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Business, Economics and Entrepreneurship
Published by Sekolah Tinggi Ilmu Manajemen Shanti Bhuana
ISSN : 26846829     EISSN : 26569469     DOI : https://doi.org/10.16021/b.e.e..v1i1
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal Business, Economics, and Entrepreneurship (BEE) (registration number/ISSN:2656-9469) peer-reviewed journal published twice a year in March and September by Entrepreneurship program of Sekolah Tinggi Ilmu Manajemen (STIM) Shanti Bhuana. This journal publishes the conceptual and empirical article in entrepreneurship, business studies, and Small and Medium Enterprises (SMEs) development. BEE opens for researchers and academics who are interested in writing articles in the fields of entrepreneurship and business studies to be published
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 95 Documents
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ANALISIS CUSTOMER INTENTION DAN CUSTOMER SATISFACTION TERHADAP BRAND FASHION PAKAIAN ERIGO Fadel Farraz Rizkianto; Riorini, Sri Vandayuli; Anjani, Winda Ayu; Aditya, Daffa
Business, Economics dan Entrepreneurship Vol 6 No 1 (2024): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v6i1.808

Abstract

Di saat adanya persaingan antara brand fashion yang sudah ada, Erigo muncul sebagai brand fashion yang memperkenalkan keunikan tersendiri dan menjadi brand yang paling diminati oleh kalangan muda dan berhasil untuk berkancah ke dunia internasional. Rancangan penelitian ini adalah uji hipotesis. Teknik pengambilan sampel adalah non probability sampling dan diperoleh 51 responden yang mengetahui dan pernah membeli brand fashion Erigo. Metode pengumpulan data adalah survey dengan menyebarkan kuesioner kepada responden. Data diolah menggunakan Structural Equation Modeling (SEM). Hasil penelitian memperlihatkan bahwa utiliatarian value berpengaruh positif terhadap customer satisfaction yang selajutnya customer satisfaction juga mempengaruhi behavioral intention bersama dengan utilitarian value. Sedangkan hedonic value tidak memiliki pengaruh positif terhadap customer satisfaction dan behavioral intention. Hasil penelitian ini dapat menjadi masukan bagi seller brand fashion agar dapat merancang strategi promosi yang tepat.
PENGARUH KETERLIBATAN KONSUMEN DALAM KOMUNITAS MEREK ONLINE TERHADAP KECINTAAN MEREK DAN REKOMENDASI POSITIF Djaganata, Alodiazada Nurihda; Riorini, Sri Vandayuli; Jelita Rizki Widyowati; Indahyanti, Tri
Business, Economics dan Entrepreneurship Vol 6 No 1 (2024): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v6i1.810

Abstract

This research explores the relationship between Brand Love, Consumer Engagement, Brand Relationship Quality, Consumer Community Identification, and Positive Word-of-Mouth (WOM) on online shopping platforms, involving the participation of 150 users. Employing a quantitative approach, the study utilizes a questionnaire as the data collection instrument. Findings reject the influence of Brand Relationship Quality and Consumer Community Identification on Consumer Engagement. Conversely, the research reveals a positive relationship between Brand Love and Positive Word-of-Mouth, as well as between Consumer Engagement and Brand Love. Further analysis highlights that the level of brand affection acts as a catalyst for positive recommendations, while active consumer interactions can enhance their level of brand love. These findings underscore the importance of creating emotional connections with the brand to stimulate positive Word-of-Mouth. The study provides in-depth insights into factors influencing WOM on online shopping platforms, potentially supporting the development of more effective marketing strategies. Involving 150 respondents, the research holds practical implications in the current digital and global context. The quantitative method using a questionnaire, data validity, and reliability confirmed through SPSS 21, along with goodness-of-fit (GOF) analysis and hypothesis testing using Amos 23, establishes a robust methodological foundation. Research ethics principles, including consent and data anonymization, are upheld to maintain the integrity and security of respondent information.
ANALISA STRATEGI POSITIONING MEREK: STUDI KASUS INDUSTRI E-COMMERCE DI INDONESIA Sabilla, Tasya Agustin Elsha; Riorini, Sri Vandayuli; Nisa, Sarah Ade; Zefanya
Business, Economics dan Entrepreneurship Vol 6 No 1 (2024): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v6i1.811

