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Airlangga Journal of Innovation Management
Published by Universitas Airlangga
ISSN : -     EISSN : 27225062     DOI : http://dx.doi.org/10.20473/ajim.v1i2.19171
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Airlangga Journal of Innovation Management (AJIM) aims to link the research and practice of innovation management. AJIM adopt a multidisciplinary approach to addressing the many challenges of managing innovation. AJIM encourages the submission of papers addressing the multidisciplinary nature of the innovation process combining principles and concepts originating from a myriad of scientific areas, from social sciences to technology research and development. AJIM encompasses all phases of the process of technological innovation from conceptualization of a new technology-based product/service process through commercialization.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 170 Documents
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Determinants Influencing QRIS Adoption as a Digital Payment Tool in Ciledug, Tangerang City Amri, Andi; Malik, Rahmi Fitria; Fachrandi, Muhammad Kemal
Airlangga Journal of Innovation Management Vol. 6 No. 1 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i1.70331

Abstract

This study aims to determine the effect of perceived usefulness, perceived trust, and community preferences on decisions to use QRIS in Ciledug sub-district, Tangerang City. This study uses quantitative methods with a causality approach, and the sampling technique is purposive sampling with a sample size of 100 people. The findings show, that the t-test results of perceived usefulness have a t-count value of 1.159 with Sig 0.249> 0.05, which means there is no significant influence between perceived usefulness and the decision to use QRIS. Furthermore, perceived trust with a t-count value of 2.218 with Sig 0.029 0.05, means that there is a significant influence on trust preferences in using QRIS. Then people's preferences obtained a t-count value of 1.842 with Sig 0.069> 0.05, which means there is no effect of people's preferences on using QRIS as a digital payment tool. While simultaneously there is a significant influence between perceived usefulness, perceived confidence, and community preferences on the decision to use QRIS. This means that the level of influence of each variable studied is still low. This research could become a reference for the Ciledug community, especially for local leaders and banks to increase public interest in to use of QRIS as a digital payment tool.
Live Shopping dan Minat Beli Konsumen dalam E-Commerce: Tinjauan Literatur Sistematis Lestari, Kinanti Putri Kusumah; Rafiah, Kurnia Khafidhatur; Arviansyah, Muhammad Rifqi
Airlangga Journal of Innovation Management Vol. 6 No. 1 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i1.70707

Abstract

The advancement of technological development in the digital business world proliferates from time to time. The use of Internet networks for daily needs is increasing rapidly, especially for buying and selling transactions. Therefore, live shopping technology has emerged as a new shopping trend nowadays. This study used qualitative methodology by doing a literature review of 20 relevant international journals published between 2019 and 2023. The database used for this systematic literature review is Scopus. This study aims to define live-streaming shopping and purchase intention and find its influence on purchase intention from prior studies. This study aims to systematically review factors influencing consumers’ purchase intention in live-streaming shopping. The findings indicate that live-streaming shopping significantly impacts viewers’ purchase intention through various factors, including interactivity between viewers and streamers, engagement, trust, price, promotion strategies, influencers, and Key Opinion Leaders (KOL). Furthermore, the study reveals that most prior research in this area applied a quantitative approach using PLS-SEM or CB-SEM. However, existing literature suggests that future research should incorporate mixed-methodology to gain a more comprehensive understanding. This study contributes by highlighting the correlation between live-streaming shopping and purchase intention, as well as the dominant research methodologies used in previous studies. The findings provide valuable insights for businesses and researchers in understanding consumer behavior in live-streaming shopping environments.
Kekuatan Pemasaran Sosial Media dalam Minat Beli Sambal Kemasan Humaidi, Taufiq Rahman; Nugrahaini, Amelia Dwi
Airlangga Journal of Innovation Management Vol. 6 No. 1 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i1.70856

