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Sosial : Jurnal Ilmu-Ilmu Sosial
Published by Universitas Merdeka Madiun
ISSN : 14115344     EISSN : 25801198     DOI : https://doi.org/10.33319/sos.v21i2
Core Subject : Humanities, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Journal of Social Affairs (Print ISSN 1411-53441, Online ISSN 2580-1198) contains manuscripts of research results, conceptual agreements, critical analysis in the field of social science, conceptual studies of critical analysis and book reviews in the social sciences
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 147 Documents
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Generation Gap; Analisa Pengaruh Perbedaan Generasi Terhadap Pola Komunikasi Organisasi di Perusahaan Consumer Goods Di Kota Surabaya Gabriella Sagita Putri; Bobie Hartanto; Nisrin Husna
JURNAL SOSIAL Jurnal Penelitian Ilmu-Ilmu Sosial Vol. 20 No. 1 (2019): JURNAL SOSIAL, Edisi Maret 2019
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/sos.v20i1.36

Abstract

In a professional world, organizational communication is one element to support their business activity, the relationship between employees and managers of various line interconnected through communication. One of the problems relating to communication in the organization is generation gap that are confronted by having different perceptions, behavior and character involving employees across the generations in one company. This research going to see the influence of the generational differences between employees was born from generation x and generation y or milenials of different positions positions in companies engaged at consumer goods industry in Surabaya. The research objective is to explain Impact of the existence of the generational difference against the pattern of organizational communication among employees in companies. This research with eksplanative be held with quantitative approach, data collection is gathered through interview with quitionnaire. The result explained that correlation analysis of 17,64% from pearson product moment, it means there is low influence but significant between generational differences and pattern of communication organization. Significance tested of thitung (2,37) > ttabel (1,42), then Hi accepted.
METODE PARTICIPATORY ORIENTED DALAM PENGEMBANGAN DESA WISATA MENDAK KECAMATAN DAGANGAN KABUPATEN MADIUN Maria Magdalena Widiantari; Fikri Hasan
JURNAL SOSIAL Jurnal Penelitian Ilmu-Ilmu Sosial Vol. 20 No. 2 (2019): JURNAL SOSIAL
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/sos.v20i2.37

Abstract

AbstrakPartisipasi adalah tingkat keterlibatan anggota dalam mengambil keputusan, termasuk dalam perencanaan. Penggalangan partisipasi itu dilandasi adanya pengertian bersama dan adanya pengertian tersebut adalah karena diantara orang-orang itu saling berkomunikasi dan berinteraksi sesamanya. Dalam menggalang peran serta semua pihak itu diperlukan upaya untuk menciptakan suasana yang bebas atau demokratis, dan terbinanya rasa kebersamaan. Dalam 2 (dua) tahun terakhir, Desa Mendak Kecamatan Dagangan Kabupaten Madiun tengah mengembangkan lokasi wisata Watu Rumpuk yang ke depan diharapkan berkembang menjadi desa wisata. Untuk mewujudkan terbentuknya desa wisata, diperlukan sinergi antara pemerintah desa dengan masyarakat setempat, dimana rasa saling pengertian dan pemahaman terhadap tujuan yang sama sangat diperlukan.Penelitian ini mengkaji karakter mendasar masyarakat desa Mendak untuk mengetahui orientasi partisipasi terhadap pembangunan desa sehingga dapat diketahui dan disusun suatu strategi atau metode partisipasi yang tepat untuk diterapkan dalam rangka mempercepat terwujudnya desa wisata Mendak dengan ikon utama destinasi wisata Watu Rumpuk. Kajian dilakukan dengan menggunakan teori participatory oriented methods khususnya metode strategic extension campaign (SEC) Kata kunci : desa wisata; SEC; metode partisipasi
Analisa Pengaruh Influencer Social Media Terhadap Keputusan Pembelian Konsumen Generasi Z di Kota Surabaya Adhimurti Citra Amalia; Gabriella Sagita
JURNAL SOSIAL Jurnal Penelitian Ilmu-Ilmu Sosial Vol. 20 No. 2 (2019): JURNAL SOSIAL
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/sos.v20i2.42

