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Novyandra Ilham Bahtera
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Kampus Terpadu Universitas Bangka Belitung, Desa Balunijuk, Kecamatan Merawang, Kabupaten Bangka, Provinsi Kepulauan Bangka Belitung, 33172
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Journal of Integrated Agribusiness
Published by Universitas Bangka Belitung
ISSN : 26563835     EISSN : 26862956     DOI : https://doi.org/10.33019/jia
Core Subject : Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Environmental Science
Journal of Integrated Agribusiness aims to grow as new journal for agribusiness with a focus on emerging issues pertaining to the agribusiness sector and agriculture economics. Areas relevant to the scope of the journal include Agribusiness – Value chain, Supply chain, Strategic issues; Agriculture Economics – Farm economics, Agricultural policy, Standard of living, Efficient markets, Economics surveys, Distribution of wealth, Economically efficient production.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 122 Documents
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Pengaruh Bauran Pemasaran Terhadap Kepuasan dan Loyalitas Konsumen Minyakita di Kota Pangkalpinang: The Influence of Marketing Mix on Satisfaction and Loyalty of Minyakita Consumers in Pangkalpinang City Widytiya, Viona; Atmaja, Eddy Jajang Jaya; Muntoro, Muntoro
Journal of Integrated Agribusiness Vol 6 No 2 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i2.5722

Abstract

This study aims to analyze the effect of the marketing mix, including product, price, place, and promotion, on consumer satisfaction and loyalty among Minyakita buyers at minimarkets, grocery stores, and traditional markets in Pangkalpinang City. Conducted in July-August 2024, this research utilized a survey method with an accidental sampling technique, collecting data from 100 respondents. Data were analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS) with SmartPLS Version 4.0. Findings indicate that price, place, and promotion directly influence satisfaction significantly, while product does not. Product, place, and promotion have a significant effect on loyalty, while price does not. Indirectly, product and price do not significantly affect loyalty through satisfaction, whereas place and promotion do. Satisfaction has a significant impact on loyalty.
Evaluasi Distribusi Benih Pisang dalam Program "Nagari Mandiri Pangan" di Kabupaten Padang Pariaman, Sumatera Barat: Evaluation of Banana Seed Distribution in the "Nagari Mandiri Pangan" Program in Padang Pariaman Regency, West Sumatra Hafizah, Dian; Tanjung, Faidil; Khairati, Rusda; Hakimi, Rini; Akbar, Ilham
Journal of Integrated Agribusiness Vol 6 No 2 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i2.5756

Abstract

The purpose of this study is to evaluate the distribution of bananas in the Nagari Mandiri Pangan Program in Padang Pariaman Regency, West Sumatra. Nagari Mandiri Pangan is a program implemented by the West Sumatra government. This program is an adaptation of the Desa Mandiri Pangan launched by the Food Security Agency of the Ministry of Agriculture (BKP) at the national level. The West Sumatra Government is trying to explore the needs of the farmers themselves. In this case, farmers who are in the group ask to be given banana seed assistance, which is a commodity that has the potential to be developed. This research was carried out on five farmer groups in Padang Pariaman Regency. The method used is an interview using a questionnaire, which is then analyzed using descriptive statistics. The existing results are compared with the technical guidelines and implementation guidelines that have been prepared. From the results, it was found that the distribution of banana seeds was carried out during the current year, and the requests from farmer groups could be accommodated through this program. Banana plants were chosen because this commodity has suitable growing conditions at the research site. Farmers are obliged to provide land that is used from existing vacant land and land that was previously unused. In addition, farmers are obliged to maintain bananas that have been given properly and provide periodic reporting. To ensure that farmers carry out their obligations, the agency evaluates by visiting and providing assistance with good banana cultivation methods in collaboration with local extension workers.

Page 13 of 13 | Total Record : 122

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