Garuda - Garba Rujukan Digital

Animated Video Strategy and Positive Reinforcement for Toilet Training Children Aged 1-3 Years in Saung Naga Village [Strategi Video Animasi dan Penguatan Positif untuk Toilet Training Anak 1–3 Tahun di Desa Saung Naga] Suparno, Suparno; Estiani, Meilia
Indonesia Berdaya Vol 6, No 3 (2025)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20251175

Abstract. In a previous community service activity conducted in the working area of Puskesmas Tanjung Agung, children aged 1–3 years were found to be unprepared for toilet training. A total of 33.4% of children were unable to verbally express their need to urinate or defecate, and were not yet able to communicate this need in the bathroom. Additionally, 86.7% of children were unable to remove their lower garments independently. Parents, especially mothers, had not received any education on positive reinforcement techniques and modeling through animated videos as a medium for toilet training. This activity aimed to increase maternal knowledge and provide hands-on experience in implementing toilet training strategies through modified positive reinforcement and modeling using animated videos. The evaluation results showed an 80.7% increase in maternal knowledge after the activity. Mothers also gained practical experience by using star charts as a form of positive reinforcement and animated videos as a modeling medium. This strategy proved effective, as evidenced by the success of participating children in achieving all seven indicators of successful toilet training. In conclusion, this community service activity successfully enhanced maternal knowledge and skills in applying modified positive reinforcement techniques and modeling using animated videos to train children aged 1–3 years in toilet training. Abstrak. Pada kegiatan pengabdian sebelumnya di wilayah kerja Puskesmas Tanjung Agung, ditemukan anak usia 1–3 tahun yang belum siap menjalani toilet training. Sebanyak 33,4% anak belum mampu mengungkapkan keinginan buang air kecil (BAK) atau buang air besar (BAB) secara verbal, dan belum dapat menyampaikannya di kamar mandi. Selain itu, 86,7% anak belum mampu membuka pakaian bawah secara mandiri. Belum pernah diberikan edukasi kepada orang tua, khususnya ibu, mengenai teknik penguatan positif dan modeling melalui video animasi sebagai media toilet training. Kegiatan ini bertujuan untuk meningkatkan pengetahuan dan memberikan pengalaman langsung kepada ibu mengenai strategi toilet training melalui modifikasi penguatan positif dan modeling berbasis video animasi. Hasil evaluasi menunjukkan peningkatan pengetahuan ibu sebesar 80,7% setelah kegiatan. Para ibu juga mendapatkan pengalaman langsung melalui penerapan bagan bintang sebagai bentuk penguatan positif dan penggunaan video animasi sebagai media modeling. Strategi ini terbukti efektif, ditunjukkan oleh keberhasilan anak peserta dalam memenuhi tujuh indikator keberhasilan toilet training. Kesimpulannya, kegiatan pengabdian ini berhasil meningkatkan pengetahuan dan keterampilan ibu dalam menerapkan teknik penguatan positif dan modeling menggunakan video animasi untuk melatih toilet training pada anak usia 1–3 tahun.

Pelatihan pemasaran dan pembayaran syariah berbasis digital bagi pelaku UMKM di Desa Kragan Sidoarjo [Digital-Based Sharia Marketing and Payment Training for MSME Actors in Kragan Village, Sidoarjo] Adinugroho, Mukhtar; Gyrah, Zafirah Dwi Kahla; Khoirinnisa, Hamidati; El-Muhafidh, Diva Divya; Salsabilah, Aqilah; Haq, M Syifa Fatichul
Indonesia Berdaya Vol 6, No 3 (2025)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20251160

