JURNAL PUBLISITAS
Jurnal Publisitas is a peer-reviewed journal which is published by Unit Penelitian dan Pengabdian Masyarakat (UPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang, Indonesia. Starting 2019, Jurnal Publisitas publishes biannually in April and October. This journal publishes current concept and research papers on political science and government, political issues, gender, public services, political communication, media, culture from interdisciplinary perspective.
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110 Documents
<![CDATA[Strategi Komunikasi Efektif Dalam Menjalin Hubungan Baik dengan Stakeholder Korporat dan Politik ]]>
<![CDATA[Bachtiar, Alfan]]>;
<![CDATA[Barizki, Rezzi Nanda]]>;
<![CDATA[Misnan, Misnan]]>;
<![CDATA[Pranawukir, Iswahyu]]>
<![CDATA[ Jurnal Publisitas Vol 11 No 1 (2024): Oktober ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka ]]>
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DOI: 10.37858/publisitas.v11i1.426
<![CDATA[Artikel ini membahas strategi komunikasi efektif yang digunakan oleh perusahaan untuk membangun dan mempertahankan hubungan yang positif dengan stakeholder korporat dan politik. Komunikasi yang efektif menjadi semakin penting dalam konteks bisnis yang kompleks, di mana hubungan yang baik dengan stakeholder dapat mendukung keberhasilan operasional dan memperkuat reputasi perusahaan. Tujuan penelitian ini adalah untuk mengidentifikasi dan menganalisis strategi komunikasi yang paling efektif dalam menjalin hubungan yang saling menguntungkan antara perusahaan dan pemangku kepentingan, khususnya di ranah korporat dan politik. Penelitian ini menggunakan metode studi literatur, dengan sumber data berupa penelitian dalam rentang waktu 2015 hingga 2024 yang diidentifikasi berdasarkan kata kunci "stakeholder politik" dan "stakeholder korporat." Hasil kajian literatur menunjukkan bahwa strategi komunikasi yang berhasil mencakup transparansi, konsistensi pesan, dan adaptasi budaya komunikasi sesuai dengan kebutuhan dan preferensi stakeholder. Selain itu, pemanfaatan media digital serta pengembangan komunikasi dua arah juga terbukti berperan penting dalam memperkuat hubungan yang saling menguntungkan. Artikel ini menyimpulkan bahwa komunikasi yang strategis dan terencana tidak hanya dapat meningkatkan keterlibatan stakeholder tetapi juga membantu perusahaan mencapai tujuan jangka panjang.]]>
<![CDATA[Dampak Topografi Sulit dan Rendahnya Persebaran Penduduk Terhadap Ketersediaan Pelayanan Publik di Papua ]]>
<![CDATA[Sarjito, Aris]]>
<![CDATA[ Jurnal Publisitas Vol 11 No 1 (2024): Oktober ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka ]]>
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DOI: 10.37858/publisitas.v11i1.460
<![CDATA[This qualitative research investigates the impact of difficult topography and low population distribution on the availability and accessibility of public services in Papua. Drawing on secondary data sources, including academic articles and government reports, the study examines the challenges posed by Papua's rugged terrain and sparse population distribution to the provision of essential services such as healthcare, education, and infrastructure. The research aims to identify the implications of these challenges on public service quality in remote rural areas and explore interventions and strategies for enhancing service delivery. Findings reveal that difficult topography and low population distribution significantly hinder the availability and accessibility of public services in Papua. Remote rural areas experience disparities in service provision due to inadequate infrastructure, staffing shortages, and limited resources. These challenges lead to substandard service quality and compromised well-being among residents. However, interventions such as infrastructure improvements, capacity building, and community engagement show promise for addressing these challenges and promoting equitable development across the region.]]>
<![CDATA[Pengaruh Electronic-Word of Mouth pada Media Sosial Instagram dan Citra Destinasi terhadap Keputusan Pembelian (Survei pada Pengunjung Objek Wisata Kemuning Sky Hills) ]]>
<![CDATA[Murti, Nova Wisnu]]>;
<![CDATA[Riyanto, Buddy]]>;
<![CDATA[Itasari, Andri Astuti]]>
<![CDATA[ Jurnal Publisitas Vol 11 No 1 (2024): Oktober ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka ]]>
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DOI: 10.37858/publisitas.v11i1.461
