cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Muhammad Khairul Amal
Contact Email
khairulamal@ummi.ac.id
Phone
+62266218345
Journal Mail Official
jurnalmanajemenretail@ummi.ac.id
Editorial Address
Jl. R. Syamsudin, S.H. No. 50, Kota Sukabumi, Jawa Barat 43113
Location
Kab. sukabumi,
Jawa barat
INDONESIA
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI)
Published by Universitas Muhammadiyah Sukabumi
ISSN : -     EISSN : 27461475     DOI : https://doi.org/10.37150/jimat
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) adalah jurnal ilmiah tentang Ilmu Manajemen secara umum yang dikelola dan diterbitkan oleh Fakultas Ekonomi Universitas Muhammadiyah dengan E-ISSN : 2746-1475, terbit 6 bulan sekali pada bulan Maret dan September. Redaksi membuka peluang untuk mempublikasikan artikel ilmiah baik berupa hasil penelitian empiris juga artikel konseptual. Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) menerbitkan berbagai macam jurnal yang berkaitan erat dengan disiplin ilmu manajemen, diantaranya manajemen keuangan, manajemen sumber daya manusia (MSDM), manajemen pemasaran, manajemen rantai pasok, kewirausahaan, bisnis digital dan bisnis syariah. JIMAT UMMI berharap mampu menjadi sumber rujukan keilmuan terkait ilmu manajemen baik skala lokal, nasional bahkan internasional. JIMAT UMMI diterbitkan oleh Fakultas Ekonomi Universitas Muhammadiyah Sukabumi, dengan pengurus redaksi dikelola oleh Program Studi Manajemen Retail.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 168 Documents
 5   6   7   8   9 
HOW DOES SOCIAL MEDIA MARKETING THROUGH CELEBGRAM PROMOTION AFFECT THE GROWTH OF MSMES IN INDONESIA? Hamdalah, Nurul; Setiowati, Nur Eka; Wartoyo, Wartoyo
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 5 No. 2 (2024): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v5i2.2981

Abstract

The purpose of this study is to determine whether or not there is an effect of marketing costs on net profit with sales volume as an intervening variable in culinary and fashion businesses in the Cirebon City area that use celebrity promotion services. This research uses field research (Field Research) with a quantitative approach. For data collection techniques carried out, namely through questionnaires. The population in this study is all culinary and fashion business actors in the Cirebon City area with a sampling technique using probability sampling, namely with a simple random method, which is as many as 44 business actors. The test tool used in this study is with path analysis techniques using the help of IBM Statistic SPSS software version 26. Based on the results of the channel analysis carried out, the results were obtained: (1) Marketing cost variables do not have a direct effect on net income, (2) Marketing cost variables have a direct and positive effect on sales volume, (3) Sales volume variables have a direct and positive effect on net income, (4) Indirect marketing cost variables through sales volume have a positive effect on net profit.
STRATEGI KEPEMIMPINAN EFEKTIF UNTUK MENINGKATKAN KINERJA TIM Saleh, Munandi; Insani, Suci Mutiara; Herdiana Putra, Elang Langsa; Feriyanto, Feriyanto; Lestari, Tsani
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 5 No. 2 (2024): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v5i2.2995

Abstract

Research on transformational and transactional leadership to improve team performance has been done by many previous researchers, but it is still rare to conduct research with loci in the field of hotels. The purpose of this study is to find out and explain effective leadership strategies to improve team performance. The research method used was quantitative descriptive, while as a sample, all Sukasantai Farmstay Sukabumi hotel employees totaled 50 respondents. The data collection method uses a questionnaire through Google Forms distributed to respondents. The results of the study stated that transformational and transactional leadership had a positive and significant influence on team performance, with an influence of 76.1% while other variables influenced 23.9%.
ANALISIS LAPORAN KEUANGAN UNTUK MENGUKUR KESEHATAN KOPERASI MENURUT PERATURAN DEPUTI BIDANG PENGAWASAN KEMENTRIAN KOPERASI DAN USAHA KECIL DAN MENENGAH NOMOR 06/Per/Dep.6/IV/2016 PADA KOPERASI GURU BINA MANDIRI Sandi Yuda, Mulfi
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 5 No. 2 (2024): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v5i2.3033

