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Jurnal Manajemen Bisnis Eka Prasetya
Published by Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
ISSN : 24776718     EISSN : 27163393     DOI : https://doi.org/10.47663/jmbep.v8i1.225
Core Subject : Economy, Humanities,
Humanities Economics, Econometrics & Finance
This Management Journal accepts writing about the results of studies in the fields of marketing management, financial management, human resource management, and entrepreneurial management, including (but not limited to) the following topics: Human Resource Management Financial management Marketing Management Strategic Management Organizational behavior Operation management Entrepreneurship E-Business Capital market
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 234 Documents
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Analysis of the Effect of Promotion and Brand Image on Customer Purchase Decisions Muhammad Ali Akbar; Sri Rezeki; Gustina
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.409 KB) | DOI: 10.47663/jmbep.v8i1.233

Abstract

This study aims to determine the effect of Promotion on customer Purchasing Decisions Roman ceramic brand in CV. Kharisma Jaya, determine the effect of Brand Image on customer Purchasing Decisions of Roman ceramic brand in CV. Kharisma Jaya, determine the effect of Promotion and Brand Image on customer Purchasing Decisions Roman ceramic brand at CV. Kharisma Jaya. The population in this study is the customer at CV. Kharisma Jaya as many as 68 respondents. The results showed that Promotion and Brand Image partially have a positive and significant effect on customer purchasing decisions of Roman brand ceramic in CV. Kharisma Jaya. The results showed that simultaneously Promotion and Brand Image have positive and significant effect on customer Purchasing Decision of Roman brand ceramic in CV. Kharisma Jaya. The results of this study are supported by the value of R square (R2) which means that Promotion and Brand Image have an effect on Purchasing Decisions. While the rest is effected by other factors originating from outside this research model such as price and perception.
The Influence of Organizational Culture, Incentives and Work Motivation on Job Satisfaction in the Regional Government at Mebidangro Region Haikal Rahman; Agus Rahmadsyah; Khafi Puddin
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.034 KB) | DOI: 10.47663/jmbep.v8i1.242

Abstract

The important thing in human resource management is to manage the human element properly in order to obtain a workforce who is satisfied with their work. Employee job satisfaction is a factor that can affect the organization as a whole. Job satisfaction factors provide good benefits for the organization. Therefore, there are several ways that organizations can do to maintain and maintain their human resources, namely by providing motivation, presenting a conducive organizational culture, providing appropriate incentives to employees and others. other. This study aims to analyze the direct influence of organizational culture and incentives on employee work motivation at the Mebidangro Regional Government, to analyze the direct influence of organizational culture, incentives and work motivation on employee job satisfaction at the Mebidangro Regency Government. Mebidangro area. , and to analyze the indirect effect of organizational culture and compensation on job satisfaction through employee motivation at the Mebidangro Regional Government. The method used is the quantitative causality method. The population in this study were 37 respondents. The results of the study indicate that organizational culture and incentives have a direct effect on the work motivation of employees of the Regional Government of the Mebidangro Region and have a positive and significant effect on employee job satisfaction. Then the organizational climate and compensation indirectly have a positive but not significant effect on job satisfaction through the work motivation of employees at the Regional Government of the Mebidangro Region.
The Influence of Location and Marketing Strategy on Purchase Decisions Lokot Muda Harahap; Khafi Puddin
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (327.662 KB) | DOI: 10.47663/jmbep.v8i1.243

Abstract

This study aims to determine the effect of Location and Marketing Strategies on Purchasing Decisions on Pizza Boy Adam Malik Medan. The population in this study are all consumers who have made purchases at Pizza Boy Adam Malik Medan in 2019. Using the Slovin formula with an error rate of 10%, a total sample of 99 respondents was obtained. The results of the research analysis showed that Location and Marketing Strategies partially and simultaneously have a positive and significant effect on Purchasing Decisions at Pizza Boy Adam Malik Medan. The results of this study are supported by the value of R square (R2) which means that the Location and Marketing Strategy has an effect on the Purchasing Decision at Pizza Boy Adam Malik Medan. While the remaining is effected by other factors originating from outside this research model such as taste quality, service quality, price discounts, advertising, product variations, pricing, consumer behavior, consumer perceptions and product trust.
Analysis Of Marketing Strategies In Increasing Competitiveness In Skinos Medan Beauty Clinic Selamat; Saskia; Rini Indahwati
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.342 KB) | DOI: 10.47663/jmbep.v8i1.244

