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Novy Rachma Herawati
Contact Email
ekomaks@unmer-madiun.ac.id
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+6285235066014
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novy@unmer-madiun.ac.id
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Jl. Serayu No.79, Kota Madiun, Jawa Timur, Indonesia - 63133 Telephone : (0351) 495551 Fax : (0351) 495551 Email : ekomaks@unmer-madiun.ac.id
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Kota madiun,
Jawa timur
INDONESIA
Ekomaks : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi
Published by Universitas Merdeka Madiun
ISSN : 23024747     EISSN : 25800043     DOI : https://doi.org/10.33319/jeko.v9i1
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal EKOMAKS adalah salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi, Universitas Merdeka Madiun. Terbit dua kali setahun pada bulan Maret dan September. Tujuan Jurnal EKOMAKS adalah untuk membangun saluran komunikasi yang efektif antara para pemangku kepentingan termasuk akademisi dan lembaga penelitian, dunia usaha, pemerintah dan masyarakat. Selain itu juga untuk mempromosikan dan menyebarluaskan hasil penelitian dalam perkembangan teori dan praktek manajemen khususnya di Indonesia. Jurnal EKOMAKS menerima artikel empiris dan teoritis yang membahas strategi dan kebijakan bisnis, Manajemen, Ekonomi Kreatif.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 147 Documents
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Peran Kepuasan Konsumen sebagai Pemediasi Promosi Sosial Media dan Diskon terhadap Loyalitas Konsumen Thifal Khairunnisa; Annisa Fajri; Haerudin
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 13 No. 2 (2024): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v13i2.166

Abstract

Generation Z is a potential consumer for e-commerce, because this generation grew up with the internet and uses it every day, Generation Z is very familiar with it and believes that this is a very important medium. So, it is important to create loyal consumers which is the core of every business and for companies loyalty is very important. In this research, we use the role of consumer satisfaction as a mediator of consumer loyalty towards social media promotions and discounts. The object of this research is Management Study Program students at Muhammadiyah University Semarang who have made purchases on Shopee e-commerce at least 3 times. Sampling using incidental sampling is a technique used to determine samples based on anyone who happens to fill out a Google form. The results of this research are that there is a mediating role for consumer satisfaction to increase consumer loyalty through social media promotions and discounts.
Analisis Strategi Manajemen Operasional Mie Gacoan Mojokerto Dalam Perspektif Studi Kelayakan Bisnis Dian Andamari Yekti; Abdur Rohman
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 13 No. 2 (2024): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v13i2.167

Abstract

Indonesia is a popular country for its culinary variety. There are many different kinds of special food from different regions, every city has a special food, so many entrepreneurs who set up a culinary business especially the one that is in demand is meat-based meals. One of the biggest dining houses with a special taste of spicy meat is Mie Gacoan, a famous brand, with its own branches every city in the corner of the country of Indonesia.It's not every day that there are customers, there's always a lot of people coming. The aim of this study is to analyze operational management strategies that contribute to the success of Mie Gacoan's catering business. Using a qualitative research method that includes some library or literature studies, and using observations, the study identifies important factors that affect the operational performance and business success of the catering. The results of this research conclude that the operational management in the business success in Mie Gacoan Mojokekrto is very well structured from starting to choose a strategic environment, where choosing a lot of UMKM locations, designing the correct setting and price cuts so that many people are interested to hide it, because at cheap prices only we can enjoy a variety of menus. Then the quality of service is also very important from hospitality to hygiene. Have a strategic plan so as to provide new insights or innovations for entrepreneurs and practitioners in optimizing operational management strategies to sustainable business success in the long term.
Marketing Plan Rica Roa Minyak Kelapa “ROKLA” Tri Utami Suharto; Nancy Henrieta Jesamine Mandey; Wingston Markus Jusuf Longdong; Mikke Marentek
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 13 No. 2 (2024): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v13i2.171