Abstract

This research explores brand positioning strategies in the Indonesian e-commerce industry, employing a quantitative approach and descriptive methods, utilizing SPSS 25 software. Data collection involved surveys and questionnaires, focusing on consumer perceptions of the Shopee, Tokopedia, Bukalapak, Blibli, and Lazada brands. Involving approximately 100 respondents, the study aims to provide in-depth insights into the e-commerce market positioning in Indonesia. The analysis results indicate that ease of use and application design are the most significant factors influencing consumer interest in using e-commerce. Each e-commerce platform underwent validity tests, reliability tests, and discriminant analysis to ensure data reliability and validity. Managerial recommendations include enhancing user experience through the development of user-friendly interfaces and appealing application designs. Periodic evaluations of performance and consumer feedback are highly recommended, utilizing SPSS 25 for sophisticated analysis. This research contributes to understanding consumer preferences and perceptions in the e-commerce industry while formulating relevant recommendations for the management of each e-commerce platform.
FAKTOR YANG MEMPENGARUHI COGNITIVE ENGAGEMENT DAN EMOTIONAL ENGAGEMENT TERHADAP BRAND LOYALTY PADA BEAUTY INDUSTRY DI INDONESIA Ghaffari, Andi Zhafran; Pratomo, Luki Adiati; Mulia, Muhammad Rizqi; Murzid, Mikail Muhammad Haikal
Business, Economics dan Entrepreneurship Vol 6 No 1 (2024): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v6i1.815

Abstract

Penelitian ini mengeksplorasi hubungan antara upaya pemasaran media sosial (Social Media Marketing) dalam industri kecantikan di Indonesia dengan keterlibatan kognitif dan emosional pelanggan terhadap merek, serta dampaknya pada loyalitas merek. Data dikumpulkan melalui kuesioner online dari responden yang telah menggunakan produk kecantikan selama setidaknya satu tahun terakhir. Hasil analisis menunjukkan bahwa Social Media Marketing berpengaruh positif terhadap keterlibatan kognitif dan emosional pelanggan, namun tidak secara signifikan terhadap loyalitas merek. Temuan ini memberikan wawasan penting bagi manajer merek dalam mengoptimalkan upaya pemasaran media sosial untuk membangun keterlibatan pelanggan yang kuat
ANALISIS TINGKAT KEPUASAN ANGGOTA TERHADAP KUALITAS PELAYANAN KARYAWAN CREDIT UNION KELING KUMANG KOTA PUTUSSIBAU Novita, Sri; Jang, Paulinus
Business, Economics dan Entrepreneurship Vol 6 No 1 (2024): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v6i1.825

Abstract

This research was conducted at the Keling Kumang Credit Union, Putussibau City, the reason for this research was to answer the author's curiosity regarding the level of satisfaction felt by members during the 15 years CUKK was founded. The aim is to determine the level of member satisfaction in the quality of service of Keling Kumang Credit Union employees, Putussibau City. In this research, the author uses indicators in the form of Tangibles, Reliability, Responsiveness, Assurance, Emphaty, and Service. The research method used is a descriptive method in the form of qualitative descriptive research. Data collection techniques include field observations, questionnaires and interviews. Based on the results of research conducted through indicators in Credit Union member service, namely Tangibles (Tangible), Reliability (Reliability), Responsiveness (Responsiveness), Assurance (Guarantee), Emphaty (Empathy), and Service and placement of employees in the right positions and has a good relationship between the employees of the Keling Kumang Credit Union, Putussibau City and its members, with an average score of 2.88, which means that if you look at the dimensions and indicators with a range of interpretations, it can be concluded in the range 2.36 – 3.03 so it is in the category strongly agree or very well.
PENGARUH KETERLIBATAN PELANGGAN, KUALITAS LAYANAN, CITRA MEREK DAN PENGALAMAN MEREK TERHADAP KEPUASAN PELANGGAN PADA PENGGUNA TRANSPORTASI ONLINE DI DKI JAKARTA Dwi Atmoko, Yudi; Riorini, Sri Vandayuli; Hidasanita, Helzya; Tahira, Nina
Business, Economics dan Entrepreneurship Vol 6 No 1 (2024): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v6i1.826

