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Journal of Management - Small and Medium Enterprises (SME's)
Published by Universitas Nusa Cendana
ISSN : 25022385     EISSN : 2723469X     DOI : https://doi.org/10.35508/jom.v14i1
Core Subject : Economy,
Economics, Econometrics & Finance
Tujuan dari jurnal ini adalah mempublikasikan artikel hasil penelitian dan kajian pustaka yang ditulis oleh dosen, peneliti dan mahasiwa. Adapun lingkup topik dari jurnal ini adalah : 1. Manajemen Umum 2. Manajemen Pemasaran 3. Sumberdaya Manusia 4. Keuangan 5. Manajemen Operasi 6. Manajemen Pariwisata 7. Small and Medium Enterprise (UKM) 8. Kewirausahaan 9. Kebijakan Publik yang menyangkut fungsi-fungsi manajemen 10. Topik lainnya yang berhubungan dengan ekonomi dan akuntansi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 736 Documents
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THE INFLUENCE OF DIGITAL LITERACY AND SOCIAL MEDIA PROMOTION ON MARKETING PERFORMANCE WITH DIGITAL READINESS AS A MODERATING VARIABLE IN SMALL AND MEDIUM ENTERPRISES IN CIREBON Sholihin, Sholihin; Curatman, Aang; Romdonny, Jefry
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.27216

Abstract

This study aims to analyze the influence of digital literacy and social media promotion on the marketing performance of Small and Medium Enterprises (SMEs) in Cirebon, with digital readiness as a moderating variable. The research adopts a quantitative approach using a survey method involving 325 SME owners registered at Rumah UMKM Cirebon. Data were collected through questionnaires using a Likert scale and analyzed using Structural Equation Modeling with the Partial Least Squares approach. The findings reveal that digital literacy and social media promotion have a positive effect on the marketing performance of SMEs, which is reflected in increased sales growth and wider market reach. The research model is able to explain more than half of the variation in SME marketing performance. However, digital readiness has not demonstrated a significant moderating role in strengthening the relationship between digital literacy, social media promotion, and marketing performance. This study has several limitations, particularly its focus on a specific region and type of business. Therefore, future research is recommended to expand the scope of the study to different regions and include additional strategic variables that may influence SME marketing performance. Keywords: Digital Literacy; Social Media Promotion; Marketing Performance; SMEs
THE EFFECT OF INTERACTIVITY AND SHOPEE LIVE PROMOTIONS ON IMPULSE BUYING OF NAJMIA BEAUTY CONSUMERS IN SEMARANG CITY Lestyowati, Feby Sekonda; Nurchayati, Nurchayati; Sugiarti, Gita; Prasetyo, Heru Eko
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.27260

Abstract

The influence of interactive elements and promotional initiatives within the Shopee Live platform on spontaneous purchase tendencies among patrons of Najmia Beauty in Semarang Municipality was investigated through this inquiry. A quantitative methodology was adopted, whereby empirical evidence was gathered via digital surveys disseminated to individuals who had engaged with and transacted through Najmia Beauty's live broadcasts. Purposive selection was applied to recruit 100 participants. Statistical evaluation of the dataset was conducted employing multivariate linear modeling, facilitated by SPSS software version 25. Positive and statistically meaningful associations were revealed between interactive dynamics and promotional efforts, on one hand, and patrons' unplanned acquisition patterns, on the other. Bidirectional engagement in real-time broadcasts, coupled with fleeting incentive schemes, was found to foster abrupt buying choices. Such outcomes suggest that refined dialogic exchanges and incentive frameworks in livestream merchandising can robustly provoke impromptu consumer actions. Nonetheless, constraints arise from the inquiry's confinement to a singular brand and locale. Subsequent investigations are thus advised to incorporate supplementary factors while broadening contextual and territorial dimensions for more holistic insights. Keywords: Interactivity; Promotion; Impulse Buying
XYZ COFFEE IN THE DIGITAL ERA : ANALYSIS OF BRAND TRUST AND CUSTOMER ENGAGEMENT AS DETERMINANTS OF PURCHASE DECISION Devanof, Haferta; Kurniawati, Kurniawati
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.27284

