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Journal of Integrated Agribusiness
Published by Universitas Bangka Belitung
ISSN : 26563835     EISSN : 26862956     DOI : https://doi.org/10.33019/jia
Core Subject : Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Environmental Science
Journal of Integrated Agribusiness aims to grow as new journal for agribusiness with a focus on emerging issues pertaining to the agribusiness sector and agriculture economics. Areas relevant to the scope of the journal include Agribusiness – Value chain, Supply chain, Strategic issues; Agriculture Economics – Farm economics, Agricultural policy, Standard of living, Efficient markets, Economics surveys, Distribution of wealth, Economically efficient production.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 137 Documents
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Pengaruh Bauran Pemasaran Terhadap Kepuasan dan Loyalitas Konsumen Minyakita di Kota Pangkalpinang: The Influence of Marketing Mix on Satisfaction and Loyalty of Minyakita Consumers in Pangkalpinang City Widytiya, Viona; Atmaja, Eddy Jajang Jaya; Muntoro, Muntoro
Journal of Integrated Agribusiness Vol 6 No 2 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i2.5722

Abstract

This study aims to analyze the effect of the marketing mix, including product, price, place, and promotion, on consumer satisfaction and loyalty among Minyakita buyers at minimarkets, grocery stores, and traditional markets in Pangkalpinang City. Conducted in July-August 2024, this research utilized a survey method with an accidental sampling technique, collecting data from 100 respondents. Data were analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS) with SmartPLS Version 4.0. Findings indicate that price, place, and promotion directly influence satisfaction significantly, while product does not. Product, place, and promotion have a significant effect on loyalty, while price does not. Indirectly, product and price do not significantly affect loyalty through satisfaction, whereas place and promotion do. Satisfaction has a significant impact on loyalty.
Evaluasi Distribusi Benih Pisang dalam Program "Nagari Mandiri Pangan" di Kabupaten Padang Pariaman, Sumatera Barat: Evaluation of Banana Seed Distribution in the "Nagari Mandiri Pangan" Program in Padang Pariaman Regency, West Sumatra Hafizah, Dian; Tanjung, Faidil; Khairati, Rusda; Hakimi, Rini; Akbar, Ilham
Journal of Integrated Agribusiness Vol 6 No 2 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i2.5756

Abstract

The purpose of this study is to evaluate the distribution of bananas in the Nagari Mandiri Pangan Program in Padang Pariaman Regency, West Sumatra. Nagari Mandiri Pangan is a program implemented by the West Sumatra government. This program is an adaptation of the Desa Mandiri Pangan launched by the Food Security Agency of the Ministry of Agriculture (BKP) at the national level. The West Sumatra Government is trying to explore the needs of the farmers themselves. In this case, farmers who are in the group ask to be given banana seed assistance, which is a commodity that has the potential to be developed. This research was carried out on five farmer groups in Padang Pariaman Regency. The method used is an interview using a questionnaire, which is then analyzed using descriptive statistics. The existing results are compared with the technical guidelines and implementation guidelines that have been prepared. From the results, it was found that the distribution of banana seeds was carried out during the current year, and the requests from farmer groups could be accommodated through this program. Banana plants were chosen because this commodity has suitable growing conditions at the research site. Farmers are obliged to provide land that is used from existing vacant land and land that was previously unused. In addition, farmers are obliged to maintain bananas that have been given properly and provide periodic reporting. To ensure that farmers carry out their obligations, the agency evaluates by visiting and providing assistance with good banana cultivation methods in collaboration with local extension workers.
Analisis Kinerja Keuangan BUMDesMa Berdasarkan Rasio Profitabilitas dan Solvabilitas: Studi Kasus pada BUMDesMa di Kecamatan Bayung Lencir Kabupaten Musi Banyuasin Rahayu, Vika Indah; Zakiah, Zakiah; Fauzia, Gina; Arianti, Dwi
Journal of Integrated Agribusiness Vol 7 No 2 (2025): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v7i1.7048

