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Management Studies and Entrepreneurship Journal (MSEJ)
Published by Yayasan Pendidikan Riset dan Pengembangan Intelektual
ISSN : 27157911     EISSN : 2715792X     DOI : https://doi.org/10.37385/msej
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, Marketing, Operational, and other management areas) and entrepreneurship. First publish in Januari 2020. The Editorial Team invites scientists, scholars, professionals, and researchers to publish the results of their research after the selection of manuscripts, with the peer review and the editing process.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,363 Documents
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Pengelolaan Kawasan Objek Wisata Observatoriun Nasional Timau Menjadi Kawasan Taman Nasional Langit Gelap di Kupang Nusa Tenggara Timur (NTT) Sahilda, Yuyun; Salahuddin, Muhammad
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5176

Abstract

Penelitian ini bertujuan untuk memahami pengelolaan Kawasan Observatorium Nasional Timau menjadi Taman Nasional Langit Gelap di Kupang Nusa Tenggara Timur (NTT). Metode penelitian menggunakan observasi langsung, wawancara dengan instansi terkait serta studi litetarur. Data-data yang dikumpulkan adalah data primer dan sekunder. Hasil penelitian menunjukkan bahwa upaya pengelolaan Kawasan Observatorium Nasional Timau menjadi Taman Nasional Langit Gelap yang perlu dilakukan adalah pemerintah harus memiliki kebijakan yang kuat untuk mengambil tindakan yang berkaitan dengan manajemen Taman Nasional Langit Gelap dengan melihat factor pendukung dan penghambat. Data dan informasi dapat digunakan sebagai masukan untuk membuat kebijakan pengelolaan Kawasan Observatorium Nasional Timau. Dengan adanya pembangunan Oservatorium Nasional ini diharapkan akan menjadi pusat penpenelitian sains dan menjadi pusat ekowisata di Provinsi Nusa tenggara Timur sehingga Kupang memiliki daya tarik tersendiri bagi turis lokal maupun mancanegara. Dikarenakan bangunan observatorium termasuk bangunan yang dilindungi dan dipertahankan keberadaannya maka dibutuhkan pengelolaan dan pengembangan yang terarah sehingga fungsi utama dari observatorium tidak terganggu.
Pengaruh Harga Diskon, Penilaian Produk dan Layanan COD terhadap Keputusan Pembelian (Studi pada E-commerce Shopee di Sidoarjo) Wiradinata, Rigianda Syahrul Akbar; Yulianto, Rizal
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5199

Abstract

This research aims to investigate the impact of discount prices, product ratings, and COD (Cash on Delivery) services on purchasing decisions on the Shopee E-commerce platform in Sidoarjo. Data was collected through a survey using a questionnaire filled in by 100 respondents. To test the relationship between the independent variables (discount price, product assessment, and COD service) and the dependent variable (purchase decision), multiple linear regression analysis was used. The results of the analysis show that discount prices have a significant influence on purchasing decisions at Shopee Sidoarjo, with a significance value of 0.000 (<0.05) in the T test. This means that the bigger the discount offered, the higher the consumer's possibility of making a purchase. Product ratings also have a significant influence on purchasing decisions, with a significance value of 0.047 (<0.05) in the T test. This shows that consumers tend to buy products with good ratings. COD services show a significant influence on purchasing decisions with a significance value of 0.000 (<0.05) in the T test, indicating that the availability of COD services can increase consumer purchasing decisions. This research provides important insights for E-commerce companies about the factors that influence consumer purchasing decisions in online marketplaces. These findings emphasize the importance of effective discount pricing strategies, improving product quality, and providing convenient payment options such as COD services to improve purchasing decisions and expand market share in an increasingly competitive E-commerce market.
Pengaruh Orientasi Kewirausahaan, Kapabilitas Inovasi Dan Payment Gateway Terhadap Kinerja Usaha UMKM Kuliner Merchant Elektronik Payment System Di Kabupaten Bekasi Ameliana, Ameliana; Junedi, Junedi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5203

