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Ilomata International Journal of Management
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : 27148971     EISSN : 27148963     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Ilomata International Journal of Management With ISSN : 2714-8963 (Online) - 2714-8971 (Print) is published by Yayasan Ilomata, committed to publishing scholarly empirical and theoretical research articles, that have a high impact on the management field as a whole. The journal encourages new ideas or new perspectives on existing research. The journal covers such areas as Business strategy & policy, Organizational behavior, Human resource management, Organizational theory, Entrepreneurship, and Research Methods These issues include widely read and widely cited collections of articles in the field of management and have become a major resource for management scholars. The Issues cover a broad range of topics from a wide range of academic disciplines, methodologies, and theoretical paradigms.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 376 Documents
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Utilizing Canva Application Training to Improve Skills and Product Sales in Micro Small Medium Enterprises (MSMEs) East Java Sofyanto Tri Sunarto; Pompong B. Setiadi
Ilomata International Journal of Management Vol 4 No 1 (2023): January 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i1.633

Abstract

Micro, Small and Medium Enterprises (MSMEs) are economic businesses in the field of sales or trade that are managed by individuals or business entities. The existence of MSMEs in the technological era needs to utilize applications that can support sales. Canva is a design app that can be used to support sales. Canva's role in Micro, Small and Medium Enterprises (MSMEs) is expected to be an application that makes it easier for actors to market their selling products. This study aims to determine the effect of Canva training on improving the skills and sales of Micro, Small and Medium Enterprises (MSMEs). The approach method used in the implementation of this training activity includes monological and dialogic methods. Based on the results of the study, training on using the Canva application to increase sales and skills has a positive effect on MSME owners. This is due to the use of the Canva application which is easily understood by all people and the costs incurred are not much.
Understanding Business Marketing Strategy and Its Influence on Consumer Behavior: A Qualitative Analysis Riza M Yunus
Ilomata International Journal of Management Vol 4 No 1 (2023): January 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i1.673

Abstract

The activity carried out by consumers every day is shopping. This activity is very important because it affects everyday life. In carrying out shopping activities, many decisions are made by the consumer. Understanding the consumer decision process is very important for marketers to create the right marketing strategy. This research will be carried out to look at the relationship that occurs between consumer behavior and its influence on changes in marketing strategy in Indonesia. This research will be carried out using a qualitative approach. The data used in this research comes from the results of previous research or studies that still have relevance to this research. This study found that when consumers feel a product has successfully met their needs, they will feel satisfied in consuming the product. Marketing strategy is determined by its interaction with consumer decisions. Then a good marketing strategy is to provide products that can meet the needs of consumers.
The The Impact of Working Environment on Employee Loyalties with Job Satisfaction as an Intervening Variable Nadhila Alifi Andarsari; Pompong B. Setiadi
Ilomata International Journal of Management Vol 4 No 1 (2023): January 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i1.619

Abstract

In this dynamic era, maintaining loyal and qualified human resources is a step to increase company productivity in order to achieve set goals. Many factors affect employee satisfaction, one of which is job satisfaction. Maintaining employee loyalty by increasing the level of job satisfaction is done by creating a conducive and positive work environment. The work environment includes the physical environment, psychological environment, and social environment. This study aims to determine the effect of the work environment on employee loyalty with job satisfaction as an intervening variable. The method used in this research is review with 20 articles. Based on the results of this study, the work environment has a strong influence on employee job satisfaction. A work environment that can make employees develop optimally with appropriate rewards can increase worker satisfaction. Employee satisfaction is very influential in increasing employee loyalty to the company. Employees with high levels of satisfaction will give their energy and time for the success of the organization.
The Role of Corporate Social Responsibility (CSR) on Natural Disaster Risk Reduction in Indonesia Ratna Ningsih Ningsih; Pompong B. Setiadi
Ilomata International Journal of Management Vol 4 No 1 (2023): January 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i1.621

