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Coopetition : Jurnal Ilmiah Manajemen
Published by Institut Manajemen Koperasi Indonesia
ISSN : 20864620     EISSN : 26154978     DOI : 10.32670
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences Other
Coopetition : Jurnal Ilmiah Manajemen (E-ISSN : 2615-4978, P-ISSN : 2086-4620) adalah jurnal ilmiah bidang manajemen yang diterbitkan oleh Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia, yang semula dua kali dalam setahun, menjadi tiga kali dalam setahun yaitu bulan Maret, Juli dan Nopember. Jurnal ini mempublikasikan hasil penelitian berkaitan tentang konsep, teori, paradigma dan metodologi ilmu manajemen sesuai visi Program Studi Magister Manajemen Ikopin yaitu Unggul dalam menghasilkan lulusan magister manajemen yang berkualitas di bidang perkoperasian dan kewirausahaan untuk menghadapi persaingan global pada tahun 2027. Adapun lingkup jurnal meliputi 1) Manajemen Sumber Daya Manusia 2) Manajemen Keuangan 3) Manajemen Perbankan 4) Manajemen Pemasaran 5) Manajemen Koperasi 6) Manajemen Syariah 7) Manajemen Ekonomi Publik 8) Manajemen Pendidikan 9) Kewirausahaan. Coopetition : Jurnal Ilmiah Manajemen telah terakreditasi melalui Surat Keputusan Direktur Jenderal Penguatan Riset dan Pengembangan Kementerian Riset, Teknologi, dan Pendidikan Tinggi Nomor 36/E/KPT/2019, tanggal 13 Desember 2019.
Arjuna Subject : Umum - Umum
Articles 461 Documents
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Dampak Waralaba pada Kawasan Permukiman Bidang Penelitian dan Pengembangan di BAPPEDA Fauziah Septiani; Nurmin Arianto
Coopetition : Jurnal Ilmiah Manajemen Vol. 13 No. 1 (2022): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v13i1.529

Abstract

A franchise business cannot be separated from meeting the economic needs of business owners and increasing living standards. The mindset of businesspeople is always profitable as long as the business can run and relies heavily on business instincts in running a business. This study measures the impact of the existence of franchises in residential areas on the economy of the people of Tangerang district with a qualitative method with a phenomenology approach using content analysis and SWOT analysis methods. Qualitative findings indicate that the pattern of services provided by franchises is perceived to be better than the services of traditional traders. Therefore, the Regional Government of Tangerang Regency must take a joint role with traditional market managers in improving traditional markets and setting minimum service standards as well as capacity building and community empowerment in the economic sector, business development, providing Job Training Center (BLK) facilities that can be a place for coaching traditional traders.
Koperasi Sebagai Harapan Perekonomian Masa Depan Hendragunawan S. Thayf; Supartiningsih Supartiningsih; M. Mukhtasar Syamsuddin
Coopetition : Jurnal Ilmiah Manajemen Vol. 13 No. 1 (2022): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v13i1.570

Abstract

Corporations as one of the important engines of modern capitalism have been able to create abundant wealth in the economy. However, along with its success, social life and the natural environment are in a precarious condition. This welfare machine actually threatens justice and sustainability, two values that are no less important than wealth, for human existence. Therefore, the authors then propose cooperatives as an institutional alternative. By reviewing history and using empirical data, it can be seen that although in other developed economies, cooperatives can play a significant role, in Indonesian, our cooperatives only play a minor role. Therefore, the authors propose the concept of a generic cooperative as an effort to represent the original and basic cooperative spirit.
Pemanfaatan Pemasaran Melalui Media Sosial oleh UMKM Di Era Pandemi : Studi Kasus pada Usaha Mikro, Kecil, Dan Menengah di Kabupaten Bandung Mira Veranita; Lukmanulhakim Almamalik; Sugiyanto Ikhsan
Coopetition : Jurnal Ilmiah Manajemen Vol. 13 No. 1 (2022): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v13i1.590

