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Difficulties Experience of Halal Product Process Assistant During Halal Certification Process Rizkaprilisa, Windy; Paramastuti, Ratih; Anggraeni, Novia; Nurvita, Silvia; Hapsari, Martina Widhi; Murti, Paulus Damar Bayu
Journal of Digital Marketing and Halal Industry Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.2.20335

The increase in the issuance of halal certificates will continue to occur every year. Not all business actors understand the halal certification process, so a Proses Produk Halal (PPH) assistant is needed to educate and guide them. PPH assistant experience many obstacles when assisting business actors in registering the halal status of their products. This study aims to analyze the difficulties faced by PPH assistants and formulate ways to overcome these difficulties. Methods of this research use descriptive research that aims to systematically describe or explain a phenomenon that is currently occurring with factual data. The result of this research are most respondents have been PPH assistants for less than 1 year (57%). Business actors apply for halal certification for their products after the products are marketed (47%) and when they are required to be halal certified (53%). The reason business actors apply for halal certification is to follow government regulations (50%). The biggest difficulty experienced by PPH assistants is that business actors need to learn the importance of halal certification for their products (53%). They think that halal certification is a halal product without registering halal (63%). 80% of business actors do not know how to register for halal certification. PPH assistants feel that many business actors do not know how to access the “Si Halal” website (67%). These difficulties result in PPH assistants having different times in the halal certification process, namely more than 3 months (77%), 1-3 months (17%), and less than 1 month (7%).

Maqasid Syariah Management in Realizing Sustainable Development Goals: Perspective of the Halal Tourism Industry Nurcahyo, Satria Avianda; Jannah, Roikhatul; Anis, Muhammad
Journal of Digital Marketing and Halal Industry Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.2.23093

This research aims to explore in depth the application of Maqasid Syariah management in the Hajj and Umrah industry in Central Java and its contribution to achieving Sustainable Development Goals (SDGs). The Hajj and Umrah industry faces challenges in aligning Maqasid Syariah principles with management practices that support sustainability. This issue arises from the need to meet the spiritual and religious requirements of pilgrims while also making meaningful contributions to the Sustainable Development Goals (SDGs). The method used in this research is a qualitative method with a field interview approach, where data is collected through in-depth interviews with various Hajj and Umrah industry players, including travel agents, service providers and relevant regulators. Theoretically, this research contributes to the literature on integrating Maqasid Syariah into halal industry management, particularly in the Hajj and Umrah sector. The findings expand the concept of Syariah-based management by providing empirical evidence on how Maqasid Syariah principles—such as fulfilling basic needs, environmental protection, and community empowerment—can be applied to support sustainable development goals. Practically, the findings offer guidance to stakeholders in the Hajj and Umrah industry, including travel agencies, service providers, and regulators, in designing Maqasid Syariah-oriented management strategies. These findings may aid in developing community economic empowerment programs, environmental conservation initiatives, and inclusive services for pilgrims. This research concludes that Maqasid Syariah management has great potential for increasing the sustainability and competitiveness of the halal tourism industry in Central Java. It is hoped that the results of this research can provide insight for stakeholders in designing more effective policies and strategies to support a sustainable halal tourism industry.

TUS MART Web Commerce Design As A Digital Marketing Effort For Urban Farming Products Using Kansei Engineering Zunaidi, Rizqa Amelia; Hamidah, Dwi Nur Azizah; Putra, Perdana Suteja; Hidayati, Sri; Chandra, Huki; Mardhiana, Hawwin; Wulandari, Eka Devi
Journal of Digital Marketing and Halal Industry Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.2.23212

