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INDONESIA
JURMA : Jurnal Program Mahasiswa Kreatif
Published by Universitas Ibn Khaldun Bogor
ISSN : 26148188     EISSN : 26158019     DOI : https://doi.org/10.32832/pkm-p
Core Subject : Health, Science, Education, Social,
Computer Science & IT Education Languange, Linguistic, Communication & Media Public Health Social Sciences
PKM-P UIKA Bogor Journal is an electronic journal that publishes articles of Student Creativity Program (Program Kreativitas Mahasiswa) in the field of Research.
Arjuna Subject : Umum - Umum
Articles 333 Documents
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Analysis of the Exchange Rate of the Rupiah Against the US Dollar and the Factors that Influence it Kurniawan S., Amri Darma; Rizki, Rizki; Rusiadi, Rusiadi; Nasution, Lia Nazliana
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

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Abstract

This research aims to determine the effect of the Fed Interest Rate, Foreign Exchange Reserves and Antam Gold Prices on the USD/IDR Exchange Rate. Research data using secondary data obtained from the Bank Indonesia website, Trading Economics and Gold Prices.org with a time span of 2013 to 2023. The research uses the Multiple Linear Regression method (Ordinary Least Square) using Eviews 12 software. The results of Data Analysis based on the Simultaneous Test (F-Test) showed that the Fed Interest Rate, Foreign Exchange Reserves and Antam Gold Prices simultaneously had a significant effect on the USD/IDR Exchange Rate. Based on the results of the Regression Model Interpretation, only the Foreign Exchange Reserve variable has an unidirectional relationship with the USD/IDR Exchange Rate so that it can appreciate the Rupiah Exchange Rate with the US Dollar if the Foreign Exchange Reserve Value maintained by Bank Indonesia is added or increased. Based on the regression results, the contribution of the influence of the Independent Variable on the Dependent Variable is 86.41%. The remaining 13.59% is influenced by other variables not included in this research.
The Influence of Tiktok Social Media and Destination Images on the Interest of Culinary Tourism Visits in Suryakancana Bogor on Followers @bogoreatery Saragi, Charles Parnauli; Mulyana, Ade; Mulia, Isnan; Maulidia, Nafda
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

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Abstract

The Tiktok account @Bogoreatery is an account that provides information about culinary tourism in Bogor and often collaborates with culinary business owners to promote their culinary products. However, sometimes the uploaded content does not have complete information and is in accordance with the reality on ground, so that tourists who watch the content still feel dissatisfied with the information provided. Therefore, this research raises the variables of Tiktok Social Media, Destination Image and their influence on Interest in Visiting Culinary Tourism in Suryakancana among @Bogoreatery Followers. The aim of this research is to find out whether the quality of content uploaded to @Bogoreatery and the image of the destination displayed in that content can influence the increase in tourist interest in visiting. This research uses a quantitative method with a purposive random sampling data collection method on 112 respondents. The results of the research show that there is a significant positive influence on TikTok social media and destination image on interest in visiting culinary tourism in Suryakancana among @Bogoreatery followers. So it can be concluded that the social media value of TikTok has a positive influence of 0.322, and the destination image has a positive influence of 0.369.
The Influence of Blue Ocean Strategy on Consumer Buying Interest (A Study On Richeese Factory Lhokseumawe City) Nurrasyidah, Nurrasyidah; Iryani, Lisa; Maisyura, Maisyura; Ritonga, Nursakinah; Ameliany, Nanda
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

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Abstract

This study uses a quantitative approach which aims to determine Blue Ocean Strategy has a Positive and Significant influence on Consumer Purchase Interest. The population in this study were all Richeese Factory consumers in Lhokseumawe City and the determination of the sample using the “simple random sampling” method and the formula used in determining the number of respondents using the Lemesshow formula so that the number of respondents was 96 consumers. In proving and analyzing this, validity and reliability tests, classical assumption tests, simple linear regression tests and t tests (partial) are used. Statistically, this value gives the understanding that 51.4% of Blue Ocean Strategy variables affect consumer buying interest at Richeese Factory Lhokseumawe. This means that Richeese Factory Lhokseumawe's Consumer Purchase Interest will be influenced by the Blue Ocean Strategy in accordance with the equation Y = 5.563 + 0.901x.
Macroprudential Instruments to Minimize the Financing Risk of Islamic Commercial Banks in Indonesia Kurniawan S., Amri Darma; Sakuntala, Dwita; Zulfa, Andria; Nasution, Lia Nazliana
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

