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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,017 Documents
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ANALISIS STRATEGI BISNIS DALAM MENINGKATKAN DAYA SAING USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) DI ERA DIGITAL Irpangi
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17869

Abstract

This study aims to analyze the influence of business strategies consisting of cost leadership, differentiation, and focus strategy on enhancing the competitiveness of Micro, Small, and Medium Enterprises (UMKM) in the digital era, with a case study of (UMKM) in Pringsewu Regency. The research method used is quantitative, employing a survey approach involving 397 UMKM respondents. Data were collected through questionnaires and analyzed using SPSS, through validity tests, reliability tests, descriptive analysis, classical assumption tests, and multiple linear regression analysis. The results show that all statement items are valid (r > 0.3 sig. < 0.05) and reliable (Cronbach’s Alpha value > 0.7). Descriptive analysis indicates that the average scores fall within the good to very good category. The classical assumption tests confirm that the data are normally distributed (Sig. = 0.082), free from multicollinearity (Tolerance > 0.7 VIF < 1.5), and no heteroscedasticity occurs (Sig. > 0.05). The multiple linear regression results indicate that the three business strategies simultaneously have a significant effect on UMKM competitiveness (F calculated > F table, Sig. < 0.05). Partially, the differentiation strategy contributes most dominantly to improving competitiveness. These findings affirm that the proper implementation of business strategies in the digital era can enhance the competitive advantage of UMKM. Therefore, UMKM actors need to strengthen innovation, cost efficiency, and market focus in facing digitalization challenges.
PROS AND CONS OF CASH WAQF LINK SUKUK IN INDONESIA: ANALYSIS OF REGULATIONS, POTENTIAL, AND CHALLENGES Khoirunnisa, Nur Awali
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17870

Abstract

Cash waqf is a contemporary innovation in Islamic philanthropy, where the object of waqf is no longer limited to physical assets but also includes financial instruments such as cash and sharia securities. This study aims to analyze the pros and cons of implementing Cash Waqf Link Sukuk in Indonesia, particularly in the context of regulations, economic development potential, and operational and sharia challenges. The research method employs a descriptive qualitative approach with content analysis techniques applied to primary literature (fatwas from the DSN-MUI, Law No.41/2004, BWI Regulations) and secondary literature (journals, sharia financial reports). The research findings indicate that Cash Wakaf Link Sukuk has a strong legal foundation through the Wakaf Law and BWI Regulations, with a mechanism for managing wakaf funds invested in government sukuk. This scheme offers the following benefits: (1) stable returns from sukuk coupons, (2) flexibility in allocating funds for social-productive projects, and (3) transparency through oversight by authoritative institutions. However, the main challenges include: (1) low public literacy regarding investment-based wakaf products, (2) liquidity risks and sukuk value fluctuations, and (3) sharia-related controversies regarding the ownership status of wakaf assets within the sukuk structure. The implications of this research provide policy recommendations in the form of strengthening socialization, synergy between BWI and the Financial Services Authority (OJK), and improving the benefit distribution model to be in line with sharia objectives. These findings contribute to the development of sharia financial literacy and modern waqf governance in Indonesia.
Impresi Brand Image, Brand Awareness, dan Relationship Marketing terhadap Customer Loyalty Produk (Studi Kasus Customer Kosmetik Wardah di Outlet Ana Beauty Demak) Lailatus Saadah; Adhitya Yoga Prasetya
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17872

Abstract

This research was conducted to identify how the influence of brand image, brand awareness, and relational marketing on customer loyalty. The research took place at Ana Demak Outlet involving 100 respondents. These respondents are customers of Wardah products. The data collection technique in this study used a questionnaire. This research method is quantitative, which includes: validity test, heteroscedasticity test, multicollinearity test, multiple linear regression test, T test, F test, and coefficient of determination (R2) test with SPSS application. Keywords: Brand Image, Brand Awareness, Relational Marketing, Customer Loyalty.
PENGARUH INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO LITTLE JUIN DI KOTA MAKASSAR Letsoin, Anastasya Melmaria; Pakiding, Daniel Lallo; Tahendrika, Abner
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14808

