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Vicky F Sanjaya
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Revenue: Jurnal Manajemen Bisnis Islam
Published by Universitas Islam Negeri Raden Intan Lampung
ISSN : 2715825X     EISSN : 28292944     DOI : https://doi.org/10.24042/revenue.v3i1.11369
Core Subject : Science,
Decision Sciences, Operations Research & Management
Aims: An objective of Revenue Journal is to promote the wide dissemination of the result of systematic schoolarly inquires into the broad field of business, management and entreprenuer research. Revenue Journal intended to be the journal for publishing articles reporting the results of research on Islamics economics, business and management. The Revenue Journal invites manuscripts in the areas: SCOPE: ISLAMIC MARKETING MANAGEMENT STRATEGIC MANAGEMENT OPERATION MANAGEMENT HUMAN RESOURCE MANAGEMENT KNOWLEDGE AND INNOVATION MANAGEMENT BUSINESS ETHICS AND SUSTAINABLE INFORMATION MANAGEMENT SYSTEM BUSINESS DIGITAL MANAGEMENT ENTREPRENEURSHIP RISK MANAGEMENT ISLAMIC FINANCIAL MANAGEMENT ECONOMICS SMALL AND MEDIUM ENTERPRISE (SMEs)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 85 Documents
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Dampak sosial media marketing terhadap Repurchase Intention pada pengguna le – mineral di indonesia dengan Trust sebagai pemediasi Hastuti, Tri; Kolefiyan, Ihsyan; Azahro, Kamila Asadiyah; Zaid, Zulfiqar; Ramadhan, Hisbullah Amir Ramadhan Amir; Anafih, Erwinda Sam
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 6 No. 1 (2025)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v6i1.26675

Abstract

Penelitian ini dilakukan dengan tujuan untuk menganalisis pengaruh dari adanya pemasaran media sosial terhadap niat pembelian ulang produk le – mineral di indonesia, dengan kepercayaan sebagai variabel mediasi. Dari banyaknya strategi pemasaran, yang paling efektif Salah satunya adalah menggunakan media sosial. strategi ini digunakan untuk meningkatkan interaksi dan loyalitas pelanggan. Penelitian ini mengadopsi metode pendekatan kuantitatif, dengan penyebaran kuesioner online kepada 125 responden pengguna le mineral yang aktif di media sosial. pengujian dalam penelitian ini dilakukan menggunakan aplikasi SmartPLS 3. Hasil analisis menunjukan bahwa pemasaran melalui media sosial berpengaruh positif dan signifikan terhadap kepercayaan, yang kemudian berperan sebagai mediator dalam hubungan antara variabel pemasran media sosial dan niat pembelian ulang. Selain itu, Trust memiliki peran krusial dalam memperkuat loyalitas konsumen dan mendorong niat pembelian ulang. Hasil penelitian ini diharapkan dapat memberikan insight berharga bagi perusahaan dalam merancang strategi pemasaran media sosial yang berorientasi pada peningkatan kepercayaan guna memperkuat loyalitas pelanggan.
Diskon Harga, Visual Merchandising, Dan Atmosfer Toko Sebagai Anteseden Pembelian Impulsif Di Minimarket Nugroho, Ramadhani Lukman; Novitaningtyas, Ivo; Lionora, Clarisa Alfa
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 6 No. 1 (2025)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/evenue.v6i1.26872

Abstract

Pertumbuhan ritel modern didukung oleh perubahan perilaku konsumen dan persaingan yang kompetitif dalam bisnis ritel. Salah satu upaya yang dilakukan oleh pelaku usaha, khususnya di sektor ritel adalah melalui strategi peningkatakn pembelian impulsive oleh konsumen. Terdapat berbagai cara yang dapat dilakukan oleh toko ritel untuk meningkatkan pembelian impulsif. Indomaret sebagai salah satu ritel di Indonesia menerapkan strategi dengan memberikan diskon harga, menampilkan informasi promosi melalui digital signage, serta memutar musik untuk menciptakan suasana yang nyaman. Penelitian ini bertujuan untuk memberikan bukti empiris mengenai peran diskon harga, visual merchandising, dan atmosfer toko terhadap pembelian impulsif. Metode pengambilan sampel yang digunakan adalah purposive sampling dengan jumlah sampel sebanyak 120 orang responden. Analisis data dilakukan dengan menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa diskon harga, visual merchandising, dan atmosfer toko berpengaruh terhadap pembelian impulsif. Berdasarkan temuan ini, Indomaret khususnya di Kota Magelang dapat terus mengembangkan strategi diskon harga yang lebih kreatif, memperindah tampilan toko, serta meningkatkan kenyamanan suasana toko agar dapat mempertahankan konsumen dan menghadapi persaingan bisnis.
The Effect of Good Corporate Governance and Dividend Policy on Stock Prices (Study on IPO Issuers in 2021-2023) Saputra, Mochammad Giffari; Matoati, Rindang
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 6 No. 2 (2025)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v6i2.29251