<![CDATA[In the tourism industry, integrated marketing communications via Instagram plays an important role in influencing consumer purchasing decisions. This communication includes word of mouth information using electronic media (e-WOM) and other factors, such as destination image. This research was prepared and researched to see and find out whether Electronic Word of Mouth (e-WOM) on Instagram social media and destination image influence tourists' purchasing choices at Kemuning Sky Hills. The preparation of this scientific work was carried out using multiple linear regression model analysis using explanatory methods and using a quantitative approach. The object of this research is the Kemuning Sky Hills tourist attraction with visitors to the Kemuning Sky Hills tourist attraction who use Instagram social media as research subjects. The testing method used in this study is non-probability sampling, namely the Accidental Sampling type of testing. Important information was collected by distributing surveys to 96 respondents. From the final results of the research, a statement was obtained where E-WOM and destination image influenced purchasing choices with a significance result of 0.000 (p<0.05). Meanwhile, the t-count of e-WOM on purchasing decisions is 4.772 and the p-value is 0.000 (p<0.05). On the other hand, a t-value of 6.492 was obtained from the destination image variable and a p-value of 0.000 (p<0.05). The F-count for the simultaneous test in this study was 56.275 and the p-value was 0.000 (p<0.05). Therefore, the speculations H1, H2, and H3 can be accepted and acknowledged, namely that e-WOM and destination image have an impact or influence of 53.8% on purchasing decisions.]]>
<![CDATA[Pengaruh Kebijakan Partisipasi Masyarakat Terhadap Environmental Quality di Kota Lubuklinggau ]]>
<![CDATA[Karina, Helda]]>;
<![CDATA[Saputra, Wendi Aji]]>;
<![CDATA[Suramto, Suramto]]>
<![CDATA[ Jurnal Publisitas Vol 11 No 1 (2024): Oktober ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka ]]>
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DOI: 10.37858/publisitas.v11i1.468
<![CDATA[This research aims to identify factors that lead to low community participation and to find out how much influence the community participation policy of Siring Agung Village has on environmental quality. This research is a quantitative study using a descriptive approach, with the independent variable being community participation and the dependent variable being environmental quality. There are 276 samples in this study. The data analysis technique used in testing the hypothesis in the study is to use simple linear regression analysis technique to determine the effect of community participation (X) as an independent variable on environmental quality (Y) as the dependent variable. The results showed a correlation between variable X (community participation) and variable Y (environmental quality). This is evidenced by testing simple linear regression analysis to get the equation Y = 4.160 + 0.433 X, and it is produced by the t-test that the tcount = 22.725> from the ttable value = 1.650 with a significance level of less than 0.05 and the coefficient of determination shows that the community participation variable (X) has an influence of 65.3% on environmental quality (Y), this states that the pearson correlation value produced is interpreted as strong and the remaining 34.7% is influenced by other factors and Furthermore, the F test has a calculated F value of 516 . 442> F table 3.88 so this shows that the independent variable simultaneously affects the dependent variable.]]>
<![CDATA[Kritik Feminisme Pada Web Series “Gadis Kretek” ]]>
<![CDATA[Jaya, Eko Pebryan]]>;
<![CDATA[Yogsunandar, Harry]]>
<![CDATA[ Jurnal Publisitas Vol 11 No 1 (2024): Oktober ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka ]]>
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DOI: 10.37858/publisitas.v11i1.470
