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Jurnal Ilmiah ASET
Published by Sekolah Tinggi Ilmu Ekonomi Widya Manggala
ISSN : 1693928X     EISSN : 26859629     DOI : https://doi.org/10.37470
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Aset terbit sejak 1999 merupakan jurnal ekonomi yang menyajikan artikel hasil penelitian empiris terkini yang mencakup manajemen, akuntansi, dan studi pembangunan. Setiap naskah yang dikirimkan ke editorial Jurnal Ilmiah Aset akan ditelaah oleh mitra bestari yang relevan secara double blind review. Jurnal Ilmiah Aset terbit 2 kali dalam setahun pada bulan Maret dan September
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 403 Documents
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Gaya Hidup Hedonisme dan Perilaku Konsumtif Remaja Putri Kota Kupang Hamzah Nazarudin; Tantri Widiastuti
Jurnal Ilmiah Aset Vol 24 No 1 (2022): Jurnal ASET Volume 24 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.24.1.198

Abstract

The purpose of this study was to find out the influence of hedonism lifestyle on the consumptive behavior of young women in Kupang City. The subjects of this study were female consumers aged 18 to 21 years who visited the SPC handphone store in Kupang city. The date were collection thorough questionnaires. Sampling techniques using axidental sampling. Sampling techniques according to hair et al. (2010). The determination of the number of samples represented depends on the number of indicators multiplied by 5 to 10. the writer collects data by spreading questionnaires to 50 respondents of young women who shopped at the SPC handphone store koanino Kupang city. Technique for analyzing data was simple linear regression analysis. The results showed that there was a positive influence between hedonism lifestyles on the consumptive behavior of young women in the Kupang city. The higher the lifestyle of hedonism, the higher the consumptive behavior of young women of Kupang City and the lower the lifestyle of hedonism, the lower the consumptive behavior of the young women of kupang city.
Faktor-faktor yang Mempengaruhi Kinerja Tenaga Penjualan: Keinovatifan dan Orientasi Pelanggan Maria Augustine Graciafernandy; Suhaji Suhaji; Tantri Widiastuti
Jurnal Ilmiah Aset Vol 24 No 1 (2022): Jurnal ASET Volume 24 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.24.1.199

Abstract

Salesforce is the spearhead of marketing in a business. Salesforce also plays role as a representative of the company’s performance and image. This study based on the decreasing of salesforce performance on life insurance industry. This study aimed to analyse the effect of salesforces innovativeness and customer orientation on salesforce performance. The main data in this study was collected from the questionnaires answered by the sales forces of life insurance industry in Semarang. The response given by 52 respondents from joint venture insurance companies who hold an AAJI license then be analyzed by using SPSS. The result empirically showed that customer orientation had a positive effect on sales force performance. On the other hand the variable sales force innovativeness did not give the same effect as customer orientation. Simultaneuosly all independen variables had a significant effect on sales force performance.
Analisis Current Ratio, Debt to Equity Ratio, dan Return on Equity pada Perusahaan Farmasi yang Terdaftar di BEI Tahun 2018-2020 Pindy Widiya Pratiwi; Yeni Kuntari; Iin Indarti
Jurnal Ilmiah Aset Vol 24 No 1 (2022): Jurnal ASET Volume 24 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.24.1.200

Abstract

The pharmaceutical industry is a research-based industry. As time goes on, there is an increasing demand for producing medicinal products, medical devices in the health sector, of course, will have a positive impact on the growth of pharmaceutical companies listed on the Indonesia Stock Exchange. Funding is one of the important factors to face competition. This funding source is also called the source of own capital funding. For investors, there are three most dominant financial ratios that are used as a reference to see the condition of a company's performance, namely the liquidity ratio (Current Ratio), solvency ratio (Debt to Equity Ratio), and profitability ratio (Return on Equity). The purpose of this study was to determine and analyze the Current Ratio, Debt to Equity Ratio, and Return on Equity of pharmaceutical companies listed on the Indonesia Stock Exchange in 2018-2020. Based on the calculation of the ratio value of 4 pharmaceutical companies in 2018-2020, the average CR is 273%, which means it is categorized as good in paying short-term debt. The average DER is 1.04%, which means it is very good at paying off its short-term debt and making a profit. While the ROE is 0.18%, which means that it becomes an attraction for investors to invest in these pharmaceutical companies.
Faktor-Faktor yang Mempengaruhi Loyalitas Konsumen Produk Jims Honey Ririn Oktaviani; Atik Lusia
Jurnal Ilmiah Aset Vol 24 No 1 (2022): Jurnal ASET Volume 24 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.24.1.201

