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Management Studies and Entrepreneurship Journal (MSEJ)
Published by Yayasan Pendidikan Riset dan Pengembangan Intelektual
ISSN : 27157911     EISSN : 2715792X     DOI : https://doi.org/10.37385/msej
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, Marketing, Operational, and other management areas) and entrepreneurship. First publish in Januari 2020. The Editorial Team invites scientists, scholars, professionals, and researchers to publish the results of their research after the selection of manuscripts, with the peer review and the editing process.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,363 Documents
 198   199   200   201   202 
Pengaruh Kualitas Pelayanan, Harga, Word of Mouth Terhadap Loyalitas Pelanggan Dimediasi Kepuasan Pelanggan Mirandasari, Nur Maya; Firmansyah, Fani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5370

Abstract

Gerbangkertosusila merupakan aglomerasi kota megapolitan di Jawa Timur yang berpusat di Surabaya. Kawasan Gerbangkertosusila (Gresik, Bangkalan, Mojokerto, Surabaya, Sidoarjo dan Lamongan) merupakan wilayah strategis dan bagus untuk pertumbuhan ekonomi. Sehingga pertumbuhan penduduk dan kenaikan jumlah kendaraan terus meningkat. Hal ini menyebabkan kemacetan dan aktivitas ekonomi maupun sehari-hari terganggu. Oleh karena itu, Dinas Perhubungan Provinsi Jawa Timur meluncurkan Transportasi Umum Bus Transjatim. Penelitian ini bertujuan untuk menguji dan mengetahui pengaruh kualitas pelayanan, harga, word of mouth terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening pada jasa transportasi umum Bus Transjatim Koridor I. Data yang digunakan adalah data primer dan data sekunder, dengan jenis penelitian yang digunakan adalah kuantitatif. Sampel penelitian adalah 152 orang yang merupakan yaitu penumpang Bus Transjatim Koridor I (Gresik-Surabaya-Sidoarjo). Teknik analisis yang digunakan untuk menguji hipotesis yaitu SEM PLS dengan menggunakan software SmartPLS 3.2.9. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan, harga, word of mouth dan kepuasan pelanggan berpengaruh signifikan terhadap loyalitas pelanggan. Kualitas pelayanan tidak berpengaruh signifikan terhadap loyalitas melalui kepuasan pelanggan. Harga dan word of mouth berpengaruh signifikan terhadap loyalitas pelanggan melalui kepuasan pelanggan.
Analisis Perbandingan Kinerja Keuangan Perusahaan Sektor Food And Beverage Di Indonesia Dan Thailand Safitri, Desy; Tiswiyanti, Wiwik; Olimsar, Fredy
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5373

Abstract

Penelitian ini bertujuan untuk menganalisis perbandingan kinerja keuangan perusahaan-perusahaan di sektor makanan dan minuman di Indonesia dan Thailand selama periode 2020-2022. Data yang digunakan dalam penelitian ini adalah data sekunder yang diambil dari laporan keuangan yang diterbitkan oleh perusahaan. Populasi penelitian ini terdiri dari perusahaan sektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia selama periode 2020-2022 sebanyak 84 perusahaan, dan perusahaan sektor makanan dan minuman yang terdaftar di Bursa Efek Thailand selama periode yang sama sebanyak 55 perusahaan. Penelitian ini menilai kinerja keuangan perusahaan dengan menggunakan indikator rasio keuangan seperti rasio profitabilitas (ROA), rasio likuiditas (CR), rasio solvabilitas (DAR), rasio aktivitas (TATO) dan pertumbuhan perusahaan (growth ratio). Metode analisis yang digunakan adalah analisis kuantitatif, yang dinyatakan dalam bentuk angka-angka dan dihitung menggunakan metode statistik dengan bantuan program pengolah data statistik SPSS versi 26. Untuk menguji hipotesis, penelitian ini menggunakan uji parametrik dan non-parametrik, yaitu uji t independen sampel dan uji Mann-Whitney U. Hasil analisis menunjukkan adanya perbedaan kinerja keuangan pada rasio solvabilitas (DAR). Namun, tidak terdapat perbedaan pada rasio rasio profitabilitas (ROA), rasio likuiditas (CR), rasio aktivitas (TATO) dan pertumbuhan perusahaan (growth ratio).
Loyalitas Karyawan Pada Perusahaan Spare Part Kendaraan Ekananda, Enrico Julian; Rizqi, Maulidyah Amalina
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5377

