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Management Studies and Entrepreneurship Journal (MSEJ)
Published by Yayasan Pendidikan Riset dan Pengembangan Intelektual
ISSN : 27157911     EISSN : 2715792X     DOI : https://doi.org/10.37385/msej
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, Marketing, Operational, and other management areas) and entrepreneurship. First publish in Januari 2020. The Editorial Team invites scientists, scholars, professionals, and researchers to publish the results of their research after the selection of manuscripts, with the peer review and the editing process.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,363 Documents
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Analisis Profitabilitas Dan Kebijakan Dividen Terhadap Nilai Perusahaan Dengan Corporate Social Responsibility (CSR) Sebagai Variabel Moderasi (Pada Perusahaan Perbankan Yang Terdaftar Di BEI 2020 – 2022) Sentosa, Dimas Rio; Tambunan, Parulian
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5240

Abstract

Currently, economic realities in Indonesia have resulted in intense competition among business people. Every company has technological advances that can help disseminate financial information to investors. Business value is important to change investor attitudes and provide a convincing reason to invest. so that companies in Indonesia are increasingly focusing on the Indonesian Stock Exchange, offering the best service, and ensuring fair compensation for employees. The growth of the banking industry is very important to meet society's needs and has a significant influence on other industries. This research was conducted to find out how profitability and dividend policy can influence company value with corporate social responsibility as a moderating variable in banking companies listed on the Indonesia Stock Exchange for the 2020-2022 period. The sample method uses purposive sampling. The samples selected in this research were 10 banking companies listed on the Indonesia Stock Exchange for the 2020-2022 period. This type of research is quantitative research and uses panel data regression. The research results show that profitability has no significant effect on company value, dividend policy has a significant effect on company value, corporate social responsibility cannot moderate the effect of profitability on firm value, however corporate social responsibility can moderate the influence of dividend policy on company value.  
Analisis Pengaruh Marketing Mix Dan Marketing Digital Terhadap Keputusan Untuk Menggunakan Jasa Pelayanan Pencucian Sepatu Pada Usaha Mikro Goods Care Cikarang SJ, Mutoharoh; Hutauruk, Basar M
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5252

Abstract

Nowadays, online  purchasing decisions have become   commonplace  just like offline shopping or being slapped.  Currently,  various presentations are carried out to market products through the internet so that consumers can easily  receive existing information.  The purpose obtained in this study  is to  find out a relationship or influence of the  Marketing mix and digital marketing in sales from the Goods Care Cikarang company. The  population taken in the study was consumers who used Cikarang  Goods Care services using  research variables totaling 123 people The use of the slovin formula aims to  determine the  sizeof an A sample in this  study  with a total sample of 94 respondents.  The use of the  Structural Equation Model (SEM)  analysis  method and processing using the lisrel 8.8 application. from the results of this research test successfully concluded that the Marketing Mix did not have a  significant  influence on the decision of  a   purchasing the Cikarang Micro Goods Care business, Digital Marketing turns out to have a  significant influence on purchasing decisions in the Cikarang Micro Goods Care business, Marketing  Mix and Digital Marketing  which  we research the  significant effect on purchasing decisions in the  Cikarang Micro Goods Care business.  
Pengaruh Promosi, Branding Dan Kepuasan Pelanggan Terhadap Loyalitas Konsumen Kopi Janji Jiwa Di Karawang Galuhmas Putri, Indah Greszesky; Zed, Etty Zuliawati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5253

Abstract

The surge in coffee demand every year attracts many entrepreneurs and aspiring business owners to enter the coffee beverage market. The coffee industry in Galuhmas Karawang is experiencing growth. The purpose of this study was to determine the effect of promotional variables, branding, and customer satisfaction on consumer loyalty. In conducting this research using SPSS software. The research analysis method uses validity, reliability, normality test, correlation test, multiple linear regression analysis test, and hypothesis testing. The results of this study are that the promotion variable has a positive and insignificant effect on consumer loyalty, the branding variable has a positive and significant effect on consumer loyalty, and the customer satisfaction variable has a positive and insignificant effect on consumer loyalty.  
Pengaruh Disiplin Kerja Dan Lingkungan Kerja Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Intervening Dewi, Sri; Hermiati, Novi Fitria
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5254