Abstract

Business competition is getting tighter today, especially in the increasing culinary field. This study aims to analyze how the influence of Entrepreneurial Orientation, Innovation Capability and Payment Gateway on business performance in MSMEs Culinary Electronic Merchant Payment System in Bekasi Regency. The sample in this study was 100 MSME business actors Culinary Electronic Payment System Merchants in Bekasi Regency. Data collection method through the distribution of questionnaires to respondents as research objects. Data analysis techniques use multiple linear regression tests, hypothesis tests using t tests and determination coefficient tests.  The results of this study are (1) There is an influence of entrepreneurial orientation on business performance obtained tcount= (16.772) > ttable (1.986) so that H1 is accepted. (2) There is no effect of innovation capability on business performance obtained tcount (0.154) < ttable (1.986) so that H2 is rejected. There is an influence of payment gateways on business performance obtained t count (2,313) > t table (1,986) so that it can be concluded that H3 is accepted. The conclusion of this study is that the variables of entrepreneurial orientation and payment gateway affect business performance, while innovation capabilities do not affect the business performance of MSMEs Culinary Electronic Merchant Payment System in Bekasi Regency.  
Pengaruh Kepribadian Proaktif, Orientasi Kewirausahaan, Dan Pola Pikir Kewirausahaan Terhadap Perilaku Inovatif Pada Pengusaha Industri Kreatif Studio Foto Di Kabupaten Bekasi Legiana, Viransa; Widodasih, R.R Wening Ken
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5204

Abstract

This research aims to determine the influence of Proactive Personality, Entrepreneurial Orientation and Entrepreneurial Mindset on Innovative Behavior in Creative Photo Studio Industry Entrepreneurs in the District. Bekasi using quantitative methods, data from this research was collected from 32 photo studio owners in the district. Bekasi. The sampling technique uses a non-probability sampling technique with a purposive sampling category. The analytical methods used in this research are data/instrument quality testing, classical assumption testing, hypothesis testing and multiple linear regression analysis with the help of SPSS 25 software as a tool for analysis. The results of this partial t test research show that the Proactive Personality variable has a significance value of (0.159) > (0.05), Entrepreneurial Orientation has a significance value of (0.001) < (0.05), Entrepreneurial Mindset has a significance value of (0.000) < (0 .05) so it can be concluded that the independent variable, namely Proactive Personality, has an influence but is not significant on Innovative Behavior. Entrepreneurial Orientation and Entrepreneurial Mindset have a significant and influential effect on Innovative Behavior. Meanwhile, the results of simultaneous testing (F test) have a significance value of (0.000) < (0.05) and a coefficient of determination (R2) of 0.873 or 87.3% of the Innovative Behavior variable is influenced by Proactive Personality, Entrepreneurial Orientation and Entrepreneurial Mindset while the remaining 12.7% is explained by other variables not used in this study.
Pengaruh Gaya Kepemimpinan, Disiplin, Dan Pelatihan Terhadap Kinerja Pegawai Desa Wulandari, Silvia; Hazizan, Halipi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5209

Abstract

The progress of a village does not only depend on aspects of infrastructure and natural resources, but also very much depends on the quality of the human resources that manage it. This study aims to analyze how the aspects of leadership, discipline, and work motivation influence in ensuring that the performance of Cibuntu village employees reaches an optimal level. This research is descriptive quantitative using a sample of 70 employees in Cibuntu village, Cibitung sub-district, Bekasi Regency. The data collection method is through distributing questionnaires to respondents as the object of research. The data analysis technique uses multiple linear regression tests, hypothesis testing using the t test, f test, and the coefficient of determination test.  Through this study, researchers want to know whether leadership style, discipline, and training affect employee performance in Cibuntu village. From these problems, the results show that leadership style has a partially significant positive effect on employee performance, discipline partially has a significant positive effect on employee performance, and training partially has a significant effect on employee performance and leadership style, discipline, and training simultaneously have a significant effect on employee performance.  
Pengaruh Iklan, Promosi Dan Review Produk Lipcream Makeover Terhadap Keputusan Pembelian Di Shopee Fauziah, Nur Assyifa; Zed, Etty Zuliawati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5212

Abstract

This research aims to see the influence of advertising, promotions and reviews of Lipcream MakeOver products on shopee on purchasing decisions. This research was conducted to understand the factors that influence consumers in deciding to by cosmetic product on shopee. The research method used is quantitative. With the population of people who have purchased Lipcream MakeOver product. Data collection includes distributing questionnaires. The data analysis method used is the reliability test, realibility test, classical assumption test, multiple linear regression test and hypothesis test. The research results show that advertising, promotions and product review have a significant positive influence on consumer purchasing decisions. Advertisements and product promotions on Shopee can increase consumer interest in purchasing Lipcream MakeOver, while product reviews from previous buyers also have a positive influence on purchasing decisions. These findings have important implications for cosmetic manufactures and sellers on Shopee in designing effective marketing strategies to increase sales of their products.  
Pengaruh Senioritas, Work Performance, Dan Kompetensi Terhadap Employee Promotion PT. Roki Indonesia Putri, Chairunissa Permana; Gopar, Ida Abdul
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5213

