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INDONESIA
JURNAL PUBLISITAS
Published by STISIPOL Candradimuka Palembang
ISSN : 22524150     EISSN : 27163474     DOI : 10.37858
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Publisitas is a peer-reviewed journal which is published by Unit Penelitian dan Pengabdian Masyarakat (UPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang, Indonesia. Starting 2019, Jurnal Publisitas publishes biannually in April and October. This journal publishes current concept and research papers on political science and government, political issues, gender, public services, political communication, media, culture from interdisciplinary perspective.
Arjuna Subject : Umum - Umum
Articles 120 Documents
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Analisis Retorika Politik Visual dan Verbal dalam Debat Keempat Calon Wakil Presiden Republik Indonesia Tahun 2024 dengan Pendekatan Aristotelian Ilham, Muhamad Hidayatul; Jaya, Eko Pebryan
Jurnal Publisitas Vol 12 No 2 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v12i2.578

Abstract

Bangsa Indonesia kembali menyelenggarakan Pemilihan Umum pada tahun 2024. Sebelum memasuki tahap pemungutan suara, publik akan menilai paparan visi misi tiap kandidat dalam debat. Pada pelaksanaan pemilu 2024 ini pertama kali dilangsungkan debat calon wakil presiden. Ada tiga calon wakil presiden yang ikut dalam pelaksanaan debat ini yakni Muhaimin Iskandar, Gibran Rakabuming Raka dan Mahfud MD. Menarik untuk melihat kemampuan retorika dari ketiga kandidat ini. Tulisan ini mengkaji retorika politik visual dan verbal yang ditampilkan oleh tiga calon wakil presiden khususnya pada debat keempat menggunakan pendekatan aristotelian untuk menelisik lebih dalam terkait retorika visual dan verbal dari ketiga calon wakil presiden. Metode yang digunakan adalah kualititatif deskriptif. Sumber data diambil dari video yang tayang di channel Youtube TVRI Nasional. Hasil penelitian menunjukkan tiap kandidat memiliki keunggulan masing-masing di tiap dimensi ethos, pathos dan logos. Muhaimin Iskandar menonjol dari segi ethos jika dilihat pada gesturnya yang tegas dan argumen yang dibawakan kontekstual, Gibran pada aspek pathos menekankan kedekatan emosional dengan audiens muda dan mencoba pendekatan humor untuk meraih simpati. Mahfud MD dapat dikatakan memiliki aspek logos yang kuat karena argumen logisnya yang kuat didukung data dan penalaran akademis. Selain tiga elemen retorika aristoteles yang sudah ditunjukkan dari hasil penelitian aspek yang tidak kalah pentingnya adalah orisinalitas. Publik menginginkan pemimpin yang memiliki gaya yang orisinil dan otentik dalam menentukan arah bangsa Indonesia di masa depan.
Kebijakan Publik dan Penataan Parkir Liar: Analisis Implementasi Perda Nomor 1 Tahun 2024 Tentang Pajak Dan Retribusi Daerah di Kota Gorontalo Arsjad, Muh. Fachri; Sahi, Nirmala; Bilondatu, Nikma; Polapa, Lianti; Tabo, Sarfan; Nuna, Muten
Jurnal Publisitas Vol 12 No 2 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v12i2.684

Abstract

Meningkatnya jumlah kendaraan bermotor di Kota Gorontalo menyebabkan berbagai permasalahan transportasi, salah satunya adalah praktik parkir liar yang berdampak pada terganggunya kelancaran lalu lintas serta berpotensi menurunkan Pendapatan Asli Daerah (PAD). Pemerintah Kota Gorontalo menetapkan Peraturan Daerah Nomor 1 Tahun 2024 tentang Pajak dan Retribusi Daerah sebagai dasar kebijakan penertiban parkir. Penelitian ini bertujuan untuk menganalisis kebijakan pemerintah serta menilai efektivitas penerapan Perda Nomor 1 Tahun 2024 dalam menertibkan parkir liar dan meningkatkan PAD di Kota Gorontalo. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Pengumpulan data dilakukan melalui observasi, wawancara dengan pihak Dinas Perhubungan dan masyarakat, serta dokumentasi. Hasil penelitian menunjukkan bahwa kebijakan penertiban parkir liar telah dilaksanakan melalui tahapan identifikasi masalah, formulasi kebijakan, adopsi kebijakan, implementasi, dan evaluasi kebijakan. Implementasi kebijakan dilakukan dengan penetapan titik parkir resmi, pengawasan lapangan, serta pembinaan terhadap juru parkir. Namun, pelaksanaan kebijakan masih menghadapi kendala berupa keterbatasan lahan parkir, rendahnya kesadaran masyarakat, dan kurangnya keamanan di lokasi parkir. Secara keseluruhan, penerapan Perda Nomor 1 Tahun 2024 dinilai cukup efektif dalam mengurangi praktik parkir liar, tetapi masih memerlukan penguatan pengawasan dan sosialisasi yang berkelanjutan agar tujuan kebijakan dapat tercapai secara optimal
Branding Strategies and Digital Journalism for Promoting Sulam Angkinan: An Ethnographic Study in Sungai Lais, Palembang Ardiansyah, Arif; Suhendra, Suhendra; Laraskana, Tiara Nesva
Jurnal Publisitas Vol 12 No 2 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v12i2.685

