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Prof. Dr. H. Jufriadif Na`am, S.Kom, M.Kom
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INDONESIA
Jurnal Informatika Ekonomi Bisnis
Published by Universitas Putra Indonesia YPTK Padang
ISSN : 27148491     EISSN : -     DOI : https://doi.org/10.37034/infeb
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Informatika Ekonomi Bisnis adalah Jurnal Nasional, yang didedikasikan untuk publikasi hasil penelitian yang berkualitas dalam bidang Informatika Ekonomi dan Bisnis, namun tak terbatas secara implisit. Jurnal Informatika Ekonomi Bisnis menerbitkan artikel secara berkala 4 (empat) kali setahun yaitu pada bulan Maret, Juni, September, dan Desember. Semua publikasi di jurnal ini bersifat terbuka yang memungkinkan artikel tersedia secara bebas online tanpa berlangganan. Jurnal Informatika Ekonomi Bisnis sebagai media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis dalam bidang informatika ekonomi dan bisnis. Sebagai bagian dari semangat menyebarluaskan ilmu pengetahuan hasil dari penelitian dan pemikiran untuk pengabdian pada masyarakat luas, serta sebagai sumber referensi akademisi dalam bidang informatika ekonomi dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 616 Documents
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Sistem E-Commerce Indekost Terintegrasi dengan Web Geographic Information System Tari, Gunawan; Putri, Iin Karmila; Jumardi, Andi
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1279

Abstract

Currently, students and the public in searching for boarding house information only rely on information from friends, relatives or manual searches to find the availability of boarding houses. Currently, the availability of information service platforms for boarding houses is now numerous, especially those based on websites and Android-based. Boarding house information services based on websites and Android-based only provide general information related to boarding house information, but are not able to provide comprehensive information. The purpose of this study is to contribute to the field of information technology through innovation in the development of an e-commerce platform Indekost integrated with the Web Geographic Information System that can help improve information accessibility, facilitate the boarding house search process and ultimately increase user satisfaction in choosing boarding houses that suit their needs. The type of research used is Research and Development (R&D) using the waterfall development model. The results of this study were able to produce an e-commerce application product Indekost that is able to integrate with the Web Geographic Information System. The results of black-box testing showed that all menus can function properly and according to expectations. The results of expert testing and user testing obtained a final score of 3.8, meaning the assessment falls into the very appropriate category.
Optimizing Location for Downstream Industry on Remote Island Products N, Zulkifli; Azry, Said Maulana
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1284

Abstract

This research aims to select the most optimal and efficient location for frozen banana fritter production to support efforts in optimizing downstreaming of leading commodity industries of Kepulauan Mentawai Regency. The research evaluates potential sites in Padang City and Kepulauan Mentawai Regency, employing the Economic Analysis method with the Brown-Gibson model, combining quantitative and qualitative approaches. Factors influencing frozen banana fritter production and site selection are examined through market surveys and interviews with relevant experts and stakeholders. The findings highlight Padang City as the ideal production site. This research holds significance in enhancing the local economy, especially in Kepulauan Mentawai Regency, classified as a 3T area in West Sumatra province. The results provide valuable insights for stakeholders in choosing suitable production sites for frozen banana fritters, contributing to economic improvement in the region.
The Impact of Digital Marketing Adoption on Sustainable Growth Mediated by Firm Performance: An Empirical Study of SMEs Dianta, Indra Ava; Sinaga, Herty Ramayanti; Wicaksono, Jentoro; Zusrony, Edwin
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1287

Abstract

MSMEs embrace the strategy of sustainable growth through firm performance by adopting digital marketing after the Covid-19 pandemic. The purpose of this study is to explain the direct effect of the adoption of digital marketing on the sustainable growth mediated by firm performance of MSMEs. The population in this study was all MSMEs operating in Salatiga City. The sample and limiting samples were 100 respondents who used a purposive sampling method. The data was collected using a questionnaire with a Likert scale. The data was analyzed using covSEM-PLS and the data was processed using the SmartPLS application Version 4.1.1.2. The conclusion of the study is that the variables of adoption of digital marketing have a direct influence on sustainable growth in MSMEs. Firm performance is able to mediate the effect of the variables of adoption of digital marketing on sustainable growth in MSMEs.
Pengembangan Aplikasi Mobile Manajemen Tugas dan Produktivitas dengan Integrasi Fitur Kalender dan Reminder Zakarias, Riza Abid; Ikrimach
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1289

