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Journal of Management - Small and Medium Enterprises (SME's)
Published by Universitas Nusa Cendana
ISSN : 25022385     EISSN : 2723469X     DOI : https://doi.org/10.35508/jom.v14i1
Core Subject : Economy,
Economics, Econometrics & Finance
Tujuan dari jurnal ini adalah mempublikasikan artikel hasil penelitian dan kajian pustaka yang ditulis oleh dosen, peneliti dan mahasiwa. Adapun lingkup topik dari jurnal ini adalah : 1. Manajemen Umum 2. Manajemen Pemasaran 3. Sumberdaya Manusia 4. Keuangan 5. Manajemen Operasi 6. Manajemen Pariwisata 7. Small and Medium Enterprise (UKM) 8. Kewirausahaan 9. Kebijakan Publik yang menyangkut fungsi-fungsi manajemen 10. Topik lainnya yang berhubungan dengan ekonomi dan akuntansi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 736 Documents
 69   70   71   72   73 
THE INFLUENCE OF SOCIAL, LIFESTYLE, DIGITAL FINANCIAL LITERACY, AND EASE OF USE ON DIGITAL PAYMENT USE AMONG GEN Z Adawiyah, Irabi’ah Al; Widiastuti, Anna
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.27400

Abstract

This study investigates the effects of social influence, lifestyle, digital financial literacy, and perceived ease of use on the adoption of digital payment methods among Generation Z in Jepara Regency. As a cohort widely recognized for its technological proficiency, Generation Z represents the primary user base of digital financial services. Employing a quantitative research design, data were collected through questionnaires distributed to 128 income-earning Gen Z respondents. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The results indicate that lifestyle and perceived ease of use have a positive and significant effect on digital payment adoption. Conversely, social influence and digital financial literacy do not show a significant impact. These findings suggest that Generation Z’s adoption of digital payment systems is driven mainly by practical considerations and digitally oriented lifestyles rather than social pressure or financial knowledge. This study contributes to the understanding of young generations’ financial behavior in the digital era and offers insights for the development of more user-oriented digital financial services, as well as directions for future research. Keywords: Digital payment; Generation Z; Lifestyle; Digital financial literacy; Ease of Use
THE INFLUENCE OF CONTENT MARKETING ON AZLOE'S PRODUCT PURCHASE DECISIONS PROCESS Islamidina, Shafa Syahida; Maulina, Erna; Muttaqin, Zaenal
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.17969

Abstract

This study aims to analyze the effect of content marketing on the @azloeofficial TikTok on Azloe’s product purchasing decisions through TikTok Shop. This research uses a descriptive verification analysis method. The sampling technique was carried out using simple random sampling. This study uses simple linear regression analysis, correlation coefficient, coefficient of determination, and t-test. Data comes from literature studies, observations, interviews, and questionnaires. The population of this study are followers on the @azloeofficial TikTok account who have purchased Azloe’s products at TikTok Shop. The results of this study state that there is a positive and significant effect of content marketing on TikTok @azloeofficial on the Azloe’s product purchase decision process through TikTok Shop. Multiplatform is the dimension with the largest percentage for content marketing, and need recognition is the dimension with the largest percentage for the purchase decision process. Keywords: Content Marketing; Purchase Decisions Process; TikTok
THE ROLE OF SALES ADMIN IN SUPPORTING ADMINISTRATIVE EFFICIENCY FOR SALES MARKETING DEPARTMENT PERFORMANCE AT NOVOTEL SEMARANG Prabowo, Adinda Consita Yulianne; Satato, Yuniarto R
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.21493

