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Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI)
Published by Universitas Muhammadiyah Sukabumi
ISSN : -     EISSN : 27461475     DOI : https://doi.org/10.37150/jimat
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) adalah jurnal ilmiah tentang Ilmu Manajemen secara umum yang dikelola dan diterbitkan oleh Fakultas Ekonomi Universitas Muhammadiyah dengan E-ISSN : 2746-1475, terbit 6 bulan sekali pada bulan Maret dan September. Redaksi membuka peluang untuk mempublikasikan artikel ilmiah baik berupa hasil penelitian empiris juga artikel konseptual. Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) menerbitkan berbagai macam jurnal yang berkaitan erat dengan disiplin ilmu manajemen, diantaranya manajemen keuangan, manajemen sumber daya manusia (MSDM), manajemen pemasaran, manajemen rantai pasok, kewirausahaan, bisnis digital dan bisnis syariah. JIMAT UMMI berharap mampu menjadi sumber rujukan keilmuan terkait ilmu manajemen baik skala lokal, nasional bahkan internasional. JIMAT UMMI diterbitkan oleh Fakultas Ekonomi Universitas Muhammadiyah Sukabumi, dengan pengurus redaksi dikelola oleh Program Studi Manajemen Retail.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 168 Documents
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IDENTIFIKASI SWOT DAN PENENTUAN STRATEGI PENGEMBANGAN KOPERASI MAHASISWA Octaviani, Anis Nur; Yandri, Pitri
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 4 No. 1 (2023): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v4i1.1788

Abstract

A cooperative is an organizational entity that prioritizes the principle of kinship in its operations. As an organization, cooperatives must establish a strategy to develop their organization. In determining the process, several things must be considered by the leadership of the organization for the sustainability of the organization. Using SWOT analysis, organizational leaders can find out how the internal conditions and external conditions of the organization. This research was conducted to analyze the needs of the external and internal environment of the organization, analyze the current strategies applied, and develop the best strategies that leaders can use in developing their operations. We conducted research at the Student Cooperative of Institut Teknologi & Bisnis Ahmad Dahlan, Jakarta. Data collection using surveys by observation instruments, interviews, and questionnaires. The analytical method used is quantitative SWOT. The results showed that there are strengths and weaknesses in the internal environment as well as opportunities and threats from the external environment. We later learned that the strength score was above the weakness score, and the chance score was above the threat score. In our research, we found that the internal problems of student cooperatives lie in the lack of participation of members in cooperative activities and the lack of communication between members, which causes different perceptions between them. From the external side, the problems include marketing channels and a lack of capital in marketing. Then, the quantitative SWOT analysis results show that the cooperative's position is in the first quadrant, which means that cooperative leaders pursue an aggressive growth strategy
ANALISIS EFEKTIFITAS CITRA MEREK, SELEBRITI ENDORSER DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK: (Studi Empiris Pada Produk Merek Garnier) Anggun; Ambardi, Ambardi
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 4 No. 1 (2023): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v4i1.1823

Abstract

Garnier Cosmetics is a leading brand with a wide range of products that can be used to meet the skin care needs of consumers. The purpose of this study is to find out the effect of brand image celebrity endorser and price on the purchase decision of Garnier brand cosmetics. The method of this study is to use a quantitative method. Distribute the questionnaire to a sample of 59 respondents which is a data collection technique using a survey technique. Data analysis using structural equation modeling. The results of this study is variable proved to have a positive and significant effect on the purchase decision. The results of each positive variabel value and r-squared value of 0,941 or 94,1% indicate that the purchase decision selection variable is declared significant.
ANALISIS KUALITAS LAYANAN DENGAN MENGGUNAKAN E- SERVICE QUALITY UNTUK MENGETAHUI KEPUASAN PELANGGAN BELANJA ONLINE TOKOPEDIA Rosa, Mila; Sumowo, Seno; Puspitadewi S, Ira
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 4 No. 1 (2023): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v4i1.1826

