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The Asia Pacific Journal Of Management Studies
Published by Universitas La Tansa Mashiro
ISSN : 24076325     EISSN : 25027050     DOI : http://dx.doi.org/10.55171
Core Subject : Economy,
Economics, Econometrics & Finance
"The Asia Pacific of Management Studies or APJMS" is intended to serve the reader with relevant field of study, with the dissemination of research results, and covers all disciplines related to the study of every aspect of accounting and business (economics). The Asia Pacific of Management Studies is expected to give readers the latest research findings related to accounting and business studies.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 232 Documents
 20   21   22   23   24 
GREEN HUMAN RESOURCE MANAGEMENT DAN EMPLOYER BRANDING: PERAN MEDIASI ORGANIZATIONAL IDENTIFICATION SERTA MODERASI NILAI LINGKUNGAN INDIVIDU PADA SEKTOR MANUFAKTUR DAN JASA Bambang Sumardi; Ellin Herlina; Hartanto Halim; Yeyet Daryati; Freddy FM Pandiangan; Nur Alia Sumanti
The Asia Pacific Journal Of Management Studies Vol 13 No 1 (2026)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/apjms.v13i1.1690

Abstract

This study aims to examine how Green Human Resource Management (Green HRM) practices influence employer branding and organizational commitment through organizational identification, and how individual environmental values strengthen these relationships. Drawing on social identity theory and signaling theory, the study argues that environmentally oriented HRM practices not only shape positive perceptions of the organization but also foster greater pride, attachment, and stronger identification among employees. The study is designed using a cross-sector quantitative approach in manufacturing and service organizations, employing SEM-PLS analysis to test direct, mediation, and moderation relationships. The contribution of this research lies in the integration of Green HRM, employer branding, and organizational commitment into a single conceptual model that explains the psychological mechanisms and boundary conditions of the effectiveness of sustainable HRM practices. The findings are expected to provide strategic implications for organizations seeking to build a strong employer image while retaining employees through HRM practices aligned with sustainability.
PERAN PENETAPAN HARGA DAN KUALITAS PELAYANAN DALAM KEPUTUSAN PEMBELIAN KONSUMEN PADA INDOMARET DI KABUPATEN LEBAK Pipin Suryanisari; Muhamad Thaherudin; Furniawan
The Asia Pacific Journal Of Management Studies Vol 13 No 1 (2026)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/apjms.v13i1.1727

Abstract

Purchasing decisions are important for minimarket business companies/marketers to be able to increase profits and to achieve company goals. Consumer purchasing decisions are influenced by pricing variables and service quality. This research aims to determine the influence of pricing and service quality on purchasing decisions for Indomaret SPBU Cisalam. Respondents in this study were 100 Indomaret customers at the Cisalam gas station The method used by the author is a quantitative method. Sampling using simple random sampling with the slovin formula. Data collection using a survey with a questionnaire was carried out by visiting Indomaret customers in Cisalam gas stations directly. Data were obtained from 100 respondents from 100 questionnaires. The data obtained were analyzed using the SPSS version 20 program. The data analysis technique used to test the hypothesis used the Classical Assumption Formula method, Multiple Linear Regression Analysis, Correlation Correlation, Determination, Simultaneous Regression Coefficient Test (f Test) and Test Partial Regression Coefficient (t Test). From this description, it can be concluded that partially pricing influences purchasing decisions, partially service quality influences purchasing decisions and simultaneously pricing and service quality influence purchasing decisions at Indomaret SPBU Cisalam

Page 24 of 24 | Total Record : 232

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