Abstract

This study examines the role of Sales Admin in supporting administrative efficiency for Sales Marketing Department performance at Novotel Semarang. Using a qualitative approach through interviews, observation, and document analysis, the research identified four key dimensions of administrative efficiency: process standardization, information accessibility, response timeliness, and resource allocation. These dimensions influence departmental performance through three pathways: enhanced sales productivity, improved client experience, and strengthened interdepartmental coordination. Findings show response times decreased from 24 hours to under 4 hours while administrative errors reduced by 40%. The research reveals Sales Admin functions as a strategic position rather than merely supportive. Being limited to a single hotel property, future research should explore comparative studies across multiple hotel brands to establish broader industry benchmarks for Sales Admin contributions. Keywords: Sales Admin; Administrative Efficiency; Hotel Marketing;Department Performance; Hospitality Management
THE EFFECT OF PERCEIVED USEFULNESS, PERCEIVED ENJOYMENT, BRAND TRUST FROM VIDEO REELS AS A SOCIAL MEDIA MARKETING STRATEGY ON CUSTOMER LOYALTY OF RETAIL STORE IN SUMMARECON MALL KELAPA GADING Jeaniefer, Jeaniefer; Kembau, Agung Stefanus
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.22138

Abstract

Amid rapid digitalization, social media has become a key platform where brands compete for consumer attention. This study explores how Instagram Reels affect customer loyalty by enhancing perceived usefulness, enjoyment, and brand trust in Summarecon Mall Kelapa Gading retail stores. Using a quantitative approach with purposive sampling, data was gathered from 111 respondents via surveys and analyzed using SmartPLS 4.1.0.9. The results indicate that social media marketing has a positive effect on perceived usefulness and enjoyment, whereas its influence on brand trust is negligible. Perceived usefulness strongly influences both brand trust and enjoyment. The study highlights Instagram Reels as an effective tool for boosting customer loyalty and offers insights for retail businesses and mall management. However, the sample primarily consists of young, active Instagram users, potentially underrepresenting the broader market. Ultimately, effective content is not just visually appealing but also builds meaningful customer connections. Keywords: Social Media Marketing; Perceived Usefulness; Perceived Enjoyment; Brand Trust; Customer Loyalty
THE INFLUENCE OF CUSTOMER EXPERIENCE AND PERCEIVED PRICE ON CUSTOMER SATISFACTION OF RIAU UNIVERSITY STUDENTS GoRide’s USER IN PEKANBARU Asyuni, Chairani; Othman, Lie
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.22295

Abstract

Investigating how perceived price and customer experience affect customer satisfaction among Riau University students using GoRide in Pekanbaru is the aim of this study. This study employs a quantitative methodology, collecting data through surveys and doing multiple linear regression analysis using IBM SPSS 25 software. Purposive sampling was used for the sampling procedure, and 384 respondents in all participated. The results of the study show that perceived price and customer experience have a big impact on customer satisfaction, at least in part. Additionally, customer satisfaction is impacted by both perceived price and customer experience at the same time. The results suggest that GoRide should maintain and improve services, especially in aspects such as sensory and physical experiences, while ensuring competitive prices to increase overall customer satisfaction. Keywords: Customer Experience; Perceived Price; Customer Satisfaction
THE MODERATING ROLE OF ORGANIZATIONAL SUPPORT ON THE RELATIONSHIP OF PROBLEM SOLVING AND TASK COMPLEXITY TO WORK ENGAGEMENT Purba, Gabriel Angela; Mansyur, Anwar
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.22343

Abstract

This study explores the moderating role of organizational support in the relationship between problem-solving ability, task complexity, and employee work engagement. The dynamics of the contemporary work environment demand an in-depth understanding of the factors that influence work engagement as a central construct in human resource management. Using a quantitative approach with a cross-sectional survey design, this study analyzed data through variance-based structural equation modeling to test the formulated moderation hypotheses. The findings show that problem-solving ability and task complexity positively influence work engagement. Organizational support was shown to moderate the relationship significantly between problem-solving ability and work engagement, but the moderating effect on task complexity was not significant. The theoretical contribution of the study lies in validating the moderating mechanism of organizational support in optimizing individual competencies to increase work engagement. Practical implications indicate the importance of developing an integrated organizational support system that includes instrumental and emotional dimensions to facilitate the transformation of employees' analytical abilities into active engagement in an increasingly complex work environment. Keywords: Work Engagement; Organizational Support; Problem Solving Ability
FINANCIAL PERFORMANCE MEDIATES THE EFFECT OF GOOD GOVERNANCE ON COMPANY VALUE IN INDONESIAN MANUFACTURING COMPANIES Yanti, Riska; Nazariah, Nazariah; Ramzijah, Ramzijah; Nurfaza, Arina; Yanti, Evi Maulida
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.22440