Abstract

Badan Usaha Milik Desa Bersama (BUMDesMa) memiliki peran penting dalam mendorong pembangunan ekonomi perdesaan serta memperkuat kerja sama antardesa. Meskipun jumlah BUMDes dan BUMDesMa terus meningkat, tantangan dalam pengelolaan keuangan masih kerap dihadapi, khususnya terkait efektivitas pemanfaatan aset dan keberlanjutan usaha. BUMDesMa Baylen Keren LKD yang didirikan pada tahun 2023 menunjukkan pertumbuhan aset dan pendapatan yang positif; namun demikian, tingkat profitabilitasnya masih relatif rendah, yang mengindikasikan belum optimalnya pengelolaan keuangan. Penelitian ini bertujuan untuk menganalisis kinerja keuangan Badan Usaha Milik Desa Bersama (BUMDesMa) Baylen Keren LKD di Kecamatan Bayung Lencir, Kabupaten Musi Banyuasin, Provinsi Sumatera Selatan, selama periode 2023–2024. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan memanfaatkan data sekunder yang bersumber dari laporan keuangan tahun 2023 dan 2024. Analisis data dilakukan melalui analisis rasio keuangan, yang meliputi rasio profitabilitas—Return on Assets (ROA), Return on Equity (ROE), dan Net Profit Margin (NPM)—serta rasio solvabilitas—Debt to Equity Ratio (DER) dan Debt to Asset Ratio (DAR). Hasil penelitian menunjukkan bahwa rasio profitabilitas (ROA, ROE, dan NPM) masih relatif rendah (<5%), yang mengindikasikan bahwa pengelolaan aset dan modal belum optimal dalam menghasilkan laba. Sementara itu, nilai DER dan DAR pada tahun 2023 dan 2024 masing-masing berada di bawah 1 dan 0,5, yang menunjukkan bahwa sebagian besar aset dibiayai oleh modal sendiri sehingga tingkat risiko keuangan relatif rendah. Meskipun demikian, terjadi peningkatan yang signifikan pada total aset, pendapatan, dan laba bersih dari tahun 2023 ke 2024, yang mencerminkan tren positif dalam kinerja keuangan BUMDesMa Baylen Keren LKD. Oleh karena itu, penelitian ini merekomendasikan peningkatan efisiensi operasional, penguatan kapasitas pengelolaan keuangan, serta diversifikasi kegiatan usaha guna meningkatkan profitabilitas kelembagaan.
Relasi Inti-Plasma: Studi Kasus di Perkebunan Kelapa Sawit PT XYZ Nabilla, Kansa; Sudrajat, Jajat; Fitrianti, Wanti
Journal of Integrated Agribusiness Vol 7 No 2 (2025): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v7i2.6941

Abstract

Relasi inti-plasma pada perkebunan kelapa sawit dibangun sebagai bentuk kerja sama yang saling menguntungkan antara petani plasma dan perusahaan inti. Akan tetapi, dalam implementasinya, relasi tersebut cenderung bergeser menjadi hubungan eksploitatif yang menciptakan ketidakadilan. Penelitian ini bertujuan untuk mengetahui ketimpangan relasi inti-plasma dan mengidentifikasi indikator yang menjadi penyebabnya. Analisis yang digunakan dalam penelitian ini ialah GAP analisis, analisis pendapatan dan analisis keadilan prosedural. Hasil penelitian menunjukkan bahwa pola kemitraan yang dijalankan belum sepenuhnya mencerminkan prinsip keadilan dan saling menguntungkan sebagaimana yang seharusnya menjadi dasar dalam suatu kemitraan. Melalui analisis keadilan prosedural ditemukan bahwa indikator, seperi saluran komunikasi, resolusi konflik, dan kekuatan penyeimbang hanya berada pada tingkat moderat. Sementara transparansi kebijakan dan perjanjian informal tergolong parameter lemah.
Pengaruh Penyuluhan Pertanian terhadap Efisiensi Teknis Usahatani Padi di Desa Tanjung Kabupaten Pamekasan Rabbani, Bintang Cahya; Priyanto, Moh. Wahyudi; Kurniyanto, Ifan Rizky
Journal of Integrated Agribusiness Vol 7 No 2 (2025): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v7i2.7030