Abstract

The restrictions imposed to prevent the spread of the Corona virus have greatly impacted various types of businesses, both large-scale businesses and MSMEs and have indirectly forced business owners to make digital marketing, especially marketing through social media, one of the business solutions in marketing their business. This study aims to determine the use of social media as a marketing medium for MSMEs in the midst of various restrictions due to the Covid-19 pandemic. The method used in this study is a qualitative descriptive method. The subjects of this study were MSME actors under the guidance of the Cooperatives and SMEs Service, Bandung Regency, which were selected as many as 23 MSMEs using purvosive sampling technique. The research data was collected combining desk analysis and direct observation to MSME actors, interviews with key respondents from the Bandung Regency Cooperatives and SMEs Service, and digital marketing practitioners. The results of the study show that MSME actors have made social media a marketing method in this pandemic era. Marketing using social media is used because it is able to increase brand awareness, facilitate product feedback and marketing strategies, build networks with consumers, suppliers and competitors, but in a more convenient and cost effective manner.
Rantai Pasok Pemasaran Produk Kelompok Tani Di Era Pandemic Covid-19 Rosali Sembiring; Miguna Astuti; Jenji Gunaedi Argo
Coopetition : Jurnal Ilmiah Manajemen Vol. 13 No. 1 (2022): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v13i1.594

Abstract

The people of each region always have different characteristics and uniqueness of each, especially between rural communities which tend to be homogeneous and have strong elements of customs compared to urban communities which tend to be heterogeneous and begin to reduce the elements of their customs. Building rural communities through empowerment is the main key to mobilizing the potential of the Indonesian agricultural sector. Surya Tani farmer group is a farmer group located in Mekaragung village, Cigundi village. The farmer group was founded on the initiative of Mr. Deddy, who was diligent as a farmer in the broad and narrow sense. From the results of surveys and interviews with members of the Surya Tani farmer group, the researchers wanted to know how to apply supply chains and market expansion to the marketing of products or crops at the Surya Tani farmer group in Cibadak, Lebak – Banten. Methods of collecting data were observations, interviews and questionnaires to the chairman and members of the Surya Tani farmer group. The data analysis technique was carried out with a descriptive qualitative approach. From the results of the study, it was found that the Surya Tani farmer group had not implemented a supply chain but the Surya Tani farmer group was able to expand the market to market their agricultural products out of the Lebak-Banten area market to the DKI Jakarta main market. However, it is different in the distribution process, which is experiencing delays in delivery due to the implementation of PSBB in the era of the covid-19 pandemic.
Analisis Kelayakan Investasi Alat Hemodialisa : Studi Kasus RSUD Tarakan Provinsi Kalimantan Utara Rudi Armansyah; Fitria Husnatarina; Milwan
Coopetition : Jurnal Ilmiah Manajemen Vol. 13 No. 1 (2022): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v13i1.600

Abstract

The purpose of this study was to analyze the investment feasibility of hemodialysis equipment and the factors that influence the placement of hemodialysis equipment procurement in Tarakan Hospital, North Kalimantan Province. The informants of this research are Deputy Director General and Finance, General & Finance Division, general & equipment sub-section and employees who are considered capable of representing data of interest and will be used in this study. The research method used in this study is a qualitative method. The method used is Unit Cost to calculate the procurement of hemodialysis equipment by finding the procurement of hemodialysis equipment. Research Results 1) Investment Feasibility Analysis, namely: a) Based on the calculation of Net Present Value (NPV), the result is Rp. 10.112.890.205 (positive): NPV > 0. This means that the investment offer for the procurement of hemodialysis equipment according to the NPV is profitable. Procurement of hemodialysis equipment at Tarakan Hospital, North Kalimantan Province based on NPV calculations is acceptable/feasible to implement. b) Based on the calculation of the Payback Period (PP), a positive result is obtained, namely the Cumulative PV of Rp. This 7,597,778,675 shows that the closest time is 8 years. Based on the value of the Payback Period (PP), the investment in the procurement of hemodialysis equipment is feasible because the age of 8 years is less than the economics of hemodialysis equipment, which is 10 years. c) The results of the calculation of BEP from 2020 to 2030 for the value of services, the procurement of hemodialysis equipment is feasible. 2) Factors related to the anxiety level of hemodialysis Patients with internal causes and the age of adult patients tend to experience kidney failure. In this case it often occurs in men. Multiple adjustments to deal with multiple patient anxieties with multiple levels of medication. External factors from experience will also affect anxiety and support from the closest people, especially the level of knowledge that makes patients accept the treatment experience.
Penerapan Algoritma Naïve Bayes untuk Mengidentifikasi Strategi Marketing dalam Penjualan Deposit E-Money Raden Putri Pratiwi; Iddina Tazro; Christina Juliane
Coopetition : Jurnal Ilmiah Manajemen Vol. 13 No. 1 (2022): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v13i1.896

