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INDONESIA
Akrab Juara : Jurnal Ilmu-ilmu Sosial
Published by Yayasan Akrab Pekanbaru
ISSN : 25285130     EISSN : 26209861     DOI : -
Core Subject : Health, Science,
Biochemistry, Genetics & Molecular Biology Chemistry Medicine & Pharmacology
URNAL AKRAB JUARA adalah sebuah jurnal pendidikan dan pengetahuan yang berkaitan dengan ilmu-ilmu sosial untuk para pendidik dan pendidikan yang ingin menungkan hasil karya ilmiahnya dengan nuangsa teknologi pembelajaran serta pengajaran dalam bidang masing-masing keilmuannya.
Arjuna Subject : Pharmacology, Toxicology and Pharmaceutics - Ilmu Farmasi
Articles 2,694 Documents
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INTERPERSONAL COMMUNICATION STRATEGY OF THE DASAWISMA TEAM IN IMPROVING MOTHER AND CHILD PARTICIPATION IN THE POSYANDU PROGRAM IN RW.08, PALMERAH VILLAGE Alinda Rahmatunnisa; RR Roosita Cindrakasih; Sultan Himawan
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

The low level of community participation, particularly among mothers and children, in Posyandu activities has become a challenge in improving the quality of community-based health services. This study aims to analyze the interpersonal communication strategies employed by the Dasawisma Team of RW.08 Palmerah in enhancing community participation in Posyandu programs. The research applied a descriptive qualitative method, utilizing in-depth interviews with Dasawisma cadres, active and less active housewives, and triangulation with a communication expert. The findings reveal that interpersonal communication was carried out with empathy, warmth, and adaptation to the social and psychological conditions of the residents. The strategies combined verbal, nonverbal, empathic, and assertive communication, both through face-to-face interactions and digital media. These approaches effectively fostered emotional closeness, strengthened trust, and encouraged active participation of residents. The novelty of this research lies in the finding that the sustainable integration of interpersonal communication, along with adjustments to residents’ characteristics, can not only enhance participation but also reinforce social solidarity within the community.
ANALYSIS OF THE IMPLEMENTATION OF NON-PROFIT ORGANIZATION FINANCIAL REPORTS BASED ON PSAK NO. 45 AT THE PUNDI AMAL PEDULI KASI FOUNDATION Asrah Tandirerung Ranteallo; Niken Herawati; Ade Sri Mulyani
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

The implementation of Financial Accounting Standards (PSAK) plays a crucial role in the preparation of financial statements for non-profit organizations, including foundations. This study aims to analyze the application of financial reporting for non-profit organizations based on PSAK No. 45 at the Yayasan Pundi Amal Peduli Kasih. The results of this research are expected to serve as a reference for the foundation in preparing accountable and transparent financial statements in accordance with the applicable standards in Indonesia. This study employs a qualitative approach using secondary data obtained from the foundation’s financial statements. The financial management process of the foundation involves collecting funds from donors who contribute without expecting any financial return. The analysis shows that the accounting system applied records the receipt and disbursement of funds, which are subsequently summarized to prepare monthly financial reports. The findings indicate that the foundation’s financial statements remain relatively simple and have not yet fully complied with PSAK No. 45 on the financial reporting of non-profit organizations. Therefore, improvements are needed in the application of accounting standards to ensure that the foundation’s financial statements are presented more transparently and in accordance with generally accepted accounting principles.
APPLICATION OF THE BERT MODEL IN MEASURING USER PERCEPTION OF THE MAGIC INVESTMENT APPLICATION ON THE GOOGLE PLAY STORE Tabina Fasya Benedicta; Ade Setiawan; Luthfi Indriyani; Astrid Noviriandini; Sandra Dewi Saraswati
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Investment is one of the most effective ways to achieve long-term financial gains. Nowadays, numerous digital platforms offer investment services, including the Ajaib application. The growing public interest in investing has been driven by influencers and online advertisements, yet it has also led to the rise of fraudulent schemes and fake investment platforms. Therefore, evaluating user satisfaction through sentiment analysis of application reviews becomes essential. This study aims to analyze user sentiments toward the Ajaib investment application based on reviews collected from the Google Play Store. The dataset consists of Indonesian-language reviews from the period 2019–2024, processed using Google Colab and the BERT (Bidirectional Encoder Representations from Transformers) algorithm. The classification results yielded 1,393 reviews, comprising 696 positive and 697 negative sentiments, indicating that negative opinions were slightly more dominant. The model achieved an accuracy of 85%, F1-score of 85%, recall of 85%, and precision of 87%, demonstrating that the BERT algorithm performs effectively in sentiment analysis for investment-related applications.
COMMUNICATION STYLES ANALYSIS OF THE HOST ON EDUCATIONAL YOUTUBE CHANNEL FOR TODLER AND CHILDREN "KINDERFLIX" Arina Muntazah; Novalia; Rindana Intan Emeilia; Anggie Ayu Astria Latuperissa
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