Abstract

The research aims to find out how influential customer involvement, the quality of service, the brand image and brand experience of customer satisfaction on online transport users. This study is aimed at grab, one of southeast Asia's transportation services. The data collection on this research USES field research by spreading "questionnaire" to 200 user responders at grab application in dki Jakarta, as well as the library research by reviewing from a journal and other structures related to the study. Regression analysis and correlation are used for information screening. The result of this research suggests that the involvement of the customer, quality services, brands' and brands' experience on the satisfaction of the online transport's customers in dki dki will be particularly significant in the development of grab loyalty at the Jakarta stock exchange. This suggests that variable customer satisfaction can be explained by variable customer reliability, service satisfaction, brand image, brand experience of 61 percent.. The rest of the 39 percent is explained by other factors not included in this research model. The effect of some of the influences with the satisfaction of the customer can be illustrated by the regression equation obtained by the positive signed coefficient value of regression, which suggests that both the quality of service and the price have a positive impact.
DETERMINAN RETURN ON ASSET PADA PERBANKAN KONVENSIONAL YANG TERDAFTAR DI BURSA EFEK INDONESIA Aryesta, Anisa Umania; Muchtar, Susy
Business, Economics dan Entrepreneurship Vol 6 No 1 (2024): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v6i1.853

Abstract

Penelitian ini bertujuan untuk mendalami faktor-faktor yang mempengaruhi Return on Asset (ROA) pada bank-bank konvensional di Indonesia yang terdaftar di Bursa Efek Indonesia. Kajian ini secara khusus memfokuskan pada lima variabel utama: Equity Ratio, Deposit Ratio, Loan Ratio, Liquidity Ratio, dan Non Interest Income Ratio. Metode regresi data panel digunakan, dengan sampel yang mencakup 37 bank konvensional selama periode 2018-2022. Dari hasil analisis, ditemukan bahwa Loan Ratio dan Non Interest Income Ratio memiliki pengaruh positif dan signifikan terhadap ROA. Sebaliknya, Equity Ratio, Deposit Ratio, dan Liquidity Ratio tidak menunjukkan pengaruh yang signifikan. Temuan ini menunjukkan pentingnya manajemen Loan Ratio yang efisien dan strategi diversifikasi pendapatan non-bunga dalam meningkatkan profitabilitas bank. Hal ini menjadi panduan berharga bagi manajemen bank dalam merumuskan strategi untuk meningkatkan kinerja keuangan. Penelitian ini memberikan kontribusi penting dalam pemahaman mengenai faktor-faktor yang mempengaruhi profitabilitas bank konvensional di Indonesia. Analisis komprehensif mengenai pengaruh berbagai rasio keuangan terhadap ROA memberikan wawasan penting bagi praktisi perbankan, investor, dan pemangku kepentingan lain dalam mengevaluasi kesehatan keuangan dan potensi pertumbuhan bank. Studi ini diharapkan membuka peluang penelitian lebih lanjut dalam bidang perbankan konvensional, khususnya di konteks pasar keuangan Indonesia, dan berpotensi memberikan dampak positif pada kebijakan dan praktik perbankan di masa depan. Dengan mengeksplorasi lebih jauh faktor-faktor ini, penelitian berupaya memberikan pandangan yang lebih luas dan mendalam tentang dinamika yang memengaruhi profitabilitas bank di Indonesia, memberikan sumbangsih yang berarti bagi literatur di bidang keuangan dan perbankan.
PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY MELALUI PERCEIVED QUALITY DAN BRAND TRUST PADA PENGGUNA SMARTPHONE DI JAKARTA Anindita, Rangga Anung; Pakpahan, Arnolt Kristian
Business, Economics dan Entrepreneurship Vol 6 No 1 (2024): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v6i1.863

