Garuda - Garba Rujukan Digital

Article Per Year (5 Year)

All

Enrichment : Journal of Management

enrichment
Website

Published by Institute of Computer Science

ISSN : 20876327 EISSN : 27217787 DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen

Articles 1,382 Documents

36 37 38 39 40

Analysis of SWOT Strategies Creativepreneurship Youtube Content Creator (Case Study of Harryware Channel Content) Yosi Nofita Sari; Muhammad Giatman; Yuliana
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Content competition is no longer restricted to the quality of items that emphasize each other's distinct benefits. As a result, a plan is required to increase the number of viewers. This "harryware" content provider is a company that works in the creative video sector on the YouTube platform, using the Adsense system to generate cash. The goal of this research is to build a creative strategy for video-based company growth based on the content of the Harryware YouTube channel. This study employed a qualitative research method using a descriptive case study methodology. SWOT analysis (Strength, Weakness, Opportunity, Threat) is a data analysis approach that identifies internal and external elements that create strengths and weaknesses, as well as opportunities and impediments to corporate success. The harryware youtube channel's SWOT analysis is a mechanism for defining and implementing a plan to achieve its objective and goals. The findings of this study show a substantial market potential opportunity, as seen by the proliferation of channels with comparable talks, which is relatively high, but also a significant threat, namely channel sinking from numerous new channels. Who arrive and viewers choose more popular entertainment material, posing a different danger to harryware channel video content.

HRM POLICY IN HUMAN RESOURCES DEVELOPMENT AND EMPLOYEE MOTIVATION AND THEIR EFFECT ON EMPLOYEE PERFORMANCE MESIR PONSEL PEMATANGSIANTAR Rupida Sianipar; Pandapotan Simatupang; Darwin Damanik
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

This study aims to see the effect of development and work motivation on Egyptian employee performance in Pematangsiantar Cellphones. The population of this study is the Egyptian employees of Pematangsiantar Cellphones. The number of samples in this study were 35 data. The research variable consists of two independent variables, namely Development (X1) and Work Motivation (X2), one determining variable is Performance (Y). The results of data collection were then analyzed using Validity Test, Reality Test, Multiple Linear Regression, Partial Test (t Test), Coefficient of Determination Analysis with the help of SPSS Version 25 to test and prove the research hypothesis. Based on the test results, the validity test shows that the calculated r value of each indicator variable of Development and Work Motivation is greater than rtable of 0.3388 so that the indicator of performance is valid. The reliability test of the Development and Work Motivation variable with Cronbach's alpha values of 0.776, 0.960, and 0.927 is greater than 0.6 which means that Development and Work Motivation is reliable or reliable. Independent variables that were tested individually in influencing Employee Performance of Egyptian Mobile Phone Pematangsiantar, Development (coefficient 0.992), Motivation (coefficient 0.391), dominant Development affecting performance. Based on the significance level of the research results that Development and Work Motivation obtained a significance level of 0.000 < 0.05 and 0.034 <0.05. So it can be key that means that development and work motivation have a significant effect on performance. Meanwhile, from the results of the calculation of the coefficient of determination (R2), it can be seen or explained that the independent variable in this study is explained by 69.0% of the dependent variable (0.690) in the Egyptian Mobile Phone Pematangsiantar Employees. While the remaining 31.0% is influenced or explained by other variables that are not included in this research model.

The Effectiveness of Digital Marketing as a Promotional Media Paddy Agro-Tourism in The Village of Market Transfer Adelina Lubis; Nurul Wardani Lubis; Indah Apriliya; Julistia Wardhani
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Pasar Melintang Village has a rice field location developed into one of the agro-tourism areas in the Deli Serdang Regency. Where currently, the existence of this location is only known to the local village community and requires further development. The aims of this study are to 1) Analyze the influence of personal characteristics on visiting interest and 2) Analyze the effectiveness of digital marketing in moderating the relationship between personal characteristics and visiting interest. Independent variables are personal characteristics and digital marketing as a moderating variable. The population in this study is the people of the Lubuk Pakam District. The sampling technique used is purposive sampling with the following criteria: 1) Respondents have come to the village rice field tourism location, 2) Minimum age is 17 years, 3) Minimum education is high school equivalent. When collecting data, the team was able to get sixty-three respondents who met the criteria. The analysis technique used was Moderated Regression Analysis. The results of this study are that personal characteristics have no significant effect on the interest of visiting tourists. However, digital marketing can effectively moderate the relationship between personal characteristics and interest in visiting.