Abstract

This study analyzes the role of social media marketing activities in influencing purchase intention and purchase decision for XYZ Coffee, with brand trust, brand attitude, and customer engagement acting as mediating variables. A quantitative explanatory approach was employed, involving 200 active social media users in Indonesia who had previously purchased products from XYZ Coffee. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results demonstrate that social media marketing activities exert a significant direct effect on purchase decision and an indirect effect through brand trust, brand attitude, and customer engagement. Among the mediating variables, brand attitude and customer engagement play a dominant role in strengthening purchase intention, which subsequently leads to purchase decision. These findings indicate that the success of digital marketing strategies depends not only on social media visibility but also on the company’s ability to build positive brand perceptions, foster trust, and create meaningful interactions with consumers. This study contributes to the advancement of digital marketing and consumer behavior literature by proposing an integrated framework applicable to coffee brands and fast-moving consumer goods competing in highly dynamic digital environments. Keywords : Brand Attitude; Brand Trust; Customer Engagement; Purchase Intention; Purchase Decision
THE INFLUENCE OF COMMUNICATION, DISCIPLINE, WORK COMPETENCE, AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE Sulfiana, Dewi; Fu’ad, Eko Nur
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.27297

Abstract

This study aims to analyze the influence of communication, discipline, work competence, and work motivation on employee performance at CV Maji Furniture Jepara. The research method used is quantitative with an explanatory approach, involving the entire population of 70 employees through a saturated sampling technique. Data collection was carried out using a questionnaire and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results of the study indicate that communication, discipline, and work competence have a positive and significant effect on employee performance, while work motivation does not have a direct effect on performance. Work motivation is proven to have a significant effect on discipline and work competence, as well as an indirect effect on performance through these two variables, with work competence as the strongest mediator. These findings emphasize the importance of strengthening competence and discipline to improve employee performance. Keywords: Communication; Discipline; Work Competence; Work Motivation; Employee Performance
THE INFLUENCE OF BRAND EQUITY AND BRAND TRUST ON PURCHASING DECISIONS THROUGH COMPETITIVE ADVANTAGE OF EXOTIC BRAND CORN SEED PRODUCTS AT DUTA TANI STORE Mahendra, Gede Yuda; Rahayu, Ni Putu Widhia
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.27338

Abstract

This study aims to examine the influence of brand equity and brand trust on purchasing decisions with competitive advantage as a mediating variable for Exsotic brand sweet corn seed products at Duta Tani Store. The study is motivated by fluctuations in product sales over the past three years and the increasing competition in the agribusiness sector. This research uses a quantitative approach with an explanatory research design. The population consists of consumers who have purchased Exsotic brand sweet corn seeds at Duta Tani Store, with the sample selected using purposive sampling involving 60 respondents. Data analysis was conducted using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS software. The results show that brand equity does not significantly influence competitive advantage or purchasing decisions. In contrast, brand trust has a positive influence on competitive advantage. Furthermore, competitive advantage plays a role as a mediating variable in influencing purchasing decisions. Overall, the research model demonstrates strong predictive capability. These findings suggest that strengthening brand trust is an important strategy for Duta Tani Store in building competitive advantage and encouraging consumer purchasing decisions. Keywords: Brand Equity; Brand Trust; Competitive Advantage; Purchasing Decisions
ENVIRONMENTAL, SOCIAL, AND GOVERNANCE DISCLOSURE AND BANK FINANCIAL PERFORMANCE IN INDONESIA: THE MODERATING ROLE OF FIRM SIZE (2020–2024) Evanggelion, Ekklesia; Harinie, Luluk Tri; Yeba, Evinalia; Sukmani, Meylinda
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.27348

Abstract

This study examines whether Environmental, Social, and Governance (ESG) disclosure is associated with the financial performance of Indonesian listed banks during the 2020–2024 period and whether firm size moderates this relationship. The research adopts a quantitative explanatory approach, where ESG disclosure is measured using a disclosure index developed through content analysis of annual and sustainability reports. Financial performance is represented by several indicators, including return on assets, return on equity, net profit margin, and earnings per share. The findings indicate that the direct effects of individual ESG disclosure dimensions on financial performance are generally weak and not consistently evident across different performance indicators. Meanwhile, firm size shows a more stable relationship with financial performance in several model specifications. When the moderating effect is considered, the relationship between ESG disclosure and financial performance appears more conditional, suggesting that the financial relevance of ESG practices may depend on specific bank characteristics. This study is limited by a relatively small sample size and the use of disclosure-based ESG measurement. Future research is recommended to expand the sample coverage, extend the observation period, and incorporate alternative ESG measurement approaches to provide more comprehensive insights into the relationship between ESG practices and financial performance. Keywords: ESG Disclosure; Banking Sector; Financial Performance; Firm Size Moderation; Indonesia Stock Exchange
CONSUMPTIVE CULTURE AMONG STUDENTS: CONTRIBUTIONS OF SOCIAL MEDIA MARKETING, SOCIAL PRESSURE, FINANCIAL MANAGEMENT, AND SHOPEE GAMIFICATION Bahar, Anisyah; Widyaningsih, Dewi; Kusumajaya, Robby Andika
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.27361