The rapid development of digital communication technology has encouraged the emergence of interactive learning media such as YouTube, which is increasingly used for early childhood education. One of the educational channels, Kinderflix, combines educational and entertainment elements (edutainment) through an expressive and engaging host. In this context, communication style plays a crucial role in delivering messages effectively to young audiences. This study aims to analyze the communication style of the host on the Kinderflix YouTube channel by applying Mead and Blumer’s Symbolic Interactionism theory and Norton’s communicator style framework. The research employs a descriptive qualitative method using purposively selected data from Kinderflix videos, verbal transcripts, and nonverbal observation notes based on educational relevance and interactivity. The findings reveal that the Kinderflix host applies three main communication styles: assertive, responsive, and attentive (child-centered). The assertive style is used to give clear directions, the responsive style builds emotional connection through empathy and praise, while the attentive style adapts language, tone, and gestures to children’s developmental characteristics. The synergy of these styles creates an interactive, engaging, and effective communication pattern that enhances understanding and learning motivation among early childhood audiences.
GRADE 10 STUDENTS' DIFFICULTIES IN CLASSIFYING LIVING THINGS USING DETERMINATION KEYS AT SMAN 1 RANTAU SELATAN Sri Tami Ningsih Daulay; Hadni Rahma; Erlia Utami Panjaitan; Witma Novita Atnur; Rahmi Syafriyeti
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Biology learning is often considered as a difficult material to understand by students, especially because of the many Latin terms and complex concepts. One of the challenging materials is Biodiversity, especially in determining the classification of living things using the determination key. This study aims to identify difficulties experienced by grade X students at SMAN 1 Rantau Selatan in using the determination key to classify living things. Based on the results of observations and interviews with teachers and students, it was found that students had difficulty in understanding the basic concepts of biodiversity, scientific terms, and how to use the determination key. Learning methods that are more theoretical and less involved in practical activities are the main factors causing this difficulty. Students want more field activities or direct observations that can help them understand the material more contextually. For this reason, this study suggests that biology learning involves more practical activities and direct observations of real objects and deepens students' understanding of scientific terms and Latin. With a more practical approach, it is hoped that students can more easily understand the material on biodiversity.
LAND REGISTRATION IN URBAN AREAS (URBAN LAND REGISTRY): SPECIAL CHALLENGES OF LAND REGISTRATION IN SURABAYA CITY Abraham Ferry Rosando; Farida Rosadi
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Land registration is a strategic step in ensuring legal certainty over property rights in the Republic of Indonesia. However, in large, densely populated cities like Surabaya, this process faces complex challenges. This article examines specific issues in urban land registration, including abandoned land and squatter settlements. The research uses empirical juridical methods to examine the gap between regulations and implementation on the ground. The study reveals that low public participation, overlapping ownership, and weak law enforcement are key obstacles, alongside socio-economic issues such as squatter urbanization. This article recommends a participatory approach, reformulation of local regulations, and integration of land and housing policies as solutions.
THE USE OF LEARNING VIDEO MEDIA TO INCREASE STUDENT LEARNING INTEREST IN BIOLOGY SCIENCE LESSONS AT SMP NEGERI 3 MERBAU Lusiana; Minah; Erlia Utami Panjaitan; Syahraini Ritonga
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Low student interest in learning is a common problem that occurs in schools. The problem of low student interest in learning also occurs in SMP Negeri 3 Merbau in Biology Science learning,especially in Cell material. The main cause oflowstudent interest in learning is because students cannot see the shape of the cell structure directly so that they find it difficult to understand the abstract conceptsof cell material. This study uses a descriptive method, describing the state of a research object with facts that appear to be true. The data collection techniqueused in this study was direct interviews with research instruments in the form of interview sheets. Other factors that cause low student interest in learning Biology Science learning are the difficulty of students to focus during learning, low student memory skills, and lack of tools for the learning process. The use of video as a learning medium is a solution to solve the problems that occur. This is because videolearningmediaprovidesmanybenefitstobothstudentsandteachers, namely video teaching media increases student interest in learning, students are enthusiastic in listening to the material presented. With learning using videos, students can remember the material longer and their curiosity also increases.
MEET NITE LIVE NEWS ANALYSIS ON NEWS COMPLETENESS VIA TIKTOK SOCIAL MEDIA Muhammad Galuh Natawinata; Arvin Hardian; Muhamad Khadafi Firman
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