Abstract

Indonesia has geographic, demographic, and sociological conditions that cause Indonesia to have a relatively high percentage and risk of natural disasters. The Ministry of Finance noted that every year losses due to natural disasters reach Rp. 20 trillion. In addition, the impact of natural disasters on society is also negatively affected by economic conditions. This condition creates a real urgency for the role of all levels of society in making social contracts to help each other during emergencies. The Corporate Social Responsibility (CSR) program is a form of corporate responsibility in paying attention to the welfare of the community as a form of corporate social and economic responsibility in carrying out its operations. Currently, the awareness of business entities in preventing natural disasters is still not optimal and the role of CSR is still limited to charity. This journal will review the role of companies through Corporate Social Responsibility (CRR) in reducing the risk of natural disasters in Indonesia.
Evaluation Basic Online Training Program for Character-Building of Transportation Cadets at Indonesian Aviation School Banyuwangi Rangga Handhika Putra; Arief Rusdyansyah; Agung Wahyu Wicaksono; Untung Lestari Nur Wibowo; Ikhwanul Qiram
Ilomata International Journal of Management Vol 4 No 1 (2023): January 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i1.623

Abstract

The base period of character formation activities for transportation cadets is called "MADATUKAR" a mandatory program for new cadets (juniors) who will enter educational institutions within the Human Resource Development Agency of Ministry of Transportation Republic of Indonesia. This study aims to understand the effectiveness of MADATUKAR program at the Banyuwangi Indonesian Aviation School (APIB). This type of research uses a qualitative descriptive method. Data analysis includes the stages of reduction, presentation, and verification. The results show that character building through the MADATUKAR program is most important for cadets. Characters formed are religious, responsible, disciplined, social care, hard work, independence, curiosity, national spirit, love of the motherland, care for the environment, communication, and respect for achievement. Character building through 3 stages; planning, implementation, and evaluation. Meanwhile, the method used is the method of internalization, habituation, exemplary, and discipline coaching. In the process, the character formation of cadets is influenced by internal factors (instinct and will) and external factors (education and environment).
Development Concept and Strategy for Creative Tourism of Community-Based Tourism Destinations in Yogyakarta Ginta Ginting; Ike Janita Dewi; Imas Maesaroh; Maya Maria
Ilomata International Journal of Management Vol 4 No 1 (2023): January 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i1.637

Abstract

The paper explores the current condition and the potential development of creative tourism in the context of community-based tourism (CBT) in Yogyakarta, Indonesia. A particular context was studied, that is, in the times of COVID-19 pandemic, where its adverse effects were experienced by tourism industry. Based on the research of the current state of creative tourism products in the tourism villages as CBT destinations, the paper aims to identify the factors contributing to the development of creative tourism products in tourism villages based on their cultural and natural assets. The research was conducted in three tourism villages in Yogyakarta by employing observation and interviews with the tourism villages’ managers and community members. Data were analyzed employing content-analysis. Findings of the research show that creative tourism is important for the survivability of tourism villages’ business especially during and post pandemic. Findings also bring in the importance of leadership and entrepreneurship of the tourism villages. Such result contributes to the conceptual understanding of creative tourism development, especially in the context of CBT destinations, to be able to enhance the resilience of tourism villages and to continue prosper the local community.
The Influence of Brand Ambassador and Price Discount on Consumer Purchase Intention in E-Commerce Shopee (Case Study on Shopee Users in Bandung City) Adam Faritzal; Widya Chandra Putri Aryani; Rizal Ramdan Padmakusumah; Santos Winarso Dwiyogo; Gina Apriyani Nurunnisha
Ilomata International Journal of Management Vol 4 No 1 (2023): January 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i1.672

Abstract

This study aims to find out how the influence of Brand Ambassadors and price discounts on consumer purchase intentions in e-commerce Shopee (a case study of Shopee users in the city of Bandung). In this study, the independent variables were Brand Ambassador and price discount. While the dependent variable is purchase intention. The research method used in this research is descriptive and verification method. The population in this study are consumers who use e-commerce Shopee. The sampling technique used in this study was non-probability sampling using a purposive sampling technique with a total sample of 100 respondents. While the analytical method used in this study is the analysis of the Pearson product moment correlation coefficient and the coefficient of determination. The program used in analyzing the data uses the Statistical Package for Social Sciences (SPSS) Ver. 24.00. The results showed that the Brand Ambassador variable had an influence on purchase intention by 21.3% and the price discount variable had an influence on purchase intention by 29%. Furthermore, simultaneously the Brand Ambassador and price discount variables have an influence on purchase intention by as much as 34%.
Characteristics of Implementing Organizations in the Implementation of Investment Policy (Case study in Garut Regency) Widaningsih Widaningsih; Alian Natision; Marti Dewi Ungkari; Husni Muharam
Ilomata International Journal of Management Vol 4 No 1 (2023): January 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i1.674

