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INDONESIA
Jurnal EK dan BI
Published by Politeknik Bisnis Indonesia
ISSN : 26207443     EISSN : 26214695     DOI : 10.37600
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal EK&BI merupakan jurnal yang dimaksudkan sebagai media terbitan kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis mengenai isu Ilmu - ilmu ekonomi dan bisnis dan lain-lain yang terkait. Artikel ilmiah dimaksud berupa kajian teori (theoritical review) dan kajian empiris dari ilmu terkait, yang dapat dipertanggungjawabkan serta disebarluaskan secara nasional maupun internasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 371 Documents
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Faktor Yang Mempengaruhi Pertumbuhan Ekonomi di Provinsi Nusa Tenggara Barat Tahun 2018-2022 Muhammad Rafi'i Sanjani
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i2.1173

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang dapat mempengaruhi pertumbuhan ekonomi di provinsi Nusa Tenggara Barat dalam rentang tahun 2018-2022. Data yang digunakan merupakan data sekunder yang diperoleh dari Badan Pusat Statistik Nasional Dan Provinsi Nusa Tenggara Barat Serta Wibsite Resmi Pemerintahan Provinsi Nusa Tenggara Barat. Penelitian ini menggunakan jenis penelitian kuantitatif dengan menggunakan metode analisis data panel yang menjelaskan tentang pengaruh variabel bebas (Independen) Yaitu Jumlah penduduk, Rata-rata lama sekolah, Dan tingkat kemiskinan terhadap Variabel Terikat (Dependen) Yaitu Pertumbuhan ekonomi di provinsi NTB. Berdasarkan hasil penelitian dengan memproyeksikan 5 tahun dari tahun 2018 sampai dengan tahun 2022, diketahui bahwa variabel Jumlah penduduk, Rata-rata lama sekolah, Dan tingkat kemiskinan Tidak Berpengaruh Signifikan Terhadap Pertumbuhan Ekonomi. Sedangkan Variabel Investasi Berpengaruh Positif Signifikan Terhadap Pertumbuhan Ekonomi Di Provinsi Nusa Tenggara Barat. Hasil analisis Uji F menunjukkan bahwa Jumlah penduduk, Rata-rata lama sekolah, Dan tingkat kemiskinan secara simultan berpengaruh signifikan terhadap pertumbuhan ekonomi di Provinsi Nusa Tenggara Barat Tahun 2018-2022
ANALISIS LINGKUNGAN BUDAYA, POLITIK, DAN HUKUM GLOBAL TERHADAP PEMASARAN GLOBAL Suhairi Suhairi; Putri Apriyani Rangkuti; Suci Afria Sasty Siregar; Padrie Payung Siregar
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i2.1153

Abstract

This research examines the analysis of the global cultural, political and legal environment on global marketing. This research uses descriptive qualitative research. The results of this research show that analysis of the global cultural, political and legal environment is very important in designing global marketing strategies. This environment has a direct impact on how companies market their products or services in the global market. Global marketing has a positive influence on the Indonesian economy in several aspects, including; open export markets, easy access to foreign capital, tight competition with products from other countries and others.
PENGARUH PERCEIVED SUPERVISOR SUPPORT, PERCEIVED COWORKER SUPPORT DAN PERCEIVED ORGANIZATIONAL SUPPORT TERHADAP STRES KERJA KARYAWAN PT MANDIRI JOGJA INTERNASIONAL Fahri Rizki Saputro; Ignatius Soni Kurniawan; Nala Tri Kusuma
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1256

Abstract

This study aims to determine the effect of perceived supervisor support, perceived coworker support, and perceived organizational support on job stress of employees of PT Mandiri Jogja Internasional. This study uses quantitative research methods and primary data in this study were taken using a questionnaire obtained by census on 68 respondents. In obtaining this research sample using classical assumption test tools and multiple linear regression analysis. The tests in the classical assumption test include normality test, muticolonierity test, and heteroscedasticity test while the multiple regression test includes the t-test. The results of this study indicate that perceived supervisor support has a negative and significant effect on employee work stress. There is a positive and significant influence of the perceived coworker support variable on employee work stress. Likewise, there is also a negative and significant effect of the variable perceived organizational support on employee work stress.
PENGARUH INFLASI DAN KURS TERHADAP INVESTASI DI PROVINSI SUMATERA UTARA PADA TAHUN 2001-2022 GRESIA SEPTINA SITOHANG; Muhammad Aldi Akbar; FEROZI RAMDANA IRSYAD; ANGELINA ROLAS OLIVIA NAIBAHO; JONATAN MARBUN; FILJA AZKIAH SIREGAR; JOKO SUHARIANTO
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1389

