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Journal of Integrated Agribusiness
Published by Universitas Bangka Belitung
ISSN : 26563835     EISSN : 26862956     DOI : https://doi.org/10.33019/jia
Core Subject : Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Environmental Science
Journal of Integrated Agribusiness aims to grow as new journal for agribusiness with a focus on emerging issues pertaining to the agribusiness sector and agriculture economics. Areas relevant to the scope of the journal include Agribusiness – Value chain, Supply chain, Strategic issues; Agriculture Economics – Farm economics, Agricultural policy, Standard of living, Efficient markets, Economics surveys, Distribution of wealth, Economically efficient production.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 122 Documents
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Analisis Strategi Pemasaran untuk Meningkatkan Penjualan PT Poci Kreasi Mandiri di Kota Bogor: Analysis of Marketing Strategies to Increase Sales at PT Poci Kreasi Mandiri in Bogor City Sebayang, Veralianta Br; Angelita, Tasya; Herlinawati, Agtris; Khairat, Fastabiqul; Napitupulu, Glori S; Audina, Rachel Sofia; Utami, Rachmawati Rezeki; Rahman, Reindra
Journal of Integrated Agribusiness Vol 6 No 2 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i2.5259

Abstract

Marketing meets consumer needs and desires by involving social processes that include the creation and exchange of products and values. This research examines the marketing strategy for Teh Poci products managed by PT Poci Kreasi Mandiri, aiming to identify, evaluate, and formulate priorities for an appropriate marketing mix strategy. This study applies the Analytic Hierarchy Process (AHP) method to determine a priority from various options, focusing on identifying the marketing mix strategy (4P) already implemented by PT Poci Kreasi Mandiri, evaluating consumer perceptions of these strategies, and formulating suitable priorities for future marketing mix strategies. The analysis reveals that promotion is the primary aspect needing improvement, particularly through collaborations with relevant parties. Direct distribution is also identified as a critical second priority to expand market reach. Product variety should receive further attention to enhance consumer appeal, and the pricing aspect, especially regarding cup sizes, should be adjusted for optimal profit. The findings provide insights into marketing strategies that can support PT Poci Kreasi Mandiri in Bogor City in increasing sales of Teh Poci products.
Analisis Pengaruh Konsumsi Mi Instan dalam Strategi Penghematan Mahasiswa Kos di Sekolah Vokasi IPB University, Kota Bogor, Jawa Barat: Analysis of the Effect of Instant Noodle Consumption on Boarding School Students' Savings Strategy at IPB University Vocational School, Bogor City, West Java Sebayang, Veralianta Br; Putri, Farelia Amarnita; Fitri, Kayla Nuzulul; Putri, Sephia Anggira; Sihombing, Irvanly Dominggus; Zahra, Afifah; Ruqoyah, Siti Nur; Angelita, Tasya
Journal of Integrated Agribusiness Vol 6 No 2 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i2.5260

Abstract

Instant food, such as instant noodles, is highly favored as a substitute for rice. Instant noodles are especially popular among people, particularly students who live in boarding houses, as they save time, money, and are convenient to consume. This aligns well with students' busy lifestyles, as they often choose fast food when they are hungry; this habit has become common for boarding students in their daily lives. This study aims to analyze the influence of instant noodle consumption as a saving strategy for boarding students at the Vocational School of IPB University. A descriptive qualitative and quantitative method was used, with data collected through a survey of 100 boarding students at the Vocational School of IPB University. The study's results indicate that income and expenditure significantly influence the saving strategies of boarding students at the Vocational School of IPB University. Additionally, the questionnaire results were found to be valid and reliable, with Pearson Correlation values for income, expenditure, and savings variables showing an r-value between >0.5 and 0.8, compared to the r-table value of 0.196, and a Cronbach's alpha value of 0.7. Based on the discussion, it can be conclu ded that the questionnaire is both valid and reliable.
Tingkat Partisipasi Anggota KWT Mawar dalam Program Harum Madu di Desa Karangtengah, Kecamatan Kadungora, Kabupaten Garut: The Participation Level of KWT Mawar Members in the Harum Madu Program in Karangtengah Village, Kadungora Sub-District, Garut Regency Af'idah, Rivianty Putri Nur; Abubakar, Abubakar; Budiandrian, Bayu
Journal of Integrated Agribusiness Vol 6 No 2 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i2.5278

