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Dinasti International Journal of Digital Business Management

DIJDBM
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Published by Dinasti Publisher

ISSN : 2715419X EISSN : 27154203 DOI : 10.31933

Core Subject : Science,

Decision Sciences, Operations Research & Management

Dinasti International Journal of Digital Business Management (DIJDBM) provides widespread coverage of high quality research in a broad range of topics such as digital business management science and technology advancements, and establishing new collaborations in these areas. Original research papers, state-of-the-art reviews are invited for publication in all areas of digital business management science and technology. It is therefore a multidisciplinary journal inspired by diversity and open to methodological plurality. Our main concern is that articles have strong theoretical foundations, meet the highest analytical standards, and provide new insights that contribute to the better understanding of managerial phenomena.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 679 Documents

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PURCHASE INTENTION AND PURCHASE DECISION MODEL: MULTI CHANNEL MARKETING AND DISCOUNT ON MEDCOM.ID ONLINE NEWS PORTAL Al Hafizi, Nasikhul Amin; Ali, Hapzi
Dinasti International Journal of Digital Business Management Vol. 2 No. 3 (2021): Dinasti International Journal of Digital Business Management (April - May 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i3.826

This study aims to determine the effect of multi-channel marketing and discount / saving value on purchasing decisions through clients' buying interest in advertising services provided by Medcom.id. The numbers of respondents involved in this study were 85 respondents. All respondents are clients (agencies or companies) who have advertised on Medcom.id. The data in this study were analyzed quantitatively using the Partial Least Square technique with the help of the Smartpls program. The research results are: (1) Multi-channels marketing has a positive effect on the purchase interest of prospective clients, the better the multi-channel marketing conducted by Medcom.id, the higher the buying interest of prospective clients to advertise on Medcom.id; (2) Discount has a positive and significant effect on consumer buying interest, the more attractive the discount Medcom.id offers, the higher the buying interest of potential clients to advertise on Medcom.id; (3) Multi-channels marketing has a positive effect on client purchasing decisions, the better the multi-channel marketing conducted by Medcom.id, the higher the purchasing decisions of prospective clients to advertise on Medcom.id; (4) Discount has a positive and significant effect on consumer purchasing decisions, the more attractive the discount offered by Medcom.id, the higher the purchasing decisions of prospective clients to advertise on Medcom.id; (5) Purchasing interest affects consumer purchasing decisions, prospective clients with high buying interest tend to have high purchasing decisions for advertising services offered by Medcom.id; (6) Purchasing interest can mediate the effect of multi-channels marketing on purchasing decisions, the better multi-channels marketing will increase client's buying interest which in turn will improve purchasing decisions; (7) Purchase interest can mediate the effect of discount on purchasing decisions, giving discounts that attract prospective clients will increase prospective clients' buying interest which in turn will increase client purchasing decisions.

DETERMINATION OF CONSUMER VALUE AND PURCHASE DECISIONS: ANALYSIS OF PRODUCT QUALITY, LOCATION, AND PROMOTION Septiano, Renil; Sari, Laynita
Dinasti International Journal of Digital Business Management Vol. 2 No. 3 (2021): Dinasti International Journal of Digital Business Management (April - May 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i3.834

Literature review is useful as a first step to initiating a study. Before determining the title, it's a good idea to prepare supporting articles for research, including previous research or as relevant research. Relevant and theory-reinforced articles are needed to look at the relationship between variables and build hypotheses. This article discusses variables that affect consumer value and consumer decisions to make decisions. The variables of product quality, location and promotion became the variables with the 3 highest values ??at the time of the pre-research survey. Of course not all factors that influence purchasing decisions and consumer value are discussed in this article, only a small part will be reviewed and reviewed. The results of the review show that all exogenous variables have a direct or indirect effect on endogenous variables.