Abstract

The objective of the empirical study is to examine and to analyze the effect of Brand Experience on Brand Loyalty mediated by Perceived Quality and Brand Trust of smaprtphone users in Jakarta, with 188 respondents as samples. In this study, the sampling method used non-probability sampling, using purposive sampling technique. The data analysis methods used are Structural Equation Modeling (SEM), SPSS and AMOS24 software. The results show (1) Brand Experience variables have no positive effect on Brand Loyalty and is not supported. (2) Brand Experience variables have a positive effect on Perceived Quality and is supported. (3) the Brand Experience variables have a positive effect on Brand Trust and is supported. (4) Perceived Quality variables have a positive effect on Brand Loyalty and is supported. (5) Brand Trust variable has a positive effect on Brand Loyalty is supported. (6) Brand Experience variable has a positive effect on Brand Loyalty which is mediated by Perceived Quality and is supported. (7) Brand Experience variable have no positive effect on Brand Loyalty which is mediated by Brand Trust and is not supported.
ANALISIS PENGELOLAAN KEUANGAN TERHADAP PENDAPATAN PELAKU UMKM DI KOTA SEKADAU Junianta, Maria; Sara, Dewi; Ariska, Anjelina
Business, Economics dan Entrepreneurship Vol 6 No 1 (2024): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v6i1.879

Abstract

Penelitian ini membahas tentang bagaimana pelaku UMKM dalam mengelola keuangan terhadap pendapatan tujuan penelitian ini mengetahui pemahaman pelaku UMKM yang ada di Kota sekadau terhadap pengelolaan keuangan usaha. Jenis penelitian menggunakan metode kualitatif deskriptif, dengan menggunakan data primer berupa hasil wawancara langsung dengan sejumlah pelaku UMKM. Sampel dipilih menggunakan purposive sampling sebanyak 10 orang owner dimana sampel tersebut memiliki kriteria yaitu telah menjalankan usaha lebih dari 5 tahun dengan pendapatan perbulan minimal Rp 5.000.000. hasil penelitian menunjukkan sebagian besar pelaku UMKM yang ada di Kota Sekadau tidak membuat perencanaan keuangan usaha hal tersebut dikarenakan kurangnya pemahaman pelaku usaha dalam membuat rancangan anggaran untuk kegiatan usaha, selain daripada itu berdasarkan hasil wawancara langsung para pelaku UMKM tidak melakukan pencatatan, pelaporan dan pengendalian terhadap pemasukan dan pengeluaran keuangan usaha.
PERAN MEDIASI BUSINESS ADAPTIBILITY TERHADAP MARKETING CAPABILITY DAN INNOVATION CAPABILITY PADA UKM AMPLANG DI SAMARINDA Agastiya, Auliya; Busono, Mochamad Miftakhul Dava; Arafah, Willy
Business, Economics dan Entrepreneurship Vol 6 No 1 (2024): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v6i1.883

Abstract

Penelitian ini bertujuan untuk mengamati pengaruh dari marketing capability terhadap innovation capability yang dimediasi oleh business adaptability dengan obyek penelitian UKM Amplang di Samarinda. UKM Amplang merupakan salah satu jenis usaha yang populer di Samarinda dan terus berkembang. Dalam penelitian ini data penelitian diperoleh dengan penyebaran angket kepada responden penelitian yaitu pengelola UKM Amplang di Samarinda sebanyak 100 responden. Data yang diperoleh kemudian diolah menggunakan teknik analisis data dengan model PLS. Hasil penelitian menunjukkan bahwa marketing capability memiliki pengaruh terhadap business adaptability dan innovation capability. Dalam penelitian ini juga didapati bahwa business adaptability tidak berpengaruh terhadap innovation capability. Dalam penelitian ini juga ditemukan bahwa tidak terdapat pengaruh mediasi dari business adaptability terhadap pengaruh marketing capability terhadap innovation capability

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