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INDONESIA
Jurnal Manajemen Universitas Bung Hatta
Published by Universitas Bung Hatta
ISSN : 19076576     EISSN : 26155370     DOI : https://doi.org/10.37301/jmubh.v15i2
Jurnal Manajemen Universitas Bung Hatta focuses on publishing management research results everywhere, issues published by Jurnal Manajemen Universitas Bung Hatta covering the human resources management, marketing management, financial management, strategict management, entrepreneurship, and other management and business applications
Articles 167 Documents
Examining the Effects of Environmental Concern, Attitude, and Perceived Behavioral Control on Generation Z’s Purchase Intention for Recycled Fashion Products Aziza Safira Farhan; Ratni Prima Lita; Maruf Maruf
Jurnal Manajemen Universitas Bung Hatta Vol. 21 No. 2 (2026): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v21i2.30001

Abstract

The fashion industry significantly contributes to environmental degradation, particularly through textile waste and carbon emissions. Recycled fashion products have emerged as an alternative to promote sustainable consumption. Although Generation Z is recognized for having a high level of environmental concern, the dynamics underlying the formation of purchase intention toward recycled fashion products require deeper understanding. This study aims to examine the effects of environmental concern, attitude, and perceived behavioral control on Generation Z’s purchase intention toward recycled fashion products. This research adopts a quantitative approach using a survey method involving 115 Generation Z respondents who are familiar with recycled fashion products. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) 4.0. The findings indicate that environmental concern, attitude, and perceived behavioral control have positive and significant effects on purchase intention. These results reinforce the applicability of the Theory of Planned Behavior in explaining purchase intention within the sustainable fashion context and highlight the importance of psychological factors and perceived behavioral control in shaping Generation Z’s purchasing decisions.
The Effect of Negative Brand Personality and Brand Hate on Non-Repurchase Intention With Protest Behavior as a Mediation Variable Yasri Yasri; Muhammad Faisal
Jurnal Manajemen Universitas Bung Hatta Vol. 21 No. 2 (2026): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v21i2.30005

Abstract

This study aims to analyze the negative influence of brand personality and brand hate on non-repurchase intention, with protest behavior as a mediating variable among Oppo smartphone consumers. The population in this study was all consumers who did not intend to repurchase Oppo smartphones in West Sumatra. The research method used was descriptive quantitative, with a sample of 310 respondents. This analysis uses PLS-SEM analysis with SmartPLS 4.0. The results show a negative brand personality. has a negative and insignificant influence on protest behavior and non-repurchase intention. Brand hate has a positive and significant influence on protest behavior and a positive and significant influence on non-repurchase intention. Protest behavior has a positive and significant influence on non-repurchase intention. Protest behavior does not act as a mediator between negative brand personality and non-repurchase intention, but mediates the influence of brand hate and non-repurchase intention
Intercultural Dialogue as a Tool for Leadership Development: A Qualitative Single-Case Study of a Multilingual Marketing Team Endarwita; Jufrizen; Mia Muchia Desda; Mai Yuliza; Efri Andini; Eka Putri Wardani
Jurnal Manajemen Universitas Bung Hatta Vol. 21 No. 2 (2026): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v21i2.30008

Abstract

This study explores intercultural dialogue as a strategic approach to leadership development within a bilingual marketing team at PT Danone, West Sumatra, Indonesia. Adopting a qualitative single-case study design, the research investigates how intercultural dialogue is constructed, how cultural identity is negotiated, and how patterns of self-awareness emerge among reflective leaders within a multilingual multinational organization. Data were gathered through in-depth interviews, participatory observations, and document analyses involving ten participants from diverse cultural and linguistic backgrounds. The analysis generated three overarching themes: (1) Dialogue as a Bridge of Meaning, demonstrating how cross-cultural communication expands mutual understanding beyond linguistic boundaries; (2) Negotiation of Cultural Identity, revealing how recruitment leaders and team members redefine their roles through empathy and reflective engagement; and (3) Leadership Through Dialogical Growth, illustrating that effective leadership evolves through collective interaction rather than hierarchical structure. The study contributes theoretically by positioning intercultural dialogue as a mechanism of leadership learning, and practically by offering insights for multinational corporations to develop reflective leadership models that are inclusive and adaptive to cultural diversity.
Intercultural Financial Literacy and Cultural Orientation: Predicting Pay Later Behavior Among University Students in West Sumatra Mia Muchia Desda; Ria Widia sari; Irna Bontor Febyola; Marlinda Saputri; Yuli Ardiany
Jurnal Manajemen Universitas Bung Hatta Vol. 21 No. 2 (2026): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v21i2.30009