Kragan village, a village in East Java, is currently transforming into one of the edu-tourism villages with great potential. This process relies not only on natural and local cultural potential but also on professional management established through the Village-Owned Enterprises (BUMDES). One of the key strategies taken is the professional management of culture within BUMDES Kragan as an effort to strengthen institutional capacity and drive the village economy towards a competitive edu-tourism village. The goal of this community service activity is to optimize the sales of Micro, Small, and Medium Enterprises (UMKM) in Kragan village by using a Sharia-based digital marketing system to stabilize sales targets, facilitate payments, and gain the blessings of Allah SWT for all efforts made based on Islamic principles. The low understanding of sharia-based digital marketing has resulted in the people of Kragan village still selling and making payments in a conventional manner. MSME actors think that the conventional payment system is the same as the sharia payment system. To improve the economy of the community in Kragan village, the service team provides an understanding of sharia-based digital marketing so that the community can understand the differences between conventional and sharia. Training is held to optimize the sales of Micro, Small, and Medium Enterprises (MSMEs) in Kragan village by using a sharia-based digital marketing system to stabilize sales targets, facilitate payments, and gain the blessings of Allah SWT for all efforts made based on Islamic law. Abstrak. Desa Kragan, sebuah desa di Jawa Timur, saat ini sedang bertransformasi menjadi salah satu desa edu-wisata yang berpotensi besar. Proses ini tidak hanya bergantung pada potensi alam dan budaya lokal, namun juga pada pengelolaan profesional yang dibangun melalui Badan Usaha Milik Desa (BUMDES). Salah satu strategi kunci yang diambil adalah pengelolaan budaya profesional di dalam BUMDES Kragan sebagai upaya penguatan kelembagaan dan penggerak ekonomi desa menuju desa edu-wisata yang berdaya saing. Tujuan dari kegiatan pengabdian ini adalah untuk mengoptimalkan penjualan pelaku Usaha Mikro Kecil dan Menengah (UMKM) Desa Kragan dengan menggunakan sistem digital marketing berbasis syariah untuk menstabilkan target penjualan, mempermudah pembayaran dan mendapatkan ridho dari Allah SWT atas segala usaha yang dilakukan dengan berlandaskan syariat Islam. Rendahnya pemahaman tentang digital marketing berbasis syariah, masyarakat desa Kragan masih menjual dan melakukan sistem pembayaran dengan cara konvensional. Pelaku UMKM mengira sistem pembayaran dengan cara konvensional sama saja dengan pembayaran secara syariah. Untuk meningkatkan perekonomian masyarakat di desa Kragan tim pengabdian memberikan pemahaman tentang digital marketing berbasis syariah agar masyarakat dapat memahami perbedaan konvensional dengan syariah. Mengadakan pelatihan demi mengoptimalkan penjualan Usaha Mikro Kecil dan Menengah (UMKM) Desa Kragan dengan menggunakan sistem digital marketing berbasis syariah untuk menstabilkan target penjualan, mempermudah pembayaran dan mendapatkan ridho dari Allah SWT atas segala usaha yang dilakukan dengan berlandaskan syariat Islam.

Praktek dan perkembangan hukum islam pada masa modern (Sejarah Hukum Islam di Indonesia) [Practice and Development of Islamic Law in the Modern Era (History of Islamic Law in Indonesia)] Sanafiah, Fadri
Indonesia Berdaya Vol 6, No 3 (2025)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20251222