Abstract

Sambal, a type of chili sauce is a popular food product, making it essential for producers to develop the right strategies to boost sales. Social media Marketing was important in introducing products and increasing consumer purchase intention for packaged sambal. Marketing strategies have evolved alongside the advancement of digital technologies. One of the digital technology developments that supports marketing is social media. This study aims to analyze the power of social media advertising on the purchase intention of packaged sambal. Specifically, it investigates the influence of visuals, special offers, music, language, interaction, endorsements, and followers on purchase intention. Data were collected through surveys distributed to 106 social media users. This study uses multiple linear regression analysis and is conducted using SPSS software. The results show that visual elements and the number of followers significantly influence consumer’s purchasing intention. A simple and visually appealing design enhances information comprehension, making it easier for potential buyers to understand product details. Additionally, the high number of followers could increase consumer trust and brand credibility, positively affecting purchase decisions.  On the other hand, factors such as special offers, music, language, interaction, and endorsements did not affect purchase intention significantly. These results provide valuable insights for packaged sambal producers, highlighting the importance of optimizing the social media marketing strategies by focusing on the most effective elements.
The Effectiveness Analysis of Dompet Dhuafa Ekselensia Tahfizh School: Evaluating Educational and Management Performance Fitria, Lia; Priantina, Anita; Haryadi, Pedri
Airlangga Journal of Innovation Management Vol. 6 No. 1 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i1.70867

Abstract

Ekselensia Tahfizh School (e-Tahfizh) is a human resource development program with a focus on memorizing Al-Qur'an, dirasah Islamiyah, and leadership under the auspices of the Lembaga Amil Zakat (LAZ) Dompet Dhuafa. This study aims to determine the extent to which the effectiveness of the e-Tahfizh program in helping beneficiaries feel a change in welfare in their lives. This study uses a quantitative and descriptive qualitative approach with a random sample technique and data collection through interviews and questionnaires to 28 alumni, as well as applying the CIBEST model and T-test to measure changes in spiritual well-being before and after undergoing program coaching. The results showed that the program was effective, where the spiritual well-being index increased from 75% to 82.14% before and after becoming an alumnus of the e-Tahfizh program. In addition, the t-test also showed statistical significance with a p-value of 0.022 (one-way) and 0.044 (two-way), so the statistical test results were declared significant because they were smaller than 0.05. The practical implications of this research show that ZISWAF-based education could improve the spiritual welfare of underprivileged communities. The e-Tahfizh model could expand access to Islamic education and optimize the role of ZISWAF in human resource development. Dompet Dhuafa continues to encourage evaluation to improve program quality and expand access to Islamic values-based education.
Enhancing MSMEs’ Innovation Capacity Based on the ISO 56002:2019: A Case Study of the XYZ Perfume Company in Yogyakarta Prasetiyo, Wildan Guretno; Mubarok, Dadan Abdul Aziz; Sofiati, Nunung Ayu; Ali, Mochammad Mukti; Sajekti, Tjipto
Airlangga Journal of Innovation Management Vol. 6 No. 1 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i1.70962

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia's economy, contributing 60.5% to the Gross Domestic Product (GDP) in 2024. These facts underscore the importance of MSME development as a priority in the Asta Cita of the President of the Republic of Indonesia. However, alongside financial constraints, researchers contend that MSMEs face challenges in competitiveness due to a lack of innovation and creativity. To address this, a standard for innovation capacity needed and ISO 56002:2019 can serve it. Nevertheless, research in this field remains limited, highlighting the need for studies focused on enhancing innovation capacity based on ISO 56002:2019 for Indonesian MSMEs. This qualitative study employs semi-structured interviews with XYZ Perfume Company in Yogyakarta, an MSME actor. The assessment is based on eight factors from the development of ISO 56002:2019 by researchers: (1) Transformative Leadership; (2) Strategic Intention to Innovate; (3) Weight Management for Information; (4) Customer and Market Knowledge; (5) Strategic Technology Management; (6) Organizational Structure; (7) Project Management; and (8) Innovation Performance. The results indicate that XYZ Perfume Company's innovation capacity achieves a qualitatively good rating in Transformative Leadership, Weight Management for Innovation, Customer and Market Knowledge, and Project Management; a moderate rating in Strategic Intention to Innovate and Organizational Structure; and a below-average rating in Strategic Technology Management and Innovation Performance. Strategies for enhancing the innovation capacity of XYZ Perfume Company were formulated. These findings and the proposed strategies serve as a valuable foundation for MSMEs in developing new products.
Analyzing Product Quality, Price, Promotion, and Service Quality Impact on Consumer Satisfaction: Es Teh Indonesia Bogor Haidar, Abdullah; Octaviani, Nadila; Hendrasto, Nur
Airlangga Journal of Innovation Management Vol. 6 No. 2 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i2.70379