Abstract

The Halaman Rumah Masyarakat Terpadu (Harum Madu) program, initiated by the Garut Regency government, aims to ensure household-level food self-sufficiency. Based on BPS data (2023), agricultural land in Kadungora District is very limited, making the Harum Madu program a viable solution for optimizing yard land. This study aimed to analyze respondent characteristics and the participation level of KWT Mawar members in the Harum Madu program. A quantitative descriptive analysis was used, with sampling conducted through a census of all 40 KWT Mawar members. Results indicated that most KWT Mawar members are aged 34-44 years, have an elementary school education, work as housewives, have 1-3 family dependents, and an average household income of Rp.1,500,000-Rp.2,000,000. The participation level of KWT Mawar members in the Harum Madu program is moderate, with a score of 1485. Participation in decision-making falls under the moderate category, while participation in implementation and utilization of results is high. Meanwhile, participation in evaluation is in the moderate category.
Analisis Tingkat Kepuasan Petani Padi Sawah terhadap Kinerja Penyuluh Pertanian: Studi Kasus di Kelurahan Macorawalie, Kecamatan Panca Rijang, Kabupaten Sidenreng Rappang: Analysis of Wet-Rice Farmers' Satisfaction with the Performance of Agricultural Extension Workers: A Case Study in Macorawalie Village, Panca Rijang Sub-District, Sidenreng Rappang Regency Daryuni, Daryuni; Padapi, Astrini; Fitriani, R
Journal of Integrated Agribusiness Vol 6 No 2 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i2.5309

Abstract

Tingkat kepuasan petani terhadap pelaksanaan penyuluhan pertanian bervariasi, karena tidak semua permasalahan petani dapat sepenuhnya teratasi. Kegiatan penyuluhan pertanian memiliki peran penting dalam memenuhi kebutuhan petani terkait praktik pertanian. Penelitian ini bertujuan untuk menganalisis tingkat kepuasan petani padi sawah terhadap kinerja penyuluh pertanian (Studi Kasus di Kelurahan Macorawalie, Kecamatan Panca Rijang, Kabupaten Sidenreng Rappang). Penelitian ini dilakukan dari Januari 2024 hingga Maret 2024 dengan menggunakan metode penelitian kuantitatif dan sampel sebanyak 73 petani padi. Teknik analisis data yang digunakan adalah Importance-Performance Analysis (IPA). Berdasarkan hasil analisis IPA, terdapat tiga atribut di Kuadran I yang menjadi prioritas utama. Delapan atribut di Kuadran II dinilai memiliki kinerja yang memuaskan dan perlu dipertahankan, sebelas atribut di Kuadran III merupakan prioritas rendah, dan tiga atribut di Kuadran IV dianggap sebagai atribut yang berlebihan dalam prioritas. Oleh karena itu, terdapat tiga atribut prioritas utama di Kuadran I yang perlu ditingkatkan, yaitu: (1) penyuluh pertanian mengundang petani untuk menghadiri pertemuan, (2) kunjungan penyuluh ke kelompok tani, dan (3) penyediaan fasilitas dan sarana yang dibutuhkan oleh petani.
Analisis Daya Saing Kelapa Sawit di Indonesia: Studi Kasus di Kabupaten Mamuju Tengah, Provinsi Sulawesi Barat: Analysis of Indonesian Palm Oil Competitiveness: A Case Study from Central Mamuju, West Sulawesi Pebrianto, Agung Rimba; Angka, Andi Werawe; Karim, Ikawati; Abdullah, Muhammad Arafat
Journal of Integrated Agribusiness Vol 6 No 2 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i2.5569

