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Jurnal Manajemen Pelayanan Hotel
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Published by Akademi Komunitas Manajemen Perhotelan Indonesia
ISSN : 26145510     EISSN : 26558173     DOI : 10.37484
Core Subject : Education, Social,
Social Sciences Other
Jurnal Manajemen Pelayanan Hotel (JMPH) is a journal that publishes results of tourism and hotel studies researches. All articles in JMPH have passed reviewing process by peer reviewers and edited by editors. JMPH is published by Akademi Komunitas Manajemen Perhotelan Indonesia twice a year, June and December.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 230 Documents
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E-Marketing Model at Bali Chaya Kuta Hotel in The New Normal Era Selamet, Wayan Agus; Dewi Prihantari, Gusti Ayu Putu Eka
Jurnal Manajemen Pelayanan Hotel Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060220

Abstract

This study aims to analyze the e-marketing model applied to Hotel Bali Chaya Kuta from the time before the Covid-19 pandemic to the New Normal era. This is to analyze the right e-marketing model that can be used during the new normal era. The method used in this study is a qualitative descriptive methode with data collection techniques used consisting of observations, interviews, and documentation with data validation using focus group discussions. The informant retrieval technique in this study used porposive sampling. Activities in qualitative data analysis, namely data reduction, display data, and conclusion drawing/verification. The results of the data analysis are known to be the e-marketing model applied in the new normal era on social media with three stages, namely the components of social media marketing that can be applied in the future: Customer Engagement, Influence, Online Community. Marketing communication through online travel agents has four marketing components that can be used in online travel agents which include Promo, Information, Respond to market, Review. Marketing through websites is divided into four dimensions, namely: Content, Branding, Disign, SEO (Search Engine Optimization). Keywords: E-marketing Model, New normal
MARKETING STRATEGIES TO IMPROVE ROOM OCCUPATION IN THE NEW NORMAL ERA OF THE COVID-19 PANDEMIC AT THE PAYOGAN RESORT and SPA KEDEWATAN UBUD GIANYAR Kurniawati, Nuning; Bayu Wisnawa, I Made; Rusmiati, Ni Nyoman
Jurnal Manajemen Pelayanan Hotel Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060210

Abstract

This study analyses the marketing strategy in increasing room occupancy in the new normal era of the covid-19 pandemic at The Payogan Villa Resort and Spa Kedewatan, Ubud, Gianyar. The objectives of this paper are: (i) To find out the strengths, weaknesses, opportunities, and threats of The Payogan Villa Resort and Spa, Ubud, Gianyar. (ii) To determine the marketing strategy for increasing room occupancy in the New Normal Era of the Covid-19 Pandemic At The Payogan Villa Resort and Spa, Ubud, Gianyar. The analysis technique used is descriptive qualitative and SWOT. The results of the study indicate that (i) Strengths lie in a very strategic location, facilities and competitive room rates; Weaknesses in promotion efforts that have not been maximized, slow service, poor employee appearance; Opportunities for the existence of domestic tourists, public trust and government support; The threats faced are that there is no certainty over the end of the pandemic and competitors; (ii) The marketing strategy is carried out by improving e-marketing and developing distribution channels as well as the competence of hotel employees. Keywords : Marketing Strategy, Increasing Room Occupancy, New Normal Era Covid-19 Pandemic
Analysis of Business Position to Determine The Marketing Strategy at The Kunja Villas and Spa Seminyak Bali Putu Sulastri, Ida Ayu; Nyoman Wiantara, I Gusti
Jurnal Manajemen Pelayanan Hotel Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060201

Abstract

In every company or industry it is important to formulate a business strategy by analyzing the external and internal environment. Research on positions at The Kunja Villas and Spa Bali aims to find out what strategies are suitable to be implemented at The Kunja Villas and Spa. Through this research it is hoped that it can provide input for management to further optimize existing marketing strategies and be more aggressive in promoting new products to obtain optimal results in accordance with the goals and targets of The Kunja Villas and Spa. Based on the application of this research methodology, the results of interviews, questionnaires, documentation and quantitative data obtained from primary and secondary sources were analyzed descriptively with improvements through SWOT analysis and the Grand Strategy Matrix as instruments for conducting strategy analysis. The results of the analysis on internal and external strategic factors at The Kunja Villa and Spa, the position of the internal environment is in an average position with a value of 2.75 and the position of the external environment is in a high position with a value of 3.12. The meeting between the EFAS and IFAS total scores is in the second cell position (II), namely growth (concentration with horizontal integrity). In cell II it is categorized in a growth strategy where the strategy that can be carried out is by increasing access to a wider market by utilizing technology, developing new products, and improving the services offered. Keywords : Internal Factors, External Factors, SWOT Analysis, Marketing Strategy
Readiness Level and Factors Influencing Tourist Decisions to Visit Banjar Hot Springs, Buleleng District in Pandemic Era of Covid-19 Suryawati, Dewa Ayu; Flaviana Osin, Rosvita
Jurnal Manajemen Pelayanan Hotel Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060225