Abstract

This research was conducted based on the number of industries engaged in the same type of business,which creates intense competition in that market share. Skinos Medan beauty clinic has capital, regular customers and experienced employees, However faced with obstacles in the aspect of management and utilization of the company's internal resources and the clinic also faces various threats from external company factors. This research aims to determine and analyze the marketing strategies that can be carried out by the Skinos Medan beauty clinic to increase the company's competitiveness based on STP analysis (Segmentation, Targeting, Positioning) and SWOT analysis (Strength, Weakness, Threat, Opportunity). In this research, the author uses a qualitative method with data triangulation techniques. For data collection techniques are using the method of observation, interviews, documentation, and questionnaires. For data analysis techniques are using STP analysis, IFAS matrix, EFAS matrix, SWOT diagram and SWOT matrix. Based on the results of STP analysis, Skinos Medan beauty clinic uses single-segment concentration strategy for Concentrated Marketing type of target market with the clinic positioning itself using Quality Positioning style. Furthermore, based on the results of the analysis using the IFAS matrix, EFAS matrix, SWOT diagram and SWOT matrix, the strategy obtained is in quadrant 4 strategy, called a defensive strategy. The implementation of the strategy is thatSkinos Medan beauty clinic will use an alternative WT (Weakness-Threat) strategy to survive and minimizes all the weaknesses and threats of the company.
LOCUS OF CONTROL AND RESPONSIBILITY FOR EMPLOYEE PERFORMANCE Hilma Harmen; Agus Rahmadsyah; Aprinawati
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.055 KB) | DOI: 10.47663/jmbep.v8i1.245

Abstract

This article analyzes the influence of locus of control and responsibility on the performance of the employees of the Regional Water Company (PDAM) Tirtanadi, Tuasan Medan Branch. The sample consisted of eighty respondents, namely all company employees from various work units using proportional random sampling technique. Data was collected by distributing questionnaires to respondents and then processed using multiple regression analysis. It was found that locus of control has an effect on employee performance, on the other hand not with responsibility. Simultaneously locus of control and responsibility affect employee job satisfaction. To improve the performance of the employees of PDAM Tirtanadi, Tuasan Medan, several suggestions are given in this article.
The Influence of Time Management and Learning Media on Academic Achievement of Office Administration Education Study Program Students Ellys Siregar
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.712 KB) | DOI: 10.47663/jmbep.v8i1.246

Abstract

This study aims to determine whether there is an effect of time management and learning media on academic achievement of academic colleges 2018 State University of Medan. The research is an ex-post facto. The population in this study were all students of the 2018 Administration Education Study Program At The University Of Medan with a total 59 students. The sampling technique in this study used a total sampling technique with a sampleof 59 respondents. The data analysis technique used was normality, linearity test, multicolinearity test, multiple regression analysis, coefficient of determination, and to test hypothesis used the T test, this test was carried out to measure the effect partially,whle to measure the effect simultaneously the F test was used. There is a positive and significant influence between time management on academic achievement of students of the 2018 Economic Administration Education Study Program At A State University.
The Effect Of Price Perception And Promotion On Consumer Satisfaction Of Gojek Online Transportation Service Users In The City Of Tasikmalaya Kiki Wulansari; Ari Arisman Ari Arisaman; Barin Barlian Barin Barlian
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 2 (2022): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v8i2.247