Abstract

This study analyzes the financial statements and health level of the Guru Bina Mandiri savings and loan cooperative. This research uses ex post facto methods. Data is obtained through financial statement documents such as balance sheets, income statements (SHU), and income statements. The indicators used to assess the health of cooperatives refer to the Regulation of the Deputy for Supervision of the Ministry of Cooperatives and Small and Medium Enterprises number 06 / Per / Dep.6 / IV / 2016. In this study, the results obtained for the 2023 Bina Mandiri Teacher Cooperative got a score of 42.45 at <51.00 with the predicate in special supervision.
MEDIA SOSIAL DAN CITRA DESTINASI UNTUK KEBERLANJUTAN WISATA ALAM KAWASAN HUTAN RESORT SITUGUNUNG Setiadi, Sandi; Sarah Ginanjar, Noornissa
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 5 No. 2 (2024): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v5i2.3034

Abstract

The purpose of this study was to analyze and evaluate the influence of social media on sustainability and the influence of destination image on the sustainability of natural tourism in the Situgunung Sukabumi Resort Forest Area, West Java. The type of research uses a quantitative method, with a type of associative causality relationship. For the number of samples in this study as many as 140 respondents using non-stochastic techniques, with the number of samples used in this study calculated using the Hair formula. In this study, data analysis was measured and tested using the Structural Equation Model (SEM) method and processed with SmartPLS3 software. The results of the study are that there is a positive and significant influence between social media on sustainability and there is a positive and significant influence between destination image on sustainability.
THE MEDIATION ROLE OF BEHAVIOR INTENTION IN ACTUAL USE OF SHOPEE BAROKAH Nurkhasanah, Yeni
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 5 No. 2 (2024): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v5i2.3053

Abstract

The purpose of this study was to determine the impact of perceived usefulness, perceived ease of use and halal awareness on actual use of Shopee Barokah with behavior intention as a mediator. This research uses field research with a quantitative approach. Data was collected through distributing questionnaires. The population in this study were all gen z Muslim shopee users in Kudus Regency with sampling techniques using cochran formula, resulting in a total of 96 respondents. The test tool used in this research is the path analysis technique using the help of Smart-PLS 4 software. Based on the results of the channel analysis conducted, the results are obtained: (1) perceived usefulness has a positive impact on behavioral intention, (2) perceived ease of use has a positive impact on behavioral intention, (3) halal awareness has a positive impact on behavioral intention), (4) behavioral intention has a positive impact on actual use of Shopee Barokah among Gen Z in Kudus Regency, and (5) perceived usefulness, perceived ease of use, and halal awareness have a positive impact on actual use through the mediation of behavioral intention.
THE ROLE OF TECHNOLOGY IN THE ECONOMY IN THE DIGITAL ERA Taufiqurokhman, Muhammad Dzakwan
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 5 No. 2 (2024): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v5i2.3061

Abstract

The purpose of this research is to analyze and explain the optimization of the role of collaboration and the role of technology in the economy in the digital era. The data of this study is MSMEs in SUKABUMI City with a population of 31,926 people and is used as a sample in this study as many as 100 business actors taken using a simple size web.raosoft.com with an error rate of 10%. The research method uses a quantitative research method, with a data collection method, namely the distribution of questionnaires through google-form of statements to respondents and interviews. Simple linear regression analysis is used as the analysis method in this study. The results of the study explained that there was a positive influence of technology on the economy in Sukabumi City with a large influence of 61.2% and 38.8% influenced by other variables.
THE ROLE OF TECHNOLOGY AND INNOVATION IN MARKETING TO GENERATION Z Rahmat, Aldi; Hery Firdaos, Ikang; Faizal, Muhammad
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 5 No. 2 (2024): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v5i2.3158

Abstract

This research aims to analyze and explain the role of technology and innovation in marketing to Generation Z in Sukabumi. The data of this study is MSMEs in Sukabumi City with a population of 31,926 and the sample used in this study is 100 business actors. web.raosoft.com The method in this study used quantitative research, with a data collection method, namely the distribution of questionnaires through Google Forms in the form of statements to respondents and interviews. The analysis method in this study explains that the role of technology and innovation has a positive and significant impact in increasing curiosity in Generation Z, with an impact of 61.2% while other variables influence 38.8%.
Strategi Adaptif Untuk UMKM di Sukabumi Menghadapi Tantangan Supply Chain Novia Ramadhani, Luna; Hapsari, Hera Siti
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 1 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i1.3554

