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Journal of Management - Small and Medium Enterprises (SME's)
Published by Universitas Nusa Cendana
ISSN : 25022385     EISSN : 2723469X     DOI : https://doi.org/10.35508/jom.v14i1
Core Subject : Economy,
Economics, Econometrics & Finance
Tujuan dari jurnal ini adalah mempublikasikan artikel hasil penelitian dan kajian pustaka yang ditulis oleh dosen, peneliti dan mahasiwa. Adapun lingkup topik dari jurnal ini adalah : 1. Manajemen Umum 2. Manajemen Pemasaran 3. Sumberdaya Manusia 4. Keuangan 5. Manajemen Operasi 6. Manajemen Pariwisata 7. Small and Medium Enterprise (UKM) 8. Kewirausahaan 9. Kebijakan Publik yang menyangkut fungsi-fungsi manajemen 10. Topik lainnya yang berhubungan dengan ekonomi dan akuntansi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 736 Documents
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INFLUENCE OF ATTITUDINAL LOYALTY ON ONLINE IMPULSE BUYING WITH SELF-CONTROL AS A MODERATING VARIABLE Wardhana, Ali; Marcelino, Nicholas
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.24236

Abstract

This study aims to analyze the effect of attitudinal loyalty on online impulsive buying, with self-control acting as a moderating variable. A quantitative approach was employed by collecting data from 85 respondents who had shopped through e-commerce platforms in Indonesia. The data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach to test the proposed hypotheses. The results indicate that attitudinal loyalty has a significant effect on impulsive buying behavior, suggesting that stronger emotional attachment and favorable attitudes toward an online platform may increase spontaneous purchasing tendencies. Furthermore, self-control significantly moderates the relationship between attitudinal loyalty and impulsive buying with negative direction, meaning that individuals with higher self-control are less likely to engage in impulsive purchases even when they exhibit strong loyalty. Interestingly, among the dimensions of the online shopping experience, only ease of navigation and trust significantly influence attitudinal loyalty. This finding suggests that functional efficiency and perceived security play a more crucial role in building consumer loyalty than purely hedonic factors such as enjoyment. Overall, the study highlights the importance of platform usability and trust-building strategies while also emphasizing the role of individual psychological traits in shaping impulsive buying behavior. Keywords: Attitudinal Loyalty; Impulsive Buying; Self-Control; E-Commerce; Online Shopping Experience
ENHANCING REPURCHASE INTENTION THROUGH SOCIAL MEDIA, PRODUCT VARIETY, AND CAFE ATMOSPHERE: EVIDENCE FROM HERO COFFEE INDONESIA CONSUMERS IN SEMARANG CITY Maulana, Niqoo; Riyanto, Joko; Musprihadi, Ribut; Sudirjo, Frans
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.24685

Abstract

This study aims to analyze the influence of social media marketing, product variety, and café atmosphere on consumer repurchase intention at Hero Coffee Indonesia. A quantitative approach was employed using a survey method with purposive sampling. The respondents consisted of Hero Coffee consumers who had made at least two purchases within the last three months and followed the café’s official social media accounts. Data were collected through structured questionnaires and analyzed using multiple linear regression with the assistance of IBM SPSS Statistics. The findings indicate that social media marketing, product variety, and café atmosphere each have a positive and significant effect on consumer repurchase intention. Simultaneously, the three variables also significantly influence repurchase intention, suggesting that digital engagement, diverse menu offerings, and a comfortable café environment are key drivers of customer loyalty. Theoretically, this study contributes to the development of consumer behavior models in the coffee industry, particularly in understanding factors influencing repeat purchases. Practically, the findings provide strategic insights for Hero Coffee Indonesia’s management in designing more effective marketing initiatives, optimizing product offerings, and enhancing the café atmosphere to strengthen customer retention and increase repurchase intention. Keywords: Social Media Marketing; Product Variet; Cafe Atmosphere; Repurchase Intention; Hero Coffee Indonesia
THE EFFECT OF JOB PLACEMENT AND WORK ENVIRONMENT ON EMPLOYEE LOYALTY: EVIDENCE FROM PT KERETA API INDONESIA (PERSERO) REGIONAL DIVISION III PALEMBANG Aprillia, Henny; Heriyanto, Heriyanto
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.24721

Abstract

Employee loyalty constitutes a critical foundation for the operational sustainability of PT Kereta Api Indonesia (Persero) Regional Division III Palembang, particularly amid the increasing intensity of passenger and freight transportation services. This study aims to examine the influence of job placement and work environment on employee loyalty, both partially and simultaneously. A quantitative method with a causal-associative design was employed. The research population comprised 176 permanent employees, with a sample of 64 respondents determined using Slovin’s formula with a 10% margin of error. Data were collected through Likert-scale questionnaires and analyzed using multiple linear regression. The results indicate that job placement has a significant effect on employee loyalty, and the work environment also significantly influences employee loyalty. Furthermore, both variables simultaneously have a significant impact on employee loyalty. These findings highlight that appropriate job placement aligned with employee competencies, along with a supportive and conducive work environment, are strategic factors in strengthening employee loyalty and ensuring the sustainability of organizational performance. Keywords: Job Placement; Work Environment; Employee Loyalty; PT KAI Regional Division III Palembang
ANALYSIS OF FACTORS AFFECTING ROBUSTA COFFEE PRODUCTIVITY ON INCREASING FARMERS' ECONOMIC INCOME IN THE PERSPECTIVE OF ISLAMIC BUSINESS Munir, Ahmad Sirojul; Fuadi, Fatih; Selvina, Mia
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.25286