Abstract. This study reviews the practice and development of Islamic Law in the Modern Era (History of Islamic Law in Indonesia). The aim of this research is, firstly, to provide both academic and practical benefits. Academically, the research is not only useful for the development of the author’s knowledge but can also benefit future researchers. The importance of this research for future researchers lies especially in the availability of initial data, characteristics, and issues that have not yet received focused analysis. Practically, this research serves as both an information source and a solution offered for the development of Islamic family law in Indonesia. This study is a library research, qualitative, and descriptive-analytical in nature. The results of this research indicate that changes and developments in Islamic law are an inseparable part of the effort to adapt Islamic law dynamically. Therefore, with every change in conditions and situations in a particular region, there should be efforts to harmonize the application of Islamic law, without forgetting the values contained in the Qur'an. For this reason, the process of ijtihad must continue to be encouraged, especially when encountering new problems or different conditions. Otherwise, Islamic law will stagnate and be unable to respond to the challenges of the times. Abstrak. Penelitian ini mengulas tentang praktek dan perkembangan Hukum Islam pada Masa Modern (Sejarah Hukum Islam di Indonesia). Penelitian ini bertujuan untuk pertama, Dari hasil penelitian ini diharapkan dapat memberi kegunaan secara akademis dan praktis, dari sisi akademis kegunaan penelitian di samping berguna bagi pengembangan ilmu penulis juga dapat bermanfaat bagi peneliti-peneliti yang akandatang. Pentingnya hasil penelitian ini bagi peneliti-peneliti yang akandatang terutama terletak pada sisi ketersediaan data awal, karakteristik termasuk masalah-masalah yang belum mendapatkan analisis yang fokus. Secara praktis penelitian ini berguna bagi informasi dan sekaligus solusi yang ditawarkan bagi perkembangan hukum keluarga Islam di Indonesia. Penelitian ini adalah penelitian pustaka (library research), bersifat kualitatif, deskriptif analitis. Adapun hasil dari penelitian ini Perubahan dan perkembangan hukum Islam itu merupakan bagian yang tak terpisahkan dalam upaya penyesuaian hukum Islam yang dinamis tersebut. Karena itu, maka setiap perubahan kondisi dan situasi wilayah tertentu hendaknya ada upaya untuk saling tarik-menarik kesesuaian pemberlakuan hukum Islam, tetapi tidak melupakan nilai-nilai yang telah terkandung di dalam al-Quran. Untuk itulah, proses ijtihad harus terus digalakan, jika mendapatkan permasalahan baru ataupun kondisi yang berbeda. Jika tidak, hukum Islam akan mandeg, ajeg dan tidak bisa menjawab tantangan zaman.

Pelatihan ToT Strategi Coping Stres dan Pencegahan serta Penanganan Kekerasan Seksual pada Guru untuk Mengatasi Stres dan Mencegah Kekerasan Seksual pada Siswa di SLB Negeri Lobalain di Kabupaten Rote-Ndao [ToT Training on Stress Coping Strategies and the Prevention and Handling of Sexual Violence for Teachers to Address Stress and Prevent Sexual Violence among Students at SLB Negeri Lobalain, Rote-Ndao Regency] Damayanti, Yeni; Lerik, Mariana Dinah Ch.; Ratu, Feronika; Panis, Marleny Purnamasary
Indonesia Berdaya Vol 6, No 3 (2025)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20251205

Abstrac. Children and adolescents with disabilities in SLB need to have knowledge about coping stress strategies and understand about sexual violence and its prevention. Training of trainers (ToT) training for teachers in SLB on coping stress and prevention and handling of sexual violence was done for the purpose to provide knowledge for students in SLB on how to overcome stress and prevent sexual violence that are susceptible to be experienced by children and adolescents with disabilities. This training activity is a form of community service carried out on teachers at SLB Negeri Lobalain, Rote-Ndao Regency. A total of 17 teachers participated in this community service activity. A quasi-experimental study with one-group pretest-posttest design was conducted to measure the effectiveness of the training. The results of the hypothesis testing showed that the training has a significant effect on participants' understanding, t(16) = -5.738, p 0.001, d = -1.392. Abstrak. Anak dan remaja penyandang disabilitas di SLB perlu memiliki pengetahuan tentang strategi coping stres dan memahami tentang kekerasan seksual dan pencegahannya. Pelatihan training of trainers (ToT) bagi para guru di SLB tentang coping stres dan pencegahan serta penanganan kekerasan seksual dilaksanakan dengan tujuan untuk memberikan pengetahuan bagi para siswa di SLB tentang bagaimana mengatasi stres dan mencegah kekerasan seksual yang rentan dialami oleh anak dan remaja penyandang disabilitas. Kegiatan pelatihan ini merupakan suatu bentuk pengabdian kepada masyarakat yang dilakukan pada para guru di SLB Negeri Lobalain, Kabupaten Rote-Ndao. Sebanyak 17 orang guru mengikuti kegiatan pengabdian masyarakat ini. Penelitian kuasi eksperimen dengan one-group pretest-posttest design dilakukan untuk mengukur efektivitas pelatihan. Hasil uji hipotesis menunjukkan bahwa pelatihan yang diberikan berpengaruh signifikan pada pemahaman peserta, t(16) = -5.738, p 0.001, d = -1.392.

