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INDONESIA
Enrichment : Journal of Management
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Articles 1,382 Documents
Dynamic Capabilities: A Case Study in Application Jaga Kendari Indah Cahyani; Alwi Alwi; Nurdin Nara
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (768.213 KB) | DOI: 10.35335/enrichment.v12i2.498

Abstract

The concept of dynamic capabilities introduced by Teece and Pisano in 1994 emphasizes the key role of strategic management in adapting, integrating, and reconfiguring internal and external organizational skills, resources and functional competencies appropriately to a changing environment. Various problems that often occur in the public sector in Indonesia are due to environmental changes such as the emergence of the Covid-19 pandemic and the competition between the public sector itself in providing excellent service. This study uses a qualitative method with a descriptive approach. The results showed that the dynamic capabilities applied were based on three things, namely Organizational and Managerial Processes, Positions and Path Dependencies. Based on these three points, the Kendari City Population and Civil Registry Office has proven to have carried out its duties and made every effort possible by utilizing technology and adopting innovations in the face of a rapidly changing environment. However, in implementing the Jaga Kendari application, people complain starting from the network that does not support, inadequate facilities and infrastructure and there are still many people who are still unfamiliar with the application of the internet system because of the lack of effective socialization to the community.
Analysis Promotion Mix Strategies of Andjani Indonesia Semarang to Increase Sales in The Pandemic Riandy Pratama Ambarita; Zon Vanel
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (790.064 KB) | DOI: 10.35335/enrichment.v12i2.499

Abstract

Implementing Large-Scale Social Restrictions (PSBB) due to COVID-19 has significantly impacted sales turnover in various business sectors in Indonesia. In contrast to Andjani Indonesia Semarang, which increased sales during the pandemic by emphasizing the implementation of the promotion mix on social media. It is descriptive qualitative research. Data collection techniques carried out in this study used interviews, observation, and literature studies. This study describes the promotion mix implemented by Andjani Indonesia Semarang to increase sales during the pandemic. This study indicates that the promotion mix carried out by Andjani Indonesia Semarang, namely advertising, sales promotion, public relations, personal selling, and direct marketing, succeeded in increasing sales during the pandemic.
Analysis of Integrated Marketing Communication Strategies in Building Brand Awareness During Pandemic (Case Study : Rajutan Nyonya SME, Semarang) Arauna Wangsa Elsha Dara; Lina Sinatra Wijaya
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (775.005 KB) | DOI: 10.35335/enrichment.v12i2.500

Abstract

The pandemic period had an impact on the economic sector in Indonesia, which experienced a decline in sales, especially for Small and Medium Enterprises (SMEs). In contrast to the Rajutan Nyonya Semarang, which has succeeded in developing its business through innovations carried out by implementing an integrated marketing communication strategy. The implementation of this strategy can build public brand awareness of the product. This study uses a qualitative descriptive approach and SWOT analysis. The aim is to find out the marketing communication strategies used by Rajutan Nyonya Semarang in building brand awareness during the pandemic. The results in this study are the application of marketing communication concepts which consist of Direct Marketing, Sales Promotion, Public Relations, Personal Selling, Advertising, Word of Mouth Marketing (WOM), and Event and Experiences. In the interactive marketing strategy, Rajutan Nyonya Semarang has not utilized it optimally on social media. The results of interviews with informants show that the brand of Rajutan Nyonya has been at the Top of Mind level. Referring to the results of the study, it can be concluded that the implementation of an integrated marketing communication strategy carried out by Rajutan Nyonya Semarang to build brand awareness has been successful. This can be achieved because of the strength of recommendations from the community and efforts in satisfying customers through quality products and excellent service. However, there are suggestions for the business owner to be more active in using features on social media and broaden knowledge about digital media.
The Effect of Job Insecurity and Work Stress on Turnover Intention Due to the Impact of Covid-19 on Hero Ambon Hotel Pieter NR Rehatta; Venska Sitanayah; Saleh Tutupoho
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (944.098 KB) | DOI: 10.35335/enrichment.v12i2.501