This study focused on agricultural products, utilizing the Kansei Engineering methodology to enhance user experience and align with digital marketing strategies. Kansei Engineering is applied to transform users' emotional needs into concrete design elements, creating a website interface that meets both functional and emotional requirements. By emphasizing attributes like engagement, transparency, interactivity, and ease of use, the website aims to provide a personalized, intuitive, and satisfying experience, fostering user connection and loyalty. The results demonstrate that Kansei Engineering significantly enhances emotional satisfaction and functional effectiveness, positively impacting customer engagement and retention—key elements in digital marketing. In this study, the "Refreshing" concept is tested by considering elements such as engagement, dynamism, transparency, interactivity, and ease of use to ensure that the designed interface provides an intuitive, adaptive, and enjoyable user experience. The testing process involves analysis using the Semantic Differential method as well as validity and reliability tests to ensure the accuracy and representativeness of the data obtained. The results show that the application of Kansei Engineering significantly enhances the quality of the e-commerce interface, both in terms of emotional satisfaction and functional effectiveness, resulting in a more holistic user experience. This study offers valuable insights for future e-commerce interface design, suggesting that integrating emotionally responsive design elements can boost the success of digital marketing efforts, especially in the competitive agriculture e-commerce sector.

Competing Global and Local Halal Standards: Indonesia's Strategy in Increasing Halal Food Exports After Ratifying SMIIC Hakim, Moh. Fathoni; Amaliyah, Ridha
Journal of Digital Marketing and Halal Industry Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.2.23610

This study examines the obstacles and strategies for Indonesia in harmonizing the global halal standards of SMIIC (The Standards and Metrology Institute for Islamic Countries) to enhance halal food exports to OIC (Organization of Islamic Cooperation) member countries. Using a descriptive qualitative approach, data were collected through observations, interviews with halal stakeholders, and documentation. The findings reveal several barriers to harmonization, including the voluntary nature of SMIIC standards, the fact that approximately 35% of OIC countries have not joined SMIIC, and differences in Islamic schools of thought among member countries. Additional challenges include internal constraints, such as the classification of many OIC countries as Least Developed Countries (LDCs), the dominance of halal food suppliers from non-Muslim countries, and market protection policies. To address these challenges, Indonesia has adopted a localization strategy by establishing Mutual Recognition Arrangements (MRAs) with foreign halal certification bodies. By the end of 2024, Indonesia aims to achieve 92 MRAs, which act as a "middle ground" between global and local halal standards and have proven effective in increasing halal food exports to OIC member countries. The implications of this study highlight MRAs as a viable policy model for balancing local and global interests while strengthening Indonesia's economic ties with Muslim nations. This strategy demonstrates that standard localization within a global framework offers a pragmatic solution to the challenges of halal harmonization, thereby reinforcing Indonesia's role in the international halal market.

Difficulties Experience of Halal Product Process Assistant During Halal Certification Process Rizkaprilisa, Windy; Paramastuti, Ratih; Anggraeni, Novia; Nurvita, Silvia; Hapsari, Martina Widhi; Murti, Paulus Damar Bayu
Journal of Digital Marketing and Halal Industry Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.2.20335

The increase in the issuance of halal certificates will continue to occur every year. Not all business actors understand the halal certification process, so a Proses Produk Halal (PPH) assistant is needed to educate and guide them. PPH assistant experience many obstacles when assisting business actors in registering the halal status of their products. This study aims to analyze the difficulties faced by PPH assistants and formulate ways to overcome these difficulties. Methods of this research use descriptive research that aims to systematically describe or explain a phenomenon that is currently occurring with factual data. The result of this research are most respondents have been PPH assistants for less than 1 year (57%). Business actors apply for halal certification for their products after the products are marketed (47%) and when they are required to be halal certified (53%). The reason business actors apply for halal certification is to follow government regulations (50%). The biggest difficulty experienced by PPH assistants is that business actors need to learn the importance of halal certification for their products (53%). They think that halal certification is a halal product without registering halal (63%). 80% of business actors do not know how to register for halal certification. PPH assistants feel that many business actors do not know how to access the “Si Halal” website (67%). These difficulties result in PPH assistants having different times in the halal certification process, namely more than 3 months (77%), 1-3 months (17%), and less than 1 month (7%).