Inovasi Usaha Kecil Istri Nelayan sebagai Strategi Pemberdayaan Ekonomi Keluarga Pesisir [Innovation in Small Businesses Run by Fishermen’s Wives as a Strategy for Empowering the Economic Welfare of Coastal Families] Maulani, Syifa Fajar; Nirmala, Ira; Tsani, Rubby Rahman; Rizky, Muhammad; Handayani, Melia; Hakim, Wafa Nurul; Ainiah, Siti Kurotul
Indonesia Berdaya Vol 6, No 3 (2025)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20251209

Banten Province has a coastline of 896.063 km and a sea area of 11,500 km², making it a region with great fisheries potential. However, fishermen in this area, especially in Serang City, face economic challenges due to a lack of knowledge and access to technology for processing their catch. Most of the catch is sold directly at low prices without any processing. To improve the welfare of the fishing community, a community service team organized seminars and training sessions in Pekapuran Village. These activities taught fishermen’s wives how to process mackerel into high-value dim sum and introduced them to long-lasting packaging technology. The training involved 35 fishermen’s wives and used assessment methods including surveys, observation, interviews, and counseling. The results showed a significant increase in participants’ knowledge and interest in entrepreneurship. Understanding of women’s empowerment increased by 4.63%, interest in entrepreneurship rose by 8.42%, and knowledge of digital-based businesses increased by 13.52%. The training successfully boosted participants’ motivation and confidence to utilize local potential and digital technology to increase family income. This activity has the potential to drive economic growth for fishermen’s families in line with Sustainable Development Goals (SDGs) number 2 (no poverty) and number 8 (sustainable economic growth). Abstrak. Provinsi Banten memiliki garis pantai sepanjang 896,063 km dan perairan laut seluas 11.500 km², yang menjadikannya wilayah dengan potensi perikanan besar. Namun, nelayan di wilayah ini, khususnya di Kota Serang, menghadapi tantangan ekonomi karena kurangnya pengetahuan dan akses teknologi pengolahan hasil tangkapan. Kebanyakan hasil tangkapan dijual langsung dengan harga rendah tanpa pengolahan. Untuk meningkatkan kesejahteraan komunitas nelayan, tim pengabdian masyarakat mengadakan seminar dan pelatihan di Kampung Pekapuran. Kegiatan ini mengajarkan istri-istri nelayan cara mengolah ikan kembung menjadi dimsum bernilai jual tinggi, serta memperkenalkan teknologi pengemasan tahan lama. Pelatihan ini melibatkan 35 istri nelayan dengan metode assessment yang mencakup survei, observasi, wawancara, dan penyuluhan. Hasil kegiatan menunjukkan peningkatan signifikan dalam pengetahuan dan minat berwirausaha peserta. Pemahaman tentang pemberdayaan perempuan meningkat sebesar 4,63%, minat berwirausaha naik 8,42%, dan pengetahuan tentang usaha berbasis digital meningkat 13,52%. Pelatihan ini berhasil meningkatkan motivasi dan kepercayaan diri peserta dalam memanfaatkan potensi lokal dan teknologi digital untuk meningkatkan pendapatan keluarga. Kegiatan ini berpotensi mendorong pertumbuhan ekonomi keluarga nelayan sesuai dengan tujuan Sustainable Development Goals (SDGs) nomor 2 tanpa kemiskinan dan nomor 8 mengenai pertumbuhan ekonomi yang berkelanjutan.