Abstract

The travel and tourist industry has been severely impacted by the COVID-19 pandemic's onslaught. The significant decline in the number of tourist visits during the Covid-19 pandemic greatly affected the economic conditions of a region. Various efforts have been made by tourism object managers in order to attract tourists to return to visit. This study aims to identify readiness and factors that are considered by tourists visiting the Banjar hot spring tourist attraction in Buleleng Regency. The method used in this research is mixed methods, namely quantitative and qualitative. The number of samples used in this study were 95 people using incidental sampling. Data collection using a questionnaire. Data analysis techniques using factor analysis. The results of the study show that the Banjar hot spring tourism object is ready to face the new normal period by considering various factors. Furthermore, by using the Principal Component Analysis (PCA) method, four (4) factors and 19 variables were obtained that influenced tourists visiting the Banjar hot spring tourist attraction, Buleleng Regency during the Covid-19 pandemic and were able to explain all the variants in the data, namely 72.236%. Keywords : Tourist Attraction, Hot Spring, Tourist
The Effect of Quality Service and Guest Star on Visitor Satisfaction at The Korean Wave 2022 Event Ramadhani, Allysa Zahra; Digdowiseiso, Kumba; Husin Demolingo, Ramang
Jurnal Manajemen Pelayanan Hotel Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060216

Abstract

Recently, it is undeniable that tourism is an important sector in Indonesia's economic development. On September 28, 2022, Trans TV again held the Korean Wave 2022 event. This event is a special music event that lasts about three hours as a manifestation of the Korean Wave's application in Indonesia. This music event brought specifically one of the South Korean boy groups as a special performance, namely NCT Dream. The purpose of this study was to determine the influence of guest stars who came and how the role of service quality on the satisfaction of visitors who came to the Korean Wave 2022 event. The type of research used in this study was quantitative research with survey methods. The collection technique in this study was done by distributing questionnaires and analyzing using multiple linear regression analysis. The results of the study found that the Service Quality and Guest Star Partially and Simultaneously influenced Visitor Satisfaction. Keywords: Quality Service, Guest Star, Visitor Satisfaction, and Korean Wave 2022 in Indonesia.
THE EFFECT OF BRAND IMAGE AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY (CASE STUDY AT REDDOORZ HOTEL NEAR BOTANI SQURE MALL BOGOR) Ardani, Putri Aulia; Indriani, Putri
Jurnal Manajemen Pelayanan Hotel Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060206

Abstract

ustomer loyalty is an impulse and consumer behavior to make purchases repeatedly and to build customer loyalty, it can be used as a very valuable asset for the company. This study aims to examine the effect of brand image and customer satisfaction on customer loyalty at Reddoorz Hotel Near Botani Square Mall, Bogor. The population in this study are consumers who visit Reddoorz Hotel Near Botani Square Mall, Bogor. And the sample used was 30 respondents based on the incidental sampling technique, that is, anyone who coincidentally met the researcher could be used as a sample. Research data was obtained from the results of distributing questionnaires to respondents. The analytical method used is multiple linear regression analysis with SPSS version 25. The results of the analysis show that the brand image variable (X1) has a positive and significant effect on customer loyalty (Y). However, the significance value of the customer satisfaction variable (X) does not affect customer loyalty (Y) at Reddoorz Hotel Near Botani Square Mall, Bogor, this means that H1 is accepted and H2 is rejected. Keywords: Brand Image, Customer Satisfaction, Customer Loyalty
Using Grammarly to Identify Errors of Hospitality Students' in Writing Anggayana, I Wayan Agus; Wartana, I Made Hedy
Jurnal Manajemen Pelayanan Hotel Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060230

