Enrichment : Journal of Management
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Articles
1,382 Documents
<![CDATA[Effect Of Online Promotion, Price And Brand Image On Purchase Decisions For Neosaipress Herbal Products ]]>
<![CDATA[Adi Suparwo]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i2.583
<![CDATA[Purchasing decisions are one of the keys for companies to gain profits. For that we need the right marketing strategy for the company so that consumers can buy the products offered. This study aims to determine the effect of online promotion, price and brand image on purchasing decisions for Neosaipress herbal products. The analytical technique used to analyze the effect of the variables in this study is using multiple regression analysis, t test and F test. The population used is Neosaipress product consumers at PT. Penawar Legenda Maju who shopped at Bandung Stockist. With the sample obtained, namely 80 respondents. The results showed that online promotion and brand image partially influence purchasing decisions, while price does not partially affect purchasing decisions. Simultaneously online promotion, price and brand image affect the purchase decision of Neosaipress products. Based on the results of the study, the company must improve its marketing strategy which is considered not optimal, in order to achieve increased purchasing decisions]]>
<![CDATA[The Influence of Compensation on the Performance of Program Keluarga Harapan (Pkh) at The Karawang District Social Services ]]>
<![CDATA[Arieyanti Syamputri]]>;
<![CDATA[Sonny Hersona]]>;
<![CDATA[Hartelina]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i2.587
<![CDATA[This study aims to determine the effect of compensation on the performance of the Family Hope Program (PKH) facilitator at the Karawang Regency Social Service. The method used is explanatory research with a sample of 35 people. The analysis technique uses statistical analysis with correlation, regression, determination and hypothesis testing. The results of the research on the Performance of the Family Hope Program Facilitator (PKH) at the Karawang Regency Social Service. Shows a significant influence value of 8.67 so that it is considered to have contributed to the compensation received. Compensation given to the companion of the Family Hope Program simultaneously has a positive and significant effect on employee performance. This study aims to determine the effect of compensation on the performance of the Family Hope Program (PKH) facilitator at the Karawang Regency Social Service. compensation as a form of appreciation for the achievement of company or institutional activities to employees for the contributions and dedications given to the company or institution. Performance which is all activities of a company or institution, including employees in it is the spearhead of achieving or not achieving the vision and mission of an institution or company. The method used is explanatory research with a sample of 35 people. The analysis technique uses statistical analysis with correlation, regression, determination and hypothesis testing. The results of the research on the Performance of the Family Hope Program Facilitator at the Social Service of Karawang Regency from 35 samples obtained results of 0.663 or 66.3% which shows that the effect of compensation on employee performance is still not optimal. Compensation for the Family Hope Program facilitator has a contribution to performance that can be interpreted as a form of material appreciation. Compensation given to the companion of the Family Hope Program simultaneously has a positive and significant effect on employee performance..]]>
<![CDATA[Identification of Human Resource Management Best Practices in the MSME Sector ]]>
<![CDATA[Abd. Karman]]>;
<![CDATA[Purnomo]]>;
<![CDATA[Akbar Jaya]]>;
<![CDATA[Teguh Setiawan Wibowo]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i2.590
<![CDATA[This study aims to obtain evidence of scientific support from existing publications so that we can answer the problem of this study, namely identifying superior and destructive human resource management in the MSME sector. Then we make the data online from many sources that we believe can answer the problem. We have collected 60 relevant publications from the data and discussion to answer this study, limiting the barrier from 2010 to 2022. Our study was carried out under a phenomenological approach where we wanted to get answers from several existing data so that our findings could get answers. Based on the study and the results of the discussion, we can summarize that some best practices have contributed to the success of MSMEs, including having superior human resources and having the best, which includes understanding how to sell MSME products, having the soul to serve consumers with care and understanding decision-making solutions then placing the customer's face, and having financial and generational governance capabilities following the needs of MSMEs in the era of free competition.]]>