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Abstract

Bank Indonesia has established macroprudential policy as one of its strategies within the policy mix, utilizing various instruments to support the intermediation function and manage credit or financing risks. This research aims to investigate the impact of the countercyclical capital buffer, financing to funding ratio, and capital adequacy ratio on the non-performing financing ratio at Islamic commercial banks in Indonesia. The study employs a quantitative approach focusing on 13 Islamic commercial banks registered with the Otoritas Jasa Keuangan (Financial Services Authority). Secondary data covering a 6-month period from 2014 to 2023 is utilized for analysis. The research applies the multiple linear regression model using the Ordinary Least Square method. The simultaneous test (F-test) result indicate that the countercyclical capital Buffer, financing to funding ratio, and capital adequacy ratio collectively exert a significant influence on non performing financing in Islamic commercial banks. According to the partial test results (t-test), only the capital adequacy ratio demonstrates a negative and significant impact on non-performing financing. This implies that an increase in the capital adequacy ratio tends to reduce the non-performing financing ratio. The regression model interpretation suggests that all independent variables have a consistent relationship with the dependent variable. Therefore, an increase in the value of the capital buffer value, financing to funding ratio and capital adequacy ratio concurrently reduce the percentage of non-performing financing at Islamic commercial banks. The coefficient of determination indicates that the independent variables collectively explain 92.11% of the variation in the dependent variable. The remaining 7.89% is attributed to other variables not included in this study.
The Influence of Promotion, Financial Literacy, and Income on Interest Small and Medium Enterprise (SME) Applying for Financing to Sharia Microfinance Institutions (LKMS) Ramadhani, Putri; Hafizh, Muhammad; Falahuddin, Falahuddin; Damanhur, Damanhur
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

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Abstract

This research aims to determine the influence of promotion, financial literacy and income on interest in small and medium enterprises (SME) applying for financing at sharia microfinance institutions (LKMS) in Lhokseumawe city. The sampling technique uses Random sampling. The total sample was 96 people in the city of Lhokseumawe. Research data was analyzed using PLS-SEM (Partial Least Square – Structural Equation Modeling) with Smart PLS 3 Software. The research results showed that the Promotion variable did not have a positive influence on Small and Medium Enterprise (SME) interest in applying for financing at Sharia Microfinance Institutions (LKMS). Meanwhile, the financial literacy and income variables have a significant positive influence.
Optimalisasi Penggunaan Media Sosial Sebagai Alat Pemasaran Dalam Digital Marketing Pratiwi, Nuning Indah; Sudipta, I Nyoman Adi; Satria, Wahyu Indra
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

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Abstract

Optimize the Use of social media as a Marketing Tool in Digital Marketing The main function of social media is to share content, therefore it is necessary to optimize content. Social Media Optimization is almost the same as optimizing social media content. Success on social media means success in optimizing content. Likewise with marketing that will be built at PT SMART VISA BALI through social media. Educating not only prospective service users, but also existing employees. The methods used include direct mentoring, direct mentoring itself, which is a method in which a trainer or mentor is actively involved in the learning or training process by working with participants in real situations or in relevant environments. This assistance can take the form of mentoring, hands-on practice, or joint work situations. The goal is to enable trainees to learn by being directly involved in tasks or situations appropriate to their area of learning. Some of the problems encountered include; lack of utilization of social media features such as Instagram, Facebook, and line. PT Smart Visa is very good at having this social media, but it's a shame if it's not utilized optimally. Social media is made less representative of the services offered. Next is the lack of knowledge related to determining keywords or keywords, the keywords themselves can affect brand/service exposure in the community but again due to a lack of knowledge related to these keywords, the application of social media is not optimal. Based on the research that has been done, it can be concluded that: Optimizing social media has a big impact on companies, apart from being a Digital Marketing marketing medium, through optimizing social media we can also obtain information and make companies sensitive to existing information. development of digital technology. So that PT Smart Visa Bali is not left behind in this digital era if the optimization of social media is further improved.
The Influence of Marketing Mix on Laptop Purchasing Decisions (Study at One's Computer Store in Krueng Geukuh, North Aceh Regency) Muliana, Muliana; Ameliany, Nanda; Nursanjaya, Nursanjaya; Iryani, Lisa; Ritonga, Nursakinah
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

