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Airlangga Journal of Innovation Management
Published by Universitas Airlangga
ISSN : -     EISSN : 27225062     DOI : http://dx.doi.org/10.20473/ajim.v1i2.19171
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Airlangga Journal of Innovation Management (AJIM) aims to link the research and practice of innovation management. AJIM adopt a multidisciplinary approach to addressing the many challenges of managing innovation. AJIM encourages the submission of papers addressing the multidisciplinary nature of the innovation process combining principles and concepts originating from a myriad of scientific areas, from social sciences to technology research and development. AJIM encompasses all phases of the process of technological innovation from conceptualization of a new technology-based product/service process through commercialization.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 191 Documents
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Kekuatan Pemasaran Sosial Media dalam Minat Beli Sambal Kemasan Taufiq Rahman Humaidi; Amelia Dwi Nugrahaini
Airlangga Journal of Innovation Management Vol. 6 No. 1 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i1.70856

Abstract

Sambal, a type of chili sauce is a popular food product, making it essential for producers to develop the right strategies to boost sales. Social media Marketing was important in introducing products and increasing consumer purchase intention for packaged sambal. Marketing strategies have evolved alongside the advancement of digital technologies. One of the digital technology developments that supports marketing is social media. This study aims to analyze the power of social media advertising on the purchase intention of packaged sambal. Specifically, it investigates the influence of visuals, special offers, music, language, interaction, endorsements, and followers on purchase intention. Data were collected through surveys distributed to 106 social media users. This study uses multiple linear regression analysis and is conducted using SPSS software. The results show that visual elements and the number of followers significantly influence consumer’s purchasing intention. A simple and visually appealing design enhances information comprehension, making it easier for potential buyers to understand product details. Additionally, the high number of followers could increase consumer trust and brand credibility, positively affecting purchase decisions.  On the other hand, factors such as special offers, music, language, interaction, and endorsements did not affect purchase intention significantly. These results provide valuable insights for packaged sambal producers, highlighting the importance of optimizing the social media marketing strategies by focusing on the most effective elements.
The Effectiveness Analysis of Dompet Dhuafa Ekselensia Tahfizh School: Evaluating Educational and Management Performance Lia Fitria; Anita Priantina; Pedri Haryadi
Airlangga Journal of Innovation Management Vol. 6 No. 1 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i1.70867

Abstract

Ekselensia Tahfizh School (e-Tahfizh) is a human resource development program with a focus on memorizing Al-Qur'an, dirasah Islamiyah, and leadership under the auspices of the Lembaga Amil Zakat (LAZ) Dompet Dhuafa. This study aims to determine the extent to which the effectiveness of the e-Tahfizh program in helping beneficiaries feel a change in welfare in their lives. This study uses a quantitative and descriptive qualitative approach with a random sample technique and data collection through interviews and questionnaires to 28 alumni, as well as applying the CIBEST model and T-test to measure changes in spiritual well-being before and after undergoing program coaching. The results showed that the program was effective, where the spiritual well-being index increased from 75% to 82.14% before and after becoming an alumnus of the e-Tahfizh program. In addition, the t-test also showed statistical significance with a p-value of 0.022 (one-way) and 0.044 (two-way), so the statistical test results were declared significant because they were smaller than 0.05. The practical implications of this research show that ZISWAF-based education could improve the spiritual welfare of underprivileged communities. The e-Tahfizh model could expand access to Islamic education and optimize the role of ZISWAF in human resource development. Dompet Dhuafa continues to encourage evaluation to improve program quality and expand access to Islamic values-based education.
Enhancing MSMEs’ Innovation Capacity Based on the ISO 56002:2019: A Case Study of the XYZ Perfume Company in Yogyakarta Wildan Guretno Prasetiyo; Dadan Abdul Aziz Mubarok; Nunung Ayu Sofiati; Mochammad Mukti Ali; Tjipto Sajekti
Airlangga Journal of Innovation Management Vol. 6 No. 1 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i1.70962