<![CDATA[The Influence of Brand Equity and Word Of Mouth on Purchase Decisions (Case Study at Umama Gallery Karawang) ]]>
<![CDATA[Thifal Mutiarani]]>;
<![CDATA[Banuara Nadeak]]>;
<![CDATA[Solehudin]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i2.592
<![CDATA[Equity and Word of Mouth are some of the factors in retail companies that can be used as a reference for consumers to make purchasing decisions on a product brand. Ifna company wants to strengthen its brand among the people, then the company must have a good marketing strategy so that its brand is always remembered by consumers even though many similar products are circulating in the market. This study aims to determine how much influence Brand Equity and Word of Mouth have on Purchasing Decisions on Umama brand products. The method used is descriptive and verification with quantitative approaches. Data were analyzed using path analysis and hypothesis estingv using t test and fntest. The results showed that BrandnEquity had a partially positive effect as evidenced by the tcount of 18,412 with a significant value of 0,000, which means positive, Word of Mouth also had a partially positive effect as evidenced by a tcount ofn5,174 with a ignification value ofn0,000, which means positive, andnBrand Equity and Word ofnMouth which simultaneously have apositive effect on purchasing decisions as evidenced by a calculation of 53,753 with a significance value ofn0,000 which means that purchasing decisions can be influenced by Brand Equity and WordnofnMouth by 77.4% and the rest is influenced by other variables of 66.9% which is not contained in this study.]]>
<![CDATA[The Effect Of Shopping Emotion And Perceived Risk On Purchasing Decisions Through Impulsive Buying As An Intervening Variable In Shopee E-Commerce Consumers ]]>
<![CDATA[Marhadi Marhadi]]>;
<![CDATA[Gustina Adinda Putri]]>;
<![CDATA[Aida Nursanti]]>;
<![CDATA[Cifebrima Suyastri]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i2.596
<![CDATA[The research was conducted with the aim of knowing the effect of shopping emotion and perceived risk on purchasing decisions through impulsive buying on E-Commerce Shopee consumers in Pekanbaru City. Questionnaires were distributed to 126 respondents using the Purposive Sampling technique and processed using the Structural Equation Modeling – Partial Least Square analysis method with SmartPLS software version 3.2.9.The results showed that there was a positive and significant influence between shopping emotion on purchasing decisions. There is a positive and significant effect between shopping emotion on impulsive buying. There is a positive and significant influence between perceived risk on purchasing decisions. There is a positive and significant effect between perceived risk on impulsive buying. There is a positive and significant influence between impulsive buying on purchasing decisions.]]>
<![CDATA[Customer Loyalty With Customer Satisfaction As A Mediating Variable At Toko Damai In Kendari ]]>
<![CDATA[Chris Michael Tendian]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i2.603
<![CDATA[The purpose of this study was to analyze the effect of service quality, price and location on customer loyalty with customer satisfaction as a mediating variable. This study uses a quantitative approach that is carried out at a supermarket retail store called Toko Damai which is located in Kendari City. Respondents from this study were customers who shopped at Toko Damai. The population and sample withdrawal method in this study is non-probability sampling using purposive sampling technique. This study provides results that indicate that service quality affects customer satisfaction by 0.247 (on a Likert scale of 1-5), while the price is 0.281 (on a Likert scale of 1-5) and the location that has the highest influence on the three variables is 0.370 (on a Likert scale of 1-5). This also indicates that each variable positively and significantly affects consumer satisfaction. In addition, consumer satisfaction has also been shown to have a positive and significant impact on consumer loyalty. The effect is recorded at 0.565 (on a Likert scale of 1-5) and is the same in the opposite direction.]]>
<![CDATA[The Relationship Between Motivation and Organizational Culture on The Performance Employees Department of Tourism Kupang City Mediated by Job Satisfaction ]]>
<![CDATA[David Manafe]]>;
<![CDATA[Rosadalima Tisu]]>;
<![CDATA[Maria Augustin Lopes Amaral]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v13i1.444