Pelatihan Pembuatan Serbuk Instan Serai untuk Pemberdayaan Masyarakat Kampung Melayu, Kota Banjarmasin, Kalimantan Selatan [Training on Making Instant Lemongrass Powder for Community Empowerment in Kampung Melayu, Banjarmasin City, South Kalimantan] Melviani, Melviani; Irawan, Angga; Rohama, Rohama; Noval, Noval
Indonesia Berdaya Vol 6, No 3 (2025)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20251215

Abstract. Tanaman obat tradisional telah lama dimanfaatkan Masyarakat Indonesia untuk pemelihaaraan Kesehatan, salah satunya adalah serai (Cymbopogon citratus) yang kaya akan alkaloid, flavonoid, dan monoterpene dengan berbagai manfaat farmakologis. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas pengetahuan dan nilai guna sebuah produk warga Desa Kampung Melayu RT.06 Kota Banjarmasin dalam mengolah serai menjadi serbuk instan yang lebih awet dan praktis saat digunakan. Metode yang digunakan adalah sosialisasi pemaparan materi, pelatihan dan praktek secara langsung, dan evaluasi pretest-posttest pada 25 orang masyarakat yang berpartisifasi. Hasil pelatihan menunjukkan peningkatan pengetahuan dan keterampilan peserta sebesar 62% dalam pembuatan serbuk instan serai. Kegiatan ini juga membekali peserta dengan edukasi pemasaran produk herbal. Pelatihan ini terbukti efektif meningkatkan kapasitas masyarakat dalam pengolahan produk herbal berbasis potensi lokal dimana masyarakat sangat antusias saat pelaksanaan. Abstrak. Traditional medicinal plants have long been used by Indonesian people for health maintenance, one of which is lemongrass (Cymbopogon citratus) which is rich in alkaloids, flavonoids, and monoterpenes with various pharmacological benefits. This community service activity aims to increase the capacity of knowledge and the utility value of a product of the residents of Kampung Melayu Village RT.06 Banjarmasin City in processing lemongrass into instant powder that is more durable and practical when used. The methods used are socialization of material presentation, direct training and practice, and pretest-posttest evaluation on 25 participating people. The results of the training showed an increase in participants' knowledge and skills by 62% in making instant lemongrass powder. This activity also provides participants with education on marketing herbal products. This training has proven effective in increasing community capacity in processing herbal products based on local potential where the community is very enthusias during the implementation.

Pengembangan Minuman Jahe, Sereh dan Lemon sebagai Produk UMKM di Sekolah SMP Insan Cendekia Mandiri Boarding School Sidoarjo, Jawa Timur Putri, Cantika Aura; Lutviani, Diah; Nugraha, Dimas Anggun; Hamdani, Muhammad Yusuf; 'Ilmi, Zujajatul
Indonesia Berdaya Vol 6, No 3 (2025)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20251221

