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Nivedana : Jurnal Komunikasi dan Bahasa
Published by Sekolah Tinggi Agama Buddha Negeri Raden WIjaya Wonogiri
ISSN : -     EISSN : 27237664     DOI : -
Core Subject : Religion, Humanities, Education, Art,
Religion Arts Humanities Education
Jurnal komunikasi dan bahasa (nivedana) menerbitkan artikel berbasis penelitian dari berbagai topik dalam ilmu komunikasi dan bahasa. Jurnal ini memberikan ruang untuk mengakomodasi terkait dengan cakupan utama, yaitu: 1). Komunikasi dengan cakupan media, jurnalisme, komunikasi interpersonal, komunikasi massa, iklan dan studi media. 2). Bahasa dengan cakupan pembelajaran asing, bahasa Indonesia, bahasa daerah, linguistik, linguistik terapan dan sastra.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 219 Documents
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MAKNA KESETIAAN DALAM VIDEO KLIP 'GALA BUNGA MATAHARI' KARYA SAL PRIADI Putri Gifa, Alkausara
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1734

Abstract

This article examines the representation of loyalty in the music video "Gala Bunga Matahari" by Sal Priadi through the lens of Roland Barthes' semiotic theory. The video was selected due to its strong visual and symbolic elements that portray themes of love and loss, particularly through the central use of the sunflower. The analysis focuses on visual components such as colour, lighting, gestures, and scene composition to interpret the denotative, connotative, and mythological meanings embedded in the visual signs. The findings reveal that loyalty is not always manifested through physical presence, but often lives on through symbols, memories, and emotional gestures. The sunflower functions not merely as a decorative element but emerges as a profound symbol of enduring loyalty, love beyond death, and a bridge between two existential realms. Thus, this music video serves as an emotional narrative and a reflective space that invites viewers to reinterpret experiences of loss and emotional connection. This study highlights how popular visual media can effectively communicate emotional and spiritual values in contemporary culture.
STRATEGI KOMUNIKASI @MERAPI_UNCOVER DALAM MENINGKATKAN PERAN CITIZEN JOURNALISM DI MEDIA SOSIAL Marshinta Indah Sari; Sa’idah, Zahrotus
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1738

Abstract

This study examines the communication strategies employed by the social media account@merapi_uncover in enhancing the role of citizen journalism on platforms such as Instagram, TikTok,and X (Twitter). In the digital era, characterized by rapid advancements in information technology, socialmedia has become a primary source of information for the public. @merapi_uncover is known for itsfocus on local news, including traffic accidents, crime, disasters, and social issues in Yogyakarta and itssurroundings. This study adopts a qualitative descriptive approach to explore the underlying meanings ofthis phenomenon and provide an in-depth understanding of the communication strategies applied. Thekey strategies identified include unique content creation, the use of local language to build emotionalconnections, community empowerment through active participation, as well as speed and accuracy indelivering information. A strict verification process before publication ensures the validity of theinformation, reducing the risk of misinformation. Informal interactions with followers, the use of simplelanguage, and quick responses help foster a strong relationship with the community. This study alsohighlights challenges such as filtering relevant information and technical constraints like signaldisruptions. Through a commitment to accuracy and transparency, this account has built a reputation asa reliable information source. Additionally, @merapi_uncover maintains user privacy by not disclosingsensitive personal information, thereby increasing public trust. It also presents visually engaging contentthat is easily understood by younger audiences. The findings suggest that @merapi_uncover'scommunication strategies are effective in enhancing public engagement and creating a citizen journalismthat serves as a bridge between the community and authorities.Keywords: Citizen Journalism, Social Media, Digital Communication.
STRATEGI KOMUNIKASI DIGITAL FRAKSI PARTAI DEMOKRAT DALAM OPTIMALISASI PENYEBARAN INFORMASI PUBLIK: Peran Fraksi Partai Demokrat dalam Diseminasi Informasi Publik Adinda, Hanania; Santoso , Hudi
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1740

Abstract

The role of public relations in government institutions is crucial as a facilitator of communication between the agency and the public, both internal and external. In the digital era and the context of public information openness, public relations are required to convey information transparently, accountably, and in a manner that is easily accessible to the public. This study highlights the importance of digital communication strategies in supporting public information openness through the utilization of social media, particularly Instagram and official websites, as demonstrated by the Democratic Party Faction (@fpd_dpr). These platforms were chosen due to their high usage rates in Indonesia and their ability to disseminate information quickly and broadly. However, the effectiveness of this communication still faces several challenges, including limitations in access and digital literacy among the public, a lack of meaningful two-way interaction, difficulties in maintaining transparency, and information overload without appropriate delivery strategies. A comprehensive digital communication strategy plan and implementation are needed for public relations to perform its functions optimally, build public trust, and support government transparency.
IMPLEMENTASI DIGITALISASI LAYANAN BIDANG PELAYANAN ANGKUTAN MELALUI APLIKASI SIMAE DI DINAS PERHUBUNGAN KOTA BOGOR Hasibuan, Ilal Hamdi; Santoso, Hudi
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1747

