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Articles 1,077 Documents
Planning and Implementation of Event Marketing in Sociopreneurship Evanthi, Ayundha; Mukti Azhar, Ratih
International Journal of Science, Technology & Management Vol. 4 No. 5 (2023): September 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i6.1003

Abstract

Growing in popularity and garnering a lot of public attention right now is social entrepreneurship, which has the ability to lessen societal problems and enhance people's quality of life. Social entrepreneurs can utilize event marketing to enhance event experiences and boost behavioral intention. The purpose of this study is to outline the components of implementation, restrictions, and planning. Using participant observation approach methodologies, interviewing techniques, descriptive qualitative kinds, and source triangulation as a measure of data validity, this study examines the marketing of CIS (Creative Inclusion Sociopreneurship) events. The study's findings demonstrate how social entrepreneurship-focused events improve guests' event experiences through event marketing, where customers engage with brands and provide value. Events give customers the ability to directly engage with brand reality. Consumers help create the experience, thus through event marketing, the business should give them access to an engaging environment where experiences can occur. Event marketing is not only an idea; it needs to be put into practice. This study also indicates that intention and implementation are related, with the event influencing the intention to suggest and revisit the event as well as the desire to feel satisfied with the experience. The organizer of the sociopreneurship marketing event must assemble comprehensive planning and implementation recording that is clear, comprehensive, and includes all necessary information for pre-, main-, and post-event marketing.
Variation Of Bamboo and Adhesive Types on Physical And Mechanical Properties Of Particle Board Gatut Prakosa, Galit; Chanan, Mochamad; Lora, Rinda Laca
International Journal of Science, Technology & Management Vol. 4 No. 6 (2023): November 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i6.1004

Abstract

Bamboo can be used as a material in the manufacture of particleboard. The purpose of this study was to examine the effect of various types of bamboo and their adhesion on the physical and mechanical properties of particleboard. The study used a factorial completely randomized design with three repetitions. Particleboard made using cold pressing made of bamboo betung (Dendrocalamus asper Schult.), bamboo apus (Gigantochloa apus Kurz), bamboo ori (Bambusa arundinacea Retz), and Urea Formaldehyde and Polyvinyl Acetate adhesives. The particle size used was through eight meshes with an adhesive concentration of 20% and a target board density of 1 gram/cm³. Board testing using SNI 03-2105-2006, correlation analysis, and regression to see the relationship between variables. The resulting particleboard has a density between 0.5 – 0.69 gram/cm³, air content between 12.7% - 15.2%, thickness expansion between 2.2% - 17.55%, MOE 1.963 - 4.898 kg/ cm², MOR 4.89 – 9.36 kg/cm². The type of bamboo has no significant effect on density, moisture content, MOE, and MOR of particleboard. The type of adhesive has a significant effect on the density, MOE, and MOR of the particleboard. The interaction between the type of bamboo and the type of adhesive has a significant effect on the thickness development of the particleboard.
Smart City Development Strategy of Wonogiri Regency Manggalou, Singgih; Azizatun Nafi’ah, Binti; Uang, Yulinda; Dewi, Avela
International Journal of Science, Technology & Management Vol. 4 No. 6 (2023): November 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i6.1007

Abstract

Technology transformation in the smart city concept begins with the implementation of policy transfer to local governments. Wonogiri Regency is one of the districts that implement smart city policy transfer from the central smart city policy. So it is necessary to analyse regional strategies in implementing smart cities. Regional smart city strategy analysis is an analysis carried out to assess the strengths weaknesses opportunities and threats in order to get a picture of the capacity and capability of the region in implementing smart city development programmes. This research aims to analyse the smart city development strategy of Wonogiri Regency. With the regional strategy analysis, Wonogiri Regency can map the right programme according to the dimensions of smart city. So that the implementation of this smart city can run smoothly in accordance with the goals of the Indonesian smart city movement. This study took a locus in Wonogiri Regency, which has a sufficient SPBE index and was chosen to be one of the implementers of the Indonesian smart city movement. Researchers used qualitative methods to analyse the strengths, weaknesses, opportunities and threats of Wonogiri Regency to develop appropriate strategies for these conditions. Researchers found that the smart city strategy is combined with other strategies to solve the problems of the Wonogiri community. The smart city action plan is formed from action plans for smart governance, smart environment, smart society; smart living; smart economy, and smart branding. The action plan must adjust to the strategy formed. The focus of the Action Plan from Wonogiri Regency is to provide integrated services ranging from data to applications.
Designing E-Commerce Sales of Footwear Using the Waterfall Method Fernando, Erick
International Journal of Science, Technology & Management Vol. 4 No. 6 (2023): November 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i6.1008