Abstract. This Community Service activity was held at the Insan Cendekia Mandiri Islamic Boarding School Junior High School in Sidoarjo, East Java. The main objective was to equip students with entrepreneurial skills, specifically in developing herbal drinks made from ginger, lemongrass, and lemon, utilizing the potential of the school's land. The novelty of this activity lies in the integration of local resources (herbal plants) into competitive MSME products, while also building student independence in procuring raw materials through planting practices. The method we employed involved a series of stages: a pre-test to measure students' initial understanding of entrepreneurship, followed by a Business Model Canvas (BMC) conceptual briefing, hands-on practice in making herbal drinks, and practical experience planting ginger, lemongrass, and lemon. The final stage was a post-test to begin developing students' understanding. The results showed a significant increase in students' understanding of business concepts and practical skills in producing herbal drinks. Furthermore, students gained knowledge about plant cultivation as a means of procuring raw materials. This activity significantly contributed to fostering students' entrepreneurial spirit and opening up opportunities for them to develop MSME products based on local potential. Abstrak. Kegiatan Pengabdian Masyarakat ini dilaksanakan di SMP Insan Cendekia Mandiri Boarding School, Sidoarjo, Jawa Timur. Tujuan utama pelaksanaan ini adalah untuk membekali siswa dengan kemampuan kewirausahaan, khususnya dalam pengembangan minuman herbal berbahan dasar jahe, sereh, dan lemon, dengan memanfaatkan potensi lahan sekolah. Kebaruan dari kegiatan ini terletak pada integrasi pemanfaatan sumber daya lokal (tanaman TOGA) menjadi produk UMKM yang berdaya saing, serta membangun kemandirian siswa dalam pengadaan bahan baku melalui praktik penanaman. Metode yang kami terapkan meliputi serangkaian tahapan: diawali dengan pre-test untuk mengukur pemahaman awal siswa mengenai kewirausahaan , dilanjutkan dengan penyuluhan konsep Business Model Canvas (BMC) , praktik langsung pembuatan minuman herbal , serta praktik penanaman jahe, sereh, dan lemon. Tahap akhir adalah post-test untuk mengevaluasi peningkatan pemahaman siswa. Hasil yang diperoleh menunjukkan peningkatan signifikan dalam pemahaman siswa mengenai konsep bisnis dan keterampilan praktis dalam memproduksi minuman herbal. Selain itu, siswa juga mendapatkan pengetahuan mengenai budidaya tanaman sebagai upaya keberlanjutan penyediaan bahan baku. Kegiatan ini memberikan kontribusi nyata dalam menumbuhkan jiwa kewirausahaan siswa dan membuka peluang mereka untuk mengembangkan produk UMKM berbasis potensi lokal.

Edukasi pemberian makanan tambahan pada balita sebagai upaya pencegahan stunting di UPTD PUSKESMAS Martimbang Pematangsiantar [Education on providing supplementary food to toddlers as an effort to prevent stunting at the Martimbang Pematangsiantar Community Health Center] Damanik, Derma Wani; Saragih, Julwansa; Yunia, Eva Anita; Dewi, Rani Sartika
Indonesia Berdaya Vol 6, No 3 (2025)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20251206