Abstract

Social media influencers have now been used by many commercial brands as one of the promotional strategies to market their products. Especially for Z generation who are close to the use of the internet, social media, and digital media in their daily lives. Although the existence of social media influencers is on the rise, the trust of commercial brands to advertise their products on conventional media such as televisions is still quite high compare to the digital media. This issue encourages researchers to dig deeper whether social media influencers really influence the purchasing decisions of Z generation consumers in Surabaya city or not. In addition to measure the influence, researchers also want to know what factors are related to social media influencers that influence the purchasing decisions of Z generation consumers. This research uses quantitative methods where data collection is obtained through questionnaires. The results of the research were analyzed using Pearson Product Moments and it was found that Chi-square value (239.088) > Chi-Square table (42.557) and P-value (0.000) < alpha (0.05) which leads to the decline of H0, which indicates that there is an influence between social media influencers variables (independent / X) with generation Z consumer purchasing decision variables (dependent / Y).Keywords: influencer, social media, marketing strategy, consumer behaviour.
Analisis Deskriptif Standard Kepemimpinan Small business Suzuki Magetan Zulin Nurchayati
JURNAL SOSIAL Jurnal Penelitian Ilmu-Ilmu Sosial Vol. 20 No. 2 (2019): JURNAL SOSIAL
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/sos.v20i2.43

Abstract

In general, small business leadership in Indonesia adheres to traditional leadership or traditional. The object of this research is Suzuki Magetan's small business leadership in Suzuki's automotive sales, repair and maintenance services, which is based on the Suzuki Leadership Standards combined with traditional leadership. This study used descriptive qualitative method. Data obtained through participant observation where the researcher is involved with daily activities of the data source. Suzuki Magetan small business leadership standards based on the Suzuki Leadership Standards and traditional leadership, namely: making a written job description, making a plan of target work (goal setting), data analysis, action plan, following training in communication skills, business English, ESQ leadership, seminars, etc. Result oriented by looking at process oriented using PDCA circulation (Plan, Do, Check, Action).
Rute Kultural Musik Populer Di Madura Ardhie Raditya; Faruk H.T; Wisma Nugraha Christianto
JURNAL SOSIAL Jurnal Penelitian Ilmu-Ilmu Sosial Vol. 20 No. 2 (2019): JURNAL SOSIAL
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/sos.v20i2.44

Abstract

Kemunculan musik populer di Madura yang mengalami perkembangan hingga sekarang tidak bisa lepas dari adanya pembukaan rute kultural. Rute kultural musik populer di Madura dimulai dari tengah pulaunya, kota Pamekasan, yang secara historis menjadi ibu kota pemerintahan Madura. Pada mulanya, kehadiran pusat hiburan seperti gedung bioskop telah melapangkan jalan bagi munculnya musik populer di Madura. Melalui bakat dan minat anak-anak muda setempat, musik populer tersebut lantas ditransfigurasikan ke dalam bentuk formasi band sebagaimana imajinasi musik populer yang mereka tonton di pusat hiburan. Rute ini perlahan menciptakan rute pendidikan musikal yang dilakukan secara otodidak atau di luar institusi sekolah musik formal melalui jalinan persahabatan lintas daerah. Hal ini dilakukan karena memainkan musik populer perlu dukungan perangkat teknologi musikal berskala dunia supaya tercipta ekologi musikal dan bebunyian yang mantap untuk dinikmati, baik musisi dan pendengarnya. Kapasitas memainkan dan menguasai perangkat teknologi musikal ini memberi kontribusi bagi jalan ketersohoran dan penyetaraan dunia musik populer anak muda Madura dan dunia musik serupa di tingkat lokal, translokal, bahkan, mungkin transnasional. Tetapi, rute kultural musik populer di Madura sulit memasuki rute bebas hambatan karena pelapisan orang Madura yang cenderung memberikan porsi besar bagi generasi tuanya sebagai penentu masa depan anak mudanya, termasuk, musik populernya.
Pengembangan Rumah Baca di Pedesaan Dengan Fleming Model (VAK) Nunik Hariyani; Veny Ari Sejati
JURNAL SOSIAL Jurnal Penelitian Ilmu-Ilmu Sosial Vol. 20 No. 2 (2019): JURNAL SOSIAL
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/sos.v20i2.45