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia's economy, contributing 60.5% to the Gross Domestic Product (GDP) in 2024. These facts underscore the importance of MSME development as a priority in the Asta Cita of the President of the Republic of Indonesia. However, alongside financial constraints, researchers contend that MSMEs face challenges in competitiveness due to a lack of innovation and creativity. To address this, a standard for innovation capacity needed and ISO 56002:2019 can serve it. Nevertheless, research in this field remains limited, highlighting the need for studies focused on enhancing innovation capacity based on ISO 56002:2019 for Indonesian MSMEs. This qualitative study employs semi-structured interviews with XYZ Perfume Company in Yogyakarta, an MSME actor. The assessment is based on eight factors from the development of ISO 56002:2019 by researchers: (1) Transformative Leadership; (2) Strategic Intention to Innovate; (3) Weight Management for Information; (4) Customer and Market Knowledge; (5) Strategic Technology Management; (6) Organizational Structure; (7) Project Management; and (8) Innovation Performance. The results indicate that XYZ Perfume Company's innovation capacity achieves a qualitatively good rating in Transformative Leadership, Weight Management for Innovation, Customer and Market Knowledge, and Project Management; a moderate rating in Strategic Intention to Innovate and Organizational Structure; and a below-average rating in Strategic Technology Management and Innovation Performance. Strategies for enhancing the innovation capacity of XYZ Perfume Company were formulated. These findings and the proposed strategies serve as a valuable foundation for MSMEs in developing new products.
Analyzing Product Quality, Price, Promotion, and Service Quality Impact on Consumer Satisfaction: Es Teh Indonesia Bogor Abdullah Haidar; Nadila Octaviani; Nur Hendrasto
Airlangga Journal of Innovation Management Vol. 6 No. 2 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i2.70379

Abstract

This study aims to determine the extent to which product quality, price, promotion, and service quality significantly influence customer satisfaction at Es Teh Indonesia in Bogor. A total of 430 respondents participated in this study, with questionnaires distributed using a non-probability sampling technique in a descriptive quantitative research design. Data were analyzed using SPSS 29 software, applying multiple linear regression with an error value of α = 0.05. The results indicate that (1) customer satisfaction is positively and significantly influenced by product quality, (2) price significantly and favorably affects customer satisfaction, (3) promotion significantly and positively impacts customer satisfaction, and (4) service quality also has a positive and significant impact on customer satisfaction. Furthermore, the study finds that product quality, price, promotion, and service quality collectively have a positive and significant influence on customer satisfaction at Es Teh Indonesia in Bogor. These findings underscore the importance of each marketing element in fostering customer loyalty and satisfaction. The research has significant implications for Es Teh Indonesia’s strategy to enhance its product offerings, improve service quality, and design effective promotional campaigns. These results can guide the company's marketing practices to achieve a competitive advantage in the local beverage market
The QRIS Effect: What Truly Motivates MSMEs to Go Digital? Kinkan Wandana Ayu Fauziah; Yowelcy Lovea Juwiyan; Made Irma Lestari; Heny Kurniawati; Holly Deviarti
Airlangga Journal of Innovation Management Vol. 6 No. 2 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i2.72231

Abstract

QRIS is now usable in several countries through partnerships,enabling Rupiah-based transactions abroad. This study aims to determine the analysis of the effect of QRIS fees, transaction security, service benefits and ease, and use on interest in using QRIS in buying and selling transactions for MSMEs in Indonesia. This study uses primary data obtained from the collection method on a questionnaire with sampling by purposive sampling method. The questionnaire was randomly distributed online to MSMEs in Indonesia. The questionnaire contains items that need to be completed and sent using the google forms platform. As much as 100 data samples tested with data analysis using the Structural Equation Model (SEM) method through the Partial Least Squares (PLS) approach by conducting a convergent validity test, a discriminant validity test, a reliability test, a determination coefficient test (R2), and a path coefficient test. The results showed that QRIS fees, transaction security, service benefits and ease, and use simultaneously had positive and significant effects on interest in using QRIS in buying and selling transactions for MSMEs in Indonesia. Bank Indonesia needs to pay attention to these factors in the broader implementation of QRIS. It needs more promotion to introduce the benefits of QRIS usage for Indonesian MSMEs. This research provides help to policymakers develop QRIS.
Analyzing Failure Risks in Clean Water Distribution Networks Using the Failure Mode and Effect Analysis (FMEA) Ahmad Shalihin; Dea Kemala Sari; Harmein Nasution
Airlangga Journal of Innovation Management Vol. 6 No. 2 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i2.72310