THE RELATIONSHIP BETWEEN CONFIDENCE AND WORKING READINESS OF STUDENTS IN THE CITY OF PADANG Krisnova Nastasia; Misrofingah; Budi Akhmad Tarigan; Hilda Mary; Indriyenni
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

This study aims to see whether there is a relationship between self-confidence and working readiness in final year students majoring in jinayah and siyasa, sharia faculty, State Islamic Institute (IAIN) Imam Bonjol Padang. The population in this study were final year students who were taking thesis courses totaling 50 people. The sampling technique used in this study is purposive sampling, namely the purpose of the sample is to take the subject not based on strata, random but based on a specific purpose. The measuring instrument used is the self-confidence scale and the work readiness scale. The data analysis method used to test the hypothesis in this study is to use product moment (person) correlation, which shows that there is a significant relationship between self-confidence and working readiness, meaning that the higher the self-confidence, the higher the working readiness of final year students majoring. jinayah and siyasa of IAIN Imam Bonjol Padang. It means that the research hypothesis is accepted.

Employee Performance in the Medan Tourism Office: The Impact of Motivation and Discipline hamidah Armaini
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

This study aims to find out the influence of work motivation and discipline on the performance of employees in the Medan Tourism Office. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study significantly influenced the performance of employees by 47.5%, hypothesis test obtained t calculate > t table or (7,052 > 2,004). Work discipline significantly influenced employee performance by 30.3%, hypothesis test obtained t count > t table or (4,892 > 2,004). Motivation and discipline of work simultaneously have a significant effect on employee performance with regression equation Y = 10,258 + 0.428X1 + 0.332X2 and influence contribution of 53.7%, hypothesis test obtained F calculate > F table or (31,275 > 2,780).

Garage Sale as an Opportunity for Entrepreneurial Students in The Fashion Field Mala Maulidina Pratiwi; Muhammad Giatman; Yuliana
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

The purpose of this study is to determine the garage sale business strategy for students in the fashion sector that can be used as a business opportunity, in addition to knowing how the garage sale business strategy is for students, and what factors support students in choosing to run a garage sale business. . This study uses a qualitative descriptive approach to describe a garage sale business as an entrepreneurial opportunity for students with data collection techniques in the form of interviews and observations. Data analysis used triangulation, namely checking the validity of the data by checking data from the same source with different techniques and using the Guttman scale to analyze the supporting factors. The results show that garage sale data can be used as an entrepreneurial opportunity because it has several advantages, students' strategies in running a garage sale business through SWOT analysis and a garage sale business feasibility study, as well as several factors that support students to make a garage sale selling entrepreneurial opportunities. namely internal factors which include intelligence, motivation, ideals, talents, attitudes, personality, and creativity. for external factors include role factors, activities, competitors, capital and opportunities.

Obstacling Factors in Entrepreneurship in Songket Craftmen Ikhsan Dani Nugraha; Muhammad Giatman; Yuliana
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

This study aims to see the factors that hinder the entrepreneurship of songket craftsmen in Agam district, West Sumatra, the research method used in this study uses the confirmatory factor analysis research method. Using descriptive analysis, the data taken through the questionnaire is then presented in graphic form. The results of the research obtained are Internal factors that hinder entrepreneurial embroidery craftsmen are duties as a housewife, pregnancy period and the task of taking care of children. While from an emotional point of view, it is difficult to make decisions because there are too many considerations. In addition, the condition of feelings and relationships between men and women in an effort interferes with their concentration in doing business. For external factors, socio-cultural factors that hinder female craftsmen in Jorong Lundang in entrepreneurship are the assumptions of society that those who make a living are women.

The Efforts of the Natural Resources Conservation Agency in Attracting Tourists in Kapuas Hulu Regency Heriyanto Heriyanto; Muhammad Adib Alfarisi; Melti Oktavianda
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

This study is keen to determine the works of BKSDA (Natural Resources Conservation Agency) in promoting tourism as well as supporting and inhibiting aspects in the development of ecotourism in Danau Sentarum National Park. The study applied a descriptive-qualitative method. Based on the Presidential Regulation of the Republic of Indonesia No. 3 of 2012, Danau Sentarum National Park is designated as a centre for developing ecotourism and cultural tourism and has the potential to be developed as an ecotourism object. However, it has not yet developed properly to reach its desired local and international tourism potential. The research findings are as follows: (1) the supporting factors for the development of ecotourism in Danau Sentarum National Park are its natural landscape and fresh air, local government and communities sponsorship; (2) The inhibiting factors for the tourism object of Danau Sentarum National Park for becoming a prime destination for tourism are: the lack of facilities and poor infrastructure, difficulties in accessing the National Park due to its distance from the capital city of West Kalimantan Province, lack of talented human resources from both local communities and the personnel of BKSDA, and sources of staple materials and clean water are challenging to reach, and; (3) The works of BKSDA are to develop facilities and infrastructure, provide proper services to tourists, and improve accessibility. The study concludes that Danau Sentarum ecotourism is a prospective tourist attraction that must be managed more optimally, and it needs collaborative efforts between the local government and the surrounding communities.