Abstract

This study aims to develop a mobile-based task and productivity management application integrated with calendar and reminder features. The objective is to help users organize, monitor, and complete tasks efficiently while maintaining optimal productivity. The research adopts a system development approach consisting of several stages, namely analysis, design, implementation, and evaluation. The main features of the developed application include task scheduling, automatic reminders, and an interactive calendar display to assist users in managing deadlines and daily activities. Based on the results of the evaluation, the application successfully delivers reminder notifications according to the specified schedule and provides a structured view of tasks within the calendar interface. The findings indicate that the integration of task management, reminder, and calendar features can improve users’ time management and task completion efficiency.
The Effect of Capital Structure, Sales Growth, Cash Turnover, and Firm Size on Profitability Mediated by Operational Effiency: Evidance from Healthcare Industry Listed on IDX Syofyan, Hamad; Fitra, Halkadri
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1290

Abstract

This study examines the effect of capital structure, sales growth, cash turnover, and firm size on profitability mediated by operational efficiency in Indonesia’s healthcare industry listed on the Indonesia Stock Exchange (IDX) during 2020–2024. The healthcare sector is a capital-intensive industry that faces high operational costs and complex regulations, leading to fluctuating profitability despite strong sales growth. This topic is relevant because previous studies provide inconsistent findings regarding the relationship between leverage and profitability in capital-intensive firms. The research adopts a quantitative approach using secondary data from financial statements of healthcare companies listed on IDX. Samples were selected through a purposive sampling technique, and panel data regression with the Fixed Effect Model (FEM) was used for hypothesis testing. Operational efficiency was analyzed as a mediating variable through the Sobel test to examine indirect effects. The findings of this study indicate that capital structure (DER) and firm size have a significant negative effect on operational efficiency. However, capital structure does not significantly affect profitability (ROA), while firm size has a significant negative effect on profitability (ROA). The results also show that sales growth and cash turnover have no significant effect on operational efficiency. Furthermore, operational efficiency is proven to mediate the negative and significant effects of capital structure and firm size on profitability (ROA), but it does not mediate the relationship between sales growth and cash turnover with profitability (ROA).These findings imply that healthcare companies should optimize their capital structure and asset utilization while enhancing operational efficiency to sustain profitability.
Work-Life Balance and Employee Engagement: A Study on Millennial Employees in Startups Hendarti, Ricca; Tanjung, Febrina Soraya; Siagian, Mei Veronika Sri Endang
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1299

Abstract

This study aims to investigate the relationship between Work-Life Balance (WLB) and Employee Engagement (EE) among millennial employees working in startups. With the growing prevalence of startups, understanding the factors that influence employee engagement, particularly in the context of work-life balance, is crucial. A total of 135 millennial employees from various startups participated in the survey, which utilized a structured questionnaire based on existing scales for WLB and EE. The results show that there is a significant positive correlation between work-life balance and employee engagement. Employees who perceive better work-life balance tend to report higher levels of engagement in their work. This finding emphasizes the importance of organizational policies that support work-life balance, such as flexible working hours and work-from-home options, in fostering employee engagement. The study also highlights the need for startups to create a supportive work environment to maintain high levels of employee motivation and job satisfaction. Future research could examine additional factors that influence employee engagement, such as leadership styles and career development opportunities, to further enhance organizational outcomes.
Servitization dan Firm Performance Pada Usaha Bengkel: Risk-Taking sebagai Pemediasi Tanjung, Vero; Masdupi, Erni
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1307