Abstract

This study aims determine and analyze the effect price perception and promotion partially and simultaneously on consumer satisfaction at gojek online transportation user Tasikmalaya City. The method used in this reseach is quantitative method with a consumers survey approach with a sample of 100 respondents. Data collected in the form of data is carried out using a qustionnaire technique. Data analysis in this survey uses multiple regression analysis, correlation coefficient determination using SPSS software. The results of the survey that the price perception and promotion simultaneously and partially have a significant on consumer satisfaction.
Effect of Service Quality and Relational Marketing on Consumer Purchasing Decisions at PT. Garuda Teladan Biscuid Binjai North Sumatra. Irvan Rolyesh Situmorang
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 2 (2022): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v8i2.248

Abstract

The purpose of this study is to find out the influence of Service Quality, Relational Marketing on Consumer Purchasing Decisions there is PT. Garuda Teladan Biscuid Binjai North Sumatra. Population in research at PT. Garuda Teladan Biscuid Binjai North Sumatra as many as 157 respondents. The sample was obtained by 61 respondents. The sampling technique uses Simple Random Sampling. data sources in this study from primary data collection techniques, namely observations, interviews, and questionnaires. The data analysis technique used is multiple linear regression analysis.The results of the partial research are quality of service has a positive and significant effect on Consumer Purchasing Decisions. Relational Marketing has a positive and significant effect on Consumer Purchasing Decisions. Simultaneously obtained Quality of Service and Relational Marketing affects Consumer Purchasing Decisions. The results of the R Square Test showed that the Quality of Service and Relational Marketing had an influence of 81.5%, while the remaining 18.5 was influenced by other factors not included in this study such as Price, Promotion, Products, and so on
The Effect of Motivation, Job Satisfaction and Employee Commitment to Work from Home Applied by the Company during the Covid-19 Pandemic (Case Study on Employees who have worked for more than 5 years) Achmad Fauzi; Maya Sri Anindita; Juniawan Mandala Putra; Sarah Dewi Fakhrudin; Nila Putria; Anton Eka Saputra; Georgeus Geraldo
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 2 (2022): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v8i2.249

Abstract

The Covid-19 pandemic itself entered Indonesia in March 2020, starting with a patient who was confirmed to have Covid-19 while attending an event in Jakarta where the patient had direct contact with a Foreign Citizen from Japan living in Malaysia. After the meeting, the patient complained of fever, cough and shortness of breath (WHO, 2020) and after an intensive examination, the patient was declared positive for Covid-19. Then the corona virus quickly spread to all corners of Indonesia. Until now, the implementation of WFH has become part of the new normal in our daily lives, so the implementation of telecommuting has become a necessity. This research was conducted in order to find out to what extent employees' influence on WFH or working from home affects their motivation, satisfaction or commitment to their work while working from home. Primary data were obtained from short interviews with completeness in the form of a questionnaire. The analysis used to determine the relationship between variables using SPSS 23.00 software. based on the results of the study, the researchers found that job satisfaction together had an effect on working from home/WFH. Partially, employee job satisfaction has a dominant effect on working from home.
The Effect of Work Discipline on Employee Performance Mediated by Employee Job Satisfaction Dinas Pekerjaan Umum in Medan City Herliza Syafiana; Tapi Rondang Ni Bulan; M. Fauzan Azhmy
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 2 (2022): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v8i2.250

Abstract

The Public Works Office of Medan City is one of the agencies engaged in the repair of road infrastructure. Based on the information that the researchers obtained, one of the problems faced by the Medan City Public Works Office is the lack of discipline in the work of production employees in completing their work and reduced employee job satisfaction and a tendency to decline in the performance of general employees. The purpose of this study was to determine and analyze the effect of work discipline on employee performance mediated by employee job satisfaction at the Medan City Public Works Office. The number of population in this study was 214 people and the sample was 139 respondents using the Slovin method. The test used is path analysis or path analysis. The results of this study indicate that work discipline has no positive and significant effect on employee performance, work discipline has a positive and significant effect on employee job satisfaction, employee job satisfaction has a significant effect on employee performance and work discipline has a positif effect on employee performance throught employee job satisfaction.

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