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Revenue: Jurnal Manajemen Bisnis Islam
Published by Universitas Islam Negeri Raden Intan Lampung
ISSN : 2715825X     EISSN : 28292944     DOI : https://doi.org/10.24042/revenue.v3i1.11369
Core Subject : Science,
Decision Sciences, Operations Research & Management
Aims: An objective of Revenue Journal is to promote the wide dissemination of the result of systematic schoolarly inquires into the broad field of business, management and entreprenuer research. Revenue Journal intended to be the journal for publishing articles reporting the results of research on Islamics economics, business and management. The Revenue Journal invites manuscripts in the areas: SCOPE: ISLAMIC MARKETING MANAGEMENT STRATEGIC MANAGEMENT OPERATION MANAGEMENT HUMAN RESOURCE MANAGEMENT KNOWLEDGE AND INNOVATION MANAGEMENT BUSINESS ETHICS AND SUSTAINABLE INFORMATION MANAGEMENT SYSTEM BUSINESS DIGITAL MANAGEMENT ENTREPRENEURSHIP RISK MANAGEMENT ISLAMIC FINANCIAL MANAGEMENT ECONOMICS SMALL AND MEDIUM ENTERPRISE (SMEs)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 82 Documents
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KAUSALITAS HALAL TOURISM MAKAM SUNAN MURIA UNTUK MENINGKATKAN PEREKONOMIAN MASYARAKAT LOKAL DI ERA INDUSTRI 4.0 Karsono, Lorena Dara Putri; Nida, Chafian
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 5 No. 2 (2024)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v5i2.20674

Abstract

Penelitian ini bertujuan untuk mengetahui pengembangan halal tourism pada Makam Sunan Muria, mengetahui keadaan perekonomian masyarakat sekitar Makam Sunan Muria dan mengetahui dampak halal tourism Makam Sunan Muria dalam meningkatkan perekonomian masyarakat lokal di Era Revolusi Industri 4.0. Jenis penelitian yang digunakan adalah penelitian lapangan (field reserch) dengan menggunakan pendekatan penelitian kualitatif. Metode pengumpulan data dilakukan dengan  cara  observasi,  wawancara,  dan dokumentasi. Hasil penelitian ini menunjukkan bahwa Halal Tourism Makam Sunan Muria memiliki keunikan sendiri letaknya yang berada di Lereng Gunung Muria di Desa Colo. Selain itu dengan adanya wisata halal makam sunan muria memberikan pengaruh besar dalam perekonomian masyarakat Desa Colo dan keberadaan Makam Sunan Muria menjadikan sebuah aktivitas ekonomi bagi masyarakat sekitar makam Sunan Muria. Dan dampak dari Revolusi Indutri 4.0 Dampak era digital yang dirasakan para pelaku usaha yakni dapat membuka usaha dan memperluas pasar dengan berjualan di media sosial maupun marketplace yang tentunya akan dapat menjangkau lebih banyak pembelinya.
THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION, ISLAMIC SERVICE QUALITY AND HANDLING COMPLAIN ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE Wijayanti, Nofi Tri; Nabila, Rifda
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 5 No. 1 (2024)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v5i1.20888