<![CDATA[The purpose of this study to analyze the effect of work motivation and organizational culture on employee performance moderated by job satisfaction at the Department of Tourism of Kupang city. This type of research is quantitative survey research. The population and sample in this study amounted to 52 people. Collecting data through interviews, questionnaires, and documentation. This research uses quantitative survey research. The results of research show that work motivation does not have a significant effect on employee performance, organizational culture does not have a significant effect on employee performance, job satisfaction has a significant effect on employee performance, work motivation has no significant effect on job satisfaction and organizational culture has a significant effect on job satisfaction. The results of the mediation test show that job satisfaction cannot mediate work motivation on employee performance and job satisfaction can mediate organizational culture on employee performance.]]>
<![CDATA[The Service Quality, Patient Satisfaction And It’s Impact To Patient Loyalty at X Hospital ]]>
<![CDATA[Satyawati]]>;
<![CDATA[Margaretha Pink Berlianto]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i4.547
<![CDATA[This research aims to analyze the positive effect 5Q dimension of service quality; quality of object, quality of process, quality of infrastructure, quality of interaction, quality of atmosphere on patient satisfaction, the positive effect of patient satisfaction on patient loyalty and the positive effect of trust and commitment on patient loyalty. This study used quantitative research and data collection was collected using questionnaire. The target population of this research were people that have admitted as in patiens at X hospital Bogor and willing to be respondents of this research. The number of samples were determined to be which 219 samples.The sampling technique use was purposive sampling. Partial Least Square-Structural Equation modelling (PLS-SEM) is applied to this study. The result of data analysis showed that quality of object, quality of infrastructure, quality of interaction, dan quality of atmosphere have positive effect on patient satisfaction, Patient satisfaction and trust have positive effect on patient loyalty. Quality of process has a negative effect on patient satisfaction. Lastly, commitment has a negative effect on patient loyalty.]]>
<![CDATA[The Effect of Industrial Management Implementation on MSME Operational Performance in the Gresik Region ]]>
<![CDATA[M. Azizul Khakim]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i4.560
<![CDATA[This study aims to determine the effect of management application on the company's operational performance which includes planning (planning), organizing (setting), leading (leadership), and controlling (controlling) on operational performance in Micro, Small, and Medium Enterprises (MSMEs). The subjects in this study were 50 Micro, Small, and Medium Enterprises (MSMEs) in Gresik. Another data source from this study was obtained through questionnaires distributed to owners and actors of Micro, Small, and Medium Enterprises (MSMEs). The data analysis method in this study uses multiple linear regression with the SPSS version 21 application. The results of this study can illustrate that industry management as a whole has a positive and significant effect on operational performance. Partially there is a positive and significant influence on planning, and organizing (setting). ), and controlling (controlling), but in this study leading (leadership) has a negative effect on operational performance but is not significant.]]>
<![CDATA[Analysis of the Effect of Current Ratio, Debt to Equity Ratio, Return on Assets, and Company Size on Derivative Hedging Decision Making in Pharmaceutical Companies ]]>
<![CDATA[Windy Pujana]]>;
<![CDATA[Dadan Ramdhan]]>;
<![CDATA[Danang Indrajaya]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i4.567
<![CDATA[This study aims to examine the effect of current ratio, debt to equity ratio, return on assets, and firm size on derivative hedging decision making in pharmaceutical companies listed on IDX 2010-2019. The population of this study is 11 companies. Purposive sampling is used as a sampling technique and obtained 10 companies as samples. The data collection technique is carried out by documentation study of Financial Statements and Notes to the Financial Statements in Annual Report 2010-2019 of each sample company obtained from the IDX website (idx.co.id) and the websites of each sample company. The data analysis technique used is logistic regression. The results of this study indicate that there is no significant effect of current ratio, debt to equity, and return on assets on derivative hedging decision making and there is positive and significant effect of firm size on derivative hedging decision making. Therefore, if firm size (total assets) is relatively higher compared to other pharmaceutical companies, the company should consider doing derivative hedging more because the company is more likely to experience financial distress from the higher exchange rate risk received.]]>