Abstract

This study addressed the challenges faced by traditional embroidery artisans of Sulam Angkinan in Sungai Lais, Palembang, in gaining public attention and sustaining cultural heritage in the digital age. It aimed to explore how branding strategies and digital journalism through social media serve as tools for cultural empowerment and economic visibility. Employing a qualitative ethnographic approach, the study collected data through in-depth interviews, participant observation, and social media content analysis involving local artisans, community leaders, and digital content creators. The results show that social media storytelling enhances the visibility of Sulam Angkinan and fosters a renewed cultural identity among artisans and their communities. The study concludes that digital journalism, when combined with strategic branding, is a powerful medium to sustain local heritage while reaching wider audiences. These findings contribute to mass communication scholarship by offering a deeper understanding of the intersection between digital media practices and traditional cultural promotion
Kebijakan dan Strategi Pemerintah Kabupaten Bandung Barat dalam Penanggulangan Kemiskinan Huraerah, Abu; Kurniasih, Nina; Suyono, Sinta Yulianti
Jurnal Publisitas Vol 12 No 2 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v12i2.687

Abstract

Purpose of the study to analyze the policies and strategies of the West Bandung Regency Government in poverty alleviation. The research method used is a qualitative method. Data collection techniques used are unstructured interviews, focus group discussions, observations, and document studies. The results of the study indicate that several policies of the West Bandung Regency Government in poverty alleviation are manifested in the form of the West Bandung Regency Regent Regulation on Regional Action Plan (RAD/Rencana Aksi Daerah) for Poverty Alleviation, the West Bandung Regency Regional Regulation on the Implementation of Legal Aid for the Poor, the Regional Poverty Alleviation Plan (RPKD/Rencana Penanggulangan Kemiskinan Daerah) for 2025-2030, and specific policies in the program of "Bandung Barat Ca'ang". The West Bandung Regency Government's strategy for poverty alleviation includes economic empowerment, social protection, optimizing regional autonomy through Village SDGs, and area-based data analysis. Poverty alleviation must be carried out through a multidimensional approach. The West Bandung Regency Government, as the party most responsible for poverty alleviation, is required to have a strong commitment to formulating and implementing poverty alleviation policies and strategies. The poverty alleviation paradigm, which views poverty solely as an economic issue, is one of the causes of the failure of poverty alleviation efforts. Poverty alleviation is not simply about providing assistance to meet the needs of the poor. Poverty is a multidimensional (especially economic, cultural, and structural) and multisectoral problem with diverse, urgent characteristics that require systematic, integrated, and comprehensive measures. Therefore, poverty alleviation measures are needed, supported by accurate data, targeted policy direction, and strategies. Furthermore, a Regional Regulation concerning the Handling of the Poor in West Bandung Regency is needed. This Regional Regulation serves as the legal basis for the implementation of various programs and activities to improve the welfare of the poor.
Peran Media Online Lokal dalam Pembentukan Opini Publik Melalui Pemberitaan Politik Srimudin, Agus; Putri, Intan; Negara, Kemas Umar Jaya; Novasriady, Novasriady; Hikmawati, Mutiara
Jurnal Publisitas Vol 12 No 2 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v12i2.688

Abstract

This study is motivated by the strategic role of online media in constructing political reality at the local level, particularly in Palembang City. The research problem focuses on how media frame political issues and the implications of such framing for public opinion formation. This study aims to analyze framing patterns in local online political news coverage and to identify the dominant tendencies in political representation. The research employs a qualitative approach using the framing analysis model of Robert N. Entman on 28 purposively selected political news articles. The analysis is conducted through four framing elements: problem definition, causal interpretation, moral evaluation, and treatment recommendation. The findings indicate that the media tend to frame local politics in a stability-oriented, moderate, and affirmative manner toward local government policies. Politics is represented as a conducive and well-managed sphere, with minimal emphasis on conflicts involving key political actors or substantive criticism of policies. These findings confirm that media actively shape public opinion through structured mechanisms of issue selection and emphasis. The implications of this study are both theoretical and practical, reinforcing the relevance of framing theory in local political communication studies and providing reflection for media practitioners and stakeholders on the importance of balanced reporting in maintaining the quality of local democracy.
Dinamika Relasi Suami Istri Dalam Kesetaraan Gender Pada Masyarakat Budaya Patriarki Di Kepulauan Mandangin Kabupaten Sampang Azizah, Rina Nur; Gaol, Indra Devian Lumban; Bisri, Mashur Hasan
Jurnal Publisitas Vol 12 No 2 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v12i2.691