Abstract

Purpose–This study aims to determinedescription of employee loyalty at Vehicle Spare Part Companywith using 2 perspectives, namely employee loyalty to work and loyaltyemployees to Leaders. This research was conducted ina spring manufacturing industry, namely Vehicle Spare Part Company Design/methodology–This research is descriptive qualitative research with a case study approach. Data collection techniques include interviews and observation. The object of the research is employee loyalty, where the subjects are the 5 most senior employees in the maintenance department. Findings - Based on the research results, it can be concluded that Vehicle Spare Part Company employees have good loyalty, this can be seen from employee loyalty to work and employee loyalty to leaders.
Analysis Of The Effect Of Company Characteristics And Financial Ratios On Debt Policy In Food And Beverages Companies Lumbanraja, Thorman; Firmansyah, Arie; Yulia, Emi; Rachmat S, R. Achmad; Jaya, Rahmat
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5378

Abstract

The objective of the study was to empirically test the effect of growth, tangibility, firm size, business risk, liquidity, profitability, corporate tax rate and non-debt tax shield on debt policy in the food and beverage sector companies listed on the Indonesia Stock Exchange over the period from 2005 to 2013. Previous research on this topic was reviewed in order to provide context for the current study. Purposive sampling was utilized as a sampling technique, and seven companies were selected based on predefined criteria. Panel data regression with a fixed effect model was applied to analyze the data, with the objective of testing the hypothesis. The findings indicated that growth, tangibility, firm size, liquidity, profitability, and non-debt tax shield were significant determinants of debt policy. In contrast, business risk and corporate tax rate were found to exert a limited influence on debt policy.
Peran Electronic Word of Mouth (e-WOM) dan E-Service Quality terhadap Customer Engagement Mahasiswa Kewirausahaan UPI Tasikmalaya Mulyani, Ira Adinda Sri; Sujaya, Krisna; Fauziyah, Azizah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5386

Abstract

The fast advancement of digital technologies and social media has changed how higher education facilitates communication and interaction. The research aims to study how Electronic Word of Mouth (e-WOM) and E-Service Quality affect and have a role in improving Customer Engagement in particular in entrepreneurship students at the University of Education Indonesia (UPI) Campus Tasikmalaya. The research is conducted using a quantitative approach, data is collected with surveys through the dissemination of questionnaires to active entrepreneurship students at UPI Tasikmalaya which are analyzed with descriptive and verification analysis. With a 5% error rate using Slovin formula, 168 students from the 2020-2023 were the samples of the research. Data processing is facilitated by the software tool SPSS v.26 to test the hypothesis. The findings showed revealed that e-WOM and e-service quality had a partial and simultaneous impact of 78.4% on @entre.upi Instagram customer engagement, with other factors affecting it such as brand equity and customer satisfaction influencing the remaining 21.6%. Therefore, it was found that colleges have an important role in improving and maintain student customer engagement through e-WOM and e-service quality. Pesatnya perkembangan teknologi digital dan media sosial mengubah lanskap perguruan tinggi memfasilitasi komunikasi dan interaksi. Penelitian memiliki tujuan untuk mengkaji bagaimana Electronic Word of Mouth (e-WOM) dan E-Service Quality mempengaruhi Customer Engagement khususnya pada mahasiswa kewirausahaan di Universitas Pendidikan Indonesia (UPI) Kampus Tasikmalaya. Penelitian dilakukan dengan pendekatan kuantitatif, data dikumpulkan dengan survei melalui penyebaran kuesioner kepada mahasiswa aktif kewirausahaan UPI Tasikmalaya yang dianalisis dengan analisis deskriptif dan verifikatif. Populasi dalam peneletian yaitu mahasiswa kewirausahaan sebanyak 290 mahasiswa yang berkuliah dari tahun akademik 2020-2023. Dengan tingkat kesalahan 5% menggunakan rumus slovin, 168 mahasiswa dari angkatan 2020-2023 menjadi sampel dari penelitian. Pengolahan data difasilitasi dengan alat perangkat lunak SPSS v.26 untuk menguji hipotesis. Hasilnya menunjukkan bahwa e-WOM dan e-service quality memberikan pengaruh secara parsial dan simultan sebesar 78,4% terhadap customer engagement Instagram @entre.upi dan sebesar 21,6% sisanya dipengaruhi faktor lain yang mempengaruhinya seperti ekuitas merek dan kepuasan pelanggan. Oleh karena itu, ditemukan bahwa perguruan tinggi memiliki peran penting dalam meningkatkan dan mempertahankan customer engagement mahasiswa melalui e-WOM dan e-service quality.
Analisis Pengaruh Revitalisasi Toko Merah Kota Tua Jakarta Terhadap Preferensi Berkunjung Wisatawan Febrian, Andrew; Iskandar, Hari
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5387

