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Prof. Dr. H. Jufriadif Na`am, S.Kom, M.Kom
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INDONESIA
Jurnal Informatika Ekonomi Bisnis
Published by Universitas Putra Indonesia YPTK Padang
ISSN : 27148491     EISSN : -     DOI : https://doi.org/10.37034/infeb
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Informatika Ekonomi Bisnis adalah Jurnal Nasional, yang didedikasikan untuk publikasi hasil penelitian yang berkualitas dalam bidang Informatika Ekonomi dan Bisnis, namun tak terbatas secara implisit. Jurnal Informatika Ekonomi Bisnis menerbitkan artikel secara berkala 4 (empat) kali setahun yaitu pada bulan Maret, Juni, September, dan Desember. Semua publikasi di jurnal ini bersifat terbuka yang memungkinkan artikel tersedia secara bebas online tanpa berlangganan. Jurnal Informatika Ekonomi Bisnis sebagai media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis dalam bidang informatika ekonomi dan bisnis. Sebagai bagian dari semangat menyebarluaskan ilmu pengetahuan hasil dari penelitian dan pemikiran untuk pengabdian pada masyarakat luas, serta sebagai sumber referensi akademisi dalam bidang informatika ekonomi dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 616 Documents
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Pengaruh Segmentasi Pasar, Desain Kemasan dan Strategi Iklan terhadap Minat Beli Konsumen Aslam, Ahmad Suhail; Nurman, Muhamad; Irawan, Anggi
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1222

Abstract

This study aims to analyze the influence of market segmentation, packaging design, and advertising strategies on consumers’ purchase intention of Joy Tea Green, a new product by PT Sinar Sosro Jakarta. The research background highlights the growing competition in the ready-to-drink tea industry, which demands appropriate marketing strategies. This study uses a quantitative approach with a survey method and multiple linear regression analysis. The data was collected from 96 purposively selected consumers who had known or seen the Joy Tea Green product. The findings show that market segmentation, packaging design, and advertising strategies positively and significantly affect purchase intention both simultaneously and partially. These results offer practical contributions for PT Sinar Sosro in formulating targeted and efficient marketing strategies and provide insights for other industries to understand consumer behavior in launching new products.
Sosialisasi Pajak sebagai Penguat Kepatuhan Wajib Pajak di Tanjung Pinang Teddy, Haryadi; Yusyawiru, Nurul; Rikayana, Hadli Lidya; Yusrizal; Adiman, Raja Multi Konvokesen
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1223

Abstract

This study explores the factors influencing tax compliance among Micro, Small, and Medium Enterprises in Tanjungpinang, specifically focusing on financial conditions, tax sanctions, and the role of tax socialization. The research aims to understand how these factors affect MSMEs' compliance with tax regulations. A survey was conducted with MSME owners in Tanjungpinang using a questionnaire to gather data on their financial conditions, knowledge of tax obligations, and perceptions of tax sanctions. The results indicate that financial conditions do not have a significant impact on tax compliance. However, tax sanctions are found to significantly encourage compliance, highlighting their role as a motivating factor for MSMEs to fulfill their tax obligations. Furthermore, the study reveals that tax socialization moderates the relationship between financial conditions and tax compliance, as well as between tax sanctions and compliance. Effective tax socialization strengthens the impact of both financial conditions and sanctions on compliance. The findings suggest that improving tax education and communication can play a crucial role in increasing tax compliance in the MSME sector, even in the face of financial challenges. This research provides valuable insights for policymakers to design more effective tax policies targeting MSMEs.
Pengaruh Flash sale terhadap Impulse buying: Peran Emosi Positif sebagai Mediator pada pengguna Aplikasi Shopee Ramadhan, M. Rohim; Wardi, Yunia
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1225

Abstract

The rapid growth of e-commerce has intensified the phenomenon of online impulse buying, particularly through promotional strategies such as flash sales. This study aims to examine the effect of flash sales on online impulse buying with positive emotion as a mediating variable. Employing a quantitative explanatory approach, data were collected from 130 active students of the Faculty of Economics and Business at Universitas Negeri Padang who had participated in flash sale programs on the Shopee platform. Data analysis was conducted using Partial Least Squares Structural Equation Modeling with the SmartPLS software. The results research show that flash sales have a significant and positive effect on online impulse buying, both directly and indirectly through positive emotion. Furthermore, positive emotion was found to have a direct and significant effect on impulse buying behavior. These findings reinforce the Stimulus-Organism-Response model, in which flash sales act as a stimulus that evokes emotional responses specifically positive emotions which in turn drive impulsive purchasing behavior. The practical implication of this study highlights the importance of designing promotional strategies that incorporate emotional experiences to enhance the effectiveness and sustainability of digital marketing campaigns.
Electronic Word of Mouth sebagai Determinan Niat Beli Produk Skincare: Studi Kasus pada Generasi Z di Era Digital Nameto, Melati Putri; Wardi, Yunia
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1226

