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Ferry Khusnul Mubarok
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Gedung Fakultas Ekonomi dan Bisnis Islam UIN Walisongo Semarang Jl Prof. Dr. Hamka Kampus III Ngaliyan Semarang 50185
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Journal of Digital Marketing and Halal Industry
Published by Universitas Islam Negeri Walisongo Semarang
ISSN : 27164810     EISSN : 27164802     DOI : 10.21580/jdmhi
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Digital Marketing and Halal Industry is a scientific journal in the field of Digital Marketing, consumer behavior, marketing research, integrated marketing, internet marketing, e-commerce, persuasive strategies, relationship marketing, marketing and business ethics, distribution strategies, product development strategies, strategic marketing, customer relationship management, international marketing, halal management system, ethics and behavior, halal business & marketing, halal tourism, halal foods, pharmaceuticals & personal care products, halal supply chain management, and covering the whole Halal Industry. This journal published twice a year by Department of Management, Faculty of Islamic Economics and Business, UIN Walisongo Semarang. The editors receive scientific articles in the form of conceptual script or unpublished research results or other scientific publications related to the spectrum of Digital Marketing and Halal Industry.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 180 Documents
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Ethnocentrism, Localization Success, and Cultural Intelligence: Mediating Role of Knowledge Sharing in Digital Marketing: Ethnocentric Behaviour in Digital Marketing Violinda, Qristin; Kurniawan, Bayu; Indiworo, Hawik Ervina; Fathurachman, Chadyan; Khaydarov, Alisher
Journal of Digital Marketing and Halal Industry Vol. 7 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.1.27699

Abstract

Ethnocentric behavior among employees is observed in multicultural work environments characterized by the presence of individuals from different origins. The presence of ethnocentrism in the workplace has been observed to have an impact on coworkers. However, despite the importance of the above-mentioned factors, there has been no relevant scientific study on how these aspects affect human resource localization. This study investigates the influence of ethnocentric behavior and localization success on cultural intelligence through the mediating role of knowledge sharing tendency in the context of digital marketing. Although prior research has examined ethnocentrism in consumer behavior and policy, there is limited understanding of how individual-level ethnocentric tendencies affect human resource localization and intercultural competence in multinational work environments. Addressing this gap, the study surveyed 107 employees in multinational companies in Indonesia using a non-probability snowball sampling method. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. The findings show that ethnocentric behavior and localization success positively influence both knowledge sharing tendency and cultural intelligence. However, knowledge sharing tendency does not significantly mediate the relationship between either ethnocentric behavior or localization success and cultural intelligence. These results highlight the importance of direct cross-cultural dynamics in enhancing cultural intelligence. The study contributes to the theoretical development of international HR management and cultural adaptation models while offering practical implications for designing training programs and policies that enhance knowledge transfer and cultural intelligence in global digital marketing environments.
Exploring Foreign Muslim Tourist Preferences in Halal Tourism: A Study of Indonesia’s Halal Market Romadon, Taufik; Alfansi, Lizar; Darta, Effed; Atjama, Ferry Tema; Parwito, Parwito; Muhammad Eid Balbaa; Guttena, Revanth Kumar
Journal of Digital Marketing and Halal Industry Vol. 7 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.2.27545

Abstract

This study investigates the preferences of foreign Muslim tourists in Indonesia's halal tourism sector, with a particular focus on their expectations regarding halal accommodation, products, destinations, and regulations. This study aims to identify deficiencies in policy implementation, infrastructure development, and international marketing that impede Indonesia's potential as a prominent global halal tourism destination. A qualitative research methodology was employed, incorporating interviews and focus group discussions with seven stakeholders: religious scholars, tourism operators, business owners, and foreign Muslim tourists. Data were analyzed using NVivo 12 and Atlas 7 software to extract key themes and insights. The findings revealed significant inconsistencies in halal certification, infrastructure, and international marketing strategies. Foreign Muslim tourists prioritize halal-certified services, cultural authenticity, and inclusivity. However, the inadequate implementation of halal standards, limited halal-friendly infrastructure, and ineffective international promotion efforts constrain Indonesia's capacity to attract more Muslim travelers. Policy recommendations include the enhancement and standardization of halal certification processes, improvement of halal-friendly infrastructure, and implementation of targeted international marketing campaigns. Strategies to promote inclusivity among non-Muslim tourists have also been proposed to support sustainable growth. This study offers novel perspectives by integrating cultural identity, contemporary tourism approaches, and global expectations. It examines the intersection of faith-based travel and accessibility and presents practical suggestions for establishing Indonesia as a leading destination for halal tourism.
Impact of Service Quality and Application of Sharia Principles on Consumer Intention of Sharia Hotel Kamal, Al Haq; Salam, Abdul; Sani, Ageng Asmara; Brojosetami, Prabumadya; Sudibyo, Tyagita Dianingtyas
Journal of Digital Marketing and Halal Industry Vol. 3 No. 2 (2021)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2021.3.2.8269

