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International Journal of Visual and Performing Arts
Published by Association for Scientific Computing Electronics and Engineering
ISSN : -     EISSN : 26849259     DOI : https://dx.doi.org/10.31763/viperarts
Core Subject : Humanities, Education, Art,
Arts Humanities Education
nternational Journal of Visual and Performing Arts draws its contributions from academics and practitioner-researchers at the interface of new visual and performing arts. It acts as a forum for critical study, innovative practice, and creative pedagogy, addressing themes that may be domain-specific (e.g., theatre, dance, music, live art, visual arts) or situated at the convergence of two or more disciplines. The journal invites original, significant, and rigorous inquiry into all subjects within or across disciplines related to visual and performing arts.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 112 Documents
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Illustration process in visual communication: a qualitative study on storybook product development Arifin, Irfan; Hasbi, Hasbi
International Journal of Visual and Performing Arts Vol 7, No 1 (2025)
Publisher : ASSOCIATION FOR SCIENTIFIC COMPUTING ELECTRICAL AND ENGINEERING (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/viperarts.v7i1.1673

Abstract

The illustration process in visual communication design plays a critical role in supporting product development; however, there remains a lack of systematic and empirical studies that examine its practical stages within the design research context, particularly in the field of storybook illustration. This study aims to identify and describe the stages of the illustration process specifically applied in the development of storybook products. A qualitative descriptive case study approach was used, with data collected through literature review, in-depth interviews with four professional illustrators, and document analysis. The data were analyzed using content analysis techniques to extract patterns of practice and define the illustration workflow. The findings reveal an integrated, eleven-stage illustration process that includes narrative exploration, concept development, sketching, refinement, visual enhancement, layout, validation, and final presentation. This process is shown to be iterative, reflective, and context-sensitive, rather than strictly linear. The study contributes a structured conceptual model of the illustration process in design practice, providing theoretical insights and a practical reference for researchers, educators, and practitioners in visual communication design.
Narrative structure, symbolic meaning, and cultural expression in contemporary Indonesian horror cinema Abidin, Zainal; Riski, Wahyu Nova; Barry, Syamsul
International Journal of Visual and Performing Arts Vol 7, No 1 (2025)
Publisher : ASSOCIATION FOR SCIENTIFIC COMPUTING ELECTRICAL AND ENGINEERING (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/viperarts.v7i1.1790

Abstract

This study investigates narrative strategies in contemporary Indonesian horror films to understand how they convey cultural meanings and engage audiences. While horror is often dismissed as entertainment, Indonesian horror serves as a cultural mirror, reflecting societal fears, spiritual beliefs, and identity struggles. The study focuses on eight films released between 2019 and 2024, selected for their narrative complexity, cultural relevance, and critical reception. Using qualitative narrative analysis, the research applies Seymour Chatman's distinction between story and discourse alongside classical and modern narrative theories by Bordwell, Todorov, Genette, and others. The analysis identifies three-act and five-act structures and nonlinear, circular, and episodic narratives. These structures enhance suspense, emotional engagement, and thematic depth. The findings show that Indonesian horror films blend local folklore, Islamic rituals, and communal values with experimental storytelling. For example, Siksa Kubur uses fragmented timelines to depict trauma, while Qodrat integrates religious exorcism into its plot structure. Such strategies deepen audience immersion and articulate culturally specific anxieties. This research contributes to Indonesian cinema studies by highlighting how narrative form shapes meaning and emotional impact. It offers a framework for analyzing horror beyond Western paradigms and provides insights into how traditional and modern storytelling coexist in Southeast Asian media. Academically, it advances narrative theory in a non-Western context. Practically, it supports filmmakers and cultural producers in using horror to engage with social issues and connect with global audiences through culturally grounded storytelling.
Political aestheticization in the representation of Balinese selonding gamelan: between cultural practices and identity strategies Setiyono, Budi
International Journal of Visual and Performing Arts Vol 7, No 1 (2025)
Publisher : ASSOCIATION FOR SCIENTIFIC COMPUTING ELECTRICAL AND ENGINEERING (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/viperarts.v7i1.1796

Abstract

Selonding Gamelan in Tenganan Pegringsingan Village, Bali, plays an important role in the traditional Mekaré-kare ritual and represents the close relationship between art and the social structure of the local community. This study aims to reveal how the aesthetics of Selonding Gamelan are mobilized as a symbolic strategy in responding to external influences on the local cultural order. Using ethnographic and participatory observation methods, especially in the context of the Mekaré-kare ritual, this study finds that Selonding Gamelan not only functions as a musical instrument, but also as a cultural medium that dampens elements of violence, negotiates identity, and strengthens social cohesion. Gamelan aesthetics are used consciously as a mechanism for protecting customary values against external cultural intervention. The conclusion of this study shows that ritual art has a transformative power in shaping the collective identity and cultural sovereignty of traditional communities. These findings open up new space for studying the relationship between art, ritual, and politics in the study of Nusantara performing arts.
Cultural value transformation in Anang Ardiansyah's song lyrics: a hermeneutic inquiry into banjar people's identity Subroto, Wisnu; Nurdin, Encep Syarief; Subiakto, Bambang; Milyartini, Rita
International Journal of Visual and Performing Arts Vol 7, No 1 (2025)
Publisher : ASSOCIATION FOR SCIENTIFIC COMPUTING ELECTRICAL AND ENGINEERING (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/viperarts.v7i1.1775