Abstract

This study aims to analyze the effect of Electronic Word of Mouth (E-WOM) on E-Purchase Intention with E-Consumer Trust as a mediating variable among Generation Z consumers of Skintific skincare products. Employing a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected through questionnaires distributed to respondents actively engaged in online shopping. The research reveal that E-WOM has a positive and significant effect on both E-Purchase Intention and E-Consumer Trust. However, E-Consumer Trust does not significantly influence E-Purchase Intention, nor does it mediate the relationship between E-WOM and E-Purchase Intention. These results highlight the crucial role of E-WOM in directly shaping digital consumers’ purchasing behavior, while consumer trust serves more as a long-term foundational factor rather than an immediate driver of purchase intent. This research contributes theoretically to the digital marketing literature and offers practical implications for experience-based promotional strategies.
Airline Marketing Strategy with Low Cost Carrier Concept in Improving Company Competitiveness Rumani, Daniel Dewantoro; Wardana, Miko Andi; Iswahyudi, Prasetyo; Luwihono, Andung
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1227

Abstract

This study investigates the influence of marketing strategies under the Low Cost Carrier model on the competitiveness of PT Lion Mentari Airlines, one of Indonesia’s leading budget airlines. As air travel becomes increasingly accessible, LCCs have emerged as key players in providing affordable and efficient transportation. This research adopts a qualitative descriptive approach to examine how four marketing variables pricing strategy, route accessibility, service simplification, and promotion strategy contribute to Lion Air’s competitive positioning in the domestic aviation industry. Data were collected through interviews, observations, and documentation involving marketing and operational personnel. The findings indicate that dynamic pricing, regional route expansion, simplified in flight services, and digital promotions collectively strengthen brand visibility, customer loyalty, and operational efficiency. These strategies allow Lion Air to serve broader market segments while maintaining profitability in a highly competitive environment. The study concludes that the integration of cost efficient marketing approaches under the LCC framework significantly enhances organizational competitiveness and sustainability. Implications of this study highlight the importance of strategic alignment between service design and market expectations in maintaining a resilient LCC business model.
Poverty and Inequality in Thailand during the COVID-19 Pandemic 2020–2021 Rakmumas, Wilasinee
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1229

Abstract

Thailand is one of the countries that has faced chronic problems of poverty and inequality for a long time. But under the COVID-19 situation, even though Thailand is recognised as having one of the world's best systems for managing problems under the COVID-19 situation, it is still affected by COVID-19. This causes poverty and inequality in Thailand to become even more severe. According to the results of the survey, households with incomes below the standard have increased dramatically. Because there are expenses in terms of health, some households will need to spend more on health and must save some money for the next day. But under the COVID-19 situation, solving the problems of poverty and increasing inequality, the Thai government, under the leadership of Prime Minister Prayut Chan-o-cha, has borrowed money to alleviate poverty and inequality in Thai society and improve the situation. But because there are many waves of COVID-19, it makes dealing with it difficult. As a result, poverty in society at that time had a slow recovery, and due to other social factors, the poor group lacked opportunities and basic social rights.
Dari Kemudahan ke Kepuasan: Peran Perceived enjoyment dalam Mendorong Impulse buying pada Pengguna Aplikasi Shopee Rahmadani, Annisa; Ridhaningsih, Fitria
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1230

