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M Hasan Ma'ruf
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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,017 Documents
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PERAN FLASH SALES, HARGA DAN TRUST DALAM MEMBENTUK KEPUTUSAN PEMBELIAN ONLINE: STUDI PADA PENGGUNA APLIKASI SHOPEE Ferry Adi Wibowo; Susilowati, Heni
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 1 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.18065

Abstract

The digital era is driving rapid growth in the communications and information sector, including the rise of e-commerce in Indonesia. Digital transformation is changing people's lifestyles, including online shopping activities. Shopee, as one of the leading e-commerce platforms, was chosen as the object of research, aiming to analyze the influence of flash sales, prices, and trust on online purchasing decisions. This study uses a quantitative descriptive approach, involving 100 active Shopee users as respondents using a non-probability sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression. The results of the study prove that trust has the most dominant impact on online purchasing decisions, followed by flash sales and prices. Simultaneously, all three variables of flash sales, price, and trust contribute significantly to online purchasing decisions. The implications of the research are that Shopee continues to increase the frequency and transparency of flash sales, offer more competitive prices, and provide fast and responsive service to build customer trust and loyalty. Keywords : Flash sales;Price;Trust;Purchase Decisions
EFEKTIVITAS PENGELOLAAN DANA ZAKAT PROFESI DI LAZISMU KABUPATEN PANGKEP islamiah
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18196

Abstract

This study aims to analyze the effectiveness of professional zakat fund management at LAZISMU in Pangkep Regency. Professional zakat is a type of zakat maal that has emerged in response to the dynamics of the modern economic structure, where individual income sources stem from professional occupations such as employees, medical personnel, educators, and other similar professions. This research adopts a qualitative approach using descriptive methods, relying on in-depth interviews, field observations, and document analysis. The study focuses on three key aspects in measuring effectiveness: institutional transparency and accountability, the accuracy of zakat distribution to beneficiaries (mustahik), and the sustainability of empowerment programs implemented. The findings indicate that the management process of professional zakat by LAZISMU Pangkep has been relatively optimal; however, it still faces challenges such as the low level of public education and understanding of professional zakat, as well as the underutilization of a digital-based reporting system.
URGENSI PEMASARAN DIGITAL DALAM MENINGKATKAN DAYA BELI KONSUMEN TERHADAP PRODUK USAHA MIKRO, KECIL DAN MENENGAH ( UMKM ) DI KABUPATEN OKU TIMUR Feriyana, Winda; Agus Setiawati; Tedy Haryadi; Teti Liana
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 1 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.18202

Abstract

This study examines the crucial role of marketing in increasing sales turnover of Micro, Small, and Medium Enterprises (MSMEs) in East OKU Regency. This article outlines effective marketing strategies, including the implementation of digital marketing, branding, appropriate pricing strategies, and the role of promotions in increasing consumer purchasing power. A literature review found that implementing appropriate digital marketing strategies can significantly increase MSME visibility and optimize their sales performance. The results indicate that by utilizing social media platforms, MSMEs can reach a wider market, strengthen interactions with consumers, and create new business opportunities, and are known to experience turnover increases of up to 50%. This study also highlights the importance of government support and collaborative efforts to improve MSME access to marketing training and information. It is hoped that this article will provide useful insights for MSMEs and relevant local stakeholders to develop more effective and sustainable marketing strategies in an effort to support the ongoing digital transformation of MSMEs. Keywords : Digital Marketing, Purchasing Power, MSMEs
Pengaruh QRIS Terhadap Perilaku Impulsive Buying Mahasiswa ditinjau dalam Perspektif Ekonomi Islam Ahmad, Ahkam; Syahidah Rahmah; Sri Wahyuni
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18206

Abstract

This study aims to analyze the influence of QRIS digital transactions on the impulsive buying behavior of students at the Faculty of Economics and Business, Universitas Muhammadiyah Makassar, from the perspective of Islamic Economics. The background of this research is based on the growing use of QRIS as a digital payment method on campus and the increasing phenomenon of impulsive buying among students. This research employs a quantitative approach with an explanatory research design. Primary data were collected through questionnaires distributed to 97 respondents who are active QRIS users, using Slovin’s formula for sampling. The data analysis method used is simple linear regression to examine the effect of the independent variable on the dependent variable. The results show that QRIS digital transactions have a significant positive influence on the impulsive buying behavior of students in the Faculty of Economics and Business. Factors such as convenience, practicality, and security are the main reasons for using QRIS; however, they also contribute to impulsive consumption. From the perspective of Islamic Economics, QRIS is considered compliant with Sharia principles as long as it does not involve elements of riba (usury), gharar (uncertainty), or maisir (gambling), but its use should be guided by ethical and spiritual awareness to avoid extravagance. This research is expected to serve as a reference for educational institutions, financial service providers, and relevant stakeholders in improving the quality of Sharia-based digital payment services.
DETERMINANTS OF CONSUMER INTENTION IN USING DIGITAL PAYMENT: THE ROLE OF USER SATISFACTION AMONG MILLENNIALS IN URBAN AREAS Dhevi Dadi Kusumaningtyas; Luthfy Purnanta Anzie; Eirene Ivane Santoso; Nur Aissyah
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18338

