing natural potential which is still large and beautiful in Tangkahan; (2) Providing Tourism Awareness education and training (DARWIS) and SAR training. WT strategy: (1) Conduct mediation and negotiation (cooperation and partnership) between tourism stakeholders and PTPN; (2) Compile a mapping of historical and archaeological preservation in Langkat Regency.

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