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INDONESIA
Jurnal Bisnis, Manajemen, dan Ekonomi
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27457281     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Bisnis, Manajemen, dan Ekonomi (JBME) is a peer-reviewed journal which publishes original research papers. JBME has been published since 2020. It is currently published quarterly (January, April, July and October). Areas of research include, but are not limited to Global Business, Transition Issues, Economic Growth and Development, Economics of Organizations and Industries, Finance and Investment, Strategic Management, Human Resources, Marketing, Innovations, and Public Administration.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 132 Documents
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Pengaruh Financial Technology (Fintech) Terhadap Profitabilitas Perbankan Niswa, Khoirotun; Basyith, Abdul
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 7 No. 1 (2026): Jurnal Bisnis, Manajemen, dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v7i1.3410

Abstract

Financial Technology is a combination of technology and financial systems. The aim of this research is to determine the influence of financial technology on banking profitability. Financial Technology is measured by the number of ATM users, Mobile Banking, and Internet Banking. Meanwhile, profitability is measured by Return On Asset (ROA), Return On Equity (ROE), and Net Interest Margin (NIM). The samples in this study were BRI Bank, Mandiri Bank, BNI Bank, BTN Bank, BCA Bank, CIMB Niaga Bank, Permata Bank, and OCBC NISP Bank, which were listed on the Indonesia Stock Exchange (BEI) for the 2020-2022 Period. The sampling method used was purposive sampling, with multiple regression analysis. The analysis of ROA indicates that ATM has a significant effect on ROA. Mobile Banking has a significant positive effect on ROA, and Internet Banking has a significant effect on ROA. The results of the ROE analysis indicate that ATM has a significant effect on ROE. Mobile Banking has a significant effect on ROE, and Internet Banking has a significant positive effect on ROE. The analysis of NIM indicates that ATM has a significant effect on NIM. Mobile Banking has a significant positive effect on NIM, and Internet Banking has a significant effect on NIM.
Enhancing Global Visibility of Museum Keris Nusantara Surakarta Through Digital Storytelling Ichwani, Fauzi; Sofiana, Isnaeni
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 7 No. 2 (2026): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v7i2.3342

Abstract

This study explores how digital media based storytelling can enhance the global visibility and cultural relevance of Museum Keris Nusantara Surakarta. As one of Indonesia’s most prominent heritage institutions dedicated to the art and philosophy of the keris, the museum holds extensive collections that reflect the artistic, historical, and symbolic values of Javanese weaponry and craftsmanship. However, in an increasingly digital society, traditional promotional methods are no longer sufficient to attract international audiences. This research investigates how the integration of digital storytelling, including social media narratives, virtual exhibitions, short-form videos, and interactive online content, can strengthen the museum’s branding and engagement beyond national boundaries. Using a qualitative descriptive approach, the study analyzes digital media strategies adopted by leading cultural institutions and evaluates their applicability to Museum Keris Surakarta. Data were collected through interviews, documentation, and observational assessments of existing digital content. The findings indicate that compelling storytelling embedded within digital formats such as narrative-driven visuals, behind-the-scenes forging processes, empu (master smith) personal stories, and thematic interpretations of keris symbolism significantly increases user engagement and cross-cultural appreciation. Moreover, platforms like Instagram, YouTube, and TikTok are identified as highly effective for reaching younger global audiences, while web-based virtual tours offer immersive experiences for international visitors unable to visit physically. The study concludes that digital storytelling is not merely a promotional tool but a strategic instrument for cultural diplomacy. By presenting keris narratives in accessible and emotionally resonant formats, Museum Keris Nusantara Surakarta can cultivate greater global recognition, support heritage preservation, and strengthen its position within the international cultural landscape. The findings highlight the need for museums to adopt innovative digital practices to remain relevant and competitive in the era of global digital communication. Keywords: digital storytelling, museum keris Surakarta, cultural heritage, virtual exhibition, global audience engagement

Page 14 of 14 | Total Record : 132

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