Abstract

A national decline in rice production of 0.036 million tons per year during the 2019–2023 period, accompanied by an increase in rice consumption of 0.753 kilograms per capita per year, has resulted in an imbalance between supply and demand, thereby prompting Indonesia to import rice. One of the strategies implemented by the government to boost agricultural productivity is through agricultural extension services. This study aims to analyze the effect of agricultural extension on the technical efficiency of rice farming in Tanjung Village, Pamekasan Regency. The analytical approach employed is Stochastic Frontier Analysis (SFA) using a Cobb-Douglas production function model. The total population of farmers in the research area comprised 130 individuals, from which 100 respondents were selected using a simple random sampling technique. The findings indicate that the average technical efficiency of farmers is only 53.6%. Land area, seed, and urea fertilizer were found to have a significant effect on production, while age, education, land ownership status, and participation in extension activities influenced inefficiency levels. Farmers who participated in extension programs were found to be more efficient than those who did not. These results highlight the importance of sustaining and improving the quality of agricultural extension services to support national food security. The government is expected to increase the number of officers overseeing agricultural activities in rural areas to enhance productivity.
Pendirian Unit Bisnis Lilin Aromaterapi Calmique Berisi Bunga Anggrek Dendrobium pada Estie’s Orchid di Kota Depok Zaini, M. Egitia; Ristianingrum, Anita
Journal of Integrated Agribusiness Vol 7 No 2 (2025): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v7i2.7040

Abstract

Estie’s Orchid merupakan usaha budidaya tanaman anggrek di Kota Depok yang menghasilkan bunga anggrek hasil pemangkasan yang belum dimanfaatkan secara optimal. Kondisi ini membuka peluang pendirian unit bisnis lilin aromaterapi berisi bunga anggrek sebagai bentuk diversifikasi produk dan peningkatan nilai tambah. Penelitian ini bertujuan untuk merumuskan ide pengembangan bisnis berdasarkan analisis SWOT, menganalisis sikap konsumen terhadap lilin aromaterapi Calmique menggunakan metode multiatribut Fishbein, serta menilai kelayakan usaha berdasarkan aspek non-finansial dan finansial. Penelitian dilakukan di Estie’s Orchid, Kota Depok, Jawa Barat pada periode Agustus – November 2024. Data sikap konsumen diperoleh dari 50 responden menggunakan kuesioner dengan skala likert empat tingkat. Hasil analisis Fishbein menunjukkan skor sikap kosumen sebesar 121,09 yang termasuk dalam kategori “baik”, mencerminkan persepsi positif terhadap produk. Hasil analisis kelayakan usaha menunjukkan bahwa pendirian unit bisnis lilin aromaterapi Calmique layak dijalankan dengan nilai NPV sebesar Rp207.263.269, IRR 58%, Net B/C 4,2, gross B/C 1,2, dan payback period selama 3 tahun 1 bulan. Dengan demikian, pengembangan unit bisnis lilin aromaterapi Calmique berpotensi meningkatkan pemanfaatan hasil budidaya anggrek dan memberikan keuntungan ekonomi bagi perusahaan.
Optimalisasi Keuntungan Produksi Sayuran Di Desa Balunijuk Kabupaten Bangka Menggunakan Linear Programming Humairah, Reni; Afrizal, Aidil Adrianda; Dwiyanti, Fahira
Journal of Integrated Agribusiness Vol 7 No 2 (2025): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v7i2.7066

Abstract

Vegetable farming holds considerable potential, offering high economic returns for farmers and remaining a feasible agricultural pursuit. This study was designed to analyze profit optimization in vegetable farming through systematic production analysis. The research subjects were vegetable farmers in Balunijuk Village, Bangka Regency. Specifically, the objectives are to determine the optimal vegetable production combination, calculate the maximum achievable profit (Z) under resource constraints, and evaluate resource slack to compare optimal and actual production conditions. Profit optimization was examined using the simplex method of linear programming, enabling the identification of optimal resource allocation and the maximization of farmers’ income. Primary data were collected from farmers in Balunijuk Village through structured interviews, covering one planting season. The dataset represents cross-sectional observations of land use, capital, labor, and production outputs. The findings indicate that Balunijuk Village, despite being a center of vegetable farming, has not yet achieved optimal production. Under optimal conditions, resource utilization changes significantly: labor and capital become binding constraints, while land exhibits surplus capacity. The optimization process reallocates land use by reducing water spinach cultivation and expanding mustard greens, thereby increasing profit by 42.97%.
The Effect of Eliminating of Fertiliser Subsidy Policy on Pepper Farmers inKundi Village, Simpang Teritip Sub-district Leno Seftian Saputra; Rostiar Sitorus; Novyandra Ilham Bahtera
Journal of Integrated Agribusiness Vol 8 No 1 (2026): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v8i1.5410