Abstract

North Sumatra is one of the provinces in Indonesia that has significant investment potential. There are numerous factors that deeply influence investment within the region. One vital component in driving the economic growth of a country is investment, which is crucial for increasing employment opportunities and income for the residents of North Sumatra Province. However, in recent years, the investment level in North Sumatra has experienced fluctuations. One suspected root cause of these fluctuations is the inflation rate and exchange rate. The research methodology employed in this study involves collecting data on inflation and exchange rates occurring in North Sumatra Province over a specified period. Subsequently, the data will be quantitatively analyzed using multiple linear regression method with the assistance of statistical data processing tool Eviews 9, yielding an R-squared value of 0.83. In other words, the inflation and exchange rate variables contribute 83% to the investment level in North Sumatra Province, with an additional 17% of variance not accounted for in this study. The research findings indicate that the exchange rate has a positive and significant impact, while inflation has a negative and significant impact on investment in North Sumatra Province during the period from 2001 to 2022. Keywords: Investment, Exchange Rate, Inflation, North Sumatra
ANALISIS KINERJA KARYAWAN DALAM MENINGKATKAN KESEJAHTERAAN ANGGOTA PADA PT.INDAH LOGISTIK CARGO Fandra Dikhi Januardani; Joko Susilo; Rosintan Sipayung; Jesika Melina Simamora
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1378

Abstract

High performance can be obtained by improving quality labor. The quality of the workforce can be seen from increased engagement work, increased job satisfaction, decreased stress, decreased number work accidents and the number of employee absences. The company prioritizes the welfare of employees so that they remain good servants to customers. The more employees who have high performance, the company's overall productivity will increase so that the company will be able to survive in global competition. Employees are also required to be able to complete the tasks within their responsibilities effectively and efficiently. Employee performance can also be measured through customer satisfaction and reducing the number of customer complaints and achieving optimal targets. This research aims to find out how much influence member welfare has on employee performance at PT.INDAH LOGISTIK CARGO, Pematangsiantar City, both partially and simultaneously. The research method used was quantitative with a sample size of 41 employees. The data collection techniques used were interviews, observation, questionnaires. The data analysis methods used are multiple linear regression, multiple correlation, coefficient of determination, and hypothesis testing. Based on the research results, it shows that simultaneously member welfare and work discipline have a positive and significant effect on employee performance at PT.INDAH LOGISTIK CARGO, Pematangsiantar City. Judging from the results of the analysis of the coefficient of determination, it is stated that the welfare of members greatly influences employee performance. This can be seen from the partial or individual influence, and the smaller influence on employee performance
IMPLEMENTASI STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA UMKM RUMAH DODOL LEMBANG Siti Silviah; Alda Ramadhika
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1290

Abstract

The marketing aspect is one of the problems experienced by UMKM in Indonesia.Therefore, this research aims to find out how marketing strategies are implemented in increasing sales of Rumah Dodol Lembang and also the external and internal factors of Rumah Dodol Lembang. This research is descriptive qualitative research using primary and secondary data. Techniques for collecting data using interviews and documentation. The results of this research show that Rumah Dodol Lembang is a quality product that is different from other products, the price is set in accordance with the quality of the product, the distribution place is easy to reach, and the promotions are carried out online and in person. In terms of advantages (internal), it has quality products, products that are different from others, and already has Halal certification. In terms of product weakness, Rumah Dodol Lembang is that production is still relatively small. In terms of opportunities (external), Rumah Dodol Lembang products have competition that does not yet exist with similar products. The threats are the increase in raw material prices and the scarcity of bamboo packaging. Implementing a good marketing strategies Rumah Dodol Lembang can increase sales by up 20% / year.
ANTESEDEN DAN KONSEKUENSI BRAND LOYALTY PADA KONSER FESTIVAL MUSIK THE SOUND PROJECT Hasna Aprilia; Robert Kristaung
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i2.1138