Abstract

Gender equality remains a pivotal international discourse encompassing social, political, economic, and cultural dimensions. Gender is defined as an analytical framework that distinguishes the roles of men and women through sociocultural perspectives. Historically, patriarchal structures have reinforced gender inequality by positioning men in positions of authority over women. This research is driven by the phenomenon of gender disparity on Mandangin Island, where women are frequently perceived as "second-class citizens." This patriarchal social structure acts as a significant barrier to women's involvement in regional development. This study employs a qualitative descriptive method. Data collection was conducted through observations on Mandangin Island and interviews with village government officials, community leaders, and local residents. The data analysis technique involved data preparation, comprehensive data reading, and systematic coding. The results conclude that the social structure in Mandangin Island, Sampang Regency, is still dominated by patriarchal values that restrict women's mobility. Local culture constructs the male role as the sole authority, indirectly creating unequal access to economic resources and education for women. However, being perceived as "second-class" has motivated women to engage actively in productive activities, such as marine product processing. Furthermore, the PEKA (Female-Headed Household) program in the context of Mandangin society serves as a crucial turning point, significantly challenging the deeply rooted patriarchal culture. In a region where social structures position men as the sole authority, PEKA provides a transformative influence toward gender empowerment.
Manajemen Program Pelatihan Kewirausahaan: Pemuda di Dinas Pemuda dan Olahraga Provinsi Sumatera Selatan Hidayat, Rahmat; Zubaidah, Siti; Firdaus, Firdaus; Desiwantara, Desiwantara
Jurnal Publisitas Vol 12 No 2 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v12i2.692

Abstract

This research is motivated by the high unemployment rate among youth in South Sumatra Province, which requires concrete efforts through empowerment and entrepreneurial capacity development. The purpose of this study is to analyze the management of the Youth Entrepreneurship Training program at the South Sumatra Provincial Youth and Sports Agency (DISPORA) to determine its effectiveness in creating independent entrepreneurs. The research method used was a qualitative case study technique, involving in-depth interviews and analysis of activity report documents. The analysis, using George R. Terry's management functions, indicated that the program's organization was well-functioning, with a clear division of committee tasks. However, in terms of planning and implementation, suboptimal outcomes were identified, particularly in the training duration, which was only effective for two of the four days due to budget constraints. This resulted in obstacles in achieving the target output of truly competent and independent participants. The conclusion of this study indicates that optimizing the entrepreneurship training program requires in-depth research into the potential interests of youth and adjustments to the implementation timeframe to ensure a more comprehensive and sustainable transfer of knowledge.
Pengembangan Kompetensi Pegawai pada Kantor Kecamatan Ilir Timur Dua Kota Palembang Ramtika, Milsani; Waliah, Siti; Basron, Basron; Lusiana, Lusiana
Jurnal Publisitas Vol 12 No 2 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v12i2.693