Abstract

This study aims to analyze the effect of the elimination of fertilizer subsidy policy on the total income of pepper farmers in Kundi Village, Simpang Teritip District. The research method used is a survey method with paired sample t-test analysis. The survey method used as a research technique whose implementation is through interview guidelines, questionnaires or by telephone. The sampling method uses non-probability sampling with purposive sampling. Based on several samples that meet the criteria or characteristics of pepper farmers in Kundi Village in this study, there are 30 samples. The data processing method uses Microsoft Excel and SPSS version 25. The results of the study show that the total income of pepper farmers in Kundi Village, Simpang Teritip District before the elimination of the fertilizer subsidy policy was Rp. 332,326,420, then after the elimination of the fertilizer subsidy policy was Rp. 205,262,560 there was a significant difference, in the paired sample t-test the significance value was 0.00.
Analisis Preferensi Konsumen terhadap Keputusan Pembelian Pie Brownies di Kabupaten Subang Veralianta Br Sebayang; Wien Kuntari; Ani Nuraeni; Faranita Ratih Ratih; Dwi Yuni Hastati; Dedelia
Journal of Integrated Agribusiness Vol 8 No 1 (2026): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v8i1.6175

Abstract

Consumer preferences form the degree of evaluation of the possibility of making purchasing decisions, while consumers are faced with the diffusion of product and provider decisions with different tendencies. The purpose of the study was to assess consumer preferences for the purchase of brownie pie with a case study on UMKM's souvenirs and souvenirs in Subang city. A total of 76 respondents were selected using a conjoint analysis approach. The results of the analysis show that the flavor attribute is considered the most important or most considered in the decision to purchase brownie pie, with a value of 34.35%. The size attribute ranked second with a value of 18.61%. Followed by the price attribute with a value of 16.15%. And the lowest is the texture attribute with a value of 4.76%. To increase the target market, the strategies needed are (1) focus on developing and highlighting sweetness as the main attraction of the product, (2) offer the product at an affordable price, ideally around Rp20,000, to attract price-sensitive consumers, (3) provide products in large sizes to meet consumer preferences, (4) consider using chocolate aroma as one of the product's attractions, (5) optimize the appearance of the product with a brownish color and crispy texture, (6) take advantage of social media (Instagram and TikTok) for promotion, because it is effective and interactive
Factors that Influence Farmers in Farming Bird’s Chili in Zed Village, Mendo Barat District, Bangka Regency amilia yanti; Yulia; Iwan Setiawan
Journal of Integrated Agribusiness Vol 8 No 1 (2026): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v8i1.6756

Abstract

  Chili pepper is a horticultural commodity with high economic value and is widely cultivated by farmers in various regions, including Zed Village, Mendo Barat District, Bangka Regency. However, farmers' decisions to plant chili peppers are influenced by various factors. This study aims to describe the stages of chili pepper cultivation in Zed Village and the factors that encourage farmers to plant chili peppers in Zed Village. The research method used is a survey method with sampling using a saturated census with 45 respondents. Data collection methods used observation, interviews, questionnaires, and descriptive qualitative analysis. The results of the study indicate that the stages of chili pepper cultivation in Zed Village start from sowing, land preparation, planting, maintenance, fertilization, pest and disease control, and then harvesting. Factors that encourage farmers to plant chili peppers in Zed Village are age, land area, experience, social environment, and selling price. The results of this study also emphasize the important role of innovation, institutional support, and increasing farmer capacity in encouraging the development of cayenne pepper farming in the research area.

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