Abstract

This study aims to determine the extent to which product quality, price, promotion, and service quality significantly influence customer satisfaction at Es Teh Indonesia in Bogor. A total of 430 respondents participated in this study, with questionnaires distributed using a non-probability sampling technique in a descriptive quantitative research design. Data were analyzed using SPSS 29 software, applying multiple linear regression with an error value of α = 0.05. The results indicate that (1) customer satisfaction is positively and significantly influenced by product quality, (2) price significantly and favorably affects customer satisfaction, (3) promotion significantly and positively impacts customer satisfaction, and (4) service quality also has a positive and significant impact on customer satisfaction. Furthermore, the study finds that product quality, price, promotion, and service quality collectively have a positive and significant influence on customer satisfaction at Es Teh Indonesia in Bogor. These findings underscore the importance of each marketing element in fostering customer loyalty and satisfaction. The research has significant implications for Es Teh Indonesia’s strategy to enhance its product offerings, improve service quality, and design effective promotional campaigns. These results can guide the company's marketing practices to achieve a competitive advantage in the local beverage market
The QRIS Effect: What Truly Motivates MSMEs to Go Digital? Fauziah , Kinkan Wandana Ayu; Juwiyan, Yowelcy Lovea; Lestari, Made Irma; Kurniawati , Heny; Deviarti, Holly
Airlangga Journal of Innovation Management Vol. 6 No. 2 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i2.72231

Abstract

QRIS is now usable in several countries through partnerships,enabling Rupiah-based transactions abroad. This study aims to determine the analysis of the effect of QRIS fees, transaction security, service benefits and ease, and use on interest in using QRIS in buying and selling transactions for MSMEs in Indonesia. This study uses primary data obtained from the collection method on a questionnaire with sampling by purposive sampling method. The questionnaire was randomly distributed online to MSMEs in Indonesia. The questionnaire contains items that need to be completed and sent using the google forms platform. As much as 100 data samples tested with data analysis using the Structural Equation Model (SEM) method through the Partial Least Squares (PLS) approach by conducting a convergent validity test, a discriminant validity test, a reliability test, a determination coefficient test (R2), and a path coefficient test. The results showed that QRIS fees, transaction security, service benefits and ease, and use simultaneously had positive and significant effects on interest in using QRIS in buying and selling transactions for MSMEs in Indonesia. Bank Indonesia needs to pay attention to these factors in the broader implementation of QRIS. It needs more promotion to introduce the benefits of QRIS usage for Indonesian MSMEs. This research provides help to policymakers develop QRIS.
Analyzing Failure Risks in Clean Water Distribution Networks Using the Failure Mode and Effect Analysis (FMEA) Shalihin, Ahmad; Sari, Dea Kemala; Nasution, Harmein
Airlangga Journal of Innovation Management Vol. 6 No. 2 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i2.72310