Abstract

The development of the digital economy has given rise to the phenomenon of Buy Now, Pay Later (BNPL), which is popular among students but poses risks of consumptive behavior and unhealthy debt management due to low financial literacy and cultural awareness. This study aims to develop and test the Intercultural Financial Literacy (IFL) model as a new construct that combines financial literacy and cross-cultural awareness in explaining Pay Later usage behavior among students in West Sumatra. Using an explanatory quantitative approach with 300 respondents and Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis, the results show that IFL significantly influences financial attitudes and risk perceptions, which indirectly affect Pay Later behavior, while cultural orientation positively moderates this relationship. The research model explains 61.1% of the variation in digital financial behavior (R²=0.611) with good construct validity and reliability. These findings confirm that cross-cultural financial literacy is an important competency for the younger generation to shape ethical, responsible, and sustainable financial behavior in the pay later economy era.
How Environmental, Social, and Governance Reporting Drives Innovation Capability and Firm Value in Indonesia Rizka Hadya; Syukri Lukman; Masyhuri Hamidi; Rahmat Febrianto; Irdha Yusra
Jurnal Manajemen Universitas Bung Hatta Vol. 21 No. 2 (2026): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v21i2.30010

Abstract

This research extends the resource-based explanation of firm value by analyzing innovation capability as both a key driver of Tobin's Q and as an effect of environmental, social, and governance (ESG) disclosures. Using panel data from 82 listed firms on the Indonesia Stock Exchange over a decade (820 observations), we employed fixed-effects regression based on Chow and Hausman tests. The analysis proceeded in two stages: first, examining how the three ESG disclosure pillars influence innovation capability, and second, how innovation capability impacts firm value, controlling for size, age, leverage, and board size. The findings reveal that only social disclosure significantly enhances innovation capability, while environmental and governance disclosures do not show notable effects. Moreover, increased innovation capability leads to a substantial and significant improvement in firm value. While firm size and board size positively affect value, firm age has a negative impact. The evidence points to an asymmetry: whereas social disclosure supports capability-building, innovation capability itself is a strong channel through which market value is realized, and this mechanism in Indonesia relies mainly on the social aspect of ESG, rather than environmental or governance disclosure volume. This work refines the resource-based perspective for developing economies and offers targeted insights for business leaders and policymakers about which ESG areas most effectively foster strategic advantage.
The Influence of Ethics and Fraud Triangle Components on Employee Fraud Erik Ridha Nugraha; Heru Kurnianto Tjahjono; Majang Palupi
Jurnal Manajemen Universitas Bung Hatta Vol. 21 No. 2 (2026): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v21i2.30031

Abstract

This study aims to identify and review the articles systematically regarding the mediating effect of job satisfaction (JS) in the relationship between work life balance (WlB), perceived organizational support (PoS), and employee engagement (EE), particularly in the context of organizations and millennial generation employees. The approach used was a Systematic Literature Review (SLR) following the PRISMA 2020 guidelines and the Watase Uake Tools. The article identification process was carried out through the Scopus database and other additional sources (Google Scholar, ResearchGate, and campus repositories). The search keywords involved a combination of: “work life balance” , “perceived organizational support” , “employee engagement” , and “job satisfaction”, with a publication year range of 2015–2025. A total of 169 articles were identified from Scopus, and after a rigorous screening process, 27 articles were deemed eligible and analyzed in this review. The review results show that JS consistently acts as a mediating variable that strengthens the relationship between WlB and PoS support on EE. The selected articles support that WlB and PoS have a significant indirect influence on EE through JS. Job satisfaction as a driver of employee engagement, particularly among millennials.
Career Growth Potential: Examining the Roles of Political Skill, Social Resource Acquisition, and Ingratiation Akmal Akmal; Elfitra Azliyanti
Jurnal Manajemen Universitas Bung Hatta Vol. 21 No. 2 (2026): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v21i2.30051

Abstract

This study examines the effects of political skill on career growth potential through social resource acquisition and the moderating role of ingratiation among civil servants. Drawing on Social Resource Theory, the study proposes that politically skilled employees are better able to acquire valuable social resources, thereby enhancing their career growth potential. A quantitative approach was employed using purposive sampling, involving 137 civil servants from the West Sumatra Provincial Government. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results indicate that political skill has a positive and significant effect on both social resource acquisition and career growth potential. Social resource acquisition also positively influences career growth potential. However, ingratiation has no significant direct effect on career growth potential and does not significantly moderate the relationship between social resource acquisition and career growth potential. These findings suggest that interpersonal competence and access to valuable social resources are more important determinants of career growth than ingratiation behavior. This study contributes to the career development literature by extending Social Resource Theory and provides practical implications for public organizations in promoting career advancement through the development of employees' political skills and workplace social resources.