Abstract

This research simulates the use of Grammarly as one tool of an online assessment in identifying grammatical and mechanical errors of hospitality students' essays in writing English. The result analysis shows that Grammarly is used to assess the students' writing both grammatical and mechanical errors. From Grammarly report, it represents the quality of writing. Grammarly is an online proofreading service that checks for students' grammar, spelling, and punctuation errors. Grammarly automatically verifies or detects the work typed based on a variety of factors and reveals a variety of student writing errors, both in terms of grammatical and mechanical. This finding suggests that lecturer can use Grammarly as online automated software to implement corrective evaluation of Hospitality Students' writing. This research is descriptive qualitative research. Researchers classify the the issues in grammarly: (a) Correctness (b) Clarity, (c) Engagement, (d) Delivery, the data taken only for the female hospitality students. Based on results and discussion total Correctness 373, Clarity 8, Engagement 7, Delivery 2. Conslusion for this research, female hospitality students are having more errors in Correctness which is includes Improves spelling, grammar, and punctuation. Keywords: Identify Errors, Hospitality Students, Grammarly, Writing
Emotional Intelligence and Social Networking Effects on Student Academic Achievement Sengkey, Fenny; Flaviana Osin, Rosvita; Agus Anggayana, I Wayan
Jurnal Manajemen Pelayanan Hotel Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060221

Abstract

This study aims to examine the influence of emotional intelligence and the impact of social media on student academic achievement in Akademi Komunitas Manajemen Perhotelan Indonesia. Data collection using a questionnaire. Determination of samples in this study using simple random techniques. This study took 50% of the total number of students. The results of the study show that emotional intelligence has a positive and significant effect on student achievement and the impact of social media has a positive and significant effect on student academic achievement in Akademi Komunitas Manajemen Perhotelan Indonesia. Affective domains such as interpersonal skills, stress management, adaptability, and general mode are slowly melding into learning instructional designs. Psychological characteristics are seen as necessary characteristics of successful students for the achievement of education programs. The use of social media also has a positive impact on students by being able to add the latest knowledge and information Keywords: emotional intelligence, social network, student academic achievement
Culinary Tourism Attractions In The Tugulufa Area In Supporting The Tourism Industry In The City Of Tidore Islands Yudian, Rais A; Demolingo, Ramang Husin
Jurnal Manajemen Pelayanan Hotel Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060212

Abstract

One area that has a promising culinary tourism attraction is the City of the Tidore Islands, precisely in the Tugulufa area. The purpose of this study is to discuss the attraction of culinary tourism in the Tugulufa area, its potential, and how culinary tourism supports the tourism industry in the Tidore City. The method used is descriptive analysis and matrix analysis of internal factor evaluation and external factor evaluation. The result is a tourist attraction and potential in the form of a comfortable place, a variety of culinary menus, low prices, distinctive culinary delights, and close to the beach, making culinary tourism able to support the tourism industry in the City of Tidore, Islands. Keywords: Tourist attractions, culinary tours, Tugulufa area, tourism industry
THE ROLE OF ROOM ATTENDANTS ON CUSTOMER SATISFACTION AT THE IBIS ACARDIA HOTEL JAKARTA Prawiraharja, Ananto; Fakihuddin, Muhammad
Jurnal Manajemen Pelayanan Hotel Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060202

Abstract

The purpose of writing this research is to determine the role of the room attendant on customer satisfaction at the Ibis Arcadia Jakarta hotel. Hotel is one type of accommodation that used by many tourists as a place to stay, eat, drink and various services and other facilities with payment. Hotel business continues to grow rapidly in Indonesia. Guest service is one of the most influential things for the guest experience. The department at the hotel whose role to provide guest services so that they feel satisfied and want to visit again is the room attendant. In carrying out his duties, the room attendant is directly related to all hotel guests and as a good room attendant, he must be able to give positive first impressions. The type of research method used in this journal is qualitative. Researchers look for information or data sources from reviews about how room attendants provide good service to every guest who comes to the Ibis Arcadia Hotel Jakarta. Based on observations by researchers, researchers found that the room attendant had performed their duties and responsibilities quite well in accordance with the standards set by the hotel. However, it would be better to improve the cleanliness of the room attendant, because the room attendant has an important role in cleaning and maintaining guest rooms Keywords: Customer Satisfaction, Hotel, Room Attendant

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