<![CDATA[Technological developments and transformations in the entertainment industry have brought about major changes in the way we access and consume films. Currently, films are not only available in cinemas, but have also spread through online streaming services. Various series with various story themes appeared, one of which was "Gadis Kretek". This series not only shows a romantic drama set in the development of the kretek industry in two different time periods, but also deals with issues surrounding women. Basically, media products have meaning through the signs in their messages. This research uses a descriptive qualitative approach, using John Fiske's semiotic analysis method, feminist criticism focuses on portraits of women in the context constructed by web series creators, where female characters are depicted as empowered subjects or simply as objects trapped in patriarchal stereotypes. The research results show that the "Gadis Kretek" series is a complex medium for understanding the dynamics of women in society, as well as providing space for feminist criticism of gender norms constructed by the director.]]>
<![CDATA[Evaluasi Pemanfaatan Potensi Pariwisata Melalui Pendekatan Community Based Tourism Di Desa Botutonuo Kecamatan Kabila Bone Kabupaten Bone Bolango ]]>
<![CDATA[Suleman, Syahputra Adisanjaya]]>;
<![CDATA[Arsyad, Yolandika]]>
<![CDATA[ Jurnal Publisitas Vol 11 No 1 (2024): Oktober ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka ]]>
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DOI: 10.37858/publisitas.v11i1.471
<![CDATA[This research aims to describe the utilization of tourism potential and the implementation of the Community Based Tourism (CBT) approach in tourism management in Botutonuo Village, Kabila Bone District, Bone Bolango Regency. CBT is a tourism management approach that makes the community as the main actor, so that the results or benefits of tourism activities can be used to create welfare for the surrounding community. The manifestation of CBT is the development of tourist villages that utilize the potential of natural, cultural and human resources. By using qualitative research methods, this research shows that the CBT approach has been applied to educate the public regarding community-based tourism management, including by making processed products that have economic value, preserving the underwater environment, as well as preserving Gorontalo culture involving the surrounding community. However, in the management of tourism potential, there are still conflicts between local communities and investors and the village government which hinders the progress and sustainability of tourism in Botutonuo Village. Tourism development using the CBT model has actually been carried out by the community and village government, although the results have not been optimal and still require assistance so that the long-term goal of CBT,to create prosperity for local communities can be achieved.]]>
<![CDATA[Efektivitas Program E-Kartu Nikah Di Kantor Urusan Agama (KUA) Kecamatan Sukarami Kota Palembang ]]>
<![CDATA[Mahriadi, Nopriawan]]>;
<![CDATA[M, Nursafitra]]>;
<![CDATA[Septianis, Pita Putri]]>
<![CDATA[ Jurnal Publisitas Vol 11 No 1 (2024): Oktober ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka ]]>
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DOI: 10.37858/publisitas.v11i1.491
<![CDATA[Program E-Kartu Nikah adalah upaya yang dilakukan untuk meningkatkan kualitas dan kinerja pada Kantor Urusan Agama (KUA) berdasarkan Peraturan Menteri Agama No 19 Tahun 2018. Dirjen Bimbingan Masyarakat Islam (Bimnas Islam) sudah berkomitmen untuk meningkatkan kapasitas Kantor Urusan Agama (KUA) melalui perbaikan pelayanan berbasis Informasi Teknologi mengikuti perkembang zaman. Maka dari itu seluruh Kantor Urusan Agama (KUA) telah menerapkan Program E-Kartu Nikah ini melalui Aplikasi SIMKAH. Penelitian ini berjudul Efektivitas Program E-Kartu Nikah Di Kantor Urusan Agama (KUA) Kecamatan Sukarami Kota Palembang, penelitian ini dilatar belakangi untuk mengetahui apakah Program E-Kartu Nikah di KUA Sukarami berjalan efektif tanpa hambatan. Penelitian ini merupakan penelitian kualitatif. Pengukuran efektivitas dalam penelitian ini menggunakan teori Budiani yaitu: Ketepatan Sasaran, Sosialisasi Program, Tujuan Program dan Pemantauan Program. Teknik pengumpulan data dalam penelitian ini menggunakan metode Observasi, Wawancara dan Dokumentasi. Dalam hasil penelitian menyimpulkan bahwa Program E-Kartu Nikah di KUA Kecamatan Sukarami belum Efektif dikarenakan rusaknya alat cetak kartu nikah dan tidak adanya pendanaan sehingga program E-Kartu Nikah tidak berjalan optimal di KUA Kecamatan Sukarami.]]>
<![CDATA[Peran Media Massa Mengawal Pemilihan Umum Kepala Daerah ]]>
<![CDATA[Sakir, Icuk Muhammad]]>;
<![CDATA[Marleni, Marleni]]>
<![CDATA[ Jurnal Publisitas Vol 11 No 1 (2024): Oktober ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka ]]>
