Journal of Management - Small and Medium Enterprises (SME's)
Tujuan dari jurnal ini adalah mempublikasikan artikel hasil penelitian dan kajian pustaka yang ditulis oleh dosen, peneliti dan mahasiwa. Adapun lingkup topik dari jurnal ini adalah : 1. Manajemen Umum 2. Manajemen Pemasaran 3. Sumberdaya Manusia 4. Keuangan 5. Manajemen Operasi 6. Manajemen Pariwisata 7. Small and Medium Enterprise (UKM) 8. Kewirausahaan 9. Kebijakan Publik yang menyangkut fungsi-fungsi manajemen 10. Topik lainnya yang berhubungan dengan ekonomi dan akuntansi
Articles
736 Documents
<![CDATA[IMPLEMENTATION OF GREEN HUMAN RESOURCE MANAGEMENT PRACTICES FOR SUSTAINABLE ENVIRONMENTAL PERFORMANCE: MOTIVATION AND JOB SATISFACTION AMONG HOSPITAL EMPLOYEES IN BATAM ]]>
<![CDATA[Muchsinati, Evi Silvana]]>;
<![CDATA[Sembiring, Tesalonika]]>;
<![CDATA[Fatyandi, Adi Neka]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v19i1.24301
<![CDATA[This study investigates the relationship between green human resource management (Green HRM) practices, motivation, job satisfaction, and sustainable environmental performance in hospitals located in Batam. The study population comprises 200 employees from five hospitals in the city. Data were analyzed using SmartPLS 3 to assess the structural relationships among the variables. The findings demonstrate that all proposed hypotheses are statistically significant. Green HRM practices positively influence job satisfaction, employee motivation, and sustainable environmental performance. In addition, job satisfaction and motivation are found to effectively mediate the relationship between Green HRM practices and sustainable environmental performance. This indicates that environmentally oriented HR policies not only directly enhance environmental outcomes but also indirectly strengthen them by fostering positive employee attitudes and motivation. These results highlight the strategic importance of implementing Green HRM practices to support organizational sustainability objectives. The novelty of this research lies in identifying job satisfaction and motivation as critical mediating mechanisms that amplify the impact of Green HRM practices on achieving optimal environmental performance within healthcare institutions. Keywords: Green HRM Practices; Sustainable Environmental Performance; Motivation; Job Satisfaction]]>
<![CDATA[THE INFLUENCE OF PRICE PERCEPTION, BRAND TRUST, AND ONLINE CUSTOMER REVIEWS ON THE PURCHASE DECISION OF SKINTIFIC SKINCARE AMONG STUDENTS OF MERCU BUANA UNIVERSITY YOGYAKARTA ]]>
<![CDATA[Fadhi, Taufik Nur]]>;
<![CDATA[Nuvriasari, Audita]]>;
<![CDATA[Grefanti, Risa]]>;
<![CDATA[Saputra, Yohanes Agus Adi]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v19i1.24323
<![CDATA[This study aims to examine the influence of price perception, brand trust, and online customer reviews on purchasing decisions of Skintific skincare products among students at Universitas Mercu Buana Yogyakarta. The research adopts a quantitative approach with a causal associative design. A total of 100 respondents were selected using purposive sampling. Data were collected through a five-point Likert scale questionnaire and analyzed using multiple linear regression techniques.The findings reveal that, simultaneously, price perception, brand trust, and online customer reviews significantly influence purchasing decisions. Partially, price perception and online customer reviews have a positive and significant effect on purchasing decisions, whereas brand trust does not show a significant influence. Among the independent variables, online customer reviews emerge as the most dominant factor affecting purchasing decisions.These results indicate that young consumers tend to rely more heavily on peer-generated reviews and perceived value for money rather than solely on brand trust. The study offers important implications for digital marketing strategies, emphasizing the need to strengthen competitive price positioning and actively manage online customer reviews as credible and persuasive sources of consumer information. Keywords: Price Perception; Brand Trust; Online Customer Reviews; Purchasing Decisions; Skintific]]>
<![CDATA[ANALYSIS OF THE EFFECT OF E-RECRUITMENT, EMPLOYER BRANDING, AND CORPORATE REPUTATION ON THE INTEREST OF GENERATION Z IN APPLYING FOR JOBS ]]>
<![CDATA[Permatasari, Elisabet Putri]]>;
<![CDATA[Ahsani, Riska Fii]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v19i1.24331