Abstract

This study examines the implementation of the SIMAe application (Electronic Transportation Management Information System) as a form of digital public service transformation at the Department of Transportation of Bogor City, particularly in the transportation services division. The primary aim is to understand the benefits, challenges, and impacts of using SIMAe on service efficiency. A qualitative approach was employed, using observation, interviews, and document analysis conducted during the author’s internship at the research location. The findings show that SIMAe significantly improves licensing efficiency, reducing service processing time from several days to just minutes, and enhances transparency through real-time tracking of licensing status. Additionally, the system significantly reduces the use of physical documents, lowers operational costs, and supports sustainability principles. However, major challenges include inadequate digital infrastructure and low digital literacy among staff and the public. The continued reliance on manual systems also hinders the full optimization of SIMAe. Nevertheless, with continuous improvement and proper training, SIMAe has great potential to become a successful model for digital public service delivery that is efficient, transparent, and environmentally friendly in Indonesia
PEMANFAATAN MEDIA INTERNAL ENERGIA WEEKLY DALAM MEMBANGUN KOMUNIKASI EFEKTIF OLEH HUMAS PT. PERTAMINA (PERSERO) R. Agni Najwa Madenda; Santoso, Hudi
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1748

Abstract

This study aims to analyze the utilization of the internal media Energia Weekly by the Public Relations Division of PT Pertamina (Persero) in building effective internal communication within the company. Using a descriptive qualitative approach, data were collected through interviews, observations, literature studies, and internal document analysis. The findings indicate that Energia Weekly plays a crucial role as a two-way communication medium that supports the dissemination of corporate policies while serving as a participatory platform for employees. The media successfully enhances employee engagement, loyalty, and the delivery of corporate values through its interactive sections. A SWOT analysis reveals the strengths of Energia Weekly in fostering engagement and strengthening corporate culture, although challenges such as limited distribution and outdated content remain. Opportunities lie in digital transformation and increased employee involvement, while the main threats include shifting information consumption preferences and the risk of internal data leaks. Thus, Energia Weekly is considered a strategic tool that supports effective internal communication and enhances the company’s overall corporate image.
EFEKTIVITAS PENGGUNAAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI PUBLIK DI PT PERTAMINA (PERSERO) Sabriena; Supama Wijaya, Abung
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1749

Abstract

The rapid advancement of the digital era compels companies to leverage social media as an effective public communication channel. This study evaluates the effectiveness of PT Pertamina’s Instagram in disseminating information, fostering engagement, and strengthening corporate image. A descriptive qualitative approach was employed, including observation of the official Instagram account, interviews with the social media management team, and relevant literature review. Data were thematically analyzed to identify content planning, production, and interaction patterns. Results demonstrate that Instagram offers extensive reach and two-way interaction through visual features such as Reels and IG Story, and fosters emotional resonance through authentic storytelling and stakeholder voices. A structured workflow—comprising planning, listing and collecting data, content creation, approval, and posting—ensures message consistency. However, corporate-centric content, high interaction volumes, and algorithm changes pose significant challenges. SWOT analysis revealed strengths in mass reach and responsive transparency, weaknesses in human interest elements, opportunities for external collaboration, and threats from hoaxes and content competition. Recommendations include diversifying content, strengthening moderation SOPs, and optimizing interactive features to enhance public participation and maintain relevance.
IMPLEMENTASI MULTIPLATFORM MEDIA SOSIAL DALAM PEMASARAN KAMPUNG WISATA BAROKAH Amalina, Husna Nur
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1752

Abstract

This study aims to analyze the use of social media multiplatforms in marketing Barokah Tourism Village located in Dukuh Pakel, Gerdu Village, Karangpandan District, Karanganyar Regency. Barokah Tourism Village has great potential to become a leading tourist destination. This research uses qualitative methods and collects data through observation, as well as content analysis of various social media platforms such as Instagram, Facebook, and YouTube. The results show that the use of social media multiplatforms can expand marketing reach, with each platform having its own role and advantages in attracting different audiences. Instagram is effective for attracting a visual audience, Facebook provides more in-depth information, while YouTube is used to present more detailed video content. In addition, a content strategy that focuses on visualizing the activities, activities and local culture that are offered attractively in the tourism village has proven to be effective in attracting audience attention. This study also found that consistency in managing content and interaction with audiences is essential to increase engagement and brand awareness. Based on these findings, it is recommended that the manager of Barokah Tourism Village continue to optimize the use of social media multiplatforms by paying attention to the characteristics of each platform and increasing active interaction with audiences to increase tourist visits.
KAJIAN TEORI KOMUNIKASI JÜRGEN HABERMAS: FONDASI RASIONALITAS DALAM INTERAKSI SOSIAL Aryanto, Tiara Nisa; Sitorus, Fitzerald Kennedy
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1755