Abstract

Reliable provision of clean water is is a major challenge in managing public infrastructure, particularly in areas with rapid population growth and complex geography. One of the clean water service unit in Padang Sidempuan City faces obstacles in water transmission and distribution, including pipe damage due to aging infrastructure, non-standard materials, ineffective gravity-based systems, and limited raw water sources. This study aims to identify and analyze these inhibiting factors using the Failure Mode and Effects Analysis (FMEA) method. Data were collected through field observations, interviews with technical personnel, and review of operational documents, then analyzed by calculating the Risk Priority Number (RPN) to determine repair priorities. The findings reveal the highest RPN of 720, in areas with elevation issues, where gravity flow fails to maintain sufficient pressure posing the greatest operational risk. The second most critical issue involves failure of water flow due to elevation and inadequate pressurization, with an RPN of 630, highlighting the gravity system’s limitations. Pipe damage, mainly from high internal pressure and poor maintenance, scored an RPN of 560, marking it as another high-priority issue. Based on these findings, this study recommends upgrading the system by installing mechanical pressure devices (booster pumps), replacing pipes with standard-compliant materials, and exploring alternative water sources These improvements are essential for reducing system vulnerability and improving service reliability. The results underscore that applying FMEA systematically is a practical approach for prioritizing technical interventions and enhancing the overall performance of regional clean water supply systems.
Enhancing Financial Independence of Micro and Small Enterprises Fostered by BMT Dana Mentari Muhammadiyah in Purwokerto Rukoyah, Siti; Saepudin, Encep
Airlangga Journal of Innovation Management Vol. 6 No. 2 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i2.72447

Abstract

Baitul Maal wat Tamwil (BMT), as a sharia microfinance institution, plays an important role in enhancing the financial independence of Micro and small enterprises (MSEs). Common problems faced by these business actors include limited access to capital, minimal business assistance, and low understanding of financial management and marketing strategies. This study aims to explore how BMT Dana Mentari Muhammadiyah Purwokerto Karangwangkal strives to increase the financial independence of its members from the MSE sector. This study uses a qualitative descriptive approach (field research) with data collection techniques through interviews, direct observation, and documentation involving BMT administrators and members. The results of the study show that BMT's efforts to increase financial independence are carried out through three main programs: providing sharia-based financing, routine visits (silaturahmi) for business assistance and monitoring, and the "Fostering the Main Family" program which focuses on financial literacy training, digital marketing, and increasing sales. The strategies implemented include providing savings books for financial management, outreach financial services, personal assistance to improve skills, and education on independent financial decision-making. This study concludes that the combination of programs and strategies is effective in supporting members' financial independence. The implications of this study confirm that a sharia-based approach and family strengthening are relevant and sustainable empowerment models for micro-enterprises. From a managerial perspective, BMTs are advised to expand the scope of training and strengthen periodic evaluation of program impact.
The The Influence of Trust and Transaction Security on Interest in Using The QRIS Payment System: Study: QRIS Users in Bandung City Nabila, Alya Putri; Raharso, Sri; Tiorida, Ermina
Airlangga Journal of Innovation Management Vol. 6 No. 2 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i2.72597

Abstract

This study aims to determine the effect of trust and transaction security on interest in using the QRIS payment system (study on QRIS users in Bandung City). The development of technology and payment systems today has encouraged innovations, including the use of QRIS as an increasingly popular digital payment method. In this case, understanding the interaction between trust, security, and interest in use is very important. This study uses quantitative methods with a population of QRIS users in Bandung City. The sample was taken by purposive sampling by distributing questionnaires to 200 respondents. Data collection was done through a questionnaire with a five-point Likert scale. Data analysis includes validity, reliability, descriptive statistics, classical assumptions, multiple linear regression, hypothesis testing, and coefficient of determination testing. The results showed that the research instruments were valid and reliable. There is a strong correlation between trust variables and security variables on interest in using, with a contribution of 41.8%. This observation shows that trust and security have a positive and significant influence on interest in using the QRIS payment system in Bandung City. The managerial implications of the results of this study suggest that digital payment service providers, such as banks and financial technology companies, should prioritize improving the security and systems that users trust. This can be done by increasing information transparency, educating about digital transaction security, and strengthening consumer data protection systems. These steps will increase user interest and loyalty to QRIS payment systems and encourage wider adoption of QRIS in society.

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