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DOI: 10.37858/publisitas.v11i1.493
<![CDATA[This research aims to measure the role of mass media in overseeing the Regional Head Election of Palembang City in 2024. The research method used is quantitative descriptive. Quantitative data was collected using a questionnaire distribution technique, field observations were then presented in tabular form, then analyzed based on the results of data tabulation using . The data analysis technique used was SPSS ver.24 software. The research results show that conventional media (print, electronic and online) are able to raise the hopes of communicants, but they cannot yet determine their choices. The research data shows that the highest score of respondents' answers lies in the indicator. The message or invitation of regional head candidates arouses the needs and desires of the target audience to have a better life in the future. Mass media is only a communication tool that functions to motivate voters to participate in selecting regional head candidates who have a good track record, however, the characteristics of voters consisting of traditional, rational, critical voters and skeptical voters make it difficult for regional head candidates. determine the mass base. Conventional media must continue to disseminate balanced information about regional head candidates. This message packaging is really needed to raise the hopes of communicants so that they don't make mistakes in choosing leaders who can bring about change.]]>
<![CDATA[Strategi Peningkatan Pendapatan Asli Daerah Melalui Sektor Pajak Bumi Dan Bangunan Perkotaan Dan Perdesaan (Studi Kasus Badan Pendapatan Daerah Kota Bengkulu) ]]>
<![CDATA[Purnawan, Heru]]>;
<![CDATA[Deswanti, Futri Rahayu]]>;
<![CDATA[Mulyadi, Mulyadi]]>;
<![CDATA[Aprianty, Henny]]>
<![CDATA[ Jurnal Publisitas Vol 11 No 1 (2024): Oktober ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka ]]>
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DOI: 10.37858/publisitas.v11i1.495
<![CDATA[Land and Building Tax (PBB) is one type of government tax that is collected mainly on land and buildings. According to the Land and Building Tax Law Number 12 of 1985, it is permissible to build buildings on designated land. This study uses a qualitative approach with a descriptive method. The results of the study found that PBB has not been maximized because the accuracy of the Land and Building data is still not in accordance with the reality of community asset ownership where there are differences in purchase price, size, and several other data. In addition, low purchasing power in Bengkulu City makes some assets that are not used as a business make people reluctant to comply with PBB payments. Moreover, in this strategy effort, it is a challenge because many Civil Servants / State Civil Apparatus still do not make mandatory PBB payments for their ownership. From the results of the study and findings in the field, it can be concluded that the strategy of the Bengkulu City Regional Revenue Agency in increasing land and building taxes in rural and urban areas in 2023 has not been running well so that improvements still need to be made. The strategies implemented include a direct approach to the community directly, socialization to taxpayers, and visiting houses one by one.]]>
<![CDATA[Pekerjaan Sosial dalam Pengembangan Masyarakat: Pendekatan Pekerjaan Sosial Pembangunan ]]>
<![CDATA[Huraerah, Abu]]>
<![CDATA[ Jurnal Publisitas Vol 11 No 1 (2024): Oktober ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka ]]>
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DOI: 10.37858/publisitas.v11i1.510
<![CDATA[Purpose of the study is to describe social work in community development which is based on the development social work approach. This research method uses literature study by referring to scientific journals and books as references. Social work carried out in Indonesia is generally still social work as practiced in the United States or Europe. This approach is not suitable for Indonesian society, because the problems experienced by Indonesian society in general are more socio-economic than social psychological problems. Therefore, it is advisable to use developmental social work. Developmental social work is more appropriate for developing countries. In this developmental social work approach, social workers can develop human capital, social capital, and engage clients in productive work.]]>