Abstract

This study aims to analyze the relationship between social media marketing efforts and customer brand engagement in driving the willingness to pay a premium price at The Sound Project music festival concerts. In today's digital era, social media has become an effective platform for promoting products and establishing customer relationships. Customer brand engagement is a crucial factor in influencing the willingness to pay a premium price, which serves as an indicator of long-term business success. This research employs a quantitative method by collecting data through questionnaires distributed to attendees of The Sound Project music festival concerts. Data analysis is conducted using multiple linear regression techniques to examine the relationship between social media marketing variables and customer brand engagement in influencing the willingness to pay a premium price. The findings of this study are expected to provide a better understanding of the importance of social media marketing efforts in creating customer brand engagement and enhancing the willingness to pay a premium price within the Indonesian music industry. The practical implications of this research emphasize the significance for The Sound Project managers to optimize social media usage in their marketing strategies to build strong customer brand engagement and enhance the willingness to pay a premium price.
ANALISIS SWOT PADA STRATEGI PEMASARAN: MEMBANGUN BISNIS YANG BERDAYA SAING (STUDI KASUS UMKM THAI TEA CE ES) Muthia Rahma Putri Dahlia; Michael Farezi; Nia Febriyanti; Indah Noviyanti
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1325

Abstract

In this era of rapid technological development, it places demands on micro, small, and medium enterprises (MSMEs) to be able to provide innovation and creativity with the aim of creating competitiveness in the businesses they run. This article will provide critical research through the SWOT analysis process along with marketing and competitive strategies for Thai Tea Ce Es MSMEs as a case study. This research will focus on the sales analysis of Thai Tea Ce Es using SWOT analysis to identify the strengths, weaknesses, opportunities, and threats of Thai Tea Ce Es MSMEs. Apart from that, this research also uses marketing and competitive strategies to improve brand reputation, take advantage of market growth, build relationships with customers, and design a structured business plan. This research was conducted using descriptive research with a qualitative approach as well as observation methods and in-depth interviews with the owner of Thai Tea Ce Es. By implementing marketing and competition strategies assisted by SWOT analysis on business, it will certainly have a positive impact because it can increase competitiveness and also create business resilience for Thai Tea Ce Es MSMEs in facing market changes that continue to develop.
DAMPAK PENGETAHUAN KEUANGAN, SIKAP KEUANGAN DAN PENGENDALIAN DIRI TERHADAP PERILAKU KEUANGAN PEDAGANG IKAN DIPASAR BLAWI KARANGBINANGUN LAMONGAN Moh. Ali Wafa; Moh. Azus Shony Azar
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1416

Abstract

The development of information that causes consumptive behavior so that consumers equate market prices with prices at cheaper online shops that occur with increased competition between traders so that traders are required to have good financial behavior amidst competition, consumptive, and technological developments.This study aims to examine the effect of financial knowledge, financial attitudes, and self-control variables on financial behavior variables. The population in this study were the market traders of Blawi Karangbinangun Lamongan. The sample selection in this study used a non-probability sampling technique, especially sensus sampling, which consisted of 92 fish seller and the data came from respondents by distributing questionnaires. The method used is multiple linear regression analysis.The results of this study indicate that financial knowledge has a positive and significant effect on financial behavior variables, financial attitudes have a positive and significant influence on financial variables, and self-control has a positive and significant effect on financial variables. Financial knowledge, financial attitudes, and self-control simultaneously affect financial behavior.
P PENINGKATAN KINERJA KEUANGAN LPD DESA ADAT PENGLATAN MELALUI PENGELOLAAN RISIKO KEUANGAN DI MASA PANDEMI COVID-19 Ni Made Wulan Sari Sanjaya; Kadek Purnama Dewi
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i2.1194

Abstract

During the Covid-19 pandemic, many LPDs were found to have experienced a decline in assets, even unable to obtain optimal profits. This condition makes the LPD's ability to increase assets lower. Thus, in order to produce optimal assets, management needs to carry out proper risk management. So this research is aimed at analyzing the financial performance of LPD Penglatan Traditional Village through risk management during the Covid-19 pandemic. This type of associative research with a quantitative approach. The data was obtained through the financial reports of the Penglatan Traditional Village LPD. The data analysis technique used is multiple linear regression analysis with the variables tested consisting of two X variables, namely Loan to Deposit Ratio (LDR/X1) and BOPO (X2). Meanwhile, ROA is a Y variable. The results show that there is an significantand positive effect between LDR on ROA. Meanwhile, a significant and negative effect was found between BOPO and ROA..

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