Abstract

E-Commerce's quick growth and Indonesia's growing footwear industry offer expanding opportunities. A website-based E-Commerce Information System to promote varied Indonesian footwear brands is proposed to boost their market exposure nationally and globally. The structured Waterfall technique emphasises system development step-by-step for greater control and completion of each stage before moving on. E-Commerce software offers safe payment choices and better order management to streamline sales. It promotes using technology and data analysis to improve business and marketing decisions. This E-Commerce system's Waterfall-based strategy promises efficient online footwear sales management. Successful implementation requires careful integration and completion of developmental stages
Recommender System for STEM Enrolment in Universities Using Machine Learning Algorithms: Case of Kenyan Universities Ondiek, Benard; Waruguru, Lucy; Njenga, Stephen
International Journal of Science, Technology & Management Vol. 4 No. 5 (2023): September 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i6.1009

Abstract

Technology, Engineering, and Mathematics (STEM) enrolment has gained a lot of research interest. The increase in demand for STEM-based skill sets has contributed to the need for systems that could potentially increase enrolments in the field. The purpose of this study was to investigate recommender systems for STEM enrolment in universities using machine learning algorithms. Students face challenges while selecting STEM courses that match their attributes. This article aims to provide a recommender system for STEM enrolment using machine learning algorithms. The article investigates three machine learning algorithms which include Support Vector Machine (SVM), Artificial Neural Network (ANN), and Naïve Bayes. Accuracy and validation techniques were applied to test the algorithms. The results demonstrated that our work performed better than that of the published research, with the ANN outperforming other classification methods. The results position ANN as an important algorithm in building a recommender model for STEM higher education enrolment. The study also identifies high school grades and Interest in STEM courses as important features in predicting STEM course enrolment in higher education. The study will guide policy on the courses to lay more emphasis on, as well as for the funding authorities to prioritize funding allocation for STEM-based courses.
Factors Affecting Infrastructure, Utilities, And Transportation Stock Price Annas, Mohammad; Humairoh, Humairoh
International Journal of Science, Technology & Management Vol. 4 No. 6 (2023): November 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i6.1010

Abstract

The aim of the study was to define the performance of the blue-chips stock price listed at The Indonesia Stock Exchange in particular the stock price of the establishments which organize the energy sectors, infrastructure and transportations. The reason of choosing those particular establishments was due to its fluctuate and price correction frequently. The analysis was done by distributing the related research variables and endorsed the hypothetical factors. The chosen factors then being simulated with statistical analysis instruments. The independent variables such as the inflation rates, interest rates and private investments were simulated to have particular correlation and affecting rate toward the stock price. The findings showed that fundamental variables had no effect on the stock prices of the infrastructure, utilities, and transportation sectors.
Evaluation Of The Implementation Of The Internal Audit Capability Model (IACM) Level 3 In The Supervision System Of The Inspectorate General Of The Ministry Of Agriculture Parulian Simanjuntak, Gordon; Sensi W, Ludovicus
International Journal of Science, Technology & Management Vol. 4 No. 6 (2023): November 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i6.1011

Abstract

This thesis discusses the IACM level 3 evaluation of the supervision system of the Inspectorate General of the Ministry of Agriculture to determine the gap between the capability conditions of the Inspectorate of the Ministry of Agriculture and the needs of stakeholders, and areas of improvement that need to be followed up to provide suggestions for improving the capability of the Inspectorate General of the Ministry of Agriculture. The research method used is a qualitative method with a case study approach. The informants in this research consisted ofSecretary of the Inspectorate General, Inspectorate I, Inspectorate III, Inspectorate IV,Investigation Inspectorate andInspector IIInspectorate General of the Ministry of Agriculture.The data used in this research consists of primary data and secondary data. Data collection was carried out through document analysis and interviews. Qualitative data analysis is carried out involving data reduction, data presentation, and drawing conclusions. The results of this research show that the supervision activities carried out by the Inspectorate General of the Indonesian Ministry of Agriculture are at Level 3 or only carry out supervision activities on compliance audits.In general, the Office of the Inspector General of the Ministry of Agriculture has reached level 3 (integrated). Within each element, all relevant internal audit policies, processes and procedures are defined, documented and integrated.
Use Of Instagram Social Media As Blitar City Government Branding Program (Rt Keren Case Study Program, Bendogerit Village) Roifatul Lailin, Ulva; Reta Kusumawijayanti, Anita; Dyan Nofa Harumike, Yefi; Lailatus Saadah, Dwi
International Journal of Science, Technology & Management Vol. 4 No. 6 (2023): November 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i6.1012