Abstract

This research adopts a quantitative research type in analyzing the influence of integrated marketing communication, Islamic service quality and complaint handling on customer loyalty with customer satisfaction as an intervening variable. The population in this study were all customers of the State Savings Bank (BTN) Syariah KCP Ungaran. In determining the sample, the researcher used purposive sampling techniques and the Lemeshow formula to determine the sample size so that 100 respondents were obtained.  In testing the hypothesis, this research applies multiple linear regression analysis and path analysis using SPSS 23 software. Based on the results of the hypothesis test, integrated marketing communication has a negative effect on customer loyalty. Islamic service quality has no effect on customer loyalty. Complaint handling has a positive effect on customer loyalty. Integrated marketing communication has no effect on customer satisfaction. Islamic service quality has a positive effect on customer satisfaction. Complaint handling has a positive and significant effect on customer satisfaction. Customer satisfaction has a positive effect on customer loyalty. Customer satisfaction is unable to mediate the influence of integrated marketing communication on customer loyalty. Customer satisfaction is able to mediate the influence of Islamic service quality on customer loyalty. Customer satisfaction is unable to mediate the influence of integrated marketing communication on customer loyalty. 
THE INFLUENCE OF PERCEPTIONS OF QUALITY AND SOCIAL MEDIA ON BRAND EQUITY OF HONDA MATIC MOTORCYCLES AMONG STUDENTS OF UIN SJECH M. DJAMIL DJAMBEK BUKITTINGGI Husna, Rizka Hayatul; Awaluddin, Awaluddin
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 5 No. 1 (2024)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v5i1.21903

Abstract

This research was motivated by the large number of reports about the frames of Honda brand automatic motorbikes being rusty and broken. Various groups, including students, are discussing Honda brand automatic motorbike products because there are many negative reviews regarding the perception of product quality circulating on social media. This type of research is quantitative research with a survey method. The sampling technique used purposive sampling with a sample of 100 respondents who were students at UIN Sjech M. Djamil Djambek Bukittinggi who used Honda automatic motorbikes. Data collection was carried out by distributing questionnaires online via Google Form. Data analysis was carried out with the help of IBM SPSS version 25 software, by conducting research instrument tests, classical assumption tests, multiple linear regression tests and hypothesis tests. The aim of this research is to test and analyze partially and simultaneously the influence of the independent variables perception of quality and social media on the dependent variable brand equity of Honda automatic motorbikes among students at UIN Sjech M. Djamil Djambek Bukittinggi. The results of the research show that the t-test of the perceived quality variable has a calculated t-value (7.584) > t-table (1.98472) with a significance value of 0.000 < 0.05, so partially perceived quality has a positive and significant effect on brand equity. The t-test of the social media variable has a calculated t-value (3.188) > t-table (1.98472) with a significance value of 0.002 < 0.05, so partially social media has a positive and significant effect on brand equity. The F-test of the perceived quality and social media variables has an F-count value (79.980) > F-table (3.09) with a significance value of 0.000 < 0.05, so simultaneously the perceived quality and social media variables have a positive and significant effect on brand equity. Calculation of the coefficient of determination value shows that perceived quality and social media simultaneously influence brand equity by 62.3%
PRODUCTION COSTS IN MAINTAINING THE EXISTENCE OF BUSINESS QUALITY AT KIFA BAKERY AND CAKE Saputri, Alisia Pingky; Aprillia, Hendra Safira; Fitriana, Noor Laila
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 5 No. 1 (2024)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v5i1.22101

Abstract

The cost of production is important to determining the selling price of products which can provide profits for the company, so that it is able to compete with other competitors. Good product quality can support the sustainability of a business. Therefore, there are quality costs for companies to produce the best quality to provide satisfaction to consumers who buy. The aim of this research is to explain the production costs used by Kifa Bakery and Cake in maintaining business existence in an era of increasing competition in the bakery business. This research uses descriptive qualitative methods with primary data sources in the form of interviews with Kifa Bakery and Cake business owners. Apart from that, the use of secondary data originating from literature reviews to strengthen the results of research analysis. The results of the research state that the cost of production used by Kifa Bakery and Cake is quite high in maintaining product quality and business existence, so that Kifa Bakery and Cake always provides a sense of satisfaction to customers and a business existence that is widely known to the public.
QRIS IN INDONESIA: A COMPREHENSIVE LITERATURE REVIEW ON ADOPTION, CHALLENGES, AND OPPORTUNITIES Prawitasari, Dian; Badiani, Farah Dina; Rachmawati, Syafalia Dewi; Ningrum, Febyana Puspita; Mufidah, Nabila Lutfi
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 5 No. 1 (2024)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v5i1.22760