THE ROLE OF BRAND IMAGE IN MEDIATING THE EFFECT OF PRODUCT QUALITY, SERVICE AND PRICE ON PURCHASE INTEREST Ajeng Melati, Tri; J. Rachbini, Didik; Rekarti, Endi
Dinasti International Journal of Digital Business Management Vol. 2 No. 3 (2021): Dinasti International Journal of Digital Business Management (April - May 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i3.835

The purpose of this study was to analyze the effect of product quality, service and price in influencing purchase intention, as well as to determine the role of brand image mediating the effect of product quality, service and price on purchase interest in the Daihatsu Xenia brand in South Tangerang. The population in this study are people in South Tangerang city who are involved in the process of searching for and purchasing lmpv vehicles. The sample used in this study were 190 respondents. The sampling method was done by using purposive sampling method. This study uses SEM data analysis techniques and data processing using Partial Least Square (PLS). The results of this study indicate that product quality is proven to have a positive and significant effect on brand image, service quality is proven to have a positive and significant effect on brand image, price is proven to have a positive and significant effect on brand image, product quality is not proven to have a positive and significant effect on brand image. Purchase interest, service quality is proven to have a positive but insignificant influence on purchase intention, price is proven to have a positive and significant effect on purchase intention, brand image is proven to have a significant effect on purchase interest. Then in this study it is also proven that brand image fully mediates the relationship of product quality to purchase intention, brand image does not mediate the relationship of service quality to purchase intention, brand image partially mediates the relationship between price and purchase intention.

THE IMPACT OF JOB SATISFACTION, COMMUNICATION AND COMPENSATION TOWARDS EMPLOYEE PERFORMANCE AT PT. PEGADAIAN (PERSERO) IN TANGERANG AREA Febrinol, Febrinol; Herminingsih, Anik
Dinasti International Journal of Digital Business Management Vol. 2 No. 3 (2021): Dinasti International Journal of Digital Business Management (April - May 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i3.836

The research purpose was to revealed and described those impact which is from job satisfaction, communication and compensation towards employee performance at PT. Pegadaian (Persero) in Tangerang Area. The method that used on this research was an explanatory survey to explain and described the phenomena which occured through examining the impact which occured between variables, the research population was 150 people with sample of 109 employees at PT Pegadaian (Persero) in Tangerang Area which consisting of collateral appraisers, cashiers and from micro credit department. Data collection techniques by the surveys through questionnaires, interviews and observations. The analysis method that used was descriptive statistical analysis, validity and reliability test, classic assumption test, which includes normality test, heteroscedasticity test, multicolonierity test and hypothesis test through multiple linear regression analysis techniques which processed by the SPSS 25 program. The results from this research was illustrated that both partially and simultaneously the job satisfaction, communication and compensation have an impact towards employee performance at PT. Pegadaian (Persero) in Tangerang Area.

E-COMMERCE & ONLINE MARKETING: RISKS ASSOCIATED WITH ONLINE SHOPPING Indriyani, Devia
Dinasti International Journal of Digital Business Management Vol. 2 No. 3 (2021): Dinasti International Journal of Digital Business Management (April - May 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i3.837

In addition to shopping website, online Business also provides the organization with a lot of advertising opportunities web-based; the strategy to develop the market through online channels has lead to interest, and the seller to apply this strategy to improve their products and services. The use of the innovation (ie PC, Web) in online shopping or marketing to improve marketing operations. The trend of online shopping is becoming faster and faster. Now, the public perception about e-commerce has been adapted and consumers taking risks. In this study, the ideas of different researchers put forward. Researching the trends and status of women in the field of electronic commerce. It is believed that women in this era do very difficult shopping. The risk or the main factor that women prevent their online shopping is a factor of "trust". They just like to shop when they hear positive words from their family or their friends.

CUSTOMER SATISFACTION DETERMINATION AND IMPLICATIONS ON BEHAVIOR INTENTION (EMPIRICAL STUDY OF FOUR AND FIVE STAR HOTELS IN NORTH SULAWESI) Noldy Paendong, Elim
Dinasti International Journal of Digital Business Management Vol. 2 No. 3 (2021): Dinasti International Journal of Digital Business Management (April - May 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i3.839

This study aims to determine and empirically prove the positive relationship between servicescape, interaction orientation, service convenience on customer satisfaction, and implications for behavior intention. This research problem departs from the concept of pentahelix in the tourism industry and the Ministry of Tourism's priority programs, especially digital tourism, and homestays are the central themes in this research. The success of achieving the target of tourist visits is closely related to the accommodation system at the destination, in this case the role of the hotel. On the other hand, the sustainability of a destination is closely related to the operations of the hotels located in that destination. That is, in conditions of an increase in the flow of visits to certain destinations accompanied by a rapid increase in the number of hotels. So it can be concluded that in a business both goods and services, servicescape, Interaction Orientation, Service Convenience are important factors in increasing customer satisfaction, even the three tadit factors, namely servicescape, interaction orientation, service convenience can encourage customer interest in using the product or services offered.