Abstract

Digital payment offers great flexibility in shopping at any time or place via embedding into a series of e-commerce sites and mobile applications. A quantitative design with correlational methodology is followed in the present study. This paper seeks to examine the influence of digital payment on user intention through the mediating effect of satisfaction in millennial generation. The samples were determined by purposive sampling technique to 100 respondents who are millennial generation living in the urban area of Central Java. A questionnaire and a Likert scale were used to gathered research data. In analyzing the data process, its use path analysis and test of data helped by SmartPLS software version 4.1.1.2. Path analysis consists of two parts, the outer model and the inner model. The findings indicated that digital payment was confirmed to have a positive effect on user satisfaction. The next direct effect, the digital payment, was a positive significant impact on consumer intention. Additionally, the user satisfaction variable was found to exert a significant positive influence on consumer intention. In the other hand, the user satisfaction dimension was confirmed as capable of mediating between digital payment and consumer intention.
THE IMPACT OF DIGITAL MARKETING ON BUSINESS PERFORMANCE THROUGH THE ROLE OF COMPETITIVENESS IN MSMES IN SEMARANG REGENCY Endang Kustami; Luthfy Purnanta Anzie; Isa Al Ansori; Putri Nurusyifa
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18343

Abstract

Digital marketing has been identified as a potential strategy to promote MSMEs and sell their products. The objective of this research is to test the influence of digital marketing on business performance with competitiveness as a mediating variable. The study respondents in this sample were 200 MSMEs in Semarang Regency, Central Java Province. The sampling procedure adopted a purposive sampling approach. The closed-end questionnaire was utilized to collect data with a five-point Likert scale. The analysis data method of this study is carried out based on the path analysis using SmartPLS software version 4.1.1.2. The study findings reveal that there is a significant impact of digital marketing on competitiveness. The second one is that digital marketing has a positive impact on business results. Third, the mediating relationship analysis illustrates that the competitiveness variable can mediate the impact of digital marketing on business performance. Research implications are the practical ideas for micro-entrepreneurs of meatball culinary businesses in applying digital marketing, competitiveness, and business performance.
THE CONTRIBUTION OF PERCEIVED ORGANIZATIONAL SUPPORT TO JOB SATISFACTION THROUGH THE ROLE OF WORK ENGAGEMENT AMONG ACADEMICS AT PRIVATE UNIVERSITIES Pemilia Sulistyowati; Tri Imaliya; Diah Kusumawati; Hifa Labiba Afi Huwaida
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18344

Abstract

Organization support enhances work engagement, thus enhances employee job satisfaction. This research is targeted to testing the effect of job satisfaction from perceived organizational support through work engagement among all lectures at private universities in Central Java Province. The methodology applied in this work is an associative method with a quantitative bias. Samples used purposive sampling technique to take 100 respondents from the entire lecturers who worked at private universities in Central Java Province. The questionnaires were used for collection of data and rated with Likert scale. The method of the data analysis was SEM-PLS and testing the databy using SmartPLS software version 4.1.1.2. There are two stages in the SEM-PLS analysis, an outer model and an inner model. The findings showed that the job satisfaction is significantly affected by the perceived organizational support (POS). It is further established that there is mediating impact of the variable work engagement on the relationship between the variable perceived organizational support and job satisfaction.
The Influence of Price Perception, Product Quality, and Service Quality on Purchase Decision at “Bang Ben” Home Steak in Salatiga Wahyu Astuti; Robby Andika Kusumajaya; Edwin Zusrony
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18403

Abstract

This study aims to study the influence of price perception, product quality, and service quality on purchasing decisions at “Bang Ben” Home Steak Salatiga. This study uses an associative quantitative research methodology. The subjects of this study were customers of “Bang Ben” Home Steak Salatiga, using a purposive sampling method of 100 respondents. Data were collected using a questionnaire method analyzed with a Likert scale of 1-5. Quantitative analysis was carried out using multiple linear regression analysis and analyzed using the SPSS version 30 application. The results of this study indicate that price perception, product quality, and service quality partially influence purchasing decisions at “Bang Ben” Home Steak Salatiga. The three independent variables have a simultaneous influence on purchasing decisions.
KEPUTUSAN INVESTASI GENERASI Z DI SOLORAYA: MENELISIK PERAN LITERASI KEUANGAN, PENGETAHUAN INVESTASI, DAN FINFLUENCER Nuraini, Revalina Intan; Sari, Shinta Permata
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18414

Abstract

An investment decision is an action of placing a certain amount of funds in a particular investment instrument with the expectation of obtaining profits or returns in the future. The phenomenon of increasing investment interest among Generation Z in line with advances in digital technology demonstrates the need for a deep understanding of the factors that influence investment decisions. This study aims to analyze the influence of financial literacy, investment knowledge, and finfluencers (financial influencer) on the investment decisions of Generation Z in the Soloraya region. This study uses a quantitative approach with a survey method by distributing questionnaires to 278 Generation Z respondents residing in Soloraya who have investment experience. The data analysis technique uses Partial Least Squares (PLS) to test the relationship between variables. The results of the study are expected to show that financial literacy, investment knowledge, and finfluencers have a positive effect on investment decisions. Keywords : Investment Decision, Financial Literacy, Investment Knowledge, Finfluencer.
GREEN GOVERNANCE SEBAGAI REFLEKSI ETIKA DAN KINERJA KORPORASI MODERN Putri, Hanifah Yaffa Eka; Sari, Shinta Permata
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18426

Abstract

The increasingly competitive business environment requires companies to maintain sustainable financial performance through good corporate governance and environmentally friendly accounting practices. This study analyzes the effect of green accounting, institutional ownership, independent commissioners, and audit committee on financial performance in energy sector companies listed on the Indonesia Stock Exchange during 2022–2024. Using a quantitative method, purposive sampling of 182 data, and multiple linear regression analysis, the results show that green accounting, institutional ownership, and independent commissioners have effect on financial performance, while the audit committee has no effect on financial performance. Keywords : Financial Performance, Green Accounting, Institutional Ownership, Independent Commissioners, Audit Committee.

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