Abstract

Keputusan untuk membeli dipengaruhi oleh inovasi, di mana inovasi produk merupakan pusat dari keberhasilan suatu bisnis. Tujuan dari penelitian ini adalah untuk menguji dan menganalisis pengaruh inovasi produk terhadap keputusan pembelian konsumen pada Toko Little Juin Makassar. Jenis penelitian yang digunakan pada penelitian ini adalah jenis penelitian korelasional untuk mengukur hubungan inovasi produk terhadap keputusan pembelian konsumen. Sampel digunakan 100 responden dari konsumen pada Toko Little Juin Makassar. Teknik analisis pada penelitian ini menggunakan analisis deskriptif, uji instrumen penelitian, uji asumsi klasik, analisis regresi linear sederhana dan uji hipotesis (Uji t). Berdasarkan hasil penelitian yang dilakukan dapat disimpulkan bahwa inovasi produk berpengaruh signifikan dan positif terhadap keputusan pembelian pada Toko Little Juin Makassar atau hipotesis yang diajukan dalam penelitian ini dapat diterima. Inovasi produk mempunyai hubungan yang kuat dan berkontribusi sebesar 42,8% terhadap naik turunnya nilai keputusan pembelian di Toko Little Juin Makassar. Kata Kunci : Inovasi Produk, Keputusan Pembelian
STRATEGI INOVASI PRODUK BERBASIS SUMBER DAYA LOKAL: STUDI KASUS PENGEMBANGAN ABON IKAN BANDENG DENGAN PENAMBAHAN LIMBAH UDANG DITINJAU DARI UJI ORGANOLEPTIK Irtanto, Devina; Hari Minantyo; Fabiola Leoparjo; Catherine Eugene Martono; Bryan Budinata; Catherine Lorena Valentina Franoto; Joaquin Levi Toreh
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17895

Abstract

As a maritime country, Indonesia is rich in fishery products, one of which is Wonorejo Village and Keputih Village. However, in both villages, there is an abundance of milkfish (chanos chanos) products which is a problem for the surrounding community due to the lack of knowledge about milkfish innovation products. The purpose of this product innovation is to utilize milkfish as a local product by adding shrimp waste while utilizing waste from the fishing industry. This study aims to evaluate excessive milkfish products that can be processed into shredded milkfish products with the addition of shrimp waste based on organoleptic tests which include aspects of color, aroma, taste, texture, and overall liking. Overall, shredded milkfish products with the addition of shrimp waste have the potential to be developed as an innovative food product that has added value and high selling value.
PENGARUH GOOD CORPORATE GOVERNANCE TERHADAP FINANCIAL DISTRESS PERUSAHAAN CONSUMER GOODS DIMODERASI PROFITABILITAS Devi, Heidy Paramitha; Ningrum, Berlian Kusuma; Supatminingsih, Sri
JURNAL ILMIAH EDUNOMIKA Vol. 6 No. 2 (2022): EDUNOMIKA : Vol. 06, No. 02, 2022
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i2.6274