Abstract

The advancement of digital technology has significantly transformed consumer shopping behavior, particularly through e-commerce platforms such as Shopee. Factors such as Perceived Ease of Use, Price discount strategies, and the enjoyment experienced during shopping are believed to influence consumers’ tendency to engage in impulse buying. This study aims to examine the influence of Perceived Ease of Use and Price discount on Impulse buying among Shopee users in Padang City, as well as to investigate the mediating role of perceived enjoyment. A quantitative research approach was employed, utilizing a survey method with purposive sampling. The sample consisted of 150 active Shopee users in Padang who had previously made impulsive purchases. Data were collected through an online questionnaire using a Likert scale and analyzed using Structural Equation Modeling with Partial Least Squares. The findings indicate that Perceived Ease of Use does not have a significant effect on impulse buying. However, Perceived Ease of Use has a positive and significant effect on perceived enjoyment. Furthermore, perceived enjoyment positively and significantly influences impulse buying. Price discount also shows a positive and significant effect on both impulse buying and perceived enjoyment. In addition, Perceived Ease of Use has a positive and significant indirect effect on impulse buying through perceived enjoyment, and price discount similarly exerts a positive and significant indirect effect on impulse buying through perceived enjoyment. Overall, these results highlight the essential role of emotional experience in driving impulsive purchasing behavior on e-commerce platforms.
Analisis Kepuasan Pengguna Aplikasi ANBK Menggunakan Metode EUCS Rahman, Maulana Abdul; Prasetio, Egi Ibnu; Pakaja, Fachrudin
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1232

Abstract

Computer-Based National Assessment, also known as ANBK, is a national education evaluation program that was launched as a replacement for the National Exam (UN) in Indonesia. ANBK is used to comprehensively capture the process and quality of learning outcomes from primary and secondary school levels. However, its implementation requires adequate technological infrastructure and a reliable application system to ensure the smooth implementation of the exam in various regions. Thus, it is important to ensure that the ANBK application system is easy to use, efficient, effective and satisfying for all users, including students, teachers and school administrators. The achievement of this research is to investigate the level of user satisfaction and obtain significant variables that have an impact on user satisfaction of the ANBK Application. This research method applies End User Computing Satisfaction (EUCS) in a quantitative way and dissemination of questionnaires to obtain information from the object of research. The population in this research is ANBK users. The population was 50 respondents using saturated sampling technique and questionnaire dissemination was carried out online. The data collected was processed with the Microsoft Excel LTSC program and PLS-SEM operating variable tool. As a result, there are 5 paths tested, H0 is rejected for two variables and H0 is accepted for three variables. There are two variables that have a significant effect on ANBK application user satisfaction, namely: accuracy and timeliness.
Gender-Sensitive Safety System sebagai Strategi Pemasaran dan Retensi Mitra Perempuan pada Transportasi Online Huriyah, Sari; Yulihasri; Fahmi, Rahmi
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1234

Abstract

This study aims to evaluate the implementation of safety and protection systems against sexual harassment experienced by female online transportation partners, particularly Gojek drivers, in Padang City. The phenomenon indicates that although these partners are not permanent employees, they face similar, or even greater, occupational risks, especially for women. Using a qualitative approach with a phenomenological method, the research explores the in-depth experiences of seven informants who have encountered sexual harassment. Data were collected through in-depth interviews and analyzed using the Grand Theory of Behavior-Based Safety and the Normalization Process Theory. The findings reveal that sexual harassment, both verbal and non-verbal, remains prevalent and has a significant impact on mental health, sense of security, and psychological well-being. Many victims choose not to report incidents due to low trust in reporting systems, lack of follow-up, and fear of losing income. The study finds that the existing safety and protection systems are not yet optimal, particularly in prevention, training, and case handling. This research contributes to the literature on occupational safety management and the protection of female workers in the digital economy sector, while also providing policy recommendations that are more responsive, inclusive, and victim-centered.
Kecerdasan Emosional dan Burnout di Sektor Perbankan: Peran Mediasi Self-Efficacy Putra, Al Ikhlas; Andriani, Chichi
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1235

Abstract

This study aims to analyze and examine the effect of Emotional Intelligence on Burnout, the effect of Self-Efficacy on Burnout, and the mediating role of Self-Efficacy in the relationship between Emotional Intelligence and Burnout among employees of PT Bank Nagari Head Office, West Sumatra. Employing a descriptive-causative approach, the research involved a population comprising all head office employees, with a sample of 161 respondents selected using cluster proportional random sampling. Data were collected through a questionnaire utilizing a Likert scale and analyzed using Structural Equation Modeling with SmartPLS 4. The findings reveal that Emotional Intelligence has a negative and significant effect on Burnout, and Self-Efficacy also exerts a negative and significant effect on Burnout. Furthermore, Self-Efficacy significantly mediates the relationship between Emotional Intelligence and Burnout. These results indicate that higher levels of emotional intelligence and self-efficacy among employees are associated with a lower tendency to experience burnout in the workplace.

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