Abstract

Reliable provision of clean water is is a major challenge in managing public infrastructure, particularly in areas with rapid population growth and complex geography. One of the clean water service unit in Padang Sidempuan City faces obstacles in water transmission and distribution, including pipe damage due to aging infrastructure, non-standard materials, ineffective gravity-based systems, and limited raw water sources. This study aims to identify and analyze these inhibiting factors using the Failure Mode and Effects Analysis (FMEA) method. Data were collected through field observations, interviews with technical personnel, and review of operational documents, then analyzed by calculating the Risk Priority Number (RPN) to determine repair priorities. The findings reveal the highest RPN of 720, in areas with elevation issues, where gravity flow fails to maintain sufficient pressure posing the greatest operational risk. The second most critical issue involves failure of water flow due to elevation and inadequate pressurization, with an RPN of 630, highlighting the gravity system’s limitations. Pipe damage, mainly from high internal pressure and poor maintenance, scored an RPN of 560, marking it as another high-priority issue. Based on these findings, this study recommends upgrading the system by installing mechanical pressure devices (booster pumps), replacing pipes with standard-compliant materials, and exploring alternative water sources These improvements are essential for reducing system vulnerability and improving service reliability. The results underscore that applying FMEA systematically is a practical approach for prioritizing technical interventions and enhancing the overall performance of regional clean water supply systems.
Enhancing Financial Independence of Micro and Small Enterprises Fostered by BMT Dana Mentari Muhammadiyah in Purwokerto Siti Rukoyah; Encep Saepudin
Airlangga Journal of Innovation Management Vol. 6 No. 2 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i2.72447

Abstract

Baitul Maal wat Tamwil (BMT), as a sharia microfinance institution, plays an important role in enhancing the financial independence of Micro and small enterprises (MSEs). Common problems faced by these business actors include limited access to capital, minimal business assistance, and low understanding of financial management and marketing strategies. This study aims to explore how BMT Dana Mentari Muhammadiyah Purwokerto Karangwangkal strives to increase the financial independence of its members from the MSE sector. This study uses a qualitative descriptive approach (field research) with data collection techniques through interviews, direct observation, and documentation involving BMT administrators and members. The results of the study show that BMT's efforts to increase financial independence are carried out through three main programs: providing sharia-based financing, routine visits (silaturahmi) for business assistance and monitoring, and the "Fostering the Main Family" program which focuses on financial literacy training, digital marketing, and increasing sales. The strategies implemented include providing savings books for financial management, outreach financial services, personal assistance to improve skills, and education on independent financial decision-making. This study concludes that the combination of programs and strategies is effective in supporting members' financial independence. The implications of this study confirm that a sharia-based approach and family strengthening are relevant and sustainable empowerment models for micro-enterprises. From a managerial perspective, BMTs are advised to expand the scope of training and strengthen periodic evaluation of program impact.
The The Influence of Trust and Transaction Security on Interest in Using The QRIS Payment System: Study: QRIS Users in Bandung City Alya Putri Nabila; Sri Raharso; Ermina Tiorida
Airlangga Journal of Innovation Management Vol. 6 No. 2 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i2.72597