Abstract

This research deeply examines how the lyrics of Anang Ardiansyah's songs reflect the dynamics of character values and cultural identity of the people of Banjarmasin, by using Paul Ricoeur's hermeneutic approach which consists of 5 stages: (1) Theme Identification; (2) Naive Understanding; (3) Deep Interpretation; (4) Fusion Horizon that allows researchers to capture the various layers of meaning contained in song lyrics. This systematic analytical process provides a solid methodological framework to examine the representation of fundamental values such as Islamic religiosity, local wisdom, patriotism, and social solidarity, which are inherent in the cultural identity of the Banjar people. This research analyses the symbolic and metaphorical meanings in four selected songs: Bastamiyah, Bismillah Kata Bamula, Puhun Rambai, and Paris Barantai. Through a systematic interpretive analysis, which involves a layer-by-layer interpretation to decipher the text based on its cultural and historical context, this study reveals that the lyrics represent fundamental values such as Islamic religiosity, local wisdom, patriotism, and social solidarity that are deeply rooted in the cultural identity of the Banjar people. The findings show that the songs function as a medium for transmitting and preserving cultural values, bridging tradition and modernity. The significance of this research lies in identifying the mechanisms through which traditional art has a role in transmitting and preserving cultural values.
Developing an integrated brand activation strategy framework for platform-dependent creative studios based on the kemsgraphics case Kusumasari, Adita Ayu; Albaari Kemal, Ammar Muqsith
International Journal of Visual and Performing Arts Vol 7, No 1 (2025)
Publisher : ASSOCIATION FOR SCIENTIFIC COMPUTING ELECTRICAL AND ENGINEERING (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/viperarts.v7i1.1718

Abstract

Digital creative enterprises face significant strategic risk from platform dependency, as reliance on a single marketplace can lead to unstable revenue when algorithmic changes reduce visibility. This research addresses that risk by designing and empirically testing a brand activation strategy to elevate brand awareness for Kemsgraphics, a virtual studio highly dependent on Fiverr. The strategy was developed using the Brand Activation Process (Discovery, Strategic Development, Creative Development, Delivery, and Evaluation) as the primary framework, enriched by the incorporation of the Steps of Effective Communication Development for strategic planning and Design Thinking principles for creative solution development. The impact of the strategy was tested using a quasi-experimental, time-series design with mixed-method analysis, collecting daily performance data and qualitative insights from five digital platforms. The intervention produced an 890% increase in TikTok follower growth and substantial improvements in reach, engagement, and profile visits across all platforms during a five-day period. This research demonstrates how an integrated, theory-based brand activation strategy can help remote creative businesses build brand resilience and reduce platform risk, providing a practical blueprint for managing digital brand presence in the creative sector.
Transformation of Lampung tapis cloth into modern fashion products through technical and material innovation: cultural and economic impacts Hartono, Lili; Guntur, Guntur; Rustopo, Rustopo; Setiyono, Budi
International Journal of Visual and Performing Arts Vol 7, No 1 (2025)
Publisher : ASSOCIATION FOR SCIENTIFIC COMPUTING ELECTRICAL AND ENGINEERING (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/viperarts.v7i1.1816

Abstract

The transformation of Lampung tapis cloth into a modern fashion product through innovations in manufacturing techniques and materials used has had a significant impact on cultural and economic aspects. The purpose of this study is to analyze the transformation of tapis cloth with a focus on innovations in techniques and materials used and their impact on cultural and economic aspects. The research method used is descriptive qualitative. The data sources used are informants, places and events, and documents. This study collected data through observation, interviews, and document analysis. The data obtained were analyzed using an interactive model. The results of the study indicate that the transformation of Lampung tapis cloth through innovations in techniques and materials was carried out to adapt to the development of the times and dynamic consumer tastes, so that tapis cloth remains relevant and in demand by the wider community. The transformation of tapis cloth has an impact on the cultural aspect, namely supporting efforts to preserve regional culture, strengthening regional identity, and promoting Lampung culture to the national and international levels. In the economic aspect, the transformation of tapis cloth is able to increase people's income and absorb labor, thus providing a positive contribution to the local economy and improving people's welfare.
Visual self-presentation through unique costumes: a case study of the digital persona of a “crackers man” on Instagram Tyas, Bonifacia Bulan Aruming
International Journal of Visual and Performing Arts Vol 7, No 1 (2025)
Publisher : ASSOCIATION FOR SCIENTIFIC COMPUTING ELECTRICAL AND ENGINEERING (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/viperarts.v7i1.1637

