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INDONESIA
Jurnal Manajemen
Published by Universitas Tarumanagara
ISSN : 14103583     EISSN : 25498797     DOI : 10.24912
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen [p-ISSN 1410-3583 | e-ISSN 2549-8797] is a peer-reviewed journal published three times a year (February, June, and October) by Faculty of Economics, Universitas Tarumanagara. Jurnal Manajemen is intended to be the journal for publishing articles reporting the results of research on management. Jurnal Manajemen invites manuscripts in the various topics include, but not limited to, functional areas of marketing management, finance management, strategic management, operation management, human resource management, e-business, knowledge management, management accounting, management control system, management information system, international business, business economics, business ethics and suistainable, and entrepreneurship
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 618 Documents
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Testing The Indonesian Stock Market Arbitrage Pricing Model Wawan Ichwanudin; Roni Kambara; Fauzi Sanusi
Jurnal Manajemen Vol. 27 No. 1 (2023): February 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v27i1.950

Abstract

This research aims to explain the return and risk premium using an APT model from the Indonesian stock market. The study uses a two-stage regression model. This study uses a sample of stocks included in the Kompas100 index. The stocks included in Kompas100 represent the market capitalization value from the Indonesian stock market. The originality of this research is the inclusion of foreign macro-factors and the use of surprise or unanticipated factors in the Pre-specified Macro-economic Arbitrage Pricing Theory Model. The results prove that there is a multi-factor APT model consisting of The risk premium for inflation, the risk premium for interest rates, and the risk premium for foreign macroeconomic factors represented by the Dow Jones index and the Shanghai index. The results of this study further strengthen the theory and previous research on the multi-factor APT model.
Understanding Revisit Intention During Covid-19: A Protection Motivation Theory Perspective Indra Sakti; Dewi Trirahayu; Amelia Oktrivina
Jurnal Manajemen Vol. 27 No. 1 (2023): February 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v27i1.1014

Abstract

This study aims to empirically investigate the influence of destination image, visitor image congruity, and perceived related health issues on revisit intention and the role of perceived risk as moderators in these relationships. We integrated the theory of self-congruity and protection motivation theory to understand post-pandemic travel behaviour further. Using a moderated regression analysis (MRA), data are collected from 402 students from two universities in Jakarta. The results from the study provide that destination image and image congruity are positively related to revisiting intention, while perceived risk has a negative direction. Moreover, perceived risk is essential in the relationship between destination image, image congruity, and revisit intention. These results extend a model for predicting travel behaviour in crisis/pandemic situations, corroborating the earlier studies, and providing practical implications for stakeholders and tourism area managers.
Determination Of Attitude Using Games And Purchase Intentions In E-Commerce Hasna N. Khoirunnisa; Sumadi
Jurnal Manajemen Vol. 27 No. 1 (2023): February 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v27i1.1035

Abstract

This study aims to analyze the determinants of the use of games and the intention of buying in e-commerce. The data used is quantitative, with the population of Indonesian people who have played games in e-commerce. The data was collected using the nonprobability sampling method through the Google Form of 300 respondents. This study used Structural Equation Modeling (SEM) with the Lisrel version 8.80. To produce a fit model, this correlated study errors based on modification indices. Thus, the study concluded that utilitarian benefits and time/effort do not affect their attitude toward gaming use, but hedonic benefits and social values do affect their attitude toward gaming use, and the attitude toward gaming use has a positive effect on the intention of buying.
The Existence Of Truck Driver In The Spirit Of Work Mochamad Mochklas; Noerchoidah; Nurullaili Mauliddah; Tyasha A. M. Sari
Jurnal Manajemen Vol. 27 No. 1 (2023): February 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v27i1.1038

Abstract

The role of truck drivers in sustainable transportation and logistics in a sustainable supply chain network is particularly noteworthy. The driver work system is very different from the employees in the company. Therefore, this research was conducted to analyze the effect of work passion, strength against frustration, quality of survival, and team spirit on the morale of truck drivers in their delivery activities. This study used a quantitative approach with 173 truck drivers participating as respondents. Testing using SEM analysis with the SmartPLS 3.0 application. The results showed that work passion, strength against frustration, quality of endurance, and group spirit each had a unidirectional relationship with morale, meaning that the higher the passion for work, the strength against frustration, the quality of survival, and the group spirit of truck drivers, the higher the morale will increase. Based on the coefficient value, it can be seen that the quality of survival is a predictor that has a dominant influence on morale, which is indicated by the highest coefficient of 0.288.
The Strategy To Increase The Purchase Intention Of Unpacked Products Dipa Mulia; Muchsin S. Shihab
Jurnal Manajemen Vol. 27 No. 1 (2023): February 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v27i1.1039