Maqasid Syariah Management in Realizing Sustainable Development Goals: Perspective of the Halal Tourism Industry Nurcahyo, Satria Avianda; Jannah, Roikhatul; Anis, Muhammad
Journal of Digital Marketing and Halal Industry Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.2.23093

This research aims to explore in depth the application of Maqasid Syariah management in the Hajj and Umrah industry in Central Java and its contribution to achieving Sustainable Development Goals (SDGs). The Hajj and Umrah industry faces challenges in aligning Maqasid Syariah principles with management practices that support sustainability. This issue arises from the need to meet the spiritual and religious requirements of pilgrims while also making meaningful contributions to the Sustainable Development Goals (SDGs). The method used in this research is a qualitative method with a field interview approach, where data is collected through in-depth interviews with various Hajj and Umrah industry players, including travel agents, service providers and relevant regulators. Theoretically, this research contributes to the literature on integrating Maqasid Syariah into halal industry management, particularly in the Hajj and Umrah sector. The findings expand the concept of Syariah-based management by providing empirical evidence on how Maqasid Syariah principles—such as fulfilling basic needs, environmental protection, and community empowerment—can be applied to support sustainable development goals. Practically, the findings offer guidance to stakeholders in the Hajj and Umrah industry, including travel agencies, service providers, and regulators, in designing Maqasid Syariah-oriented management strategies. These findings may aid in developing community economic empowerment programs, environmental conservation initiatives, and inclusive services for pilgrims. This research concludes that Maqasid Syariah management has great potential for increasing the sustainability and competitiveness of the halal tourism industry in Central Java. It is hoped that the results of this research can provide insight for stakeholders in designing more effective policies and strategies to support a sustainable halal tourism industry.

TUS MART Web Commerce Design As A Digital Marketing Effort For Urban Farming Products Using Kansei Engineering Zunaidi, Rizqa Amelia; Hamidah, Dwi Nur Azizah; Putra, Perdana Suteja; Hidayati, Sri; Chandra, Huki; Mardhiana, Hawwin; Wulandari, Eka Devi
Journal of Digital Marketing and Halal Industry Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.2.23212

This study focused on agricultural products, utilizing the Kansei Engineering methodology to enhance user experience and align with digital marketing strategies. Kansei Engineering is applied to transform users' emotional needs into concrete design elements, creating a website interface that meets both functional and emotional requirements. By emphasizing attributes like engagement, transparency, interactivity, and ease of use, the website aims to provide a personalized, intuitive, and satisfying experience, fostering user connection and loyalty. The results demonstrate that Kansei Engineering significantly enhances emotional satisfaction and functional effectiveness, positively impacting customer engagement and retention—key elements in digital marketing. In this study, the "Refreshing" concept is tested by considering elements such as engagement, dynamism, transparency, interactivity, and ease of use to ensure that the designed interface provides an intuitive, adaptive, and enjoyable user experience. The testing process involves analysis using the Semantic Differential method as well as validity and reliability tests to ensure the accuracy and representativeness of the data obtained. The results show that the application of Kansei Engineering significantly enhances the quality of the e-commerce interface, both in terms of emotional satisfaction and functional effectiveness, resulting in a more holistic user experience. This study offers valuable insights for future e-commerce interface design, suggesting that integrating emotionally responsive design elements can boost the success of digital marketing efforts, especially in the competitive agriculture e-commerce sector.

Competing Global and Local Halal Standards: Indonesia's Strategy in Increasing Halal Food Exports After Ratifying SMIIC Hakim, Moh. Fathoni; Amaliyah, Ridha
Journal of Digital Marketing and Halal Industry Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.2.23610

This study examines the obstacles and strategies for Indonesia in harmonizing the global halal standards of SMIIC (The Standards and Metrology Institute for Islamic Countries) to enhance halal food exports to OIC (Organization of Islamic Cooperation) member countries. Using a descriptive qualitative approach, data were collected through observations, interviews with halal stakeholders, and documentation. The findings reveal several barriers to harmonization, including the voluntary nature of SMIIC standards, the fact that approximately 35% of OIC countries have not joined SMIIC, and differences in Islamic schools of thought among member countries. Additional challenges include internal constraints, such as the classification of many OIC countries as Least Developed Countries (LDCs), the dominance of halal food suppliers from non-Muslim countries, and market protection policies. To address these challenges, Indonesia has adopted a localization strategy by establishing Mutual Recognition Arrangements (MRAs) with foreign halal certification bodies. By the end of 2024, Indonesia aims to achieve 92 MRAs, which act as a "middle ground" between global and local halal standards and have proven effective in increasing halal food exports to OIC member countries. The implications of this study highlight MRAs as a viable policy model for balancing local and global interests while strengthening Indonesia's economic ties with Muslim nations. This strategy demonstrates that standard localization within a global framework offers a pragmatic solution to the challenges of halal harmonization, thereby reinforcing Indonesia's role in the international halal market.