Abstract

Social media has developed into a very effective tool for communicating and promoting things in various aspects of life, including in government. Instagram has become a very effective communication and promotion tool in various aspects of life, including in the government sector. As is the case in Blitar City, the RT Keren Program which will be launched in 2022 will use social media to communicate and compare government programs. The “RT Keren” program, which means “Neighborhood Space with Diversity, Religious and Nationalist,” aims to stabilize the community's economy after the COVID-19 pandemic by providing physical and non-physical assistance. The aim of this research is to disseminate and disseminate the use of Instagram as a branding tool for the RT Keren government program in Bendogerit Village, Blitar City. Therefore, researchers will explain how Instagram is used as a branding medium for the RT Keren program in Bendogerit Village, Blitar City. This study was conducted using a qualitative approach and a case study. Meanwhile, the theory used is new media theory. Based on observations, Instagram has developed into an effective platform for promotion and communication as well as branding. The results of previous research or previous research on the subject of this research show relevant facts. Based on the results of studies or research results, it shows that Instagram has become an effective tool for promoting RT. Keren, increases community participation, and strengthens the identity of the Bendogerit region. However, there are some issues that need to be addressed, such as implementing more consistent content management and trying to reach a larger audience. Utilizing social media as a branding tool for government programs is a positive step in encouraging community participation and improving the image of local government. The results of the research that has been carried out show that Instagram is an effective/branding tool in promoting the RT.Keren program, increasing community participation, and strengthening the identity of the Bendogerit region. Instagram social media has become a very influential communication and promotional tool in various aspects of life, including in the realm of government. However, there are several challenges that need to be overcome, such as more consistent content management and efforts to expand audience reach. Utilizing social media as a branding tool for government programs is a positive step in encouraging community participation and improving the image of local government.
Implementation of Naïve Bayes Algorithm in Sentiment Analysis of Twitter Social Media Users Regarding Their Interest to Pay the Tax Wahyu Andrian, Bagas; Adline Twince Tobing, Fenina; Zuhdi Pane, Ivransa; Kusnadi, Adhi
International Journal of Science, Technology & Management Vol. 4 No. 6 (2023): November 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i6.1015

Abstract

Since 2008, tax revenue has failed to reach the target set in the State Budget each year. Until 2021, tax revenue managed to reach the target that had been targeted in the 2021 state budget. In the midst of improving tax revenue, towards the end of February 2023, a case involving the son of a Directorate General of Taxes (DGT) that made the father called by the Corruption Eradication Commission (CEC) to be asked for an explanation of his assets. After the case, there were many calls in the community to stop paying taxes, which was assessed by Tauhid Ahmad as Executive Director of Indef as a form of decreased trust in tax collecting institutions. This can affect the amount of revenue from taxes because trust in the government is one of the factors that tend to affect public compliance in paying taxes. Which can affect the amount of revenue from taxes because trust in the government is one of the factors that tend to affect public compliance in paying taxes. One of the crowded calls is the pros and cons of the tax boycott movement on Twitter. With the pros and cWith the pros and cons of the movement that can affect tax revenues on Twitter social media, an assessment based on sentiment analysis is needed which is divided into positive, neutral, or negative categories. Sentiment analysis in this research is carried out using three variations of Naïve Bayes assisted by the TF-IDF word weighting model, namely Gaussian Naïve Bayes, Multinomial Naïve Bayes, and Bernoulli Naïve Bayes. Then Confussion Matrix is used to evaluate the model by obtaining the accuracy, precission, recall, and f1-score values and the use of Synthetic Minority Oversampling Technique (SMOTE) to handle unbalanced data. The results of this study on unbalanced data, the implementation of Bernoulli Naïve Bayes using the SMOTE technique on a dataset comparison of 80:20 resulted in better performance than the variations of Gaussian and Multinomial Naïve Bayes with accuracy results of 91.03%, precision, 71.11%, recall 71.43%, and f1-score of 71.18%.
Utilization Of Air Pollution As An Alternative For Growing Galah Shrimp (Macrobracium rosenbergii) In The Minapadi System Hydroganic Mahendra, Mahendra; Dina Febrina, Citra
International Journal of Science, Technology & Management Vol. 5 No. 1 (2024): January 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i1.1016

Abstract

This research aims to increase farmers' income with high rice productivity and increase shrimp production. The method used was a Completely Randomized Design (CRD) experiment with 3 treatments and 4 replications. The treatments are: P1 (air pollution made from jengkol), P2 (air pollution made from noni), and P3 (air pollution made from garlic). This research was carried out for 100 days in the Teuku Umar University campus area using budikdamber aquaponics. The parameters observed were shrimp growth and survival. The research results showed that the best treatment was P2 which produced an average growth value for giant prawns of 3.42 g/ fish. From the results of this research, the application of air pollution with giant prawns has a positive impact on the observed parameters (P <0.05) and provides benefits for farmers.

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