Abstract

This study examines how a “Crackers Man”, an Instagram content creator and crackers maker, publicly known through his Instagram account @jeniinugraha, utilizes distinctive costumes for visual self-representation and shaping a digital persona, which transcends the conventional perception of his profession. This study aims to analyze the strategies and impacts of this unconventional approach. A qualitative case study method was employed, utilizing in-depth content analysis of @jeniinugraha’s Instagram profile, semi-structured interviews with the creator, and a survey of audience perceptions. The main findings of this study suggest that the consistent use of thematic costumes combined with humorous messaging strategies contributes to the visual uniqueness of the content and an approachable digital persona. This study underscores the effectiveness of innovative visual communication for personal branding by micro-entrepreneurs on social media, offering a model for leveraging creativity to build distinction in crowded digital markets.
Creation of fiber art from fabric waste using weaving, collage, and patchwork techniques Wahida, Adam; Murni, Endri Sintiana
International Journal of Visual and Performing Arts Vol 7, No 1 (2025)
Publisher : ASSOCIATION FOR SCIENTIFIC COMPUTING ELECTRICAL AND ENGINEERING (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/viperarts.v7i1.1706

Abstract

In addition to contributing to economic growth, the textile industry has the potential to produce large amounts of fabric waste, which often ends up in trash cans and pollutes the environment. Responding to these conditions, this study aims to explore the use of fabric waste as the main material in the creation of fiber art, evaluate environmental and economic benefits, and see positive impacts on society. This research uses an art practice-based approach to create fiber art from waste materials using weaving, collage, and patchwork techniques. The method includes collecting and selecting fabric waste based on the type of textile material, applying various artistic techniques, and analyzing the aesthetics and functionality of the artwork made. The results of the study show that textile waste created through a combination of weaving, collage, and patchwork techniques can produce artistic and aesthetic fiber artworks.  This fiber artwork contributes to the concept of sustainability in fine art and emphasizes that fabric waste can be converted into creative products to extend the life cycle of materials. Thus, it can open new opportunities in the recycling-based creative industry.
Aesthetic interpretation of waruna symbolism in the colossal dance performance waruna rakta samasta Kasih, Ni Nyoman; Yulianti, Ni Ketut Dewi
International Journal of Visual and Performing Arts Vol 7, No 1 (2025)
Publisher : ASSOCIATION FOR SCIENTIFIC COMPUTING ELECTRICAL AND ENGINEERING (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/viperarts.v7i1.1847

Abstract

This research departs from the lack of scholarly exploration into how mythological figures like Waruna can function as aesthetic sources in contemporary Balinese performing arts. Waruna, known in Hindu-Balinese mythology as the god of water and the ocean, symbolizes cosmic harmony between nature and human life. This study aims to analyze how Waruna’s symbolism contributes to the aesthetic construction of the colossal dance performance Waruna Rakta Samasta, particularly in terms of form, meaning, and presentation. Employing a qualitative method, the research integrates Djelantik’s aesthetic theory focused on form, weight, and appearance, and a hermeneutic approach to interpret symbolic meaning. Data were collected through direct observation of the performance and literature studies. Findings reveal that Waruna's symbolism is not only embodied in visual elements like the Borobudur outrigger boat, lighting, and video mapping, but also in movement and music, producing an immersive maritime experience. The aesthetic is enriched with spiritual and philosophical messages that align with the Balinese Tri Hita Karana values. This study contributes to the development of colossal performing arts in Bali by offering a contemporary reinterpretation of traditional symbols and providing a model for integrating mythological aesthetics into modern performance practice.
Heterogeneous brand identities in Cross-IP mobile game collaborations: a case study of visual design characteristics Annisa, Naira Pelangi; Rahman, Yanuar; Swasty, Wirania
International Journal of Visual and Performing Arts Vol 7, No 1 (2025)
Publisher : ASSOCIATION FOR SCIENTIFIC COMPUTING ELECTRICAL AND ENGINEERING (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/viperarts.v7i1.1753

Abstract

The rise of mobile games has opened a new potential market for brands, but there is a lack of research focusing on mobile game collaboration designs, as they tend to focus on other industries despite the mobile game industry having a high rate of collaborations. The objective of this study is to extend the subject of brand collaboration design analysis into the mobile gaming landscape. In addition, we will analyze how mobile game collaborations incorporate brand identity extensions of heterogeneous visual identities into distinctive designs, and the rationale of how these collaborations work well despite the contrasting brand identities. To analyze, we used a qualitative case study method. The case study includes three cases of mobile game collaborations chosen based on heterogeneity, originality, and utilization. The main findings of this paper are the design characteristics of the collaborative product, which consists of six attributes. This study can be used as a reference for the key design characteristics in heterogeneous mobile game collaboration designs in the future.

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