Modeling AI-Chatbot Service Quality and Purchase Intention: Mediating Mechanisms and the Moderating Role of Intrusiveness Syarifudin, Muhammad; Yulianto, Edy; Nugroho L.I.F, Agung
Journal of Digital Marketing and Halal Industry Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.2.27893

The rapid integration of AI-powered chatbots in e-commerce has reshaped how digital service quality influences consumer behavior. However, limited studies have examined how chatbot service quality impacts purchase intention through internal psychological mechanisms, particularly under the influence of perceived intrusiveness. This study investigates how AI-chatbot service quality affects consumer purchase intention, mediated by user trust, consumer experience, consumer engagement, and perceived privacy risk, and moderated by perceived intrusiveness. Employing the Stimulus–Organism–Response (S–O–R) framework, this research applies a quantitative explanatory method using a survey of 387 Zalora Indonesia users who have interacted with the platform’s AI chatbot. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4. The results show that chatbot service quality significantly enhances user trust, experience, and engagement, while reducing perceived privacy risk. These organism-level variables significantly influence purchase intention: trust, experience, and engagement positively, while privacy risk negatively. Moreover, perceived intrusiveness significantly strengthens the relationship between service quality and consumer experience. The findings offer new insights into the psychological pathways of AI-based service interaction and provide theoretical contributions to the S–O–R framework. Practically, the study guides e-commerce platforms in developing AI-chatbot systems that are not only efficient but also psychologically acceptable to users.

How Halal Awareness and Health Reason can Influence Halal Food Purchasing Decision Among University Students? Afifah, Triwinda Nur; Riyanti Isaskar; Rini Mutisari; Fitria Dina Riana
Journal of Digital Marketing and Halal Industry Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.2.26714

A List of the 500 Most Powerful Muslims in the World: The Muslim 500 reports that 240 million people, or approximately 86.7% of Indonesia’s population, identify as Muslims according to data collected by The Royal Islamic Strategic Studies Centre (RISSC) in 2024. With this, Indonesia surpasses all other countries in terms of the number of Muslims. At the moment, halal is not just a religious but also a worldwide issue. Contrarily, a large number of MSEs in Indonesia have yet to formally apply for halal certification. This research involved 125 first-year students from Brawijaya University using an accidental sampling-based non-probability sampling technique. Data were collected via a web-based survey and analyzed using scoring analysis, descriptive statistics, and SEM-PLS. Variables in this study include familiarity with halal certification, health concerns, purchase intention, and purchase decision. The results show that intention to purchase halal food items is significantly impacted by health concerns and halal knowledge. In addition, health concerns and purchase intention positively and significantly affect the decision to purchase halal food items.

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Ferry Khusnul Mubarok

Contact Email
jdmhi@walisongo.ac.id

Phone
+6282222206848

Journal Mail Official
jdmhi@walisongo.ac.id

Editorial Address
Gedung Fakultas Ekonomi dan Bisnis Islam UIN Walisongo Semarang Jl Prof. Dr. Hamka Kampus III Ngaliyan Semarang 50185

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

Abstract

Abstract

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Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Ferry Khusnul Mubarok

Contact Email jdmhi@walisongo.ac.id

Phone +6282222206848

Journal Mail Official jdmhi@walisongo.ac.id

Editorial Address Gedung Fakultas Ekonomi dan Bisnis Islam UIN Walisongo Semarang Jl Prof. Dr. Hamka Kampus III Ngaliyan Semarang 50185

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Ferry Khusnul Mubarok

Contact Email
jdmhi@walisongo.ac.id

Phone
+6282222206848

Journal Mail Official
jdmhi@walisongo.ac.id

Editorial Address
Gedung Fakultas Ekonomi dan Bisnis Islam UIN Walisongo Semarang Jl Prof. Dr. Hamka Kampus III Ngaliyan Semarang 50185

Location
Kota semarang,

Jawa tengah

INDONESIA