Abstract

This research aims to analyze the factors that influence consumer loyalty for Jims Honey products at the Jimshoney_Klaten09 Online Shop. Data collection through questionnaires. The number of samples used is 125 consumers by using purposive sampling method. The data analysis technique used multiple linear regression analysis. The test results show that product quality does not affect consumer loyalty, while service quality, price and brand image have a significant effect on consumer loyalty.
Strategi Pengembangan Sumber Daya Manusia (SDM) pada UMKM Kota Palu di Era Pandemi Covid 19 Risnawati Risnawati; Wiri Wirastuti; Sriwanti Sriwanti; Fera Fera; Surayya Surayya; Asriadi Asriadi; Meggi Indrianinangsih
Jurnal Ilmiah Aset Vol 24 No 1 (2022): Jurnal ASET Volume 24 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.24.1.202

Abstract

The background in this study is that the role of MSMEs is very strategic, especially in overcoming poverty and employment so that they can empower the community well. During the COVID-19 pandemic, culinary SMEs typical of the city of Palu experienced an impact on their business processes, and experienced a significant decline in sales. This research uses descriptive qualitative method. Data were collected through questionnaires, and interviews. Respondents in this study amounted to 25 owners of culinary SMEs typical of the city of Palu. The results of this study obtained a strategy for developing human resources for culinary SMEs typical of the city of Palu: HR training on digital marketing, product innovation, financial transaction applications, and creativity programs organized by the government and other business groups.
Pengaruh Profitabilitas, Struktur Kepemilikan, Tingkat Pertumbuhan Perusahaan dan Efektifitas Usaha terhadap Kebijakan Deviden Galih Sanjaya; Nurdhiana Nurdhiana; Yeni Kuntari
Jurnal Ilmiah Aset Vol 20 No 1 (2018): Jurnal ASET Volume 20 No 1
Publisher : STIE Widya Manggala

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Abstract

This research aimed to find out the influence of profitability, ownership structure, growth, and business effectiveness on dividend policy. The population in thisresearch were manufacturing companies listed in BEI as many as 419 companies, while the sample used as many as 18 companies. The sampling technique used was non probability purposive sampling judgment. The analysis tool used was multiple linear regression, besides also tested classical assumption. The results showed profitability, growth rate and effectiveness of business had significant positive effect on dividend policy, ownership structure had significant negative effect on dividend policy. Based on the results of research profitability, ownership structure, growth, and effectiveness of business may explain thedividend policy as high as 91.5% while the rest of 8.5% are explained by other variables not included in the research.
Atribut Wisata, Pemasaran Berbasis Media Sosial, dan Kepuasan Wisatawan pada Pantai Lasiana Kupang Maria Maria; Maria B Ringa; Krysler K Adoe
Jurnal Ilmiah Aset Vol 20 No 1 (2018): Jurnal ASET Volume 20 No 1
Publisher : STIE Widya Manggala

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Abstract

Known as a superior tourist icon of Kupang, Lasiana Beach still keeps its management problems in its tremendous potential. The objectives of this research are: 1) To explore the existing tourist attraction attributes provided by the local government in the future for Lasiana Beach area; 2) Knowing the existence of tourist attractions, facilities and services, access to tourist destinations, and the prevailing prices related to the satisfaction of tourists at Lasiana Beach; 3) Knowing the level of satisfaction of domestic and foreign tourists who have experience with Lasiana Beach tourist area and its relation to available tourist attribute; and 4) Developing a conducive model of tourism attributes and their relationship to the satisfaction of tourists in the Lasiana Beach. This research is conducted by in-depth interview and FGD (Focus Group Discussion) by taking informants from foreign tourists, local district government and local community., Triangulation ofdata and examination of the validity of data directly by the Research Team. The result of this research is the model that is produced for the innovation on the attribute of a good tourist attraction, improvement of facility and service, improvement of accessibility and adjustment of price is expected to give guarantee of the satisfaction of tourist, especially followed by implementation of marketing strategy such as promotion service mix, especially media usage strategy advertising media such as social media based marketing with optimal budgeting to increase the rate of tourist arrivals to Lasiana Beach attractions.
Analisis Faktor yang Berperan dalam Kepribadian 'Social Entrepreneurship' Dwiyadi Surya Wardana; Rahmat Alfikri
Jurnal Ilmiah Aset Vol 20 No 1 (2018): Jurnal ASET Volume 20 No 1
Publisher : STIE Widya Manggala