Abstract

This research aims to measure and analyze the influence of quality of service and the application of sharia principles to consumers at Syariah Hotel Limaran. The data used in this study is primary data. Although the method of data collection used is simple random sampling with a sample of 60 customers of Syariah Limaran hotel, this research also uses observation, questionnaires, and documentation. The data analysis techniques in this study are descriptive analysis tests, multiple linear regression tests, partial (t) tests, simultaneous tests (f), and determinant coefficients (r2). Results obtained based on t and f test results produce a significant value of 0.05. Then the R Square value of 0.461 indicates that an independent variable can affect dependent variables by 46.10%. While other variables outside this study explain the remaining 53.90%. The study concludes that the quality of service and the application of sharia principles affect consumers' intention in Sharia hotels.
Brand Image Islamic: Halal Food Product Quality in Relationship To Repurchase Intention Trihudiyatmanto, M; Prananditya, Ari; Iqbal, Muhammad Amjed
Journal of Digital Marketing and Halal Industry Vol. 4 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.1.8291

Abstract

The theory of repurchase intention is one theory that explains customer behavior. Customers respond positively to the quality of service and intend to consume the company's products again. Many researchers study customer behavior influenced by service and product quality, but not much research has been conducted from an Islamic brand image perspective. An Islamic brand image is a form of brand image in the minds of consumers by using Islamic names. This research is causal research, which aims to analyze the relationship and influence of two or more phenomena through hypothesis testing. The sampling technique used was the accidental sampling method. Methods of data collection using a questionnaire using the Linkert scale. After being tested statistically using Structural Equation Modeling (SEM) analysis, the study results show that the quality of halal food products affects repurchase intentions. Islamic Brand Image mediates the effect of the relationship between the quality of halal food products on repurchase intentions at Yuasa Food Wonosobo. The halal aspect is one of the special considerations in the future, and this aspect needs to be developed further.
Restructuring MSMEs Businesses Through the Use of Digital Marketing as a Reflection on the Economic Impact of the Covid-19 Pandemic Adawiyah, Rabi'atul; Adhitya, Fajar
Journal of Digital Marketing and Halal Industry Vol. 3 No. 2 (2021)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2021.3.2.8440

Abstract

Micro, small and medium enterprises (MSMEs) are most affected by the Covid-19 pandemic. Therefore, the role of MSMEs is very strategic as it reduces unemployment and poverty in Indonesia, thus providing solutions to economic and social problems. This study analyzes efforts in rescuing MSMEs to maintain the stability of the national financial system affected by the Covid-19 pandemic. The study uses a qualitative descriptive approach with literature review and interviews. The interview's outcome was conducted to 100 MSMEs in Semarang City, Demak Regency and Kendal District shows the issues faced by MSMEs due to the Covid-19 pandemic are decreased sales and difficulty obtaining raw materials, business capitals and paying premises rents, also production and distribution disruption. The study concluded seven strategies for maintaining and increasing MSME sales: transforming its marketing and sales online, diverting products/services line, reallocation of the fund, hygiene, and halal assurance, providing vouchers or gift cards, accelerating asset sales, and reduction of labor. These seven scenarios are expected to encourage MSMEs to improve and develop their capacities to play the role of economic safety nets. However, the results of this study have limitations for MSMEs in areas that are still limited by internet networks, so that they have difficulty implementing digital-based marketing strategies.
The Potential of Halal Tourism Industry in Uzbekistan Aniqoh, Nur Aini Fitriya Ardiani; Hanik, Umi
Journal of Digital Marketing and Halal Industry Vol. 3 No. 2 (2021)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2021.3.2.8634

Abstract

Halal Tourism is one indicator of success in bringing in foreign exchange, especially in the tourism sector. In addition, halal tourism can provide security and comfort for Muslim tourists visiting the country. This study aims to find out the potential of the halal tourism industry in Uzbekistan, a country located in Central Asia, while developing halal tourism. The method in this study uses a qualitative approach using secondary data sources. This study shows that Uzbekistan has managed to rank 16 according to the Global Muslim Travel Index in 2021, up 4 places from the previous year. This is something good for the development of halal tourism in Uzbekistan. So that Uzbekistan can maintain the advantages of halal tourism with unique historical tourist attractions, visa exemptions, and delicious culinary tours. So, Uzbekistan can also improve its shortcomings in the communication sector and access connectivity and transportation infrastructure.
Implementation of Total Quality Management in Creating Competitive Advantage Fauzi, Muchammad
Journal of Digital Marketing and Halal Industry Vol. 3 No. 2 (2021)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2021.3.2.8644