Abstract

Every organization and company certainly strives to improve the performance of employees who work for the company, with the hope that all organizational goals can be achieved as well as possible. One of the company's efforts to improve employee performance is by implementing an employee promotion program implemented at PT Roki Indonesia. This research is quantitative, with a population of 50 respondents, using purposive sampling method. the data collection methods used in this study are observation, questionnaire data and literature study. The data analysis technique uses multiple linear regression tests, hypothesis testing using the t test and the coefficient of determination test. The conclusion of this study is that the seniority variable and the work performance variable partially have no effect on employee promotion, while the competency variable partially affects employee promotion at PT Roki Indonesia.    
Pengaruh Harga Dan Variasi Produk Terhadap Pembelian Ulang Kembali Dengan Mediasi Kepuasan Konsumen Putra, Adi Jaya; Nur'Aeni
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5214

Abstract

During the Covid-19 pandemic, people need food that is nutritious and healthy and can be stored for a long time, such as healthy instant noodles Supermi Nutrimi, instant noodles made with vegetables and rich in vitamins. The aim of this research is to examine the effect of repeat purchases on price, product variety and consumer satisfaction with Supermi Nutrimi healthy instant noodles. This research was conducted within the boundaries of the Bekasi Regency community area with a total of 105 respondents, namely consumers who consumed Supermi Nutrimi. The sampling technique used was nonprobability sampling, namely the purposive sampling method. This research tests correlation and regression with the help of SmartPLS 3.0 software which is used to test validity and reliability. This research shows that 1) The price set by Supermi Nutrimi has a positive but not significant effect on repeat purchases. 2) The variety of products offered by Supermi Nutrimi has a positive but not significant effect on repeat purchases. 3) The satisfaction felt by consumers has a positive and significant effect on repeat purchases. 4) Prices mediated by consumer satisfaction can have a positive and significant effect on repeat purchases. 5) Product variations mediated by consumer satisfaction can have a positive but not significant effect on repeat purchases.
Pengaruh Career Development Dan Non-Physical Work Environment Terhadap Employee Retention Dimediasi Job Satisfaction Pada Karyawan RS Mary Cileungsi Kab.Bogor Hidayat, Cecep Enday; Setyaningrum, Retno Purwani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5231

Abstract

Abstracts Employee retention is one of the company's ability activities to retain employees who have the potential to remain loyal to the company in the long term. The aim of employee retention is to retain employees who are considered to have quality as long as possible, because employees who have the best quality are one of the supporting factors in advancing the organization in the future company. The aim of this research is to determine the effect of career development and non-physical work environment on employee retention with job satisfaction as an intervening variable. This research used quantitative methods with a sample of 105 employees at Mary Cileungsi Hospital. This research was processed using SmartPLS data processing software and data collection was carried out via Google forms. This research shows that career development has a significant influence on employee retention, the non-physical work environment has a positive and significant influence on employee retention, and there is no influence between job satisfaction and employee retention, there is a significant influence between career development on job satisfaction, the non-physical work environment has an influence positive and significant on job satisfaction, career development has a significant effect on employee retention mediating job satisfaction and job satisfaction can mediate the non-physical work environment on employee retention.  
Analisa Pengaruh Pendapatan, Gaya Hidup Dan Literasi Keuangan Terhadap Perilaku Keuangan Mahasiswa Universitas Pelita Bangsa Widiyawati, Vitri; Tambunan, Parulian
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5235

Abstract

Personal finance behavior is a way of managing individual or family income sources. The management process is not easy to apply because there are several systematic steps that must be followed. However, knowledge of personal financial management is the first step to proper application when managing personal money. In this study, researchers wanted to examine the effect of income on understanding student financial behavior and student lifestyle on student personal financial behavior and financial literacy on the financial behavior of students majoring in Management at Pelita Bangsa University (H. N. Putri & Rahmi, 2019). The purpose of this study was to determine the effect of income on financial behavior decisions of Pelita Bangsa University students, to determine the effect of lifestyle on financial behavior decisions of Pelita Bangsa University students, to determine the effect of financial literacy on financial behavior decisions of Pelita Bangsa University students. This research method uses descriptive quantitative. The population of this study were students majoring in Management at Pelita Bangsa University, totaling 1000 people, the sample taken in this study amounted to 100 people. The data collection technique used a questionnaire, the data analysis used in this study was SPSS 27. The analysis methods used are Validity Test, Reliability test, Classical Assumption Test, Multiple Linear Regression Test, R-Square and Test t. The results showed that: (1) Income has a positive and significant effect on the financial behavior of Pelita Bangsa University students. (2) Lifestyle has a positive and significant effect on the financial behavior of Pelita Bangsa University students (3) Financial literacy has a positive and significant effect on the financial behavior of Pelita Bangsa University students.

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