Abstract

This study aims to analyze the influence of Robusta coffee productivity on the income of coffee farmers in Pekon Tambak Jaya, Way Tenong District, West Lampung, as well as to examine the implementation of Islamic business principles in their farming practices. The research employs a qualitative descriptive approach with 22 respondents selected purposively from a total population of 77 coffee farmers. Data collection was conducted through interviews, observations, and documentation, while data validity was ensured using method and source triangulation techniques. The findings indicate that fluctuations in Robusta coffee productivity are largely influenced by climatic conditions and farm management practices. Higher productivity generally leads to increased farmer income; however, farmers still face vulnerability due to unstable coffee selling prices. In addition, the study reveals that most farmers have implemented Islamic business ethics in their economic activities, including honesty in weighing products, transparency in determining prices, and the avoidance of interest-based financing. These practices reflect the application of ethical and fair principles in agricultural transactions within the local farming community. Keywords : Robusta Coffee; Farmer Income; Productivity; Islamic Business Ethics
THE ROLE OF INTERNAL CONTROL UNITS IN MITIGATING FINANCIAL MISMANAGEMENT IN GOVERNMENT DEPARTMENTS Geqeza, Awonke
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.25755

Abstract

The study explores how internal control units (ICUs) identify, assess, and manage risks related to public fund mismanagement. This study is grounded by control theory, which explains the function of internal control mechanisms to avert financial mismanagement. The study employed the purposive sampling method in sampling respondents. Using a quantitative cross-sectional survey of 150 respondents via interviewer-administered questionnaires, the study identifies relational and predictive factors preventing the curbing of financial mismanagement, such as the reoccurrence of risk associated with unauthorized, irregular, fruitless, and wasteful expenditure. Owing to the management failure to implement ICU recommendations. This research emphasizes the critical role of ICU in mitigating financial mismanagement in government departments, thereby improving public service delivery. The findings of this study call for evidence-based policy changes that prioritize implementation of ICU recommendations by management, independence of compliance units, and strategic leadership units. These changes are essential for mitigating financial mismanagement, enhancing service delivery, and strengthening public trust in government institutions. Keywords: Public Fund Mismanagement; Control Theory; Risk Management in Public; Finance, Mitigation; Government Department
SOCIAL MEDIA MARKETING STRATEGY TO INCREASE PURCHASE INTENTION THROUGH BRAND TRUST AND BRAND IMAGE IN LOCAL COFFEE SHOPS ON JAVA ISLAND Kharimah, Septiana Nurul; Sudarmaji, Eka
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.26516

Abstract

This study examines the effect of Social Media Marketing on Purchase Intention toward local coffee shops in Java Island, with Brand Trust and Brand Image as mediating variables. A quantitative method was used, which involved surveying 376 individuals who actively use social media and have come into contact with promotional content from local coffee shops. Purposive sampling was used, and the data were analyzed through Partial Least Squares–Structural Equation Modeling (PLS-SEM) using SmartPLS 3.2. The findings indicate that Social Media Marketing has a positive and significant effect on Purchase Intention, and also significantly influences Brand Trust and Brand Image. Furthermore, Brand Trust and Brand Image significantly affect Purchase Intention and mediate the relationship between Social Media Marketing and Purchase Intention. These results suggest that effective social media strategies should focus on strengthening brand trust and brand image to enhance consumers’ purchase intention in the increasingly competitive local coffee shop industry. Keywords: Social Media Marketing; Brand Trust; Brand Image; Purchase Intention; Local Coffee Shops
THE INFLUENCE OF CREATIVE ECONOMY, BANK CREDIT, AND COMMUNITY SAVINGS ON ECONOMIC GROWTH, POVERTY, AND UNEMPLOYMENT: EVIDENCE FROM INDONESIAN PROVINCES (2015-2024) Khoiriyah, Ikhda Rofiqotul; Riyanto, Feri Dwi
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.26589