Abstract

This study examines the role of social media marketing, social pressure, financial management, and gamification in influencing the consumptive culture of students at STEKOM University in Semarang. The study focuses on active students who have a Shopee account and have made a transaction within the last three months. Using purposive sampling, 60 respondents were selected as the research sample. This research adopts a quantitative approach with an explanatory research design, and the data were analyzed using multiple linear regression with the assistance of SmartPLS 4.0. The results indicate that social media marketing, social pressure, financial management, and gamification have a positive and significant influence on students’ consumptive culture, both individually and simultaneously. These findings suggest that digital marketing exposure, social influence, and interactive platform features can encourage higher levels of consumption among students. However, this study is limited to active students of STEKOM University in Semarang with a relatively small sample size, which may limit the generalizability of the findings to other student populations. The study highlights the importance of strengthening financial literacy and increasing consumer awareness as key strategies to control excessive consumption behavior amid the growing influence of digital marketing and social pressure. The findings also provide insights for stakeholders to develop ethical and responsible marketing practices as well as appropriate regulatory strategies to reduce excessive consumptive behavior among students. Keywords: Social Media Marketing; Financial Management; Gamification; Consumptive Culture
THE EFFECT OF BURNOUT AND WORK STRESS ON EMPLOYEE PERFORMANCE AT PT ARTERIA DAYA MULIA CIREBON Kurniawansyah, Kurniawansyah; Hidayat, Agi Syarif
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.27372

Abstract

This study aims to analyze the effect of burnout and work stress on the performance of employees at PT Arteria Daya Mulia in Cirebon. The research applies an associative quantitative approach using a survey method involving employees from the production division. Data were collected from selected respondents and analyzed using multiple linear regression with the assistance of SPSS. The results indicate that burnout does not have a significant effect on employee performance. Similarly, work stress also does not show a significant influence on employee performance. When examined simultaneously, burnout and work stress together do not significantly affect the performance of employees at PT Arteria Daya Mulia Cirebon. These findings suggest that other factors outside the variables examined in this study may play a more important role in determining employee performance. Keywords: Burnout; Work Stress; Employee Performance
THE DYNAMICS OF ORGANIZATIONAL CAPABILITIES AND THEIR IMPLICATIONS FOR INTERNAL SERVICE QUALITY IN PUBLIC INSTITUTIONS: A STUDY OF THE REGIONAL OFFICE AND IMMIGRATION UNITS IN WEST KALIMANTAN Wibowo, M Arief; Kistyanto, Anang; Wardoyo, Dewie Tri Wijayati
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.27423

Abstract

This study aims to analyze the influence of Digital Transformation and Human Resource Management Practices on Internal Service Quality, with Organizational Agility as a mediating variable at the Regional Office of the Directorate General of Immigration in West Kalimantan. The research employs a quantitative survey method using proportionate stratified sampling, involving 254 employees as respondents. The collected data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that Digital Transformation and Human Resource Management Practices have a significant effect on improving Internal Service Quality, both directly and indirectly through the enhancement of Organizational Agility. Organizational Agility also plays a mediating role in strengthening the relationship between these variables, highlighting its importance as a dynamic capability within the organization. The study concludes that strengthening digital integration, implementing adaptive human resource management practices, and improving organizational responsiveness are essential for enhancing internal service quality in public sector institutions. From a theoretical perspective, this research contributes to the development of the Resource-Based View and Social Exchange Theory within the context of digital public services. However, this study is limited by its cross-sectional research design, and future studies are recommended to use longitudinal approaches to better understand the causal relationships among the variables. Keywords: Digital Transformation; Human Resource Management Practices ; Organizational Agility; Internal Service Quality; Public Sector; Immigration Office
THE EFFECT OF SHIFT WORK AND WORK STRESS ON EMPLOYEE PERFORMANCE OF SALES ASSOCIATES AT NEW BALANCE MALL THE PARK SEMARANG Satatoe, Tafan Yunior; Hadi, Syamsul
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.27426

Abstract

This study analyzes the effect of shift work and work stress on the performance of sales associates at New Balance Mall The Park managed by Mitra Adi Perkasa. The research applies a quantitative approach using questionnaires distributed to employees through a saturated sampling technique. The collected data were analyzed using multiple linear regression. The results show that shift work has a positive influence on employee performance, indicating that an effective shift system can support better work outcomes for employees. In contrast, work stress has a negative influence on employee performance, meaning that higher levels of stress may reduce employees’ ability to perform their tasks effectively. When examined together, shift work and work stress simultaneously influence employee performance. This study provides insights for management in the retail sector to design more effective shift work systems and implement stress management strategies in order to improve employee performance and maintain a productive work environment. Keywords: Shift Work; Work Stress; Employee Performance; Sales Associate; Retail Management

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