Abstract

The development of the internet in the world is getting wider so that many companies are trying to create products and services to meet the wants and needs of the community. Companies must create new marketing strategies in order to survive and attract larger consumers. This study aims to determine the effect of service quality using e-service quality on shopping customer satisfaction at Tokopedia. The population in this study are Tokopedia consumers. The number of samples used is 150 respondents and selected by purposive sampling and data collection methods through questionnaires. The analytical tool used in this research is the SPSS 18.0 program. The results of this study show that efficiency (x1), privacy (x2), fulfillment (x3), site aesthetic (x4), responsiveness (x5) and easy of use (x6) have a positive and significant effect on customer satisfaction (Y). The process that has the most influence on improving the quality of Tokopedia's online shopping services is the improvement of service quality which affects the customer as a determinant of success in customer satisfaction.
DETERMINAN FINANCIAL DISTRESS DENGAN KOMITE AUDIT SEBAGAI PEMODERASI Fadhilah, Khairul; Prastowo Darminto, Dwi; Ahmar, Nurmala
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 4 No. 1 (2023): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v4i1.1926

Abstract

The main objective of this study is to determine the effect of Return on Assets, Current Ratio and Debt to Equity Ratio on financial distress moderated by the Audit Committee. The analysis in this study uses the Zmijewski model. The data used in this study is secondary data derived from annual reports of companies in the Basic Industry and Chemical Sector which are listed on the Indonesia Stock Exchange for the 2016-2020 period. The results showed that the return on assets and current ratios have a  negative effect on financial distress, while the debt to equity ratio has a positive effect on alpha 10%. The Audit Committee has no effect on financial distress. The Audit Committee can moderate the effect of the debt to equity ratio on financial distress. Meanwhile, the effect of the current ratio on financial distress cannot be moderated by the audit committee. Keywords: Financial Distress, Current Ratio, Debt to Equity Ratio, Return on Assets, Audit Committee
EFEKTIVITAS PELATIHAN KERJA TERHADAP PRESTASI KERJA KARYAWAN Prita, Laras; Tarjono, Tarjono; Rianto, Toha
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 4 No. 1 (2023): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v4i1.1979

Abstract

This research was conducted at PT Indonesia Power Pelabuhanratu Sukabumi. The purpose of this study was to find out how the work performance of PT Indonesia Power Pelabuhanratu Sukabumi employees in relation to job training. The study population was 50 employees of PT Indonesia Power Pelabuhanratu Sukabumi. The sample used in this study is the census method, which is both primary and secondary data. Linear regression is the data analysis approach used. The results showed that job training positively influences employee job performance. Job training has an influence of 73.4% on employee job performance, while other factors have an influence of 26.6%. It was concluded that job training at PT Indonesia Power Pelabuhanratu Sukabumi has been good in influencing employee work performance.
PENGARUH PEMBERIAN INSENTIF TERHADAP KINERJA KARYAWAN PADA PT PENERBIT ERLANGGA MAHAMERU CABANG SUKABUMI Supenti, Penti; Sobar, Agus; Rianto, Toha
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 4 No. 1 (2023): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v4i1.1981

Abstract

This kind of research uses a quantitative method and is descriptive. This study's goal is to learn more about how offering incentives to workers at the PT Publisher Erlangga Mahameru Sukabumi branch affects their performance. This study collected data from all 50 employees of PT Publisher Erlangga Mahameru Sukabumi branch. The procedures used in sampling are population census study techniques and questionnaire methods used to collect data to use the full population as a sample. It uses a simple linear regression analysis method. The results showed that the incentive provision of PT Publisher Erlangga Mahameru Sukabumi branch was good enough. It can be seen in the answers from questionnaires distributed by researchers, where many PT Publisher Erlangga Mahameru Sukabumi branch employees have expressed satisfaction. Employee performance is quite good from the influence generated by providing incentives and other rewards. The effect of providing incentives on employee performance at PT Publisher Erlangga Mahameru Sukabumi branch by 50% and 50% is influenced by other factors.
IMPLEMENTASI KEGIATAN PROGRAM KREATIVITAS MAHASISWA BIDANG KEWIRAUSAHAAN (PKM-K) “BLACK HOT (DODOL JAHE)” Sahbana, Yudhi Aulia; Pratiwi, Ega; Syafitri, Ema; Sari, Purwita
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 4 No. 2 (2023): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v4i2.1236