Abstract

The culinary business world is currently developing very rapidly, especially in the city of Manado, which has great potential for hot chilli sauce products such as Rica Roa. The “Rokla” business comes with innovation using pure coconut oil (VCO), which is known to be healthier than the copra coconut oil that is generally used. This chilli sauce not only has a distinctive spicy taste, but also offers a unique taste thanks to the us of VCO. However, this business still in the early development stage,so it requires careful marketing planning. For this reason, a SWOT analysis is carried out to identify the strengths, weaknesses, opportunities and threats facing this business. Apart from that, the IFAS and EFAS matrices are also used to deepen the analysis and find the most appropriate marketing strategy. After analysing the SWOT, the STP (Segmenting, Targeting and Positioning) strategy is applied to determine the appropriate target market. Next, the 4P marketing mix (Product, Price, Place, Promotion) is used to implement the strategy that has been formulated. With this approach, it is hoped that the “Rokla” business can expand its market reach and increase its competitiveness, especially through digital promotion strategies and expanding distribution to various potential market segments.
Perancangan Promosi Produk Aphrodites.Core Melalui Aplikasi Shopee Selindion Tembesi selin; Mikke R. Marentek; Wingston Markus J. Londong; Nancy Henrietta Jessamine Mandey
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 14 No. 1 (2025): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v14i1.169

Abstract

The importance of designing appropriate and effective promotions for businesses so that businesses can be recognized and influence increased marketing and business actors can meet market share. Every business can develop its products and special markets by implementing appropriate promotion and marketing systems. The aim of this research is to design promotions for Aphrodites Core accessory products and add online platforms as promotional media. To achieve this goal, researchers used descriptive quantitative methods, through collecting observational data on the media used by business actors and designing promotional media for Aphrodites Core products. The research results add to the Market Place platform that business actors can use to become a promotional medium and provide a separate role for business actors in carrying out online promotions. One of the goals of designing the Shopee application is as a promotional media so that Aphrodite Core accessory products are known among the wider community, as well as creating promotional media with several displays.
Faktor-Faktor Yang Mempengaruhi Kepuasan Konsumen Produk VCO Natasya Torondek; Mikke Marentek; Nancy Henrietta Jessamine Mandey; Arief P. Kumaat
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 14 No. 1 (2025): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v14i1.173

Abstract

Virgin Coconut Oil (VCO) is one of the products produced by the Manado State Polytechnic Technology Excellence Center which has large market potential because of its recognized benefits and advantages. (Syah. A. 2005) Virgin Coconut Oil (VCO) is pure coconut oil produced from processing coconut meat without heating so that it produces oil that is clear, not rancid and free from free traces due to heating. However, to maintain and increase sales, it is necessary understand the factors that influence consumer satisfaction in using this product. The aim of this research is to identify and analyze the factors that influence consumer satisfaction for VCO products produced by the Manado State Polytechnic Technology Excellence Center and marketed at the Investment Gallery. The focus of this research is to understand the most significant aspects that influence consumer behavior in the local context. The method used in this research is descriptive quantitative, through observation, questionnaires and documentation. The results of this research show that service quality consists of dimensions of customer satisfaction, namely reliability, responsiveness, tangibility, assurance and empathy and other factors. that influence customer satisfaction, namely product quality, price, service quality, emotional factors, and cost and convenience are aspects that influence consumer satisfaction. Overall, all the influencing factors are in the values that influence consumer satisfaction with VCO products in the Investment Gallery.
Peran Kebijakan Politik Sektor Perdagangan Dalam Sertifikasi Halal Berdaya Saing Global Dian Andamari Yekti; Chasnah Noer Setyani; Nur Milla; Mashudi Mashudi
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 14 No. 1 (2025): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v14i1.202

Abstract

Indonesia holds the position as the largest Muslim country in the world, which is 87% of its total population (267 million people), so that this country is a decisive market in the world trade in halal products. The purpose of this study is to determine the role played by the political government on halal certification with the aim of global competitiveness. This study uses a literature study approach, and uses qualitative research methods that include some literature studies. The results of this study are expected for business actors to immediately obtain a halal certificate that the product is indeed halal, provide insight into the role of the government in the halal certification process.  
Analisis Motivasi Belajar Dan Student Engagement Di Pendidikan Tinggi Christine Adriani Karambut; Jacob Tateol Silangen Makapedua; Daisy Iriany Erny Sundah; Grace Joice Silvana Neltje Rumimper
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 14 No. 1 (2025): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v14i1.205