Abstract

The quality of crude palm oil, price, and quality of fresh fruit bunches are important factors in determining the competitive advantage of palm oil. In Central Mamuju, palm oil is processed into two main products: Crude Palm Oil (CPO) and Palm Kernel Oil (PKO), which are further refined into various derivative products like cosmetics, soap, cooking oil, and much of the CPO is directly exported, affirming its potential in the global market. This study aims to assess the impact and components of palm oil competitiveness using the diamond porter model. Results indicate that factors like resource condition availability (X1), related and supporting industries (X3), company strategy, structure, competition (X4), and government role (X5) positively influence competitiveness. However, demand conditions (X2) and opportunities (X6) negatively correlate. The competitive strengths of palm oil in this region include high-quality fresh fruit bunches and CPO, as well as competitive fresh fruit bunch prices. The presence of palm oil companies here also demonstrates high competition levels.
Sertifikasi Indikasi Geografis Kopi: Pendekatan Studi Bibliometrik: Geographical Indication Certificate of Coffee : A Bibliometrics Study Approach Saragih, Veny Betsy; Barus, Riantri; Yanti, Chicka Willy; Anggraini, Syadza
Journal of Integrated Agribusiness Vol 6 No 2 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i2.5589

Abstract

Geographical indication certification of coffee is growing due to the demand for "specialty" coffee based on geographic origin. According to coffee lovers, the taste of coffee varies, depending on where the coffee is produced. As demand for geographic indication certified coffee increased, the research that related to this topic also developed. To find out the extent of research that has been carried out regarding the topic, this bibliometic research was conducted. The purpose of this research is to map research on geographical indication certification of coffee based on keywords and research titles so that gaps and novelties related to the topic are obtained. The type of research used is a quantitative descriptive method. The analysis used is bibliometric analysis with the Vosviewers software tool. Based on the analysis results, it was obtained from the network visualization mapping that there were 6 clusters originating from 3032 terms with 50 keywords that appeared at least 10 times. In research on geographical indication certification, the 3 most keywords that appeared were coffee, Indonesia, geographical indications. From the mapping visualization results, it is known that the latest research topics studied are signs, Arabica coffee, coffee farmers, factors, indicators, Indonesian coffee, Robusta coffee, quality, and West Java. The average publication related to these items was published in 2020-2021. From the results of the visualization mapping, the density of research topics related to coffee items in cluster 1, Indonesian items in cluster 4, and geographical indication items in cluster 2 have been widely researched, while topics in clusters 3, 5 and 6 have not yet been widely researched. These items are signs, coffee farmers, indicators, value, quality, coffee farmers, Robusta coffee, quality, and West Java.
Tata Ruang Wilayah Peternakan Kambing di Kabupaten Lampung Utara dalam Mendukung Kedaulatan Pangan: Regional Spatial Planning for Goat Farming in North Lampung Regency to Support Food Sovereignty Putra, Boby Arya; Gunanto, Sigit; Fauzi, M.; Hartadi, Subagus
Journal of Integrated Agribusiness Vol 6 No 2 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i2.5590

Abstract

Goats are a prominent commodity within the ruminant livestock sector, serving as the primary meat producer to meet national demands. To support the development and productivity of goat farming, it is crucial to establish suitable spatial and regional planning frameworks for breeders. North Lampung is one of the regencies in Lampung Province with significant potential for goat farming, supported by a diverse vegetation profile and abundant agricultural waste for feed. Agricultural production in North Lampung reaches 61,823 tons annually, with rice as the primary crop, while livestock production totals 1,847,319 tons per year. The region provides 64,915 hectares for food crops and 128,563 hectares for plantations, with a goat population of 82,849. This potential enables North Lampung Regency to become a prominent goat farming area. However, the regency lacks standardized spatial planning and mapping for goat farming areas. This study identifies and analyzes the potential for goat farming development in North Lampung Regency using two stages: (1) identifying and analyzing goat farming potential through Location Quotient (LQ) analysis to determine farming centers, and (2) creating a goat farming development map for North Lampung Regency using Corel Draw/GIS. The map will outline regions suitable for goat farming as a foundation for government policy in North Lampung. The results identify 11 sub-districts, out of the 23, that can serve as business centers for goat farming development in North Lampung Regency. This research serves as a reference for the Lampung Provincial Government and related stakeholders in future goat farming policy decisions in North Lampung Regency.
Analisis Pendapatan dan Biaya dalam Pengolahan Tembakau Berdasarkan Metode Penjualan di Nagari Baruah Gunuang, Kabupaten Limapuluh Kota: Analysis of Income and Costs in Tobacco Processing Based on Sales Methods in Nagari Baruah Gunuang, Limapuluh Kota Regency Syahfitra, Muhammad; Nursamsi, Nursamsi; Sari, Novi Yulanda; Qolby, Friskia Hanatul; Mangunsong, Agustinus
Journal of Integrated Agribusiness Vol 6 No 2 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i2.5652