Abstract

This study aims to analyze the development of employee competence, particularly for Civil Servants (ASN), at the Ilir Timur Dua District Office in Palembang City to enhance performance and professionalism. Key performance indicators establish targets that must be achieved by every government agency to ensure the efficiency and effectiveness of administrative and operational tasks. Based on the 2023 E-SAKIP data, the Ilir Timur Dua District showed suboptimal performance indicators, specifically in community mutual cooperation (gotong royong) participation, the completion of government documents, and community involvement in religious activities. Additionally, this study examines the factors influencing these competencies. This research employs a descriptive qualitative method. The analysis of employee competence development is based on Sedarmayanti’s theory in Bryan Rafael (2023:5-9), utilizing four variables: technical competence, managerial competence, social competence, and intellectual/strategic competence. Meanwhile, the factors influencing competence development are analyzed based on Spencer & Spencer’s theory in Edy Sutrisno (2019:206), covering five variables: knowledge, skills, traits/attitudes, motives, and self-concept. The results indicate that competence development has not been optimally or evenly implemented, particularly in technical and managerial aspects. Conversely, supporting factors such as knowledge, skills, and attitudes are generally well-developed but still require strengthening in terms of organizational support and the equitable distribution of development programs.This study aims to analyze the development of employee competence, particularly for Civil Servants (ASN), at the Ilir Timur Dua District Office in Palembang City to enhance performance and professionalism. Key performance indicators establish targets that must be achieved by every government agency to ensure the efficiency and effectiveness of administrative and operational tasks. Based on the 2023 E-SAKIP data, the Ilir Timur Dua District showed suboptimal performance indicators, specifically in community mutual cooperation (gotong royong) participation, the completion of government documents, and community involvement in religious activities. Additionally, this study examines the factors influencing these competencies. This research employs a descriptive qualitative method. The analysis of employee competence development is based on Sedarmayanti’s theory in Bryan Rafael (2023:5-9), utilizing four variables: technical competence, managerial competence, social competence, and intellectual/strategic competence. Meanwhile, the factors influencing competence development are analyzed based on Spencer & Spencer’s theory in Edy Sutrisno (2019:206), covering five variables: knowledge, skills, traits/attitudes, motives, and self-concept. The results indicate that competence development has not been optimally or evenly implemented, particularly in technical and managerial aspects. Conversely, supporting factors such as knowledge, skills, and attitudes are generally well-developed but still require strengthening in terms of organizational support and the equitable distribution of development programs.
Eksplorasi Motif dan Kepuasan Pengguna dalam Mengonsumsi Konten Edukasi Kesehatan: Studi Uses and Gratifications pada Akun TikTok @dr.incognito_99 Herfriady, Herfriady; Dewi, Larasati; Saladin, Diany Putri Pratiwi; Pahalmas, Juniior Zamrud
Jurnal Publisitas Vol 12 No 2 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v12i2.694

Abstract

This research explores the phenomenon of skincare educational content consumption behavior on new media, specifically the TikTok account @dr.incognito_99, which serves as a primary reference for audiences amidst the surge of beauty trends and the risks of digital misinformation. The objective of this study is to describe the phenomenological experiences of the audience, analyze their interpretation of messages, and uncover the impact of such content on consumptive behavior and skincare routines. Utilizing a qualitative method with a phenomenological approach and the Uses and Gratifications Theory framework, this study involved five active Gen Z informants through in-depth interviews and observations. The findings indicate that the audience acts as active agents who consciously select content to satisfy cognitive (medical information) and affective (entertainment) gratifications. Dr. Abelina’s professional credibility as a medical practitioner serves as the primary pillar triggering a transformation in digital health literacy, where audiences deconstruct viral marketing narratives. Key results reveal a shift from impulsive, trend-based consumption to rational decision-making grounded in the analysis of active ingredients and product functionality. The study concludes that the @dr.incognito_99 account has successfully reconfigured TikTok from an entertainment-centric platform into a credible medical education space, significantly impacting the audience's self-care routines in accordance with health standards. These implications underscore the necessity of professional medical presence on social media as knowledge mediators to foster a more literate and responsible digital society.
Collaborative Governance Berbasis Kearifan Lokal dalam Mewujudkan Desa Mandiri: Integrasi IDM dan SDGs Desa P, Resky Amalia; M, Nursafitra
Jurnal Publisitas Vol 12 No 2 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v12i2.695

Abstract

This study aims to develop a collaborative governance model based on local wisdom to realize independent villages through the integration of the Village Development Index (IDM) and the Village SDGs. This research is motivated by the increasing achievements of village development in Indonesia since the implementation of the village fund policy, but this is not evenly distributed because most villages are still in the developing and developed categories. This condition indicates that the village development process still faces challenges in increasing independence in a sustainable manner, especially in optimizing collaboration between actors and utilizing local wisdom. Various previous studies have examined village development through participatory approaches and collaborative governance, but their implementation still tends to be partial and has not been able to optimally integrate local potential. Furthermore, the integration between the IDM as an indicator of development achievements and the Village SDGs as a direction for sustainable development has not been fully integrated into an integrated framework in village development practices. The study used a qualitative approach with a case study design in Wajo Regency. Data were obtained through interviews, observations, and documentation, then analyzed using an interactive analysis model with reference to the collaborative governance framework. The results show that the success of collaboration is determined by four main factors: collective leadership, material and non-material incentives, interdependence between actors, and the ability to face uncertainty. Leadership involving formal and informal actors can increase community trust and participation, while incentives and local wisdom values, such as mutual cooperation, serve as drivers for sustained engagement. Synergy between actors strengthens collective capacity in village development, despite persistent challenges in human resources, budgeting, and coordination. This research yields an integrative collaborative governance model as a strategy to accelerate the realization of sustainable, independent villages.

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