Abstract

MSMEs in Sukabumi have a significant role in the local economy but are faced with supply chain challenges, including resource limitations, demand fluctuations, and market uncertainty. This study uses a qualitative approach to analyze the adaptive strategies implemented by five local MSMEs. The findings show that supplier diversification, the utilization of digital technologies such as e-commerce and cloud-based stock management, and product innovation play an important role in improving operational efficiency and competitiveness. This research also reveals the need for collaboration with stakeholders to deal with resource limitations. The results provide practical recommendations for MSMEs as well as contribute to the development of policies that support the sustainability of their businesses.
Implementasi Konfigurasi Jaringan Dalam Supply Chain Management Pada Mitra Usaha Es Teh Nusantara yang Berada di Kota Metro Deviana, Lisa; Refianti, Alya; Fauziyah, Nurul; Mellinda F., Chintya; Anatasya, Fera
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 1 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i1.3577

Abstract

This study aims to analyze the configuration of supply chain management (SCM) in Es Teh Nusantara in Metro City, focusing on operational efficiency and its impact on customer satisfaction. Es Teh Nusantara, as a ready-to-eat beverage company, faces challenges in managing an effective supply chain to reduce costs, accelerate distribution, and maintain product quality. Through a qualitative descriptive approach, data was collected through field observations, interviews with management and business partners, and analysis of related documents. The results of the study show that the network structure of Es Teh Nusantara involves raw material suppliers, factories, storage warehouses, distributors, and business partners. The selection of strategic locations for factories and warehouses has succeeded in reducing transportation costs and raw material procurement time. An efficient distribution system allows for fast and timely delivery of products. Operational efficiency is achieved through the management of cost, time, and maintained product quality, which in turn improves customer satisfaction. However, the study also found challenges related to fluctuations in market demand and suboptimal distribution coordination at a time when demand is increasing rapidly. This research provides several important benefits and contributions to Es Teh Nusantara and the ready-to-eat beverage industry, as well as enriching the literature in the field of supply chain management.
Strategi Digital Shopee Meningkatkan Loyalitas Pelanggan Fashion Melalui Kesadaran Merek Sebagai Mediator Setiadi, Sandi; Maulana, Rizky; Fathussyaadah, Eva
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 1 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i1.3582

Abstract

This study aims to analyze the effect of digital marketing and product quality on customer loyalty with brand awareness as a mediating variable in the fashion industry on the Shopee platform. The research method used is a quantitative approach with purposive sampling technique, involving 100 fashion customer respondents in Sukabumi. Hypothesis testing was carried out using the Structural Equation Modeling (SEM) method with SmartPLS 3. The results showed that product quality has a positive and significant effect on brand awareness, which in turn has a positive impact on customer loyalty. However, digital marketing has no significant direct influence on brand awareness or customer loyalty. In addition, brand awareness was shown to significantly mediate the relationship between product quality and customer loyalty. The managerial implications of these findings suggest that fashion companies on Shopee need to focus more on improving product quality to build strong brand awareness, which will ultimately increase customer loyalty. Digital marketing strategies remain relevant as support, but are not a dominant factor in shaping loyalty in the absence of solid brand awareness.

Page 7 of 17 | Total Record : 168

 5   6   7   8   9 

Filter by Year

2020 2025


Reset
Filter By Issues
All Issue Vol. 6 No. 3 (2025): Nopember Vol. 6 No. 2 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi Vol. 6 No. 1 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi Vol. 5 No. 2 (2024): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi Vol. 5 No. 1 (2024): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi Vol. 4 No. 2 (2023): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi Vol. 4 No. 1 (2023): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi Vol. 3 No. 2 (2022): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi Vol. 3 No. 1 (2022): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi Vol. 2 No. 2 (2021): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi Vol. 2 No. 1 (2021): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi Vol. 1 No. 2 (2020): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi Vol. 1 No. 1 (2020): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi More Issue