Abstract

The rapid increase in private vehicle use has also boosted the growth prospects of repair shops in Indonesia. In this context, service plays a crucial role in creating new revenue streams for businesses while contributing to improved company performance. However, risk-taking is crucial in bridging the gap between the concept and implementation of this strategy. This study aims to identify the influence of service on company performance in repair shops in West Sumatra, with risk-taking as a mediating variable. Using quantitative methods, this study collected data from 80 repair shops in West Sumatra and analyzed it using a Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach. The results show a positive and significant relationship between servitization and risk-taking, as well as between risk-taking and company performance. Furthermore, servitization has also been shown to have a positive and significant effect on company performance. Further findings indicate that risk-taking mediates the positive and significant relationship between servitization and company performance. Thus, this study confirms that servitization and risk-taking play a significant role in improving company performance. This research contributes to the broader understanding of business models, particularly in the repair shop sector, where the concept of service is generally studied more in the context of manufacturing companies. This research highlights how servitization can shape firm performance through its mediating role in risk-taking.
Metaverse Marketing: New Opportunities for Creative Entrepreneurs in Building Consumer Experience Aditi, Bunga; Dewianawati, Dwi; Indrianto, Dian
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1295

Abstract

The emergence of the metaverse has transformed digital marketing by offering immersive and interactive experiences that reshape consumer behavior. This study explores the role of metaverse marketing as a new opportunity for creative entrepreneurs in building consumer experience and behavioral intention. Using a quantitative approach, data were collected from 282 respondents who had interacted with creative entrepreneurship activities in the metaverse, such as virtual fashion shows, digital music concerts, and art exhibitions. The measurement model was validated for reliability and validity, and data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results reveal that immersiveness, sociability, and environmental fidelity significantly affect consumer experience, which in turn strongly influences purchase intention and loyalty. Moreover, consumer experience partially mediates the relationship between metaverse characteristics and behavioral intention. These findings highlight that creative entrepreneurs should focus not only on adopting new technologies but also on designing valuable and meaningful experiences for their consumers. This study contributes to the literature on digital marketing and entrepreneurship by emphasizing the strategic role of the metaverse in fostering sustainable consumer engagement.
Green Branding Strategy and Consumer Loyalty: A Study on Environmentally Friendly Products Asakdiyah, Salamatun; Aditi, Bunga; Suteja, I Gede Novian
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1296

Abstract

This study aims to analyze the influence of green branding strategy on consumer loyalty by considering the mediating role of brand trust among eco-friendly product consumers in Central Java. The research employed an explanatory quantitative approach with a survey design. The population consisted of consumers of green cosmetics, organic food, and eco-labeled household products, with a sample of 140 respondents selected using purposive sampling. Data were collected through an online questionnaire using a 5-point Likert scale adapted from previous studies. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The findings reveal that green branding strategy has a positive and significant impact on consumer loyalty, both directly and indirectly through brand trust. The results indicate that the stronger the green branding strategy implemented by a company, the higher the consumer trust, which in turn fosters greater loyalty. Brand trust serves as a partial mediator, implying that while green branding strategy can directly enhance loyalty, its effect becomes stronger when consumers also trust the brand’s sustainability commitment. Theoretically, this study enriches the green marketing literature by providing empirical evidence of the strategic role of green branding in building loyalty through the psychological mechanism of trust. Practically, it suggests that companies should strengthen environmental information transparency, consistent brand communication, and sustainable innovation to build both trust and long-term loyalty. From a policy perspective, the study highlights the importance for regulators to strengthen green labeling standards and enhance consumer education in order to reduce greenwashing practices.
Efektivitas Kebijakan Fiskal Pemerintah dalam Mendorong Pertumbuhan Ekonomi Ditinjau dari Teori Keynesian Ambarita, Charles Fransiscus; Siregar, Ade Rahma Sintiya
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1283

Abstract

This article discusses the effectiveness of government fiscal policy in promoting Indonesia's economic growth using the Keynesian theory perspective. The research was conducted using a quantitative descriptive approach with secondary data from the Central Statistics Agency (BPS) for the period 2019-2023, covering macroeconomic indicators such as household consumption, investment, government spending, exports and imports, and Gross Domestic Product (GDP). The results show that active government intervention through increased state spending, social assistance programs, subsidies, and fiscal incentives can increase aggregate demand, expand employment opportunities, and strengthen people's purchasing power. Infrastructure development and international trade support have also been shown to contribute to expanding national production capacity and increasing global competitiveness. These findings confirm the relevance of Keynesian theory in the context of the Indonesian economy, where expansionary fiscal policy is not only capable of maintaining stability but also promoting sustainable economic growth. However, the implementation of such policies needs to be more focused on sustainability and social equity so that development outcomes can be more inclusive and just.

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