Abstract. Stunting is a disorder of growth and development in children due to chronic malnutrition and repeated infections, which is characterized by their length or height being below the established standard. The toddler group needs attention because they are a group that is vulnerable to malnutrition. Malnutrition is still a major problem in infants and children under five years of age (toddlers) globally. In 2025, the world of nutrition is expected to face a number of new complex issues. Not only challenges in terms of nutritional problems, such as multiple malnutrition, obesity, and stunting, but also changes in education models and nutritional intervention approaches. The incidence of stunting in North Sumatra Province in 2023 reached 19,298 people with details of toddlers with stunting as many as 18.9%, malnutrition 7.9%, undernutrition 13.2% and overnutrition 3.5%. The incidence of stunting in Pematang Siantar City was 303 people, with the number of toddlers with stunting as many as 7.7%, malnutrition 4.2%, undernutrition 7.2% and overnutrition 4.2%. The implementation of community service carried out in the form of providing education on providing additional food for toddlers. The target of this activity was mothers with toddlers in the working area of the UPTD Martimbang Pematangsiantar Health Center as many as 12 people. The results of community service obtained that before education, the majority of the knowledge of the education participants was sufficient as many as 7 people (58.3%) and after receiving education, the majority of knowledge became good as many as 10 people (83.3%). Community service activities received a good and positive response from the participants and there was an increase in the knowledge of mothers who have children and children will be healthy according to their growth and development. Abstrak. Stunting merupakan gangguan pertumbuhan dan perkembangan anak akibat kekurangan gizi kronis dan infeksi berulang, yang ditandai dengan panjang atau tinggi badannya berada dibawah standar yang ditetapkan. Kelompok balita perlu mendapat perhatian karena merupakan kelompok yang rawan terhadap kekurangan gizi. Malnutrisi masih menjadi permasalahan utama pada bayi dan anak di bawah lima tahun (balita) secara global. Pada tahun 2025, dunia gizi diperkirakan akan menghadapi sejumlah isu baru yang kompleks. Tidak hanya tantangan dari sisi masalah gizi, seperti malnutrisi ganda, obesitas, dan stunting, tetapi juga perubahan dalam model pendidikan dan pendekatan intervensi gizi. Angka kejadian stunting di Provinsi Sumatera Utara tahun 2023 mencapai 19.298 orang dengan rincian balita dengan stunting sebanyak 18,9%, gizi buruk 7,9%, gizi kurang 13,2% dan gizi lebih 3,5%. Angka kejadian stunting di Kota Pematang Siantar sebanyak 303 orang, dengan jumlah balita stunting sebanyak 7,7%, gizi buruk 4,2%, gizi kurang 7,2% dan gizi lebih 4,2%. Pelaksanaan pengabdian masyarakat yang dilakukan berupa pemberian edukasi pemberian makanan tambahan pada balita. Sasaran pada kegiatan ini adalah ibu dengan balita di wilayah kerja UPTD Puskesmas Martimbang Pematangsiantar sebanyak 12 orang. Hasil pengabdian masyarakat diperoleh bahwa sebelum edukasi mayoritas pengetahuan peserta edukasi adalah cukup sebanyak 7 orang (58,3%) dan setelah memperoleh edukasi mayoritas pengetahuan menjadi baik sebanyak 10 orang (83,3%). Kegiatan pengabdian masyarakat memperoleh respon yang baik dan positif dari peserta kegiatan dan terjadinya peningkatan pengetahuan ibu yang memiliki anak serta anak akan menjadi sehat sesuai dengan pertumbuhan dan perkembangannya.

Go Digital! Empowering MSMEs in Kragan Village, Sidoarjo to Enhance Digital Marketing Skills Karya, Denis Fidita; Mardhotillah, Rachma Rizqina; Anshori, Mohamad Yusak; Rihlah, Jauharotur
Indonesia Berdaya Vol 6, No 3 (2025)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20251236

Digital transformation has become a critical need for Micro, Small, and Medium Enterprises (MSMEs), especially those in rural areas, to remain competitive in today’s market. This community service program was designed to enhance the digital marketing capabilities of MSMEs in Kragan Village, Gedangan Subdistrict, Sidoarjo Regency, East Java. The program was initiated in response to the low levels of digital literacy, limited access to online platforms, and the challenges MSMEs face in adapting to the evolving digital economy. Using a participatory approach, this initiative provided targeted training on social media marketing, e-commerce platforms, content creation, and basic digital tools such as WhatsApp Business and Canva. The methodology consisted of three phases: (1) problem identification and proposal submission, (2) implementation of workshops and hands-on mentoring, and (3) post-program evaluation through surveys and interviews. Results showed significant improvements in participants’ ability to utilize digital platforms, increased confidence in online business promotion, and a rise in customer engagement. Moreover, the training fostered knowledge sharing among MSME actors and strengthened their awareness of digital branding. The theoretical framework draws upon the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT), highlighting how perceived usefulness and ease of use influence digital adoption. The program also applied the Community of Practice (CoP) approach to encourage peer learning and collaboration. This initiative demonstrates that with proper support and contextualized training, rural MSMEs can transition toward digital platforms effectively. The project also produced an Intellectual Property (IP) output in the form of training modules and digital marketing guides tailored for MSMEs. The findings call for ongoing mentorship, policy support, and infrastructure investment to ensure sustainability.