Abstract

Student engagement and learning motivation are important factors in higher education that influence academic success and overall learning outcomes. The purpose of this study was to analyze student learning motivation and student engagement. The sample of this study was students majoring in Business Administration at the Manado State Polytechnic totaling 100 respondents. The sampling technique in this study was convenience sampling, by sending a questionnaire link to students via a WhatsApp group. Data analysis was carried out by describing the data in the form of percentages and average values with the aim of providing a contextual picture of the reality at the research location. The results of the analysis explained that the average value of student learning motivation was included in the moderate category and student engagement was included in the good category. However, there are several items that need to be improved, including finding that there are still not enough students who try to study harder to make up for their previous low scores if their exam scores are still low or in other words they do not try to achieve better scores. Meanwhile, for student engagement, it was found that only a small number of students are actively involved in extracurricular activities on campus. Because extracurricular activities on campus are less interesting.
Pengaruh Persepsi Harga, Kualitas Produk, dan Call to Action Terhadap Keputusan Pembelian Produk Kosmetik Hanasui Pada Generasi Z Ariska Sari; Choirum Rindah Istiqaroh; Ahadiati Rohmatiah
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 14 No. 1 (2025): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v14i1.206

Abstract

This study aims to analyze the influence of price perception, product quality, and call to action on purchasing decisions for Hanasui cosmetic products among Generation Z. Using a quantitative approach with a survey method, data were collected through questionnaires distributed to 100 respondents who are consumers of Hanasui cosmetic products from Generation Z, with data analysis using multiple linear regression and F test. The results showed that price perception did not have a significant effect on purchasing decisions with a p-value of 0.000 which was smaller than 0.05, while call to action also had a significant effect with a p-value of 0.036. Simultaneously, price perception, product quality, and call to action had a significant effect on purchasing decisions with a p-value of 0.000 and F count of 32.646 which was greater than F table 2.699. The conclusion of this study is that product quality and call to action are factors that have a significant effect on purchasing decisions for Hanasui cosmetic products among Generation Z, while price perception has no significant effect. Researchers suggest improving product quality and call to action strategies in marketing to attract further consumer interest.
Pengaruh Promosi Digital, Kepercayaan Konsumen, Dan Pengalaman Pelanggan Terhadap Volume Penjualan Pada Dapur Gendis Madiun Dina Nur Halisa; Mintarti Indartini; Hartirini Warnaningtyas
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 14 No. 1 (2025): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v14i1.207

Abstract

The objectives of this study are (1) to partially analyze the influence of digital promotion, consumer trust, and customer experience on sales volume at Dapur Gendis Madiun. (2) simultaneously analyze the influence of digital promotion, consumer trust and customer experience on sales volume at Dapur Gendis Madiun.. The population in this study is female consumers in the Gendis Kitchen aged 15-18 years. The sample from this study is 96 samples, with 60 samples coming from filling out questionnaires online, and 36 filling out questionnaires in person. The type of research used is associative quantitative, with data collection techniques through questionnaires and interviews. The results of the research show that (1) partially affect digital promotion, consumer trust, and customer experience affect the sales volume at Dapur Gendis Madiun. (2) simultaneously affect digital promotion, consumer trust, and customer experience on sales volume at Dapur Gendis Madiun. (3) Customer experience proved to be the most dominant factor in influencing sales volume at Dapur Gendis Madiun.
Pengaruh Ukuran Perusahaan, Pertumbuhan Perusahaan, Profitabilitas, Dan Likuiditas Terhadap Struktur Modal Pada Perusahaan Sektor Kesehatan Yang Terdaftar Di BEI Tahun 2018-2022 Syarifah Ratih Kartika Sari; Marta Swastika Hani Safira; Djuwitawati Ratnaningtyas
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 14 No. 1 (2025): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v14i1.209

Abstract

This study aims to analyze the effect of company size, company growth, profitability, and liquidity on the company's capital structure. The technique in sampling uses purposive sampling method. Data obtained from secondary data annual reports of 15 companies engaged in the health sector listed on the IDX in 2018, 2019, 2020, 2021, and 2022. Data analysis was carried out by multiple linear regression with the SPSS version 25 for windows program. The results of hypothesis research show that the company size independence variable is 0.002, the company growth independence variable is 0.946, the profitability independence variable is 0.000 and the liquidity independence variable is 0.000. With these results it can be stated that company growth has no significant effect, while company size, profitability and liquidity have a significant effect.

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