Abstract

This study aims to analyze the influence of the creative economy, bank credit, and community savings on economic growth, poverty, and unemployment in Indonesia during the period 2015–2024. The research adopts a quantitative approach using panel data from 34 provinces, sourced from Badan Pusat Statistik and Bank Indonesia. The analytical method employed is panel data regression, with the Fixed Effect Model selected as the best-fitting model based on the Chow Test and Hausman Test results. The findings indicate that the creative economy does not have a significant effect on economic growth and poverty; however, it has a positive and significant effect on unemployment. Bank credit demonstrates a positive and significant influence on economic growth, while exerting a negative and significant effect on poverty and unemployment, suggesting its important role in promoting inclusive development. Meanwhile, community savings positively affect economic growth but are also associated with increases in poverty and unemployment, indicating that savings accumulation alone does not automatically translate into productive economic expansion.Simultaneously, the three independent variables significantly influence economic growth, poverty, and unemployment. These results highlight the critical importance of optimizing financial intermediation, strengthening the productive allocation of savings, and enhancing inclusive economic development policies to achieve balanced and sustainable economic outcomes across provinces in Indonesia. Keywords: Creative Economy; Bank Credit; Community Savings ; Economic Growth
THE EFFECT OF CONTENT MARKETING AND BRAND IMAGE ON PURCHASE INTENTION OF SPECS PRODUCTS ON TIKTOK SHOP Ramandha, Dimas Satria; Arifah, Ika Diyah Candra; Hadi, Hafid Kholidi; Fachmi, Muhammad
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.26646

Abstract

This study aims to analyze the influence of the creative economy, bank credit, and community savings on economic growth, poverty, and unemployment in Indonesia during the period 2015–2024. The research adopts a quantitative approach using panel data from 34 provinces, sourced from Badan Pusat Statistik and Bank Indonesia. The analytical method employed is panel data regression, with the Fixed Effect Model selected as the best-fitting model based on the Chow Test and Hausman Test results. The findings indicate that the creative economy does not have a significant effect on economic growth and poverty; however, it has a positive and significant effect on unemployment. Bank credit demonstrates a positive and significant influence on economic growth, while exerting a negative and significant effect on poverty and unemployment, suggesting its important role in promoting inclusive development. Meanwhile, community savings positively affect economic growth but are also associated with increases in poverty and unemployment, indicating that savings accumulation alone does not automatically translate into productive economic expansion. Simultaneously, the three independent variables significantly influence economic growth, poverty, and unemployment. These results highlight the critical importance of optimizing financial intermediation, strengthening the productive allocation of savings, and enhancing inclusive economic development policies to achieve balanced and sustainable economic outcomes across provinces in Indonesia. Keywords: Content Marketing; Brand Image; Purchase Intention; TikTok Shop
THE EFFECT OF RISK GOVERNANCE ON BANK PERFORMANCE: EVIDENCE FROM INDONESIAN BANKS Tan, Selty; Hesniati, Hesniati; Serly, Serly
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.26957

Abstract

This study investigates the impact of risk governance on banking performance in Indonesia using a quantitative approach. Panel data regression is applied to 235 bank-year observations from 47 commercial banks over the 2018–2022 period, with the sample selected through purposive sampling based on data availability and governance disclosures. Bank performance is measured using Return on Assets (ROA) and Return on Equity (ROE), while risk governance is proxied by the Risk Governance Index (RGOV), constructed from risk governance disclosures in annual reports. The empirical findings demonstrate that risk governance has a positive and statistically significant effect on both ROA and ROE, thereby supporting the proposed hypotheses. These results indicate that banks with stronger risk governance frameworks tend to achieve more efficient asset utilization and generate higher returns for shareholders, even after controlling for bank-specific characteristics and time effects. This evidence underscores the importance of robust risk oversight mechanisms in enhancing managerial discipline and operational effectiveness. The study contributes to the corporate governance literature by providing empirical evidence from an emerging market context, particularly within the Indonesian banking sector. From a practical standpoint, the findings suggest that bank management and regulators such as Otoritas Jasa Keuangan and Bank Indonesia should prioritize the strengthening of risk governance structures to promote sustainable performance, financial stability, and long-term resilience in banking institutions. Keywords: Risk Governance Index; Bank Performance; Agency Theory
DETERMINATION OF CONSUMER SATISFACTION IN ENDEK BALI FASHION MSMES Antara, Made Ermawan Yoga
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.27204

Abstract

This study examines the influence of digital promotion, brand image, and service quality on customer satisfaction at Fajar Sari Endek Collection in the context of the growing digital transformation in the local fashion industry. The rapid development of digital technology has significantly changed consumer behavior, requiring businesses to adopt effective digital promotion strategies, build a strong brand image, and deliver high service quality to maintain customer satisfaction. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to customers of Fajar Sari Endek Collection who had made purchases either directly or through digital platforms. The data were analyzed using multiple linear regression with the assistance of statistical software. The results indicate that digital promotion, brand image, and service quality each have a positive and significant effect on customer satisfaction, both partially and simultaneously. These findings suggest that integrating digital marketing strategies, strengthening a brand image rooted in local cultural values, and improving service quality are key factors in enhancing customer satisfaction in the traditional fashion industry. This study provides practical insights for managers of traditional fashion MSMEs in developing marketing strategies that are more customer-oriented and capable of sustaining competitiveness in the digital era. Keywords: Digital Promotion; Brand Image; Service Quality; Customer Satisfaction; Balinese Endek

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