Abstract

This study observed the phenomenon of underpricing in the average IPO stock prices during the period 2021–2023 up to 24 months after the IPO. Stock prices are influenced by internal company factors, the information of which can be obtained from annual reports. This study aimed to analyze the effect of good corporate governance, proxied by managerial ownership, board of directors, board of commissioners, and audit committee, as well as the effect of dividend policy, proxied by dividend payout ratio, on stock prices of IPO companies in 2021–2023. The research method used was multiple linear regression analysis using SPSS 27. The results showed that, partially, managerial ownership and board of directors had a significant effect on stock prices. Meanwhile, the board of commissioners, audit committee, and dividend payout ratio had no significant effect on stock prices. Simultaneously, managerial ownership, board of directors, board of commissioners, audit committee, and dividend payout ratio had a significant effect on stock prices.   Keywords: good corporate governance, dividend policy, stock price, IPO companies, Indonesia Stock Exchange.
Addressing Financial Distress in Halal MSMEs: Comparative Evidence from Indonesia and Malaysia Surya, Intan Febina; M. Djidin; Utami, Pertiwi
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 6 No. 2 (2025)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v6i2.30805

Abstract

This study investigates the challenges of access to financing, internal financial management, and operational issues affecting the financial difficulties of Halal-certified MSMEs in Indonesia. It also examines Malaysian policies as best practices to identify potential policy contributions in the future. The study uses a comparative qualitative approach through in-depth interviews with halal MSMEs, Islamic financial institutions, and policymakers in both countries, supported by an analysis of regulatory documents and the national halal industry development framework. The research results show that financial distress in Indonesia is influenced by the dominance of collateral-based financing schemes, policy fragmentation between halal certification and the Islamic financial system, and weak internal financial governance among business actors. Meanwhile, Malaysia demonstrates a more integrated halal industry ecosystem through a national masterplan and institutional coordination, although managerial capacity constraints remain among micro-enterprises. Theoretically, this research extends Financial Constraint Theory from a sharia economic perspective by emphasizing the importance of institutional integration and a maqashid-based financial architecture in mitigating financial vulnerability. Policy implications emphasize the need to integrate the halal certification system with sharia financing, strengthen profit-sharing-based instruments, and improve literacy and digitalization of halal MSME financial records. Keywords: Access to financing, financial distress, halal MSMEs, sharia economy
UNLOCKING THE POTENTIAL OF BLENDED FINANCE MODELS FOR SME GROWTH IN SUB SAHARAN AFRICA Muritala, Taiwo
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 6 No. 2 (2025)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v6i2.28807

Abstract

Persistent underperformance of SMEs in Sub-Saharan Africa poses a major threat to inclusive economic growth. This study examined the influence of blended finance strategies on SME growth performance, focusing on public-private investment ratio, share of concessional capital, and volume of technical assistance deployed. Using a quantitative research design and secondary data from reputable international development finance databases, the study analyzed 180 SMEs supported through blended finance frameworks between 2015 and 2024. Descriptive statistics, correlation analysis, diagnostic tests, and Ordinary Least Squares regression were conducted to evaluate the relationship between the variables. Findings revealed that all three blended finance strategies had statistically significant and positive effects on SME growth outcomes, including revenue generation, employment creation, and firm survival. Notably, technical assistance emerged as the most influential factor, followed by public-private investment ratio and concessional capital. These results confirm theoretical assumptions from the Resource-Based View and Blended Finance Theory, emphasizing the strategic role of structured financial support in enhancing SME resilience and productivity. Based on these findings, the study recommends the institutionalization of technical assistance, balanced co-financing frameworks, and targeted use of concessional capital to scale SME impact. The insights offer practical value for policymakers, donors, and investors committed to inclusive economic transformation.

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