Abstract

This study aims to examine the effect of job insecurity and work stress on turnover intention of Hotel Hero Ambon employees. This type of research is a type of quantitative research using a questionnaire as a research instrument. The sample collection technique in this study used non-probability sampling using all of the population as a sample, namely 33 employees. The analysis technique uses multiple linear regression using SPSS software. Based on the results of hypothesis testing, it was found that the value oft variable job insecurity is 3.675 > t table 2.042 while the significance value is 0.001.These results can be interpreted as a significance value smaller than 0.05 which indicates that Job Insecurity has a significant effect on Turnover Intention, while work stress has a significant effect on turnover intention.t test of work stress variable is2,155> t table 2.042 while the significance value is 0.039. These results can be interpreted that the significance value is smaller than 0.05, so it can be concluded that work stress has a significant effect on turnover intention. The hypothesis in this study which states that job insecurity has a positive and significant effect on turnover intention, acceptance and job stress have a positive and significant effect on turnover intention, accepted.
Implementation of The Corporate Social Responsibility Program of PT. Adaro Indonesia as a Community Empowerment Effort Yulinda Erlistyarini
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.193 KB) | DOI: 10.35335/enrichment.v12i2.504

Abstract

The Corporate Social Responsibility (CSR) program in its implementation is difficult to separate from community empowerment. Referring back to the purpose of carrying out this corporate social responsibility program, namely to create an empowered community, especially the people who live within the company's own environment. CSR as an effort to handle the impact of company development is a reflection of the company's concern for the impact of social, economic and environmental conditions in the vicinity. This research is to see how the implementation of Corporate Social Responsibility (CSR) programs conducted by PT. Adaro Indonesia, which has administrative operational areas located in Tabalong Regency and Balangan Regency, South Kalimantan Province, can contribute to community empowerment in several villages in the area around the company which are divided regionally. Purposive sampling technique was used in determining the informants according to the existing criteria, namely those who were directly involved in the process of implementing the CSR program of PT. Adaro Indonesia. The realization of the Corporate Social Responsibility program of PT. Adaro Indonesia, namely “Adaro Turns On Change, which targets several sectors, namely education, the environment, and the economy.
The Importance of Facilities and Infrastructure Management in School Eni Elfina; Giatman; Ernawati
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (332.208 KB) | DOI: 10.35335/enrichment.v12i2.506

Abstract

This study aims to explain the importance of managing facilities and infrastructure in schools. Management of facilities and infrastructure is a factor that cannot be ignored, its existence and role as a supporting factor for the success of learning activities in schools and can improve the quality of a school. This research uses a library approach method. Library materials can be in the form of published notes, books, magazines, newspapers, manuscripts, journals or articles. The results showed that the management of infrastructure is very important in a school. This can be seen from 1) the definition of educational infrastructure, namely facilities and infrastructure that have functions and roles in achieving learning activities according to the curriculum of the education unit; 2) understanding of management of educational infrastructure, namely facilities and infrastructure are utilized and managed for the benefit of the learning process in schools: 3) management of educational facilities and infrastructure, namely a) planning, b) procurement, c) inventory, d) supervision and maintenance, e ) deletion; 4) the purpose of managing facilities and infrastructure in schools is to avoid unwanted errors and failures and to increase effectiveness and efficiency in their implementation. ; 5) the influence of educational facilities and infrastructure in schools will greatly support the success of the learning process in schools; and 6) the importance of facilities and infrastructure in schools, facilitating school management in planning and procuring and evaluating infrastructure facilities in improving the quality of school services to the community, teachers and students in particular.
Effect of Workload and Work Stress on Employees Performance Through Job Satisfaction as Intervening Variable in Rubber Plantation, Serdang II District, PT. Perkebunan Nusantara III Watson AP Manalu; Yusniar Lubis; Syaifuddin Syaifuddin
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (581.809 KB) | DOI: 10.35335/enrichment.v12i2.508