Abstract

Indonesia grapples with multifaceted challenges in the adoption of digital payment systems, marked by regulatory ambiguities, inadequate financial literacy, and organizational intricacies. Despite strides in technological innovation, the nation's readiness for widespread digital payment adoption remains uncertain. To address these complexities, concerted efforts are imperative. Enhancing financial literacy among the populace emerges as a foundational step, empowering individuals to navigate the digital financial ecosystem effectively. Moreover, fostering collaborative partnerships between regulatory bodies, financial institutions, and private enterprises is crucial to surmounting regulatory hurdles and fostering innovation. Recommendations include refining regulatory frameworks to provide clarity and flexibility, instituting comprehensive financial education programs, and incentivizing private sector involvement in digital payment initiatives. By embracing these strategies, Indonesia can overcome the complexities of digital payment adoption, unlocking the potential for inclusive economic growth and financial empowerment across diverse societal segments.
THE IMPACT OF AUTHENTIC LEADERSHIP ON EMPLOYEE CREATIVITY MEDIATED BY AFFECTIVE COMMITMENT (STUDY AT PT. UBA UHUD INTERNATIONAL) Pratama, Angga Ardiansyah; Prayogi, Joni
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 5 No. 1 (2024)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v5i1.22762

Abstract

This study aims to analyze the effect of Authentic Leadership on Employee Creativity with the mediation of Affective Commitment at PT Uba Uhud International in Cilacap. The dependent variable used in this study is Employee Creativity, the independent variable is Authentic Leadership, and uses the mediating variable, namely Affective Commitment. The data collection technique used in this research is a questionnaire. The number of respondents taken in this study were 50 respondents. Purposive sampling method is used in determining respondents. Based on the results of research and data analysis using SPSS linear regression shows that: (1) Authentic Leadership has a positive effect on Employee Creativity, (2) Authentic Leadership has a positive effect on Affective Commitment, (3) Affective commitment has a positive effect on Employee Creativity, (4) Authentic Leadership has a positive effect on Employee Creativity mediated by Affective Commitment. The implication of the above conclusions is that the leadership of PT Uba Uhud is expected to increase knowledge and make considerations in strategies for implementing leadership styles in decision makers and can improve a comfortable work environment to increase employee creativity and to expand the global market for coconut fiber.
Dampak Job Insecurity dan Job Stres terhadap Turnover intention: Peran Mediasi Kepuasan Kerja di Bank Muamalat Yogyakarta Jauhari, Fiki Afif; Hidayat, Farid
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 5 No. 2 (2024)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v5i2.22895

Abstract

Penelitian ini bertujuan untuk mengevaluasi pengaruh Job Insecurity dan Job stress terhadap Turnover intention melalui kepuasan kerja sebagai variabel intervening pada karyawan PT. Bank Muamalat cabang Yogyakarta. Sebanyak 36 karyawan dipilih sebagai sampel menggunakan metode simple random sampling. Analisis dilakukan dengan menggunakan pengukuran SEM (Structural Equation Modeling) pada Smart PLS 3.2.9. Hasil pengujian menunjukkan bahwa Job Insecurity memiliki pengaruh positif dan signifikan terhadap Turnover intention, sementara Job Insecurity tidak memiliki pengaruh positif dan signifikan terhadap kepuasan kerja. Job stress memiliki pengaruh positif dan signifikan terhadap Turnover intention, tetapi tidak memiliki pengaruh positif dan signifikan terhadap kepuasan kerja. Kepuasan kerja memiliki pengaruh negatif dan signifikan terhadap Turnover intention. Selain itu, Job Insecurity dan Job stress memiliki pengaruh positif dan signifikan terhadap Turnover intention melalui kepuasan kerja sebagai variabel intervening
East Java Government Instagram Content Analysis: Unpacking the Relationship Between Content Types and Public Engagement in 2023 Sukma, Alifian; Aji, Gagas Gayuh
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 5 No. 2 (2024)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v5i2.23712