Abstract

The Endowment Development Strategy paradigm is one of the keys to success in carrying out development in our country. In the principles of the Endowment Development Strategy, one way to market the regional economic power is by opening up investment opportunities. However, the reality that has occurred regarding the development of investment in various regions (especially in Garut Regency) is still very far from expectations, where investment interest with investment realization is still far from the targeted figure. As for the purpose of this research is to find objective facts in the hope that the results of the research can be accepted as the truth. The research method used is a qualitative approach method with the object of institutional research, as well as the unit of analysis in this research is the DPMPT and other related Technical Services. The data analysis technique uses the triangulation method by synchronizing the data obtained among one informant and other informants. The results of the study show that existing SOPs at other Technical Services have not been integrated into the DPMPT so that they are still implemented partially. Based on field results there are still problems related to delays in issuing permits, this shows that the principle of excellent service, service that is fast, precise, certain, efficient and effective in accordance with the principles of good governance have not been maximized. The characteristics of implementing organizations in Garut Regency are still relatively weak, this is indicated by the unpreparedness of the human resources of the policy implementer, this is proved by the lack of understanding of the main tasks and functions (TUPOKSI) as well as Standards and the objectives of the policy itself. Based on this research, it is suggested that the implementing apparatus in the field should be involved in technical meetings in the context of integrated licensing services in order to understand the real purpose of the integrated licensing services policy. Building good and effective communication so that policy implementers have the courage to ask superiors about things they do not understand, especially about the objectives of the policies being implemented, the leaders must display a more responsive attitude, not arrogant and not authoritarian.
Digital Communication Management Bandung City Government in Inclusive and Sustainable Economic Recovery in Bandung City Retno Ekasari; Saktisyahputra Saktisyahputra; Nur Ambulani; Syubhan Akib
Ilomata International Journal of Management Vol 4 No 2 (2023): April 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i2.689

Abstract

The COVID-19 pandemic has occurred in the world since 2020, not only in Indonesia but also in all countries in the world. The economic impact of the Covid-19 pandemic has been felt by the Indonesian people since the implementation of the Large-Scale Social Restrictions (PSBB) on March 15, 2020. Community activities are forced to be carried out through digital transformation in services, transactions and work, for example the Bandung City Government. This research was conducted to determine the Digital Communication Management of the Bandung City Government in an inclusive and sustainable Economic Recovery in Bandung City. The object of this research is the Bekasi City Government. This study uses the method of Phenomenology of Edmund Husserl. Having the concept of phenomenology as a scientific method that does not start with doubt, direction, and the truth of an experience. Data collection techniques in this study by means of observation, interviews, and documentation. Data analysis techniques in this study use data reduction, data display, and verification of Miles and Huberman. Based on the Data Findings, Data Results and Discussions that the researchers have submitted, it can be concluded that the Bandung City Government has implemented Digital Communication Management in helping inclusive and sustainable economic recovery by through digital platforms, it is more helpful for small entrepreneurs, especially the current focus on Micro, Small and Medium Enterprises. One of them is Digital Transformation by continuing to encourage the implementation of smart cities through digital transformation in various aspects of public services.
Small and Medium Sized Businesses Strategy Improving in Sustainability Transformation in Agrobussines Sector Industry in DKI Jakarta Area, Indonesia IGP Ratih Andaningsih; Trinandari Prasetya Nugrahanti; Novita Novita
Ilomata International Journal of Management Vol 4 No 2 (2023): April 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i2.692

Abstract

The purpose of research is to give contribution of SMEs in strategies and development in agrobusiness sector industry and environmental sustainability of agrobusiness sector.This research analyses small and medium sized businesses strategy improving in sustainability transformation in agrobussines sector industry in DKI Jakarta . The business agriculture needs solution environment and sustainability and transformation development business sector of of agriculute industry certain characteristics.Transformation practically development sector business industry one of the efforts to improve competence and skill and full support from government..This research uses with qualitative description and content analysis methode agrobusiness industry sustainability with in busines agriculture industry with 25 respondens. This agriculture environmentally sustainability business for SMEs focus to improving SMEs agrobusiness industry We summarize the SMEs Agrobusiness sector for development for SMEs Business especially agrobusiseness industry. The limitation of this research is that it is limited to the SMEs business transformation strategy for the sustainability of the agribusiness sector in DKI Jakarta Indonesia.. Thismaterial of sustainability agrobusiness industry and give added value to improving and development longterm progame sustainability agrobusiness..This research provides benefits and opportunities in agrobussines especially in development and implication to the realities of agrobusiness industry sector.

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