Abstract

This research is based on very rapid technological developments and in the current Covid-19 pandemic, all people are very careful in everything, keep their distance from other people and continue to reduce direct contact with other people, including when transacting. One option to help reduce direct contact with other people when transacting is to use E-Money. Currently, various kinds of E-Money products have started to appear, there are 4 E-Money which are quite widely used by the people of Indonesia, namely GOPAY, OVO, DANA and LINKAJA. In this study, the author wants to classify between the four E-Money, which one is the best-selling product in the sale of E-Money deposits. By using the help of the RapidMiner application, researchers process a Sales Performance data from one of the fintech Start-up applications. Of the total 67,971 data, divided into 2, namely 54,376 data used as training data and 13,595 data for testing data.
Inovasi Administratif: Fungsi Dan Metode Organisasi PT PWD Insurance Bandung Ajat Sudrajat; Yayan Sofyan; Siti Rosmayati
Coopetition : Jurnal Ilmiah Manajemen Vol. 13 No. 1 (2022): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v13i1.1009

Abstract

This study aims to determine the magnitude of the effect of organizational functions and methods on administrative innovation. This study adopted a quantitative method, adopted a non-experimental and horizontal design. Through transaction research on the sample of PT PWD Insurance Bandung. Sampling of PT PWD Insurance Bandung is for convenience. The results of this research on organizational functions and methods are predictive of administrative innovation. As long as PT PWD Insurance Bandung encourages the development of training and knowledge methods, development of independent methods for employees, and when PT PWD Insurance Bandung conducts performance evaluations, the new method will be able to formulate and standardize management procedures and procedures, distribution of responsibilities and benefits among employees, and to develop new structural concepts for the workplace, organizational practices, and external relations.
Pengaruh Disiplin dan Komitmen Organisasi Terhadap Kinerja Karyawan Pada Azo Florist Cianjur Dewi Yuliati Indah; R. Dewi Puspasari
Coopetition : Jurnal Ilmiah Manajemen Vol. 12 No. 3 (2021): Coopetition: Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v12i3.1010

Abstract

The phenomenon that occurs the company is faced with the problem of employees how to make employees, to be able to work by showing good performance. One of the factors that affect employee performance is work discipline, besides that, another factor that can affect employee performance is organizational commitment. The purpose of this study was to determine the respondents' responses and the effect of discipline, organizational commitment on employee performance at Azo Florist Cianjur either simultaneously or partially. This research method is quantitative with multiple linear regression analysis. The number of samples is 50 employees and using a saturated sample. The results showed that employees' responses to discipline were not good, organizational commitment was not good and responses to performance were not good, then simultaneously discipline and organizational commitment contributed or influenced employee performance by 65.5% and the remaining 34.5% was contributions from other variables not included in the model proposed in this study. While the influence of the coefficient of determination partially, it is known that the effect of discipline on employee performance is 12.0%. Meanwhile, organizational commitment has a more dominant influence on employee performance by 53.5%.
Loyalitas Pelanggan RC Motogarage Bandung: Peran Pengalaman Pelanggan Dalam Masa Pandemi Covid-19 Mesakh Abednego Setiawan; Daniel Hermawan
Coopetition : Jurnal Ilmiah Manajemen Vol. 13 No. 1 (2022): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v13i1.1134

Abstract

Customer experience is one indicator of the success of the services provided by the company. The concept of customer experience not only provides a unique experience, but is also positive, memorable, and creates long-term relationships. The study was conducted at RC Motogarage, a premium helmet shop in Bandung to analyze the role of customer experience in creating customer loyalty during the Covid-19 pandemic. This study aims to analyze the effect of customer experience on customer loyalty at RC Motogarage Bandung. This research uses quantitative methods with analytical descriptive types. Data collection techniques using a questionnaire. Sampling was done through purposive sampling as many as 112 respondents with the criteria of having visited and bought products at RC Motogarage Bandung. The results showed that the dimensions of Sense, Feel, Think, and Relate had a significant effect on customer loyalty at RC Motogarage Bandung, while the Act dimension did not significantly affect customer loyalty at RC Motogarage Bandung. Simultaneously, RC Motogarage Bandung succeeded in creating a customer experience during the Covid-19 pandemic.
Strategi Pemasaran Produk Fulprotek PT. Asuransi Takaful Keluarga dan Bank Muamalat Indonesia Putri Ayuni; Nuri Aslami
Coopetition : Jurnal Ilmiah Manajemen Vol. 13 No. 1 (2022): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v13i1.1185

Abstract

Marketing is one of the economic sciences that has been developing for a long time, and until now marketing greatly affects the success of a company to be able to survive in market share. Therefore the company must carry out a marketing mix which also has an influence to determine the success or failure of marketing its products. If the marketing mix implemented by the company is able to market its products well, this will affect the company's goals.

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