Abstract

This study aims to determine the effect of trust and transaction security on interest in using the QRIS payment system (study on QRIS users in Bandung City). The development of technology and payment systems today has encouraged innovations, including the use of QRIS as an increasingly popular digital payment method. In this case, understanding the interaction between trust, security, and interest in use is very important. This study uses quantitative methods with a population of QRIS users in Bandung City. The sample was taken by purposive sampling by distributing questionnaires to 200 respondents. Data collection was done through a questionnaire with a five-point Likert scale. Data analysis includes validity, reliability, descriptive statistics, classical assumptions, multiple linear regression, hypothesis testing, and coefficient of determination testing. The results showed that the research instruments were valid and reliable. There is a strong correlation between trust variables and security variables on interest in using, with a contribution of 41.8%. This observation shows that trust and security have a positive and significant influence on interest in using the QRIS payment system in Bandung City. The managerial implications of the results of this study suggest that digital payment service providers, such as banks and financial technology companies, should prioritize improving the security and systems that users trust. This can be done by increasing information transparency, educating about digital transaction security, and strengthening consumer data protection systems. These steps will increase user interest and loyalty to QRIS payment systems and encourage wider adoption of QRIS in society.
The Influence of Islamic Branding and Culture on Sunan Ampel Purchasing Decisions: Positive Emotions as Mediator Moch. Fahmi Syehfuddin; Laily Muzdalifah; Muhafidhah Novie; Afifatus Sholikhah
Airlangga Journal of Innovation Management Vol. 6 No. 2 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i2.72641

Abstract

This study aims to analyze the effect of Islamic Branding and Culture on purchasing decisions in Sunan Ampel religious tourism in Surabaya, with positive emotions as a mediating variable. This study uses a quantitative approach with an accidental sampling technique, which is sampling based on chance, where anyone who accidentally meets the researcher and meets the criteria as a respondent will be sampled. This study involved 130 respondents who were Sunan Ampel Surabaya religious tourism visitors. Data collection was done through online questionnaires, and data analysis was carried out using SmartPLS 4 software to test the relationship between the variables studied. The results showed that Islamic Branding positively and significantly influences visitor purchasing decisions. In addition, Culture has also been proven to have a significant positive influence on purchasing decisions. This study also found that consumers' positive emotions can significantly mediate the effect of Islamic Branding on purchasing decisions. However, different results were found on the culture variable, where positive emotions did not significantly mediate the influence of Culture on purchasing decisions. This finding shows the important role of emotions in strengthening the influence of Islamic Branding, but does not apply equally in cultural contexts. This research has implications for the development of Islamic Branding and Culture in influencing Purchasing Decisions with the role of Positive Emotions, especially in the development of existing marketing theories. The results of this study can also be a guideline or rationale for consumers in making purchasing decisions related to Islamic Branding and Culture.
Influence of Viral Marketing, Celebrity Endorsement, and Brand Awareness on Purchase Decision of Specs in Sidoarjo Muhamad Vicky Saifudin; Muhammad Yani; Lilik Indayani
Airlangga Journal of Innovation Management Vol. 6 No. 2 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i2.72657

Abstract

This study aims to analyze the influence of viral marketing, celebrity endorsement, and brand awareness on purchasing decisions for Specs products in Sidoarjo. The development of digital technology and the high number of social media users in Indonesia open up great opportunities for companies to utilize digital marketing strategies. Specs, as one of the local sports shoe brands, faces tight competition with similar brands such as Eagle and League, so it requires an effective marketing strategy to maintain its market share. This study uses a quantitative approach with a survey method through a questionnaire to 100 respondents who use Specs products in Sidoarjo. The data analysis technique used is Partial Least Squares (PLS) to test the validity, reliability, and direct influence of the three independent variables on purchasing decisions. The results of the study show that viral marketing, celebrity endorsement, and brand awareness have a positive and significant influence on purchasing decisions. Viral marketing through social media is able to create interest and encourage purchasing decisions. Celebrity endorsement contributes to forming trust and product appeal through relevant public figures. Brand awareness makes it easier for consumers to recognize and remember products, thus encouraging purchasing actions. This study provides strategic implications for local companies in increasing the effectiveness of promotions in the digital era.

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