Abstract

 The study aims to describe business management including the various innovations carried out in the implementation of one of the 2020 Student Creativity Program in Entrepreneurship (PKM-K) activities that have been carried out virtually. In general, PKM-K activities aim to foster students' understanding and skills in producing unique communities and pioneering profit-oriented entrepreneurship. PKM-K activities are funded by Dikti, namely the "Black Hot (Dodol Jahe)" business. This activity aims to utilize ginger plants to be processed into traditional snacks that are delicious, healthy, and nutritious, as well as opening opportunities in the business of traditional snacks made from ginger. The resulting Black Hot product has health benefits, namely, it can soothe the throat, warm the body, and increase body stamina. The method of activities carried out by the student team is the virtual PKM-K preparation stage, product design making, black hot product manufacture, marketing, and sales stages, evaluation, and reporting stages. The result of the PKM-K "Black Hot" activity is that there is a lot of public interest in buying and tasting traditional snacks with a ginger-flavored variant which sold 30 packs of pre-orders through social media.
STRATEGI PRODUK TENGTENG BERBASIS KEARIFAN LOKAL DALAM UPAYA MENGEMBANGKAN PEMASARAN UMKM SARI PUTRA DESASUKAMANAH Harsanto, Prasetyo; Bahtiar, Dandi; Nurapipah, Dila Marwah
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 4 No. 2 (2023): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v4i2.1824

Abstract

This study aims to analyze the Tengteng product strategy to develop the marketing of Sari Putra SMEs in Sukamanah Village. The population in this study is Sari Putra SMEs, while the sample is the owners, employees, and consumers of Sari Putra SMEs, where there is one key informant and fifteen supporting informants. The data collection technique used a triangulation technique which consisted of observation, interview, and documentation with primary data and secondary data as the source of research data. Data analysis in this study uses the Fishbone Diagram Analysis model with assessment, data presentation from interviews with key informants and supporting informants, and then leveraging data and conclusions. The results showed that: (1) Tengteng product strategy based on local wisdom to develop marketing on product identity brands by 75% and brand rights by 31%, packaging attractiveness by 50%, innovation in product quality by 100%, product variants by 75% and design 69% products, 62% on product information labels and 100% halal certification. (2) the factors that hinder Tengteng's product strategy to develop marketing are 31% brand rights and 50% attractiveness of packaging. (3) innovations made by Sari Putra SMEs on local wisdom Tengteng products which consist of local materials, production, and marketing processes. (4) implementation of product strategies that are still simple using local marketing, production processes without machines, and lack of Human Resources in each part of production management does not yet have rights to Tengteng products because it is influenced by the marketing system of Tengteng products.
PENGARUH KOMITMEN TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING Astuty, Isthofaina; Yuliana, Yuli
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 4 No. 2 (2023): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v4i2.2022

Abstract

This research has a purpose to analyze the effect of commitment on employee performance with motivation as an intervening variable. The subjects in this study were employees of the cleaning service unit, parking unit, and security unit at PT. Bummy Harapan Umat (BUHARUM) totaling 95 people. This research uses SPSS Statistics version 21 software and the analytical technique used is path analysis. Based on research that has been done at PT. Bummy Harapan Umat results obtained that commitment has a positive and significant effect on motivation, motivation has a positive and significant effect on employee performance, commitment has a positive and significant effect on employee performance, and motivation does not mediatecommitment to employee performance.
PENGARUH ELECTRONIC WORD OF MOUTH, HARGA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE THE ORIGINOTE Puspita Sari, Tia; Ambardi, Ambardi
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 4 No. 2 (2023): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v4i2.2252

Abstract

Local beauty products are growing, causing competition that makes business people try to create better and better quality products, for example, The Originote skincare products. The purpose of this study is to find out the effect of electronic word of mouth, price, and brand image partially and simultaneously on The Originote skincare product decisions. The method of this study is to use a quantitative method. The sampling technique used non-probability sampling with purposive sampling method. Data collection using a questionnaire with a sample of 113 respondents. The results showed that electronic word of mouth, price, and brand image partially and simultaneously had a significant effect on product purchasing decisions.

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