<![CDATA[This study investigates the influence of e-recruitment, employer branding, and corporate reputation on job application interest among Generation Z fresh graduates in Surakarta City, Central Java. Adopting a quantitative survey design, data were collected through questionnaires distributed to 60 purposively selected respondents who had completed their education and previously applied for jobs. The research instrument was tested for validity and reliability prior to analysis. Multiple linear regression was employed to examine the relationships among variables. The findings reveal that e-recruitment, employer branding, and corporate reputation each have a significant effect on job application interest. Collectively, these variables explain a substantial proportion of the variation in job application interest among fresh graduates. The results highlight the importance of digital recruitment systems and strong organizational image in attracting Generation Z job seekers. This study contributes to the literature on recruitment strategies and employer attractiveness in the digital era. Keywords: E-recruitment; Employer Branding; Corporate Reputation]]>
<![CDATA[IMPLEMENTATION OF CLASSIC THEMES AND THE EXPERIENCE OF HISTORICAL VALUES IN CREATING SUSTAINABLE TOURISM SUPPORTING BUSINESSES ]]>
<![CDATA[Kusumaningrum, Haritsah]]>;
<![CDATA[Salindri, Yerika Ayu]]>;
<![CDATA[Annisa, Rosalina Nur]]>;
<![CDATA[Juliana, Juliana]]>;
<![CDATA[Aulia, Ayunindya Sandy]]>;
<![CDATA[Sulistyo, Agung]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v19i1.24402
<![CDATA[Referring to the concept of sustainability, business and tourism can be developed in line with various opportunities. The experience and uniqueness of tourism-based businesses are an added value. However, the facts show that historical tourism-based businesses have not developed much. Managers have not maximized the potential of the surrounding historical value. On the other hand, businesses based on historical nuances are considered disruptive to tourism activities, leading to concerns about damaging historical values. This study aims to investigate the management of businesses based on classical themes and historical nuances in creating sustainability. Qualitative methods were used from an interpretive perspective. Several businesses based on historical nuances and classical themes were selected as research objects, including: Cokelat Monggo (traditional-premium product), Prianti Gagarin (Classic Place), and Ndalem Natan (edu-culture business). These businesses can create sustainability through classical themes and historical nuances. The study results indicate that business managers must think intelligently when developing their businesses. Several sustainability efforts need to be implemented, such as: 1) collaboration and optimization of classical themes, 2) education and consumer experience, 3) emotional closeness, and 4) community empowerment. Keywords : Business; Sustainability; Tourism; History; Classic Themes]]>
<![CDATA[APPLICATION OF ALTMAN Z-SCORE METHOD IN PREDICTING FINANCIAL DISTRESS AT PT PINDAD FOR PERIOD 2019–2023 ]]>
<![CDATA[Amanda, Sofia Putri]]>;
<![CDATA[Harahap, Anggi Syahadat]]>;
<![CDATA[Taufik, Nur Imam]]>;
<![CDATA[Kurniawan, Iwan]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v19i1.24638
<![CDATA[PT Pindad, as a strategic state-owned enterprise, plays a crucial role in supporting Indonesia’s national defense industry. This study aims to analyze the company’s financial distress condition using the Altman Z-Score method and to forecast its 2024 financial position through time-series linear regression analysis conducted in Microsoft Excel. The analysis is based on financial statement data covering the period from 2019 to 2023.The findings reveal that PT Pindad consistently remained in the distress zone throughout the observation period, as indicated by its Z-Score results. Forecasting analysis further suggests a continued decline in financial performance in 2024 if no corrective measures are implemented. The Altman Z-Score model demonstrated an estimated predictive accuracy of 80% when compared with actual financial indicators, indicating that the model is relatively reliable in identifying potential financial distress conditions.However, this study is limited to a single company case study, which restricts the generalizability of the findings. Future research is recommended to conduct comparative analyses across multiple firms within the defense industry to provide broader insights. To improve long-term financial sustainability, recommended recovery strategies include debt restructuring, stricter capital expenditure control, operational cost efficiency, and optimization of marketing strategies and asset utilization. Keywords: Financial Distress; Altman Z-Score; Financial Performance]]>