The increasingly rapid development of information technology has encouraged media outlets to adapt their news presentation. One way to do this is through the use of TikTok, which now serves not only as entertainment but also as a means of information. The Meet Nite Live news program broadcast by Metro TV was also uploaded via the official @MetroTV account on TikTok in short video format. This study aims to analyze the completeness of the news based on the 5W+1H elements and assess the effectiveness of information delivery via TikTok. The news delivered is based on gatekeepimg, agenda setting and journalism theory regarding news completeness. The research method used was descriptive qualitative and constructive paradgm, with data collection through observation and documentation of Meet Nite Live video content from April to June 2025. The results showed that most of the news presented met the 5W+1H elements, although some news items were incomplete in their information delivery. In general, the short video format on TikTok has proven effective in attracting audience attention, making Meet Nite Live a potential alternative medium for information delivery in the digital age.
INSTAGRAM SOCIAL MEDIA COMMUNICATION STRATEGY IN MOTORCYCLE SALES MARKETING THROUGH ADIRA FINANCE LEASING Farhat Kamal Pristiyadi; Arvin Hardian; Muhamad Khadafi Firman
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

This research is motivated by the rapid development of social media that changes marketing communication patterns, including in the motor vehicle financing industry. Adira Finance, one of the largest leasing companies in Indonesia, utilizes the Instagram account @adirafinance to introduce motorcycle financing products to digital consumers. The purpose of this study is to analyze the communication strategies applied to Instagram content and measure their effectiveness based on the AIDA (Attention, Interest, Desire, Action) theory. The study used a descriptive qualitative approach with data collection through in-depth interviews, content observation, and social media archive documentation, which was then validated by data triangulation. The results show that Adira Finance's communication strategy is regularly structured through creative visual content, educational captions, customer testimonials, low installment promotions, and clear calls to action (CTAs). The use of interactive Instagram features such as reels, stories, polls, and direct messages has been proven to increase engagement and expand the reach of messages. The selection of broadcast hours and segmentation of the productive age audience also strengthen the strategy's effectiveness. In conclusion, Instagram-based marketing communications are effective in increasing interest, building trust, and encouraging real consumer action towards motorcycle financing services.
THE ROLE OF ELECTRONIC CITY'S PERSUASIVE COMMUNICATION TO INCREASE SALES: A CASE STUDY OF THE KOTA KASABLANKA BRANCH Erna Hasanah; RR Roosita Cendrakasih; Sultan Himawan
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

The retail industry plays a crucial role in Indonesia’s economy, contributing significantly to the Gross Domestic Product (GDP). The COVID-19 pandemic has shifted consumer behavior, marked by the increase in online shopping activities, declining purchasing power, and the need for retailers to adapt their business strategies. This condition requires companies to develop communication strategies that are not only informative but also persuasive, in order to build trust, foster loyalty, and influence purchasing decisions. Electronic City, as one of the largest modern electronic retail companies in Indonesia, faces challenges from the rapid growth of e-commerce and marketplaces that offer more competitive prices. To address these challenges, Electronic City implemented an omnichannel strategy by combining physical stores with digital platforms, supported by persuasive communication efforts such as product consultation services, the “shop safely from home” campaign, and promotional programs like 0% installment. This study aims to examine the role of persuasive communication in Electronic City’s efforts to increase sales, with a particular focus on its Kota Kasablanka branch. This research employs a descriptive qualitative method with a case study approach. Data were collected through interviews, observations, and documentation related to Electronic City’s communication strategies. The findings are expected to provide theoretical contributions to the study of marketing communication as well as practical recommendations for retail businesses in designing effective persuasive communication strategies in the digital era.

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