Abstract

The area of tobacco land in West Sumatra Province, especially in Limapuluh Kota Regency, experienced a quite drastic decline, reaching 66.6% in the period 2022 and 2023. One of the causes declining land is related to prices and income. Low prices and income can be caused by different marketing methods between farmers. Therefore, the research aims to measure income and costs of tobacco processing based on marketing methods. The data analysis method in this research uses descriptive analysis and the Independent T Test. Descriptive analysis aims to describe the costs of processing chopped tobacco, obstacles and factors that influence farmers to sell chopped and spread tobacco. Meanwhile, the t test was carried out to see whether there was a difference in income between farmers who sold chopped and spread. The research results show that farmers' obstacles in processing chopped tobacco are dependence on sunlight, long processing time, and high processing costs. Meanwhile, the factors that influence farmers to sell expanse tobacco are that it is easy and practical, easy to sell, and requires money immediately. In terms of income, there is a significant difference between farmers who sell chopped and farmers who sell overlay. There is a difference in income of IDR 10,132,630/ha/planting season or 37%.
Penerapan Strategi Pemasaran Online untuk Meningkatkan Kinerja Bisnis di Kalembo Koffie, Kota Binjai, Sumatera Utara: Implementation of Online Marketing Strategies to Enhance Business Performance at Kalembo Koffie, Binjay City, North Sumatra Refiswal, Refiswal; Arman, Iman; Astuti, Linda Tri Wira; Butarbutar, Yenny Laura KD
Journal of Integrated Agribusiness Vol 6 No 2 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i2.5657

Abstract

This study aims to develop an effective online marketing plan tailored to the internal and external conditions of Kalembo Koffie and to analyze its business performance based on sales figures and social media followers following the implementation of an online marketing strategy. A qualitative research method was employed. The study's results indicate that Kalembo Koffie has adopted digital marketing by focusing on social media marketing through content marketing. The types of core content created include promotional, entertainment, educational, and conversational themes. Marketing elements based on segmentation, target market, and positioning, as well as the marketing mix (7Ps), have been appropriately implemented. The preparation of an effective online marketing plan for Kalembo Koffie began with a SWOT analysis and progressed to scheduling marketing activities through a Content Calendar on its social media accounts. Kalembo Koffie's business performance, reflected by the increased follower count and regular content posting, shows improvement; however, it has not yet reached the target of 1,000 followers. Additionally, Kalembo Koffie experienced a 4.7% increase in transactions and a 21.19% rise in revenue.
Model Hubungan Pola Pemberdayaan dan Pengembangan Kepribadian dengan Dinamika Kelompok Tani Lada di Kawasan Perbatasan Kalimantan Barat: Relationship Model of Empowerment Patterns and Personality Development with Group Dynamics of Pepper Farmers in the Border Area of West Kalimantan Komariyati, Komariyati; Kurniady, Dedy; Nugraha, Aditya
Journal of Integrated Agribusiness Vol 6 No 2 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i2.5673

Abstract

The study aims to investigate and analyze the relationship between empowerment patterns and personality development with group dynamics. Conducted in Entikong District, a border area in West Kalimantan, the study utilized primary data from 100 respondents selected through simple random sampling. Data collection involved questionnaires and documentation, with data analysis performed using SEM through SmartPLS. The study’s findings include: (1) Personality development significantly affects group dynamics, with a coefficient of 0.355, t-statistic of 4.613 <1.96, and p-value of 0.000 <0.05; (2) Empowerment patterns significantly affect group dynamics, with a coefficient of 0.382, t-statistic of 4.096> 1.96, and p-value of 0.000 <0.05; (3) Empowerment patterns have no significant effect on personality development, with a coefficient of 0.140, t-statistic of 1.221 < 1.96, and p-value of 0.223 > 0.05; and (4) Personality development does not mediate the effect of empowerment patterns on group dynamics, indicated by a coefficient of 0.050, t-statistic of 1.149 < 1.96, and p-value of 0.251 > 0.05.

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