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Abstract

This research is based on the needs of the Indonesian nation on the development of equity. One of the parties that can help realize a great Indonesia is the entrepreneur, a new business entity that can be a bridge on the development gap. Knownby the name of social business and driven by social entrepreneurs. In this study there are 3 (three) independent variables that are innovation (X1), Proactiveness (X2), Risk Taking (X3) while the social entrepreneurship swah variable (Y). This study made the owners of social business or social institution that exist in Pontianak city area become respondent, from 100 respondents who become object in this research, with educational respondents aged 31-40 years, with highest education level of diploma equal. The majority of their social businesses have a workforce of 11-15 people, Innovation has no influence on the soul of social entrepreneurship, the ability to operate empirically has an influence on social entrepreneurship, empirical risk taking proven has a significant influence on social entrepreneurship. Together innovative personality, proactive and dare to take risks to the personality of social entrepreneurship, while the most proactive variable in social personality
Analisis Strategi Pengembangan Sumber Daya Manusia terhadap Kompetensi Dosen Politeknik Negeri Kupang Ridolof W Batilmurik; Stela Sahetapy; Robert M Noach; Pieter D Samadara
Jurnal Ilmiah Aset Vol 20 No 1 (2018): Jurnal ASET Volume 20 No 1
Publisher : STIE Widya Manggala

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Abstract

Development strategy of human resources quality of Kupang State Polytechnic can be done to create competent PNK Lecturer in professional, pedagogic, personality and social aspect. The facts show that 119 lecturers have been certified but have not shown competence in their field of expertise, especially on pedagogic and professional aspects. Is the serdos obtained is due to the full right of the lecturer or indeed the lecturer has shown his competence through a number of test instruments conducted through self-description and assessment of the four aspects of the competence. This research entitled analysis of HR development strategy to lecturer competence. The purpose of this study is to find out how education and training are in PNK Kupang and to find out whether partially or simultaneously education and training affect the competence of lecturers. This research is explorative with assoiatif approach (cause- effect). The sample is 54 respondents from 119 lecturers who have been certified using Slovin 10% technique. Data analysis using descriptive and inferential stattistik; niai average respondents’ answers, test instruments of validity and reliabiliats, classical assumptions and multiple regression, and hypothesis test F arithmetic and Thitung. The result of the analysis shows that education and training strategy is able to give positive and significant influence.
Efektifitas Penerapan PP No.46 Tahun 2013 bagi UMKM terhadap Tingkat Pertumbuhan Wajib Pajak dan Penerimaan Pajak Penghasilan pada KPP Pratama di Semarang Nirsetyo Wahdi; Suratman Suratman
Jurnal Ilmiah Aset Vol 20 No 1 (2018): Jurnal ASET Volume 20 No 1
Publisher : STIE Widya Manggala

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Abstract

Government, in order to facilitate and simplify taxation rules for UMKM, has issued Government Regulation No.46 of 2013, precisely valid starting from July 1, 2013. Tax in this Government Regulation is calculated from the turnover of each month by 1% and absolute. UMKM category is the taxpayer whose turnover or business circulation does not exceed 4.8 billion rupiahs per year. The purpose of this study is to determine the extent of the taxpayer growth and the income tax revenuefor eighteen months before and after the application of Government Regulation No.46 of 2013, in Tax ServiceOffice Pratama Semarang and UMKM which is benefited from the enactment of Government Regulation No. 46 of 2013. This studywas conducted by using descriptive method. The data used were secondary data obtained from several sources, the most important were derived from KPP Pratama Semarang. Data analysis used SPSS19. The results of the study show that there are significant differences towards the growth of the number of taxpayers and income tax revenue in KPP Pratama Semarang. After the application of Government Regulation No. 46 of 2013, the growth of the number of UMKM taxpayers increased in early 2014. The results show that the average amount of income tax revenue after the application of Government RegulationNo. 46 of 2013 is higher than the implementation of the regulation before. While UMKM which is benefited from the enactment of Government Regulation No. 46 of 2013, i.e the tax is imposed on the basis of 1% rate of turnover and absolute. If UMKMhas profit rate of more than 8%, soGovernment Regulation No. 46 of 2013 is more profitable because the tax paid is lower, compared to the rate of General Income Tax. But if the profit rate of UMKM is lower than 8%, the tax paid will be higher compared to the general rate. The tax amount will be the same either using rate ofGovernment RegulationNo. 46 of 2013 or the general rate when the profit rate is 8%. The newly established and unprofitable UMKM feels that the enactment of 1% tax from turnover through Government Regulation No.46 is unfair, because UMKM feel that they have not got the benefit but they have been taxed.

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