Abstract

Tulisan ini membahas teori komunikasi Jürgen Habermas sebagai fondasi rasionalitas dalam interaksi sosial modern. Dalam masyarakat yang semakin kompleks dan dipenuhi oleh kepentingan politik, ideologi, serta dominasi simbolik, komunikasi publik kerap mengalami distorsi yang menghambat tercapainya pemahaman bersama. Melalui pendekatan studi pustaka, artikel ini mengulas konsep-konsep utama dalam teori Habermas seperti tindakan komunikatif, klaim validitas, kompetensi komunikatif, situasi tutur ideal, dan komunikasi yang terdistorsi secara sistematis. Pembahasan juga mencakup relevansi teorinya dalam konteks kontemporer, seperti perdebatan di media sosial, praktik pendidikan, serta dinamika dalam keluarga dan institusi publik. Artikel ini menunjukkan bahwa meskipun teori Habermas dianggap idealistik dan mengutamakan konsensus, kurang memperhatikan aspek emosi dan konteks budaya, kerangka ini tetap relevan sebagai acuan untuk mengevaluasi kualitas komunikasi yang adil, terbuka, dan berbasis argumen. Sebagai refleksi kritis, tulisan ini mendorong pentingnya literasi komunikasi dan budaya diskursus rasional sebagai bagian dari penguatan ruang publik yang demokratis dan inklusif.
THE INFLUENCE OF INTERPERSONAL AND MARKETING COMMUNICATION ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION Christover, William
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1758

Abstract

This study examines the influence of interpersonal communication and marketing communication on customer loyalty, mediated by customer satisfaction. The research focuses on customers of BCA KCU Pontianak Bank, utilizing primary data collected through online questionnaires. SEM-PLS was employed for data analysis. Key findings reveal that: (1) interpersonal communication has a significant positive impact on customer satisfaction; (2) marketing communication does not exert a significant influence on customer satisfaction; (3) interpersonal communication, marketing communication, and customer satisfaction collectively demonstrate a significant positive effect on customer loyalty; (4) customer satisfaction effectively mediates the relationship between interpersonal communication and customer loyalty; and (5) customer satisfaction fails to mediate the influence of interpersonal communication on customer loyalty.
STRATEGI CONTENT WRITING DALAM MENINGKATKAN DAYA TARIK INSTAGRAM PT INHUTANI I Difa Nadia Kharisma, Erika; Budi Priatna, Wahyu
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1762

Abstract

This research aims to understand the content writing strategy applied in an effort to increase the attractiveness of PT Inhutani I's Instagram social media, as well as knowing the challenges and solutions faced by the company. PT Inhutani I is a State-Owned Enterprise (BUMN) engaged in the forestry sector that utilizes Instagram as a means of communication to the public and company branding since 2017. This research used a qualitative method with a case study approach and is supported by data from in-depth interviews with the company's Communication Department team and audiences. The results showed that the content writing strategy implemented by PT Inhutani I can be analyzed using the AIDA (Attention, Interest, Desire, Action) approach which has been proven to be applied in a well-structured manner through consistent visual content, selection of communicative language styles, and utilization of trends that are aligned. However, the Desire and Action elements still require improvement with the presentation of call-to-actions that need to be strengthened. The challenges faced are the absence of specific writing guidelines, lack of references to the use of forestry technical terms, and limited time in content production. Solutions include cross-team coordination, periodic evaluation, and the preparation of permanent guidelines for content writing. This content writing strategy is highly important for the company because it has great potential in increasing the company's revenue. Keywords: AIDA, BUMN, attractiveness, instagram, content writing strategy Penelitian ini bertujuan untuk memahami strategi content writing yang diterapkan dalam upaya meningkatkan daya tarik media sosial Instagram PT Inhutani I, serta mengetahui adanya tantangan dan solusi yang dihadapi oleh perusahaan. PT Inhutani I sebagai Badan Usaha Milik Negara (BUMN) yang bergerak di bidang kehutanan memanfaatkan media sosial Instagram sebagai sarana komunikasi kepada masyarakat dan branding perusahaan sejak tahun 2017. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus dan didukung melalui data hasil wawancara mendalam kepada tim Departemen Komunikasi perusahaan hingga audiens. Hasil penelitian menunjukkan strategi content writing yang diterapkan oleh PT Inhutani I dapat dianalisis menggunakan pendekatan AIDA (Attention, Interest, Desire, Action) yang telah terbukti diterapkan secara terstruktur baik melalui visual konten yang konsisten, pemilihan gaya bahasa yang komunikatif, serta pemanfaatan tren yang selaras. Namun, pada unsur Desire dan Action masih memerlukan peningkatan dengan penyajian call-to-action yang perlu diperkuat. Tantangan yang dihadapi yaitu belum adanya pedoman khusus penulisan, kurangnya referensi penggunaan istilah teknis kehutanan, dan keterbatasan waktu dalam produksi konten. Solusi yang dapat dilakukan adalah keterlibatan koordinasi lintas tim, evaluasi berkala, serta penyusunan panduan tetap penulisan konten. Strategi content writing ini sangat penting bagi perusahaan karena memiliki potensi besar dalam meningkatkan citra positif perusahaan dan kredibilitas PT Inhutani I dimata publik. Kata Kunci: AIDA, BUMN, daya tarik, instagram, strategi content writing

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