Abstract

The development of technology and science can play an important role in the quality of human resources in a company or organization. Human resources in a company are the most important part in playing the role of the company's operational activities. This study aims to analyze how the influence of Work Discipline and Work Environment on Employee Performance with Job Satisfaction as Intervening at PT. Sumber Alfaria Trijaya Tbk in North Cikarang Area. The sample in the study used a simple random sampling method and used the slovin formula.  This research is included in quantitative research with a descriptive approach method. The data analysis technique uses Outer Model Analysis (Path Outer Model, Validity Test (Covergent Validity, Discriminant Validity), Reliability Test), Inner Model Analysis Test, Hypothesis Test. The results of this study are Work Discipline has a significant effect on Job Satisfaction, Work Discipline has a significant effect on Employee Performance, Job Satisfaction has a significant effect on Employee Performance, Work Environment has a significant effect on Job Satisfaction, Work Environment has no significant effect on Employee Performance, Work Discipline before being mediated by Job satisfaction has a significant effect on Employee Performance, Work Environment before being mediated by Job satisfaction has no significant effect on Employee Performance.  
Pengaruh Content Marketing Aplikasi Tiktok, Review Product, Dan Persepsi Harga Terhadap Keputusan Pembelian Produk Masker Camille Beauty Elviani, Sinta; Zed, Etty Zuliawati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5257

Abstract

The increasing number of Internet users in Indonesia, now many applications are used to find information, one of which is the Tiktok application. This study aims to analyze how the influence of Tiktok Application Content Marketing, Product Review, and Price Perception on Purchasing Decisions for Camille Beauty Mask Products.  The type of research used in this study is quantitative research. The population in this study are all consumers who have used the Camille Beauty mask. This study uses data analysis methods with validity tests, reliability tests (normality tests, heteroscedasticity tests, multicollinearity tests, autocorrelation tests), multiple linear regression analysis, t tests, f tests. The results of this study are (1) The content marketing variable has a significant influence on purchasing decisions for Camille Beauty mask products. (2) The product review variable has a significant influence on purchasing decisions for Camille Beauty mask products. (3) The price perception variable has a significant influence on purchasing decisions for Camille Beauty mask products.  
Strategi Pemasaran Dan Pengelolaan Sumber Daya Manusia Terhadap Keberhasilan Usaha Yang Dimediasi Omset Penjualan Pada Pengusaha Fried Chicken Sabana Di Cikarang Timur Sibagariang, Devi; Mulyono, Joko
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5262

Abstract

In the context of a business era that continues to develop, one sector that continues to exist and is promising in the future is the culinary industry, especially the fast food business which has become the choice of consumers in their daily meals. The presence of a practical and fast food menu is the main attraction, making the culinary industry an attractive investment for PT business players. Sumber Berkah Niaga, in principle, companies are generally able to plan, implement and launch their business activities from time to time in order to maintain and improve the quality of their products and operations as well as achieve innovation to continue to maintain the company's existing working position nationally. Currently there are more than 2,000 commercial branches. The research that the author will use uses quantitative methods. Quantitative research methods can be interpreted as research methods that are based on the philosophy of positivism, used for research on certain populations or samples, collecting data with research instruments, analyzing statistical data, by testing hypotheses that have been determined. The respondent in this research is the owner of the Savana outlet. fried chicken for 100 people. This is in accordance with the sampling method used in this research, namely the simple random sampling technique and calculating saturated samples, where the entire population is sampled. Based on the amount of data obtained, namely with a population of 100 owners, the number of samples taken was also 100 respondents. The coefficient of the t-statistic parameter for the Marketing Strategy (X1) - Sales Turnover (Z) variable has a value of 4.727 so it is declared significant.                                                                                                                                                                
Analisis Pengaruh Literasi Keuangan, Pendapatan, Dan Gaya Hidup Terhadap Pengelolaan Keuangan Para Pekerja Di Kabupaten Bekasi Yuliani, Rini; Fahamsyah, Mohammad Hatta
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5263

Abstract

Financial management is an important aspect in meeting human life needs in order to achieve success in managing finances, so as to prevent financial problems from occurring in the future.  People often experience problems in managing finances, especially workers. Problems that often occur among workers are lack of financial literacy, increasing costs of living and unstable income, so this becomes a challenge for workers in determining good financial management strategies in the future. . This research aims to examine the influence of financial literacy, income and lifestyle on the financial management of workers in Bekasi Regency, West Java. The research method used was quantitative with a sample size of 100 workers who were still productive in Bekasi Regency. The data collection technique used was a questionnaire. The sampling method uses probability sampling with simple random sampling technique. The analytical methods used are validity test, reliability test, t test and R-square. The test tool used is SmartPLS 4.1.0.3 with the PLS-SEM (Partial Least Squares-Structural Equation Modeling) analysis method. The results of the research show that financial literacy has a significant positive effect on financial management, income has a significant positive effect on financial management and lifestyle has a significant positive effect on financial management on the financial management of workers in Bekasi Regency.    
Pengaruh Discount, Influencer Marketing, Dan Kualitas Produk Terhadap Impulse Buying Pada Konsumen E-Commerce Shopee (Studi Pada Karyawan Departemen Overall Drape PT Hogy Indonesia) Dewi, Oktaviani Isti Kumala; Asral, Asral
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5265