Relationship Between Workplace Spirituality And Employee Engagement In The Milling Sector Of Pt. Family Raya Ria Okfrima; Budi Harto; M. Asbullah; Nila Pratiwi; Marina Lestari Pasaribu
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

This study aims to see the relationship between Workplace Spirituality and Employee Engagement in the Milling Sector of PT. Famili Raya Padang. The independent variable in this study is Workplace Spirituality and the dependent variable is Employee Engagement. The measuring tools used in this study are the Workplace Spirituality scale and the Employee Engagement scale. The sampling technique used in this study was a saturated sample technique with a total sample of 38 people. Test the validity and reliability using the Cronbach Alpha technique. The results of the validity coefficient on the Workplace Spirituality scale range from 0.361 to 0.852, while the reliability coefficient is 0.944. The results of the validity coefficient on the Employee Engagement scale range from 0.620 to 0.874, while the reliability coefficient is 0.978. The results of data analysis showed the magnitude of the correlation coefficient was 0.507 with a significant level of p = 0.001. This means that there is a significant relationship with a positive direction between Workplace Spirituality and Employee Engagement in the Milling Sector of PT. Family Raya Padang.

Analysis of The Impact of Covid-19 on MSMEs Case Study: Street Vendors (PKL) in Pasar Raya Padang Rofi Chandra; Muhammad Giatman; Yuliana
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

The COVID-19 pandemic, which is currently being felt by the world's population, has had a lot of impacts, both by the government and even small communities. The real impact of Covid-19 is that it affects economic problems. One of the impacts that has a very big influence is economic problems. Global economic growth is also declining, marked by a declining world GDP of 2%. Indonesia's economy in the future will be very dependent on the process of handling this pandemic. This research explains the current state of MSMEs that are experiencing a recession, and how MSME actors can maintain their activities. The method used in this study is a qualitative approach with the method of interviewing directly with first-party speakers and SWOT analysis. MSMEs are currently very influential during the pandemic in order to stabilize the economy.

Page 38 of 139 | Total Record : 1382

36 37 38 39 40

Filter by Year

2018 2025

Filter By Issues

All Issue Vol. 15 No. 4 (2025): October: Management Science And Field Vol. 15 No. 3 (2025): August: Management Science And Field Vol. 15 No. 2 (2025): Juni: Management Science And Field Vol. 15 No. 1 (2025): April: Management Science And Field Vol. 14 No. 6 (2025): February: Management Science And Field Vol. 14 No. 5 (2024): December: Management Science And Field Vol. 14 No. 4 (2024): October: Management Science And Field Vol. 14 No. 3 (2024): August: Management Science And Field Vol. 14 No. 2 (2024): June: Management Science And Field Vol. 14 No. 1 (2024): April Vol. 13 No. 6 (2024): February Vol. 13 No. 5 (2023): December Vol. 13 No. 4 (2023): October: Management Science And Field Vol. 13 No. 3 (2023): August: Management Science And Field Vol. 13 No. 2 (2023): June: Management Science And Field Vol. 13 No. 1 (2023): April: Management Science And Field Vol. 12 No. 6 (2023): February: Management Science And Field Vol. 12 No. 5 (2022): December: Management Science And Field Vol. 12 No. 4 (2022): October: Management Science and Field Vol. 12 No. 3 (2022): August: Social Science, Economics Vol. 12 No. 2 (2022): Management Science and Field Vol. 12 No. 1 (2021): November: Management Science Vol. 11 No. 2 (2021): May: Management Science Vol. 11 No. 1, Novembe (2020): Management Vol. 10 No. 2, May (2020): Management Vol. 10 No. 1, Novembe (2019): Management Vol. 9 No. 2, May (2019): Management Vol. 9 No. 1, Novembe (2018): Management More Issue

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Hengki Tamando

Contact Email
enrichment@iocspublisher.org

Phone
+6281381251442

Journal Mail Official
enrichment@iocspublisher.org

Editorial Address
Romeby Lestari Housing Complex Blok C Number C14, North Sumatra, Indonesia

Location
Unknown,

Unknown

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Hengki Tamando

Contact Email enrichment@iocspublisher.org

Phone +6281381251442

Journal Mail Official enrichment@iocspublisher.org

Editorial Address Romeby Lestari Housing Complex Blok C Number C14, North Sumatra, Indonesia

Location Unknown, Unknown INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Hengki Tamando

Contact Email
enrichment@iocspublisher.org

Phone
+6281381251442

Journal Mail Official
enrichment@iocspublisher.org

Editorial Address
Romeby Lestari Housing Complex Blok C Number C14, North Sumatra, Indonesia

Location
Unknown,

Unknown

INDONESIA