Abstract

This study to examine the effect of workload on job satisfaction, workstress on job satisfaction, examine the effect of workload and work stress on job satisfaction, workload on employee performance, work stress on employee performance, job satisfaction on employee performance, workload and work stress on employee performance through job satisfaction in Rubber Plantation Serdang II District, PTPN III. The sample in this study are 82 people. The analytical method used in this research using multiple linear regression analysis. The result of the direct influence test shows that workload has a negative effect on job satisfaction, work stress has a negative effect on job satisfaction, workload and work stress have an influence on job satisfaction, workload has a negative effect on employee performance, work stress has a negative effect on employee performance, job satisfaction has a positive effect on employee performance and the effect of workload, job stress and job satisfaction has a positive effect on employee performance. The indirect effect that occurs in this study is that job satisfaction is only able to become a pseudo-mediator on employee performance.
Comparison Study Of Usd, Euro, Gold Dinar Exchange On The Rupiah Exchange In 2009 – 2012 M. Indra Mulia Nasution; Sabaruddin Chaniago; Prof. M. Shabri A. Majid, Ph.D; Dr. Marliyah, M.A, Dr. Rita Handayani, M.Si
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (565.326 KB) | DOI: 10.35335/enrichment.v12i2.509

Abstract

The purpose of this study is to see the movement of the USD, EURO, and Gold Dinar against the Rupiah in 2019 – 2012. Analyze the fluctuations of the three currencies against the rupiah, analyze the relationship between the three currencies against the rupiah. The research population is the average value of the USD, EURO, and Gold Service currencies registered with BI for the period 2009 – 2012. The results show that the lowest value, the highest value for the Euro currency, is the standard deviation of 0.0267 and 0.0478. . From the average, the Gold dinar has the highest volatility at 0.047815 followed by the US Dollar at 0.047814. The euro currency average of the lowest volatility at the position of 0.026725. The stationarity test shows the value of the ADF test statistic at the currency value of USD 1,0326.0, the probability of the ADF test statistic is 0.737. it is concluded that the rate of return cannot be said to be stationary, because the ADF test statistic (-1.032360) > critical value 5% (-2.903566). First difference test, the result of the ADF test statistic is -6.850636, and the probability value of the ADF Test statistic is 0.0000.
Implementation Of Sharia Accounting In The Mudharabah Saving Program At PKH Al-Hasanah M. Indra Mulia Nasution; Saparuddin Siregar
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (347.172 KB) | DOI: 10.35335/enrichment.v12i2.510

Abstract

PKH Al-Hasanah is a charity business for the residents of Halongonan District in the form of a sharia financial institution and muamalah activities based on Islamic sharia. In its operational system, PKH uses sharia accounting with the aim of knowing transactions which are then followed by recording, classifying, and summarizing these transactions so as to produce financial reports that can be used for decision making, all the rules that have been set by Allah SWT to be obeyed by humans in carrying out everything. activity in the world.
Literature Study Of Islamic Microfinance Institutions : Future Research Topics And Directions M. Indra Mulia Nasution; Andri Soemitra
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (397.492 KB) | DOI: 10.35335/enrichment.v12i2.511

Abstract

This research is a literature study related to Islamic Microfinance Institutions. Quantitatively analyzing the literature in the form of research results from the last five years from 2016 to 2020 published in various publishers with the help of software to track as many as 150 articles based on ratings. This study uses a content analysis approach, to describe the research topic and the structure of the field, author, country, publisher journal and network mapping of research topics. The results of the study found that the country that publishes the most journals related to Islamic microfinance is Malaysia. There are several main topics in the research range, namely: Poverty alleviation, Waqf-based microfinance, Marketing & Fintech, Sustainability & Outreach, Maqashid Syariah and Risk Management & Governance. We also offer future research directions. First, related to efforts to identify innovative applications of Islamic microfinance schemes that shift their focus to sustainable development. Second, the issue of shariah compliance is less explored in shariah microfinance research. Third, the development of Information and Communication Technology develops a sharia microfinance model based on Sharia-based financial technology (fintech) to provide benefits for poor entrepreneurs with limited access to financial institutions. The results of this study can be used for future researchers and for policy makers to be used as material for discussion on the need for regulatory reform to increase the practical feasibility of Islamic microfinance as an institution for microeconomic transformation.

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