Abstract

This study is a quantitative study to assess financial performance mediating the influence of good governance on the value of manufacturing companies in Indonesia, the food & beverage sub-sector manufacturing listed on the Indonesia Stock Exchange (IDX) in 2019-2023. The population of manufacturing companies in the food and beverage sub-sector listed on the IDX in 2019-2023 is 102 companies, but only 23 companies meet the criteria and requirements that publish their financial reports consecutively. Data processing uses the EViews application. The results of the study indicate that good governance has an effect on company value, good governance does not affect financial performance value, and financial performance does not affect company value. And financial performance is unable to mediate the influence of effective governance on company value. Keywords: Financial Performance; Good Governance; Company Value
THE IMPLEMENTATION OF DIGITAL MARKETING AT GUCI FARM MSME IN FACING OPPORTUNITIES AND CHALLENGES IN TUNCUNG VILLAGE, MAIWA SUBDISTRICT, ENREKANG REGENCY Arman, Muhammad Aswar; Rusdi, Muhammad; Haslindah, Haslindah; Cahyani Thahir, Inna Mutmainna
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.22796

Abstract

This study aims to examine how Guci Farm MSME, engaged in broiler chicken farming, utilizes digital marketing to address opportunities and challenges in Tuncung Village, Maiwa Subdistrict, and Enrekang Regency. The business still relies on traditional promotion methods, limiting its market reach. Using a qualitative approach, data were collected through interviews, observations, and documentation. Findings indicate that social media, especially Facebook, offers strong potential to increase product exposure and customer engagement. Guci Farm benefits from product quality and customer trust but faces challenges such as limited technology, lack of digital marketing knowledge, and absence of a structured promotional strategy. Based on SWOT analysis and the marketing mix (4P), digital marketing can improve promotional effectiveness if supported by proper training, mentoring, and infrastructure. This study suggests the need for collaboration between business actors and external stakeholders to support the sustainable digital transformation of MSMEs. Keywords: Guci Farm; Digital Marketing; MSMEs; Opportunities and Challenges
THE INFLUENCE OF COMPANY SIZE AND SALES LEVEL ON THE PROFIT GROWTH OF FOOD AND BEVERAGE SUBSECTOR COMPANIES Sandi, Cipta Kurnia; Jamal, Sri Wahyuni; Fauziah, Fenty
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.23257

Abstract

The food and beverage subsector, which is part of the primary consumption industry, has profit growth that is influenced by various internal company factors, including company size and sales level. This study aims to analyze the effect of company size and sales level on profit growth in food and beverage subsector companies listed on the Indonesia Stock Exchange (IDX). This study uses documentation as its data collecting strategy. In all, 110 pieces of observational data were collected from 10 organizations based on the sample criteria, with an observation period spanning from 2014 to 2024. Purposive sampling is the technique used to determine the sample. This research made use of multiple linear regression as its method of data analysis. According to the findings, sales volume significantly affects earnings growth, although firm size does not. Keywords: Company Size; Sales Level; Profit Growth
THE EFFECT OF INSTITUTIONAL OWNERSHIP, MANAGERIAL OWNERSHIP, COMPANY GROWTH AND CASH HOLDING ON FIRM VALUE Sihite, Kelvin Caesar Julian; Cahyaningtyas, Niken Wahyu; Hapsari, Ira Maya
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.23579

Abstract

Analysis of the impact of financial ratios on firm value in infrastructure sector companies going public in 2020–2024 is the goal of this study. The following factors affect company value: cash holdings, company growth, managerial ownership, and institutional ownership. To get 105 samples that satisfy the requirements across the 2020–2024 timeframe, a quantitative research approach using purposive sampling is employed. Using SPSS, multiple linear regression analysis is the data analysis method employed. The results of the study indicate that institutional ownership, business expansion, and cash holdings have a greater impact on firm value than managerial ownership. In addition, the value of a firm is affected by cash holdings, company expansion, managerial ownership, and institutional ownership. Keywords: Cash Holding; Company Growth; Managerial Ownership; Institutional Ownership; Firm Value

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