Abstract

The motivation behind this research stems from the substantial expansion of information technology and e-commerce in Indonesia, which has considerable prospects for the development of the e-commerce sector. In the face of growing competition, it is crucial to comprehend the impact of elements like discounts, influencer marketing, and product quality on impulse buying behavior, particularly on the Shopee platform.The objective of this study is to elucidate the impact of discount, product quality, and influencer marketing on impulsive buying behavior in the context of E-commerce platform Shopee. Additionally, it aims to determine which factor exerts the greatest influence on impulse buying on Shopee. This research falls under the category of quantitative descriptive research. The study was carried out between February and March 2024, with a sample of 93 respondents who were Shopee users employed at the Overall Drape Department of PT Hogy Indonesia. Data gathering is achieved by the dissemination of surveys and conducting literature investigations. The employed analytical techniques encompass validity testing, reliability testing, classical assumption testing of multiple linear regression analysis, and hypothesis testing. The t test findings indicate a calculated t value of 3.098, with a significance level of 0.003. This suggests that the first hypothesis is accepted, demonstrating a positive and substantial effect between discount and impulse buying. The variable of influencer marketing has a computed t value of 4.468 and a significance value of 0.000. This suggests that the second hypothesis is accepted, demonstrating a positive and significant influence between influencer marketing and impulse buying. The t test value for the product quality variable is -1.136, with a significance value of 0.259. This indicates that the third hypothesis is rejected, suggesting that there is no substantial effect between product quality and impulse buying. The analysis indicates that 42.5% of impulse buying may be attributed to the variables of discount, influencer marketing, and product quality. The remaining 57.5% of impulse buying is impacted by additional variables that were not included in the research.
Pengaruh Diskon, Online Customer Rating, Dan Promo Gratis Ongkos Kirim (Ongkir) Terhadap Keputusan Pembelian Pada Marketplace Shopee Istiqomah, Roviqotul; Asral, Asral
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5266

Abstract

This study aims to explain the effect of discounts, online customer ratings, and free shipping promos in influencing purchasing decisions on the Shopee marketplace and which one has the greatest influence on purchasing decisions on the Shopee marketplace study on Management Study Program Students class of 2020 Faculty of Economics and Business, Pelita Bangsa University. This study took a sample of 100 respondents who were consumers who had made buying or selling transactions through the Shopee marketplace where the respondents were students of the Management Study Program class of 2020, Faculty of Economics and Business, Pelita Bangsa University. For data collection by distributing questionnaires and literature studies. The type of research used is quantitative. The analysis methods used are validity test, reliability test, classical assumption test, multiple linear regression analysis and hypothesis testing. The results of the t test research show the t value of 1.438 with a significance of 0.154, which means that the first hypothesis is rejected and partially shows that there is no influence and insignificance between discounts on purchasing decisions. The online customer rating variable has t test results with a t value of 5.081 and a significance value of 0.000, which means that the second hypothesis is accepted and shows that there is a positive and significant influence between online customer rating on purchasing decisions.  The free shipping promo variable obtained the t test results with a t value of 3.968 and a significance value of 0.000, which means that the third hypothesis is accepted and shows that there is a positive and significant influence between free shipping promos on purchasing decisions. And it can be concluded that 64.9% of purchasing decisions are influenced by discount variables, online customer ratings, and free shipping promos while the remaining 35.1% of purchasing decisions are influenced by other variables not examined in this study.
Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Dan Dampaknya Pada Kepuasan Konsumen Produk Skintific Di Cikarang Nurlina, Nurlina; Wulandari, Anna
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5270

Abstract

In its role as a benchmark for how a scientific product becomes superior and competitive in the market, of course it results from the product quality, brand image and promotion of a product that is prepared. The aim of this research is to determine the influence of Product Quality and Consumer Satisfaction on Purchasing Decisions and its impact on consumer satisfaction as a mediating variable. This research uses quantitative methods with a sample size of 100 respondents. This research was processed using SmartPLS and data collection was carried out via Google forms. Product quality has a significant effect on purchasing decisions with a value of 3.679. Product Quality has no effect on Consumer Satisfaction which has a value of 1.509. Consumer Satisfaction has a significant effect on Purchasing Decisions with a value of 2.987. The Brand Image variable has a significant effect on Purchasing Decisions with a value of 3.303. Brand Image influences consumer Satisfaction with a value of 4.104. Product Quality has no effect on Consumer Satisfaction and Purchasing Decisions has a value of 1.457. Brand Image has a significant effect on Consumer Satisfaction and Purchasing Decisions with a value of 2.108.  

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