Peningkatan kapasitas UMKM melalui pelatihan digital marketing di desa Kragan, Sidoarjo [Enhancing MSME Capacity through Digital Marketing Training in Kragan Village, Sidoarjo] Salsabilah, Aqilah; El-Muhafidh, Diva Divya; Khoirinnisa, Hamidati; Haq, M. Syifa Fatichul; Adinugroho, Mukhtar
Indonesia Berdaya Vol 6, No 3 (2025)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20251227

Abstract. This community service program aims to enhance the capacity of micro, small, and medium enterprises (MSMEs) in Kragan Village, Sidoarjo, by providing digital marketing training. This initiative addresses the limited digital literacy among local entrepreneurs, most of whom still rely on traditional promotion methods despite the village’s strong entrepreneurial spirit. The training includes practical workshops on utilizing social media, managing online marketplaces, and graphic design using tools such as Canva. The program is based on the importance of digital literacy for the competitiveness and sustainability of MSMEs in the digital era. Participants demonstrated significant engagement, with activities structured around planning, implementation, evaluation, and ongoing support through a WhatsApp group. Evaluation results showed marked improvements in participants’ understanding and practical application of digital marketing strategies. The program demonstrates that with proper training and community involvement, rural entrepreneurs can effectively adopt modern digital strategies. The findings also indicate that integrating religious values into digital marketing can foster customer trust and add value to businesses. Recommendations include further community engagement initiatives to build a sustainable local digital ecosystem that supports ongoing development and collaboration with local government and businesses. Abstrak. Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas usaha mikro, kecil, dan menengah (UMKM) di Desa Kragan, Sidoarjo, melalui pemberian pelatihan pemasaran digital. Prakarsa ini mengatasi keterbatasan literasi digital di kalangan wirausahawan lokal, yang sebagian besar mengandalkan metode promosi tradisional meskipun desa tersebut memiliki semangat kewirausahaan yang tinggi. Pelatihan ini mencakup lokakarya praktis tentang pemanfaatan media sosial, pengelolaan pasar daring, dan desain grafis melalui alat seperti Canva. Program ini berlandaskan pada pentingnya literasi digital bagi daya saing dan keberlanjutan UMKM di era digital. Peserta menunjukkan keterlibatan yang signifikan, dengan kegiatan yang terstruktur dalam perencanaan, implementasi, evaluasi, dan dukungan berkelanjutan melalui grup WhatsApp. Hasil evaluasi menunjukkan peningkatan nyata dalam pemahaman peserta dan penerapan praktis strategi pemasaran digital. Program ini menunjukkan bahwa dengan pelatihan yang tepat dan keterlibatan masyarakat, wirausahawan pedesaan dapat secara efektif mengadopsi strategi digital modern. Temuan tersebut juga menunjukkan bahwa mengintegrasikan nilai-nilai keagamaan ke dalam pemasaran digital dapat menumbuhkan kepercayaan pelanggan dan menambah nilai bagi bisnis. Rekomendasi mencakup inisiatif keterlibatan masyarakat lebih lanjut untuk membangun ekosistem digital lokal berkelanjutan yang mendukung pengembangan berkelanjutan dan kolaborasi dengan pemerintah dan perusahaan setempat.

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Contact Name
Hamid Mukhlis

Contact Email
jiberdaya@gmail.com

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Journal Mail Official
jiberdaya@gmail.com

Editorial Address
Lucky Arya Residence 2 No 18 RT/RW 003/001 Fajar Agung Barat Kecamatan Pringsewu

Location
Unknown,

Unknown

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Hamid Mukhlis

Contact Email jiberdaya@gmail.com

Phone -

Journal Mail Official jiberdaya@gmail.com

Editorial Address Lucky Arya Residence 2 No 18 RT/RW 003/001 Fajar Agung Barat Kecamatan Pringsewu

Location Unknown, Unknown INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Hamid Mukhlis

Contact Email
jiberdaya@gmail.com

Phone
-

Journal Mail Official
jiberdaya@gmail.com

Editorial Address
Lucky Arya Residence 2 No 18 RT/RW 003/001 Fajar Agung Barat Kecamatan Pringsewu

Location
Unknown,

Unknown

INDONESIA