<![CDATA[ROBOTIC PROCESS AND ENTERPRISE PERFORMANCE: EVIDENCE FROM AN EMERGING ECONOMY ]]>
<![CDATA[Olota, Oluwayomi Omotayo]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v19i1.24644
<![CDATA[The banking sector has been undergoing a broader digital revolution in recent years, including robotic process automation. Hence, this study examines the impact of the robotic processes on enterprise performance, emphasizing Access Bank of Nigeria as the study's focus. Specifically, the study examined (i) the effect of speed of service on employees' satisfaction. (ii) the influence of the accuracy of data processing on employees' work quality. (iii) the influence of scalability on employees' commitment. A descriptive research approach was adopted, and the staff of Access Bank of Nigeria served as the population. The sample size of 131, calculated through Taro Yamane's (1967) method, was used with simple random sampling to collect primary data from the respondents. A partial least squares structural equation model (PLS-SEM) was adopted to examine the causal relationship through SmartPLS 3.0. The results showed that all robotic process factors substantially predict enterprise performance; employees' satisfaction, employees' work quality, and employees' commitment all have R-squared values larger than 20%, which means that the model of robotic process (speed of service, accuracy of data processing, and scalability) accounts for a substantial amount of the volatility in these dependent variables. The study concluded that the robotic process significantly contributes to high performance in the banking industry in an emerging economy. Bank managers in emerging economies should promote scalability that may help ensure consistency in the outcome during the robotic process. Keywords: Robotic Process; Enterprise Performance; Scalability; Accuracy of Data; Speed of Service]]>
<![CDATA[EMPLOYER BRANDING IN PRACTICE : FOSTERING JOB SATISFACTION AND SUSTAINING EMPLOYEE RETENTION IN THE PALM OIL INDUSTRY ]]>
<![CDATA[Aliya, Sabeli]]>;
<![CDATA[Yulianti, Putri]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v19i1.24678
<![CDATA[The highly competitive nature of the palm oil industry requires companies to implement strategic human resource management practices, with employer branding playing a crucial role in enhancing organizational competitiveness. This study investigates the effect of employer branding on employee retention, with job satisfaction acting as a mediating variable, at PT Surya Alam Permai. A quantitative research approach was employed using purposive sampling, involving 50 respondents selected from a total population of 150 employees. Data were collected through structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to evaluate the relationships among the research variables. The findings reveal that employer branding has a positive and significant effect on job satisfaction. Furthermore, employer branding directly enhances employee retention. Job satisfaction also exerts a positive and significant influence on employee retention. In addition, job satisfaction significantly mediates the relationship between employer branding and employee retention, indicating that a strong employer image increases retention both directly and indirectly through enhanced employee satisfaction. These results underscore the strategic importance of employer branding in fostering job satisfaction, strengthening employee loyalty, and reducing turnover rates. Ultimately, an effective employer branding strategy contributes to long-term organizational sustainability and competitive advantage. Keywords: Employer Branding; Employee Retention; Job Satisfaction; Palm Oil Plantation; Processing Industry]]>
<![CDATA[THE EFFECT OF FINANCIAL LITERACY, SUBJECTIVE NORMS, AND PERCEIVED BEHAVIORAL CONTROL ON THE USE OF GOPAY DIGITAL WALLET WITH INTENTION AS A MEDIATION VARIABLE ]]>
<![CDATA[Tarigan, Arihta]]>;
<![CDATA[Priambodo, Caka Gatot]]>;
<![CDATA[Christanto, Budi]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v19i1.24759