THE EFFECT OF EMOTIONAL INTELLIGENCE, COMMUNICATION AND TEAMWORK ON EMPLOYEE PERFORMANCE Catur Widayati, C.; Arijanto, Agus; Hellen Widjaja, Purnamawati; T. Fintura, Agustina
Dinasti International Journal of Digital Business Management Vol. 2 No. 3 (2021): Dinasti International Journal of Digital Business Management (April - May 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i3.843

This study aims to examine and analyze the effects of emotional intelligence, communication, and teamwork on employee performance at PT XYZ. The population in this study was 50 people. The sample used was 50 respondents. The sampling method used saturated samples. Data collection Methods used survey, with the research instrument was a questionnaire. Data analysis method used Structural Equation Model (SEM) with Smart-PLS 3.3.2 analysis tool. The results showed that the emotional intelligence variable had a positive and significant effect on employee performance. Communication had a positive and significant effect on employee performance. Teamwork had a positive and significant effect on employee performance.

COMPETITIVE ADVANTAGE STRATEGIES AND CULINARY BUSINESS SUCCESS Herminda, Herminda; Muksin, Abdullah
Dinasti International Journal of Digital Business Management Vol. 2 No. 4 (2021): Dinasti International Journal of Digital Business Management (June - July 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i4.847

This study examines the problems of the success of culinary businesses that have not been done much, especially during this covid 19 pandemic. The purpose of this study is to determine and analyze the effect of business competence, financial governance and competitive advantage on the success of culinary businesses in Jakarta. To achieve the success of the culinary business, a competitive advantage strategy is needed by increasing the competence of business actors and financial governance. The object of this research is culinary business in 10 culinary center locations in DKI Jakarta with a selected population of 1,216 culinary entrepreneurs and a total sample of 257 respondents. The data analysis tool used is Structural Equation Modeling (SEM) with the Lisrel 8.80 . program. The results of this study prove firstly that the magnitude of the contribution of the influence of business competence and financial governance together on the competitive advantage of culinary businesses is 82%, while the remaining 18% is the influence of other variables. While the second is that the magnitude of the contribution of the influence of business competence, financial governance and competitive advantage together on business success is 86%, while the remaining 14% is the magnitude of the influence of other variables. The most dominant variable influencing business success is the competitive advantage variable variabel.

THE INFLUENCE OF KNOWLEDGE MANAGEMENT, SKILL, AND ATTITUDE ON EMPLOYEE PERFORMANCE Hari Haji, Wachyu; Madiistriyatno, Harries; Widayati, C. Catur; Usman, Muhammad
Dinasti International Journal of Digital Business Management Vol. 2 No. 3 (2021): Dinasti International Journal of Digital Business Management (April - May 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i3.848

This research was to determine to influence Knowledge Management, Skill, and Attitude on Employee Performance. The Object of This Research Are Employees Who Work At PT Sun Life Syariah of Jakarta. This study was conducted on 35 respondents using a causal research design. This test's analysis technique is descriptive analysis and test instruments in the form of Validation and Reliability Tests with Version 3.0 of the Smart PLS (Partial Least Square) software. This study indicates that Knowledge Management has a positive effect on Employee Performance, and Skill has a positive effect on Employee Performance. Attitude has a positive effect on Employee Performance at PT Sun Life Syariah of Jakarta.

ANALYSIS OF CUSTOMER BEHAVIOR USING THE APRIORI METHOD Septiano, Renil; Defit, Sarjon; Sari, Laynita
Dinasti International Journal of Digital Business Management Vol. 2 No. 4 (2021): Dinasti International Journal of Digital Business Management (June - July 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i4.883

Data is a very valuable asset because it is able to provide accurate, easy and fast information. This study processes coffee shop business data in the city of Padang to determine how customers behave in choosing menus. From the results of data processing. Researchers processed the data using the a priori method. From the results of data processing at a support value of 15%, it is found that the majority of customers still buy menus in units.

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Editorial Address Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan, Indonesia

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Contact Name
Ebit Bimas Saputra

Contact Email
dinasti.info@gmail.com

Phone
+6282287504359

Journal Mail Official
dinasti.info@gmail.com

Editorial Address
Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan, Indonesia

Location
Kota tangerang selatan,

Banten

INDONESIA