Abstract

The reading garden as a place for learning activities is still quiet of enthusiasts and visitors. In fact, the reading park should be able to become a supporter to increase new literary characters. Taman Baca must support the out-of-school program curriculum. The village reading park must act as a learning tool for the community. The reading garden must be able to be a source of information that provides resources from books and other reading materials. Village reading parks should have reference materials for learning and academic activities. The reading garden must also be a source of entertainment (recreation) that provides recreational reading material to take advantage of leisure time. The activities carried out in the form of socialization and mentoring of learning in Taman Baca Masyarakat (TBM). This program aims to foster reading interest and a love of reading in rural children, thus enriching the learning experience for citizens and adding insight into science and technology. The socialization activities in TBM are about five Basic Principles of Literacy Development and Implementation. While the assistance activities are in the form of applying learning styles with the Fleming Model.
Praktik Konsumsi Jilbab Syar’i Dan Cadar Di Kalangan Perempuan Salafi Dalam Perspektif Budaya Konsumen Prima Ayu Rizqi Mahanani
JURNAL SOSIAL Jurnal Penelitian Ilmu-Ilmu Sosial Vol. 20 No. 2 (2019): JURNAL SOSIAL
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/sos.v20i2.46

Abstract

Praktik konsumsi dalam ranah pemikiran postmodernisme menjadi bahan kajian yang perlu diperhatikan. Haryanto Soedjatmiko mengkaji beberapa persoalan konsumsi dalam bukunya “Saya Berbelanja, maka Saya Ada: Ketika Konsumsi dan Desain Menjadi Gaya Hidup Konsumeris”. Ia membagi perilaku konsumsi ke dalam tiga periode, yaitu periode klasik, kemunculan sosiologi konsumsi, dan periode postmodernis. Saya menggunakan perspektif budaya konsumen dalam mengamati praktik konsumsi jilbab syar’i dan cadar di kalangan perempuan Salafi karena mengaitkannya dengan persoalan identitas. Jilbab syar’i dan cadar dianggap masyarakat sebagai penanda identitas yang paling mencolok dari kelompok Salafi di antara beragam varian gaya berhijab yang ada di Indonesia. Penelitian ini bertujuan mengetahui alasan-alasan di balik kegiatan konsumsi jilbab syar’i dan cadar di kalangan perempuan Salafi. Oleh karena itu, digunakan pendekatan kualitatif dengan metode wawancara mendalam kepada pengasuh pondok pesantren Salafi di kota Kediri, yaitu Pondok Pesantren Imam Muslim Al-Atsary dan ketujuh perempuan yang menyatakan diri sebagai Salafiyah. Hasil analisis deskriptif menunjukkan praktik konsumsi jilbab syar’i dan cadar yang dilakukan oleh ketujuh informan bermula karena alasan fungsi atau nilai guna, yaitu beribadah, mengikuti Rasulullah, penghormatan diri, keamanan, perlindungan, dan kenyamanan. Konsumsi nilai guna ini berdasarkan pengamatan lebih lanjut telah memunculkan nilai tanda yang mengarah pada konsumsi tanda-tanda, seperti ketaatan, ketaqwaan, kesalehan, ketundukan, dan kepatuhan.
Analisis Film Kartini Dalam Perspektif Kesetaraan Gender Fansier Hamdja; Fathul Qorib; Sulih Indra Dewi
JURNAL SOSIAL Jurnal Penelitian Ilmu-Ilmu Sosial Vol. 21 No. 1 (2020): JURNAL SOSIAL
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/sos.v21i1.48