Abstract

This study aims to analyze the impact of the revitalization of Toko Merah in Kota Tua Jakarta on tourists' visiting preferences. The revitalization efforts included improvements and enhancements to attractions, amenities, accessibility, and services at Toko Merah. The research method used is quantitative, with data collection through questionnaires distributed to 400 respondents who have or have not visited Toko Merah. The results indicate that the revitalization of Toko Merah significantly affects tourists' visiting preferences. Most respondents (98.3%) who have visited expressed a high interest in the destination after the revitalization. Data analysis also shows that the dimensions of attractions, amenities, accessibility, and services each positively contribute to increasing tourists' interest in visiting. The conclusion of this study is that the revitalization of Toko Merah in Kota Tua Jakarta successfully enhances tourists' visiting preferences. This can serve as a reference for stakeholders in planning and executing the revitalization of other heritage buildings to increase tourist attraction. Recommendations include increasing promotions to reach segments of the community who have not yet visited and adjusting tourism services according to tourists' preferences and expectations.
Analisis Fasilitas Kerja Dan Gaya Kepemimpinan Terhadap Kinerja Karyawan Di Hotel Le Meridien Jakarta Efanandosa, Efanandosa; Iskandar, Hari
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5389

Abstract

This study aims to analyze the influence of workplace facilities and leadership styles on employee performance at Hotel Le Meridien Jakarta. It was found that well-equipped, tailored, and user-friendly workplace facilities enhance employee comfort and efficiency. Meanwhile, supportive, participative, and achievement-oriented leadership motivates employees towards high goal achievement. Based on the research findings, it is recommended to enhance employee welfare through comprehensive welfare programs, implement effective leadership styles, improve or add adequate workplace facilities, and organize relevant training and development. The study restricts issues to workplace facilities and leadership styles as intervening variables. It was found that workplace facilities and leadership styles significantly influence employee performance at Hotel Le Meridien Jakarta. Through these efforts, the hotel can attain competitive advantages in the hospitality industry, enhance guest and employee satisfaction. The conclusion is supported by an analysis of guest satisfaction survey data and research observations on workplace facilities and leadership styles at Hotel Le Meridien Jakarta. Suggestions include improving employee welfare, implementing effective leadership styles, upgrading workplace facilities, and organizing relevant training and development. Thus, the hotel can enhance employee performance, achieve higher guest satisfaction, and strengthen its position in the hospitality market.
Penerapan Customer Relationship Management Terhadap Minat Menginap Kembali Tamu Di Alila Hotel SCBD Kevin, Kevin; Iskandar, Hari
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5391

Abstract

This study aims to analyze the implementation of Customer Relationship Management (CRM) and its impact on the intention of guests to stay again at Alila Hotel SCBD. The theoretical foundation is based on Ripa Ioan Alexandru & Reinartz et al., who state that CRM can enhance customer loyalty through improved satisfaction and long-term relationships. The research method used is quantitative with purposive sampling technique. Data were collected through questionnaires distributed to 373 respondents who were guests of Alila Hotel SCBD. The margin of error applied in this study is 5%, according to the Slovin formula. The results of the study show that the implementation of CRM at Alila Hotel SCBD has a significant impact on guests' intention to stay again. Data analysis revealed that customer satisfaction and the quality of the relationship between guests and the hotel are the main factors influencing guest loyalty. The study also found that improving CRM implementation can increase the number of guests intending to stay again. The conclusion of this study is that CRM is an effective strategy in increasing guests' intention to stay again at Alila Hotel SCBD. It is recommended that hotel management continue to develop and improve their CRM systems to ensure better guest satisfaction and loyalty in the future.
Analisis Kinerja Driver Gojek Pangkalan Medan Bersatu Silitonga, Bastian Orlando; Purba, Purnama Yanti; Wijaya, Janhsen Pratama; Sihombing, Yeni Rafita; Damanik, Elfina Okto Posmaida
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5392