Abstract

This study aims to determine the effect of Good Corporate Governance on Financial Distress with Financial Performance as a Moderating Variable. This research was conducted on Consumer Goods companies listed on the IDX for the 2018-2019 period. This study uses quantitative research methods. The population in this study were 52 companies. The sampling method used purposive sampling method and the resulting sample of 44 companies with a period of 3 years so that a sample of 132 company data was obtained. However, there are outlier data, so 106 research data are obtained. The research analysis uses Multiple Linear Regression and Moderate Regression Analysis (MRA) using SPSS version 25 software. The results show that (1) the Board of Commissioners has an effect on Financial Distress (2) the Board of Directors has no effect on Financial Distress (3) the Audit Committee has no influence on Financial Distress (4) The Board of Commissioners has no effect on Financial Distress which is moderated by Profitability (5) The Board of Directors has an effect on Financial Distress which is moderated by Profitability (6) The Audit Committee has an effect on Financial Distress which is moderated by Profitability. Keywords : Good Corporate Governance, Financial Distress, Financial Performance, Consumer Goods companies
PENGARUH FAKTOR PRIBADI DAN FAKTOR SOSIAL TERHADAP PROSES KEPUTUSAN PEMBELIAN PRODUK FASHION DAN BEAUTY PENGGUNA PERSONAL SHOPPER (Study pada Jasa Titip @titipall) Dynda Nazwa Prameizuari; Kristina Sisilia; Hidayat, Agus Maolana
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12967

Abstract

The popularity of social media platforms is one of the attractions for its users. This phenomenon is proof that the existence of social media platforms can be a one-step journey solution for the majority of users to meet their needs. The presence of @titipall jastip can answer this problem, because all needs can be met by only paying jastip fees and shipping costs. This study aims to determine the partial and simultaneous influence of personal factors and social factors on the purchasing decision process of jastip @titipall personal shopper users. This research method uses quantitative methods with descriptive analysis types, data analysis techniques using multiple linear regression analysis. The population used is followers of @titipall's tipping service, which amounts to 4,520. The sampling technique is non-probability sampling and the sampling technique uses purposive sampling method with a sample of 104 respondents, namely consumers who have purchased an item using jastip @titipall. The results of this study indicate that personal factors have a percentage of 84.2%, social factors have a percentage of 84.2%, the purchasing decision process has a percentage of 84.1%, so that all of them are in the very good category. Based on the research results partially and simultaneously, it shows that personal factors, social factors, and the purchasing decision process have a positive and significant effect.
PENGARUH HARGA DISKON DAN PROMOSI TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI PADA SALON NHABEAUTY DI JOMBOR BENDOSARI SUKOHARJO Setyaningrum, Dian Ftriana; Purwanto, Edi; Triatmono, Agus
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15145

Abstract

The research problem formulated in this study includes: Does the discount price have a significant effect on customer satisfaction at Nhabeauty Salon in Jombor Bendosari Sukoharjo? Does promotion have a significant effect on customer satisfaction at Nhabeauty Salon in Jombor Bendosari Sukoharjo? Does the discount price have a significant effect on customer loyalty at Nhabeauty Salon in Jombor Bendosari Sukoharjo? Does promotion have a significant effect on customer loyalty at Nhabeauty Salon in Jombor Bendosari Sukoharjo? Does customer satisfaction affect customer loyalty at Nhabeauty Salon in Jombor Bendosari Sukoharjo? Does the discount price significantly affect customer loyalty at Nhabeauty Salon in Jombor Bendosari Sukoharjo through customer satisfaction? Does promotion significantly affect customer loyalty at Nhabeauty Salon in Jombor Bendosari Sukoharjo through customer satisfaction? The first hypothesis suggests that the discount price affects customer satisfaction at Nhabeauty Salon in Jombor Sukoharjo as the t-value obtained is 0.026 < t-table 1.660, with a significance level (ρ) of 0.979 (not significant). The second hypothesis, which states that promotion affects customer satisfaction at Nhabeauty Salon in Jombor, is accepted since the t-value obtained is 6.185 with a significance level (ρ) of 0.000 (significant), as the t-value 6.185 > t-table 1.660. The third hypothesis, which states that discount prices affect customer loyalty at Nhabeauty Salon in Jombor Sukoharjo, is proven, with a t-value of 3.949 and a significance level (ρ) of 0.000 (significant). The fourth hypothesis, which states that promotion affects customer loyalty at Nhabeauty Salon in Jombor Sukoharjo, is also proven. This is because the t-value obtained is 6.185 with a significance level (ρ) of 0.000 (significant). The fifth hypothesis, which states that customer satisfaction affects customer loyalty at Nhabeauty Salon in Jombor Sukoharjo, is not proven, as the t-value obtained is 0.340 with a significance level (ρ) of 0.734 (not significant), and the t-value 0.340 < t-table 1.660. The sixth hypothesis, which states that discount prices do not affect customer loyalty through satisfaction, is not proven, as the t-value obtained is 0.025 with a significance level (ρ) of 0.980 (not significant). The seventh hypothesis, which states that promotion affects customer loyalty through satisfaction, is proven. This is because the t-value obtained is 1.787 with a significance level (ρ) of 0.070 (significant). Keywords: Discount Prices, Promotion, Customer Satisfaction, Customer Loyalty
EFEKTIVITAS PEMBELAJARAN DIFERENSIASI BERDASARKAN GAYA BELAJAR SISWA BERBASIS E-MODUL TERHADAP HASIL BELAJAR SISWA Fauziah Nur Faqih; Yusuf Hanafi; Fidyah Nur Khumairoh; Ellya Kusna Aura Dewi; Cahyaning Pininta Kustia
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17133