Abstract

This study analyzes the online interactions of government Instagram accounts in East Java, Indonesia, focusing on the effectiveness of different content types on this social media platform. Digital platforms, particularly social media, have become crucial for government performance measurement and public interaction. Governments in Indonesia use social media, specifically Instagram, to disseminate information, socialize organizational performance, and channel public aspirations.The research involved collecting data from 37 government Instagram accounts in East Java for the year 2023 using the Virol application. The study reviews the literature on digital platforms and social media in governance, highlighting the preference for visual content among followers and the importance of information quality in building citizen trust. The study also notes the positive impact of social media utilization on public satisfaction with government institutions.Data reveal that album posts are the most frequent (average of 1613.78 posts), followed by images (1121.57), videos (241.03), and IGTV (147.68). In terms of engagement, album posts received the highest average likes (219.6), while IGTV received the most comments (4.6 on average).The findings suggest that followers prefer album posts and that IGTV content generates more in-depth discussions. The study recommends that government social media strategies prioritize album posts for broader engagement and use IGTV for more detailed content that encourages public discussion.This research contributes to understanding the dynamics of government-public interaction through Instagram and provides actionable insights for enhancing digital communication strategies.
PENGARUH SIKAP, NORMA SUBYEKTIF, PERSEPSI KONTROL PERILAKU, DAN RELIGIOSITAS PADA NIAT MENGGUNAKAN LAYANAN BANK SYARIAH Farhan, Fikri; Rukmanah, Yuyun Herdianti; Zalzalah, Guruh Ghifar; Prakosa, Adhi
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 5 No. 2 (2024)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v5i2.23824

Abstract

Bank Syariah merupakan bank perbankan syariah yang menawarkan produk dan layanan kepada nasabah. Meskipun mayoritas penduduk Indonesia beragama Islam namun pangsa pasar bank syariah masih jauh di bawah bank konvensional. Oleh karena itu penelitian bertujuan menguji faktor-faktor yang memengaruhi niat konsumen menabung di bank syariah dengan menggunakan pendekatan Theory of Planned Behavior (TPB). Variabel yang digunakan dalam penelitian ini adalah sikap, norma subjektif, kontrol perilaku dan Religiositas. Penelitian ini dilakukan dengan melibatkan 160 sampel yang didapat dengan menyebarkan kuesioner. Sampel dalam penelitian ini diambil dengan menggunakan teknik purposive sampling. Teknok analisis data yang digunakan dalam penelitian ini adalah partial least squares structural equation modeling (PLS-SEM) dengan menggunakan aplikasi SMART PLS versi 3.2.9. Hasil penelitian menunjukkan sikap, norma subjektif, persepsi kontrol perilaku, dan religiositas berpengaruh positif signifikan pada niat menggunakan bank syariah.
The Role of Employer Brand Attractiveness in Attracting Generation Z's Interest in Applying to Startup Companies Kesumahurip, Ade Wedhar Puji; Paramanda, Nyoman Putri Vidya; Pramusiwi, Aloysia Desy
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 6 No. 1 (2025)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v6i1.24221

Abstract

In this era of intense business competition, having quality human resources is critical to company success. To have quality human resources, employer brand attractiveness becomes crucial in attracting the intention of applying for prospective employees, especially Generation Z. There are five dimensions in employer brand attractiveness: value of interest, social value, economic value, development value, and value of cooperation. There are five dimensions of employer brand attractiveness: value of interest, social value, economic value, development value, and value of collaboration. This study examines each dimension of employer brand attractiveness on the intention to apply for prospective employees, especially Generation Z in startup companies. Purposive sampling was used for this research survey, and 125 Generation Z respondents who live in Yogyakarta were obtained. SEM analyzed data with Smart PLS. The results of this study show that social value and economic value do not affect the intention to apply to startup companies in Generation Z, while the value of interest, development value, and value of cooperation affect the intention to apply to startup companies in Generation Z. 

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