Abstract

Analisis pengaruh kompensasi, motivasi kerja, dan disiplin kerja terhadap kinerja driver Gojek Pangkalan Medan Bersatu adalah tujuan penelitian ini. Para driver gojek pangkalan medan bersatu adalah subjek penelitian ini. Gojek menawarkan transportasi yang aman, nyaman, cepat, praktis, dan murah. Studi ini menggunakan metode kuantitatif, dan sampelnya diambil menggunakan metode sampling jenuh dengan 67 orang. Data dikumpulkan melalui observasi, wawancara, kuesioner, dan jurnal lainnya. Hasil penelitian menunjukkan bahwa di Kota Medan, kinerja diver ditingkatkan melalui kompensasi parsial, insentif kerja, dan disiplin kerja secara luas dan bermanfaat. Selain itu, kinerja pengemudi dapat ditingkatkan secara baik dan substansial melalui ketaatan disiplin kerja. Hasil determinasi menunjukkan koefisien determinasi sebesar 0,715 yang berarti 71,5% kinerja driver di Kota Medan dapat dijelaskan oleh faktor-faktor seperti remunerasi, insentif kerja, dan disiplin kerja.
Prosedur Dan Alur Invoice Penjualan Melalui Implementasi Software Di CV Adafa Bless Group Afifah, Najma; Fatihah, Dian Candra
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5393

Abstract

Penelitian ini bertujuan untuk mengetahui prosedur dan alur invoice penjualan melalui implementasi software di jurnal.id di CV Adafa Bless Group . Jenis penelitian yang dilakukan adalah deskriptif kualitatif yaitu metode yang menganalisis, menggambarkan dan meringkas berbagai kondisi serta situasi dari berbagai data yang di kumpulkan baik secara wawancara maupun pengamatan terkait prosedur dan alur invoice dalam bentuk kalimat yang didasarkan pada fakta yang ada. Penelitian ini juga melakukan studi kepustakaan yaitu melakukan pengutipan dari berbagai sumber yang relevan dengan penelitian ini baik dari buku, jurnal maupun artikel. Hasil dari kegiatan ini yaitu dengan adanya prosedur dan alur pembuatan invoice melalui implementasi software jurnal.id maka invoice penjualan yang dihasilkan lebih efektif dan efisien. Hambatan yang dihadapi oleh CV Adafa Bless Group dalam pembuatan invoice penjualan menggunakan software jurnal.id yaitu jika terdapat kesalahan dalam mengisi data oleh customer dan tim admin customer service maka invoice penjualan yang dihasilkan mengalami kesalahan dan harus direvisi sehingga tidak efisien dalam waktu dan dalam pengiriman invoice penjualan ke customer menggunakan software jurnal.id sering terjadi gangguan. Solusinya memeriksa kembali terkait data yang diisi oleh customer dan tim admin customer service sehingga invoice penjualan yang dihasilkan sudah benar dan tidak harus melakukan revisi sehingga efisien dalam waktu dan memberikan informasi ke pihak jurnal.id agar kendala pengiriman invoice ke customer tidak terjadi lagi. Kata Kunci: prosedur, invoice,  invoice penjualan ABSTRAK Penelitian ini bertujuan untuk mengetahui prosedur dan alur faktur penjualan melalui implementasi software di jurnal.id di CV Adafa Bless Group. Jenis penelitian yang dilakukan adalah deskriptif kualitatif, yaitu metode yang menganalisis, menggambarkan dan merangkum berbagai kondisi dan situasi dari berbagai data yang dikumpulkan baik dengan wawancara maupun observasi terkait prosedur invoice dan alur dalam bentuk kalimat berdasarkan fakta yang ada. Penelitian ini juga melakukan studi pustaka, yaitu mengutip dari berbagai sumber yang relevan dengan penelitian ini baik dari buku, jurnal maupun artikel. Hasil dari kegiatan ini adalah dengan prosedur dan alur faktur melalui implementasi software jurnal.id, faktur penjualan yang dihasilkan menjadi lebih efektif dan efisien. Kendala yang dihadapi CV Adafa Bless Group dalam pembuatan invoice penjualan menggunakan software jurnal.id yaitu apabila terjadi kesalahan pengisian data oleh pelanggan dan tim admin customer service, maka invoice penjualan yang dihasilkan mengalami kesalahan dan harus direvisi agar tidak efisien waktu dan dalam pengiriman invoice penjualan kepada pelanggan menggunakan software jurnal.id, Sering ada interupsi. Solusinya adalah dengan mengecek kembali mengenai data yang diisi oleh customer dan tim admin customer service agar sales invoice yang dihasilkan sudah benar dan tidak perlu melakukan revisi sehingga efisien dalam waktu dan memberikan informasi kepada journal.id agar kendala tidak terganggu.

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