Abstract

Total Quality Management is an important business-level strategy because it can create a competitive advantage. This study aims to analyze the Effect of Total Quality Management on employee creativity, performance, and Competitive Advantage. This study examines Total Quality Management as a potential source of competitive advantage. This research shows that most features are generally related to Total Quality Management, such as quality training, process improvement, an open culture, employee empowerment, and executive commitment can produce benefits. This research is quantitative research using primary data. The statistical tool used is regression at a 5% significance level. The research results indicate that all hypotheses are accepted. It means that Total Quality Management affects employee's creativity, performance, and competitive advantage. In addition, based on the theory of competitive advantage, corporate resource-based theory, and system theory. It can be concluded that Total Quality Management can produce cost-based benefits or differentiation to encourage the success of Total Quality Management in achieving competitive advantage.
The Influence of Product Quality, Product Design, Brand Image on Realme Smartphone Purchase Decisions Akbar, Shofif Sobaruddin; Violinda, Qristin; Setiawati, Ira; Rizwan, Muhammad
Journal of Digital Marketing and Halal Industry Vol. 3 No. 2 (2021)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2021.3.2.9331

Abstract

The level of sales of realme smartphones in the low-end and mid-range segments is still inferior to other brands. This study aims to identify the influence of consumer purchasing decisions on product quality, product design, and brand image. The population in this study were all realme smartphone consumers. The number of samples in this study was 96 respondents. The sampling technique used was purposive sampling. The analysis tool used is SEM SmartPLS. This study explains that product quality directly influences 40.3% of purchasing decisions. Product design also directly influences 32.6% of purchasing decisions, while the brand image does not affect purchasing decisions. Therefore, brand image cannot mediate product quality and design on purchasing decisions. Product design directly affects 41.9% of brand image, and product quality directly affects 32.2%. Thus, it is necessary to pay attention to these three things to increase sales.
Policy Analysis of Enforcement of Halal Product Guarantee Regulations Through The Regulatory Impact Analysis (RIA) Approach Purwanto, Hery; Jati, Sumunar; Rofiq, Ahmad
Journal of Digital Marketing and Halal Industry Vol. 3 No. 2 (2021)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2021.3.2.9345

Abstract

Halal products are products consumed by the community, especially Muslim communities. Given that Indonesia is a Muslim-majority country, the State handles the production and distribution of halal products. In 2019, the Ministry of Religion stipulated Regulation of the Minister of Religion of the Republic of Indonesia (PMA) Number 26 of 2019 concerning Guaranteed Halal Products. Therefore, enforcement of halal certification for products circulating in Indonesia is mandatory. However, regulation enforcement generally has many challenges to predict impacts without detailed studies and consultations with affected parties. In this regard, the purpose of this study is to analyze the impact of the application of PMA number 26 of 2019 compulsorily by using Regulatory Impact Analysis (RIA). This study concludes a gap between current conditions and ideal conditions that need to be postponed to enact the Regulation of the Minister of Religion of the Republic of Indonesia Number: 26 of 2019 by correcting the gap.
Sustainability and Halal: Procedure, Profit and Ethical Practice Tayob, Shaheed
Journal of Digital Marketing and Halal Industry Vol. 3 No. 2 (2021)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2021.3.2.9586

Abstract

Halal certification is a technological and technocratic transformation that facilitates increasingly complex food production and global supply chain management. However, the discourse and materiality of global trade and the growth of consumers for which halal certification is in demand have been the target of ethical criticism that puts forward the vulnerabilities of human, non-human, and environmental relations. This paper proceeds through some steps to elucidate questions of halal ethics in practice, halal certification, and Muslim trade and exchange networks. The research method uses a descriptive qualitative approach, using library sources. The results of the analysis and discussion show that the halal discursive tradition that centralizes intra-Muslim networking, trade, and exchange, is significant to consider the ethical stakes of halal certification for marginalized and precarious Muslim populations around the world. Drawing on ethnographic insights on the meat market in Mumbai, I argue that exclusive political intimacy and economic growth mean halal certification can play a part in the marginalization of the Muslim workforce and trade in the city. Therefore, the question of sustainability and halalness must consider the new formation of halal's ethical requirements to bridge the gap between the ethics of trade and intra-Muslim exchange and global trade conditions.

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