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Abstract

One's Computer shop is a shop that sells various kinds of laptops and other laptop equipment. This study aims to determine the effect of marketing mix on laptop purchasing decisions at One's Computer stores in Krueng Geukuh, North Aceh Regency. This study uses descriptive quantitative research methods and obtained 97 respondents as a research sample obtained from the Lemesshaw formula. The data analysis method used in this study is simple regression analysis, instrument test, classical assumption test and hypothesis testing and the coefficient of determination with the help of the SPSS 20.0 program. The results of data processing that has been done previously show that the Ha hypothesis is accepted. Through the t-test with a 5% error rate (a=0.05), the value of Thitung is 19.079 and the value of Ttabel is 1.986 so that (19.079> 1.986) or a sig of 0.000 <0.05. So it can be concluded that the Marketing Mix variable (X) has a positive and significant effect on the Purchasing Decision variable (Y) at the One's Computer Store in Krueng Geukuh, North Aceh Regency. Based on the research that has been done, it means that consumers think that the One's Computer store implements the marketing mix well so that it can improve purchasing decisions.
The Influence of Institutional Ownership and Company Size on Capital Structure in Manufacturing Companies on Bursa Efek Indonesia Dewi, Nia Kania; Azis, Azolla Degita; Rizqi, Muhammad Nur
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

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Abstract

This research aims to determine the effect of institutional ownership and company size on capital structure in manufacturing companies listed on the Indonesia Stock Exchange. The research method used in this research is a quantitative approach by selecting research samples using a purposive sampling method and statistical results are processed using SPSS software. The research sample was 24 manufacturing companies listed on the Indonesia Stock Exchange in 2008-2022. The research results show that institutional ownership does not have a positive effect on capital structure. The greater the amount of institutional ownership, the capital structure does not change. The proportion of company share ownership by institutions indicates that there is a monitoring agent from the institution on management performance so that management will be more careful in placing its investment activities and the size of the company does not have an effect on the capital structure, where if the size of the company increases or decreases, the capital structure remains unchanged increase or decrease.
Training on Website Creation as a Media for Promotion and Information on Clay Craft Products in Mayong Lor Village, Jepara Regency Purwaningrum, Jayanti Putri; Zahro, Nafi’ Inayati; Sutono, Sugoro Bhakti
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

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Abstract

The aim of this training and mentoring activity is to digitize the marketing of clay-based ornament products in Mayong Lor Village through the use of website applications, so that it is hoped that it can expand the reach of product marketing and increase product sales. The implementation methods used in this activity are situation analysis, training, mentoring and evaluation. Participants in this training activity are business owners Kharisma Clay Art. The implementation of this activity is by providing training and assistance to business owners Kharisma Clay Art regarding the importance of digital marketing, website advantages and how to operate the website. The results achieved from the implementation of this training are that business owner Kharisma Clay Art has more insight regarding digital marketing through website applications and is able to apply and utilize his knowledge in everyday life.
Strengthening the Online Registration System as an Effort to Improve Public Understanding Effort to Improve Public Understanding at Colomadu 2 Health Center Herawati, Prianggi; Kresno, Ario; Agnes, Prawisty
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

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Abstract

Background: As technology and communications develop increasingly sophisticated and rapidly, the unlimited flow of information becomes more easily accessible, making technology a necessity for humans in carrying out all daily activities. This is also accompanied by changes in times that are increasingly rapid and limitless, bringing world civilization. In this era, all activities are carried out by utilizing the existence of technology, which prioritizes automation processes and direct data exchange in the form of connectivity between humans, machines and data included in the Internet of Things and Artificial Intelligence with a combination of robotic and sensor technology using the existence of the internet as a link. Information and communication technology is the backbone of the revolutionary movement. Objective: . The general aim of this community service activity is to increase the understanding of the Colomadu 1 Community Health Center regarding the online registration system for accessing information on the Online Registration Application. Method: This community service activity method uses socialization methods, question and answer tutorials and evaluation. Results: This research shows that the average community understanding after education on strengthening the online registration system (Mean= 68.08; SD=6.80) is greater than the average understanding score before education (Mean+ 80.00; SD=7.82), and this is statistically significant (p<0.001).

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