Abstract

Consumer orientation toward Green Products or environmentally friendly products is one of the supporting factors for business continuity. The Green Product in this study is a refill product without packaging (unpacked product). Consumer behaviour in choosing Green Products is part of Pro-Environmental Behavior (PEB) which is largely determined by several things. This study raises several aspects: knowledge, economics, supporting facilities, packaging of the product, and environmental attitude. This research involved 124 respondents who live in Jakarta and surrounding areas. The selection of respondents was carried out by purposive sampling method, with the criteria of respondents being groups of people who were aware of the existence of refillable products without packaging. Data analysis was carried out using Structure Equation Modeling – Partial Least Square (SEM-PLS). The research reveals that all independent variables have a significant effect except for economic aspects.
Analysis Of The Factor Of Green Purchasing Behavior On The Customer's Bottled Mineral Water Dian Kusmana; Yolanda Masnita; Kurniawati
Jurnal Manajemen Vol. 27 No. 1 (2023): February 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v27i1.1057

Abstract

The goal of this study is to examine the Green Purchasing Behavior factor in customers' bottled mineral water purchases. Data were collected from 192 respondents who consume bottled mineral water in Jakarta. In this study, quantitative research methods are used to analyze the validity, reliability, descriptive statistics, and Fit Model with Structural Equation Modeling (SEM). The results show that Environmental Advertisement has a significant effect on Environmental Knowledge, Environmental Advertisement has a significant effect on Eco Brand, Environmental Advertisement has a significant effect on Green Purchasing Behavior, Eco Brand has a significant effect on Green Purchasing Behavior Customer's bottled mineral water, and Environmental Knowledge has a significant effect on Eco Brand Customer's bottled mineral water. The managerial implication of this research is important for the community to choose bottled drinking water products that are low in pollution or environmentally friendly in order to increase the go green program in Jakarta.
Strategic Priority Of Students’ Online Buying Behaviour In The Pandemic Era Jozef R. Raco; Yulius Raton; James V. Krejci; Johannes A. Timbuleng; Ronaldo Rottie
Jurnal Manajemen Vol. 27 No. 1 (2023): February 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v27i1.1077

Abstract

Online buying is growing and has become very common during the COVID-19 pandemic period. A large number of companies take advantage of this method, and many consumers find it helpful to the existing technology. In this study, the researcher wanted to investigate the strategic priority of convenience for online Shopping of the Generation Y consumer. Data were collected from college students and analysed using Analytical Hierarchy Process (AHP). The results of the analysis showed that the criteria of easy comparison of prices of the goods to be purchased are the highest value (28.544 per cent). The global weight calculation showed that the availability of information in the form of text and images is the highest (13.789 per cent). Sensitivity analysis showed that the results of this global weight are very sensitive to a change in the criteria. This study provides benefits by focusing online businesses' attention on the appearance of their application features, both text, images, and graphics. Competitive product prices must also be a concern for online businesses.
Celebrity Endorsements And Its Brand Love On Purchase Intention At E-Marketplace Catharina Clara
Jurnal Manajemen Vol. 27 No. 1 (2023): February 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v27i1.1078

Abstract

Advertised brands are frequently endorsed by a variety of well-known public figures. The purpose of this study is to investigate the impact of celebrities and brand ambassadors on purchase intentions in the e-commerce marketplace. The method employed is an online survey sent to Indonesian fans via direct message on the Instagram official account that posts collaboration ads between the e-commerce marketplace and brand ambassador. To assess the effect of variables, a structural Equation Model (SEM) with AMOS software was used. The study's findings explain the impact of celebrity endorsement and brand love on brand ambassadors purchasing interest, particularly on online shopping sites. Although celebrity endorsement as an exogenous variable is insignificant, all factors of celebrity endorsement show a significant confirmatory factor analysis. Purchase intention is positively influenced by brand passion and affection. This study's marketing implications for related parties are presented.
Product Placement On Indonesian Rap Song Cokki; Sharon Nathania; Haris Maupa
Jurnal Manajemen Vol. 27 No. 1 (2023): February 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v27i1.1097

Abstract

Product placement literature has two gaps, namely research in developing countries including Indonesia and song as media placement. This study aims to fill this gap by testing the effectiveness of product placement in Indonesian rap songs on three aspects of consumer behaviour. The research design used pretest and post-test experiments without a control group involving 74 undergraduates as participants. The treatment used in this research is the song. It's a Dad Thing by Saykoji. The results showed that product placement on the song had an effect on brand recall, attitude towards the song and product placement influenced by attitude towards the artist, and purchase intention influenced by attitude toward product placement.
The Impact Of Customer Satisfaction On Customer Loyalty Of BCA Mobile Banking Nur lelasari; Innocentius Bernarto
Jurnal Manajemen Vol. 27 No. 1 (2023): February 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v27i1.1121

Abstract

In order to meet the demands of customers who seek quick, simple, and affordable services, including banking services, businesses must adapt their methods of operation to the rapid growth of information and communication technology. This study seeks to ascertain what variables may directly affect customer loyalty in the usage of BCA mobile banking in Indonesia for millennials, as well as what factors can directly influence customer satisfaction to develop customer loyalty. Purposive sampling was used in this study's quantitative methodology, with a total sample size of 605, which was then analyzed using PLS-SEM. The results of the study stated that convenience had the greatest influence on increasing customer satisfaction. While the cost factor has no effect on increasing customer satisfaction in the use of BCA mobile banking, and responsive factor only has an effect on increasing satisfaction but does not affect customer loyalty. This provides benefits for developing BCA mobile banking.

Page 53 of 62 | Total Record : 618

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