<![CDATA[This study examines digital payment usage behavior by analyzing the effects of financial literacy, subjective norms, and perceived behavioral control on the intention to use the GoPay digital wallet, as well as the impact of intention on actual usage behavior. Grounded in the Theory of Planned Behavior (TPB), this research adopts a quantitative approach. Data were collected through an online questionnaire distributed via Google Forms to 100 university students and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The findings indicate that financial literacy, subjective norms, and perceived behavioral control significantly influence the intention to use GoPay. In turn, intention has a significant effect on actual usage behavior. Furthermore, intention mediates the relationship between the three antecedent variables and actual usage behavior. These results confirm the applicability of TPB in explaining digital financial behavior, particularly in the context of digital wallet adoption among Generation Z university students, and provide insights for enhancing user engagement strategies in digital financial services. Keywords: Digital Payment Usage Behavior; Financial Literacy; Subjective Norms; Perceived Behavioral Control; Intention; Theory of Planned Behaviour]]>
<![CDATA[COOPERATION AMONG COOPERATIVES AS AN INTER-COOPERATIVE LEARNING CAPABILITY: EVIDENCE FROM CROSS-CASE SYNTHESIS ]]>
<![CDATA[Ahmed, Issa G]]>;
<![CDATA[Laizer, Hussein H]]>;
<![CDATA[Gwao, Emmanuel A]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v19i1.27211
<![CDATA[This article reframes Principle 6 as an inter-cooperative learning capability and synthesizes how cooperation architectures convert solidarity into measurable economic and social value. Using secondary data, the study integrates a structured review of cooperative identity and policy guidance with cross-case synthesis of six widely documented cooperation models; evidence was triangulated from ICA, ILO, UN, the World Cooperative Monitor 2025, and publicly available organizational reports. Five recurring learning pathways emerge: purchasing and shared services; benchmarking and peer advisory systems; federation-enabled standard setting; joint ventures and platform cooperation; and capability building through training and mentorship. Pathways perform best when governance preserves member autonomy, uses transparent redistribution, and institutionalizes learning roles. Cooperation among cooperatives operates as a learn-and-scale system that strengthens governance, innovation, resilience, and SDG delivery. Limitation: reliance on secondary, publicly available evidence. Subsequent research should test the Inter-Cooperative Learning Capability framework with primary and longitudinal data. Keywords: Capability Building; Cooperative Networks; Inter-Cooperation; Organizational Learning; Resilience]]>
<![CDATA[DETERMINANTS OF REGIONAL DEVELOPMENT BANK PERFORMANCE WITH OPERATIONAL EFFICIENCY AS AN INTERVENING VARIABLE ]]>
<![CDATA[Santosa, Julis]]>;
<![CDATA[Lestari, Wiwik]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v19i1.27396
<![CDATA[This study investigates the effects of capital adequacy, liquidity, and credit risk on the financial performance of conventional Regional Development Banks (RDBs) in Indonesia, with operational efficiency examined as a mediating variable. Capital adequacy, liquidity, and credit risk are proxied by the Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR), and Non-Performing Loan (NPL) ratio, respectively, while operational efficiency and financial performance are measured using the Operating Expenses to Operating Income ratio (BOPO) and Return on Assets (ROA). The study utilizes secondary data derived from the financial statements of 24 conventional RDBs over the 2019–2024 period, generating panel observations for analysis. Panel data regression with a Random Effects Model is employed, and the mediating role of operational efficiency is examined using the Sobel test. The findings reveal that capital adequacy and liquidity exert positive but insignificant effects on financial performance, whereas credit risk has a significant negative effect. Operational efficiency does not mediate the relationship between capital adequacy and liquidity and financial performance but significantly mediates the effect of credit risk on financial performance. These results underscore the importance of effective credit risk management and cost efficiency in enhancing bank profitability and ensuring sustainable financial performance. Keywords: Performance; Capital Adequacy; Liquidity; Credit Risk; Operational Efficiency]]>