Abstract

Dunia pendidikan memiliki keberagaman baik dari segi kemampua, gaya belajar maupun kebutuhan belajas siswa dikelas. Keberagaman tersebut sering kali dapat menghambat hasil belajar siswa yang baik. Dalam mengatasi permasalahan mengenai keberagaman tersebut, peneliti menerapkan pembelajaran diferensiasi berbasis e-modul berdasarkan gaya belajar siswa. Penelitian ini bertujuan untuk mengetahui evektifitas pembelajaran diferensiasi berdasarkan gaya belajar siswa berbasis e-modul terhadap hasil belajar siswa di kelas 9.1 SMPN 3 Malang. Penelitian ini menggunakan metode eksperimen dengan desain penelitian yang digunakan adalah post test group. Teknik pengambilan data menggunakan teknik total sampling yang mencakup seluruh siswa kelas 9.1. Teknik analisis data yang digunakan dalam penelitian ini yakni menggunakan pengujian N-Gain, normalitas dan uji hipotesis. Hasil pengujian N-gai menunjukkan hasil kategori tinggi dengan nilai 0,8233. Hasil pengujian uji normalitas adalah 0,015 yang artinya data berdistribusi normal. Sementara hasil uji hipotesis mneunjukkan hasil signikasi dengan nilai t hitung >t tabel, yaitu 13,117>2,055. Hasil tersebut mengindikasikan bahwa hasil belajar setelah menggunakan pembelajaran diferensiasi berbasis e-modul memiliki hasil yang efektiv untuk dilakukan pembelajaran.
Systematic Literature Review: The Role of Compensation in Enhancing Performance Outcomes Hanief Kurniawan
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17153

Abstract

This systematic literature review (SLR) examines how compensation strategies both monetary (e.g. salary, bonuses, pay-for-performance) and non-monetary (e.g. recognition, benefits, flexibility) affect employee performance at the individual, team, and organizational levels. Following the PRISMA 2020 guidelines, empirical studies (2014–2024) on compensation and performance were searched from the Scopus and Web of Science databases. After screening and quality appraisal (using the Joanna Briggs Institute tools), 67 primary research articles met the inclusion criteria. The findings were synthesized, highlighting that monetary incentives generally exhibit a positive, yet context-dependent, effect on performance, while non-monetary rewards often enhance intrinsic motivation and engagement. Several studies identified mediating factors such as motivation, justice perceptions, and job satisfaction, which explain how compensation influences performance. Moreover, moderators such as organizational culture, ownership structure, and leadership style shape the strength of these effects. In conclusion, both forms of compensation can improve performance when aligned with organizational context and employee needs. Gaps were identified, including limited evidence on long-term outcomes and under-researched non-monetary incentives. A research agenda is proposed to explore optimal compensation designs and their interactions with work motivation and team dynamics.

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