Abstract

The purpose of this study was to determine the efforts of gender equality contained in the Kartini film through the semiotic study of Roland Barthes. Roland Barthes's analysis is used to find out the meaning of denotation, connotation, and myth in an image contained in artistic visualization, act, and dialogue in the film "Kartini". The results of this study that the connotation meaning of the Kartini film in the perspective of gender equality is an effort to fight for gender equality by Kartini as a woman who likes to write and teach literacy to others while denotative meaningthe effort to fight for gender equality in Kartini's film is that Kartini struggles through the path of literacy because literacy is a good way to fight for gender equality, with literacy she breaks Javanese culture which considers women unequal to men andhave abilities below men.Keywords: Semiotics, Kartini, Gender equality. Keywords—: Semiotics; Kartini; Gender Equality.
Pemanfaatan Sosial Media Sebagai Wujud Inovasi Dalam Pelayanan Publik Oleh Ombudsman Ri Bengkulu Fitria Yuliani; Rekho Adriadi; Linda Safitra
JURNAL SOSIAL Jurnal Penelitian Ilmu-Ilmu Sosial Vol. 21 No. 1 (2020): JURNAL SOSIAL
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/sos.v21i1.49

Abstract

The use of social media today is not only functioned for personal interests, but also for the benefit of groups, organizations, and state institutions in terms of public services as conducted by the Ombudsman RI Bengkulu who utilize social media as a medium of public service in Bengkulu province. It is interesting to study about the new "concept" that is applied in the process of public service, especially one of the challenges that faced by these institutions is the lack of public understanding of the existence of these institutions, so that innovation is basically needed in reaching out to the community and carrying out the role as a state institution with totality in carrying out public services as an objective of the existence of this state institution. This research was conducted to see how the social media was utilized by Ombudsman RI Bengkulu in conducting public services as a form of innovation in public service by Ombudsman RI Bengkulu. The research method was using a qualitative descriptive approach where the research results were analyzed by using the theory of diffusion of innovations. The research subjects in this case are the Ombudsman RI Bengkulu, and the social media users who have accessed the Ombudsman RI Bengkulu social media page, which is proven by digital traces left in the form of likes and comments on the Ombudsman RI Bengkulu Social media. The four elements in the innovation diffusion process show the innovations that applied in the public service process by the Ombudsman RI Bengkulu and how the utilization of these innovations in the public service process by the Ombudsman RI Bengkulu. Innovation in this regard is related to the use of social media as a medium for socialization and raising complaints in the process of public service by the Ombudsman RI Bengkulu. It is said as a form of innovation because the process of public services that is usually done traditionally both directly and through traditional media so that it costs quite a lot, with the use of social media can be done more easily, quickly and efficiently. Keywords—: Innovation; Service; Public; Social Media; Ombudsman RI Gender Bengkulu.
Pemberdayaan Perempuan Dalam Meningkatkan Pendapatan Keluarga Di Desa Beran Kecamatan Ngawi Kabupaten Ngawi Sumiati Sumiati
JURNAL SOSIAL Jurnal Penelitian Ilmu-Ilmu Sosial Vol. 21 No. 1 (2020): JURNAL SOSIAL
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/sos.v21i1.50

Abstract

The purpose of this study is to describe women's empowerment in increasing family income in Beran Village, Ngawi District, Ngawi Regency. This type of research is descriptive, aiming to describe women's empowerment in increasing family income in Beran Village, Ngawi District, Ngawi Regency. Respondents in this study were pre-prosperous families in Beran Village, Ngawi Subdistrict, Ngawi Regency, amounting to 57 people. Data collection techniques in this study used questionnaires and documentation. While the data analysis technique uses qualitative descriptive analysis. The research findings show that: (1) The level of welfare in the empowerment of women in increasing family income in Beran Village, Ngawi District, Ngawi District is categorized as good; (2) The level of access to women's empowerment in increasing family income in Beran Village, Ngawi District, Ngawi District is categorized as good; (3) The level of connectivity in empowering women in increasing family income in Beran Village, Ngawi District, Ngawi Regency is categorized as good; (4) The level of participation in empowering women in increasing family income in Beran Village, Ngawi District, Ngawi Regency is categorized as good; (5) The level of equality of power in empowering women in increasing family income in Beran Village, Ngawi District, Ngawi Regency can be categorized as good; and (6) Empowering women in increasing family income in Beran Village, Ngawi District, Ngawi Regency can be categorized as good. Keywords—: women's empowerment; family income.

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